{"id":4035,"date":"2019-01-28T17:42:00","date_gmt":"2019-01-28T16:42:00","guid":{"rendered":"https:\/\/altavia-group.com\/news\/altavia-is-expanding-its-offer-in-africa-through-the-acquisition-of-communication-agency-blue-lions\/"},"modified":"2025-03-14T17:05:12","modified_gmt":"2025-03-14T16:05:12","slug":"altavia-se-developpe-sur-le-marche-africain-avec-lacquisition-de-lagence-de-communication-blue-lions","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/altavia-se-developpe-sur-le-marche-africain-avec-lacquisition-de-lagence-de-communication-blue-lions\/","title":{"rendered":"Altavia se d\u00e9veloppe sur le march\u00e9 africain avec l’acquisition de l’agence de communication Blue Lions"},"content":{"rendered":"\n
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Cr\u00e9\u00e9e en novembre 2013, l\u2019agence Blue Lions est bas\u00e9e \u00e0 Paris avec des implantations \u00e0 Abidjan, Casablanca, Joburg et Duba\u00ef et dirig\u00e9e par les deux co-fondateurs, Adrien Cusinberche et Guillaume Aoust. Sp\u00e9cialis\u00e9e dans l\u2019accompagnement de marques internationales sur les march\u00e9s africains, elle r\u00e9alise des campagnes de communication digitale et compte parmi ses r\u00e9f\u00e9rences de nombreux clients nationaux et internationaux tels que le Groupe L\u2019Or\u00e9al, MoneyGram, Unilever, Bel, Bic, Orange, Renault, Disney, Accor Hotels, Radisson.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Des ambitions internationales <\/h2>\n
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Ces derni\u00e8res ann\u00e9es, Blue Lions a d\u00e9velopp\u00e9 ses services \u00e0 un rythme soutenu sur le continent africain o\u00f9 l\u2019agence m\u00e8ne des campagnes digitales pour des marques internationales. Gr\u00e2ce \u00e0 l\u2019expertise m\u00e9tier d\u2019Altavia, notamment dans les domaines du conseil en marketing services et de l\u2019accompagnement du d\u00e9ploiement l\u2019agence va enrichir son offre et ainsi capitaliser sur la croissance \u00e9conomique africaine.<\/p>\n

En se d\u00e9ployant sur ce march\u00e9, le groupe Altavia r\u00e9pond \u00e0 l\u2019\u00e9volution de la demande de ses clients historiques et de potentiels nouveaux clients pr\u00e9sents sur le continent africain.<\/p>\n

Cette alliance strat\u00e9gique offre une palette compl\u00e8te de services de communication off et online aux clients retailers et aux marques commer\u00e7antes en Afrique. En associant leurs expertises respectives, Altavia et Blue Lions apporteront en effet au continent africain la m\u00eame qualit\u00e9 de service et d\u2019innovation que dans les pays o\u00f9 ils sont d\u00e9j\u00e0 pr\u00e9sents. Par ailleurs, en accompagnant la structuration des r\u00e9seaux de distribution en Afrique, ils feront b\u00e9n\u00e9ficier les clients locaux de leurs savoir-faire respectifs et de l\u2019exp\u00e9rience accumul\u00e9e sur des march\u00e9s plus matures.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Des valeurs communes <\/h2>\n
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Anim\u00e9s d\u2019un esprit pionnier et entrepreneurial depuis leur cr\u00e9ation, le groupe Altavia et Blue Lions se rassemblent autour de valeurs partag\u00e9es et dans leur volont\u00e9 de f\u00e9d\u00e9rer leurs \u00e9quipes autour de synergies op\u00e9rationnelles fortes pour servir leurs clients marques et enseignes sur le continent africain.<\/p>\n

\u00ab Nous sommes fiers du travail accompli depuis 5 ans sur le march\u00e9 africain. En rejoignant Altavia, un groupe structur\u00e9 comme une f\u00e9d\u00e9ration d\u2019entreprises, implant\u00e9 \u00e0 travers 35 pays et sp\u00e9cialiste de la communication commerciale des retailers, nous b\u00e9n\u00e9ficions de l\u2019appui d\u2019un savoir-faire unique en communication. En croisant nos expertises et notre ma\u00eetrise des r\u00e9alit\u00e9s locales aux savoir-faire et \u00e0 la puissance de frappe du groupe Altavia, nous ambitionnons de cr\u00e9er le premier groupe de communication ind\u00e9pendant leader en Afrique. \u00bb d\u00e9clare Adrien Cusinberche, Pr\u00e9sident de Blue Lions<\/p>\n

Pour Lorenzo Bertagnolo, Directeur G\u00e9n\u00e9ral D\u00e9l\u00e9gu\u00e9 d\u2019Altavia : \u00ab Cette acquisition repose avant tout sur des valeurs et une vision partag\u00e9e de nos m\u00e9tiers. C\u2019est sur la base de cette vision commune et de ces compl\u00e9mentarit\u00e9s \u00e9videntes que nous avons souhait\u00e9 ce rapprochement. Il vient renforcer notre position sur un p\u00e9rim\u00e8tre international complexe au service d\u2019une client\u00e8le grands comptes. \u00bb<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Altavia renforce sa pr\u00e9sence sur le continent africain et acquiert l\u2019agence de communication digitale panafricaine Blue Lions. Cette acquisition s\u2019inscrit dans la strat\u00e9gie de croissance du groupe Altavia dont l\u2019un des objectifs est de d\u00e9ployer ses offres de services sur l\u2019un des march\u00e9s majeurs de demain.<\/p>\n","protected":false},"author":10,"featured_media":3351,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[136],"news-topic-taxonomy":[195],"class_list":["post-4035","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAltavia x Blue Lions - Expansion en Afrique<\/title>\n<meta name=\"description\" content=\"Altavia renforce sa pr\u00e9sence sur le continent africain en int\u00e9grant Blue Lions, agence reconnue pour sa cr\u00e9ativit\u00e9 et son ancrage local.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Altavia x Blue Lions - 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