{"id":4091,"date":"2019-03-02T18:01:00","date_gmt":"2019-03-02T17:01:00","guid":{"rendered":"https:\/\/altavia-group.com\/news\/gdpr-fidzup-an-exemplary-case\/"},"modified":"2025-03-14T17:47:48","modified_gmt":"2025-03-14T16:47:48","slug":"rgpd-fidzup-lexemple-a-suivre","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/rgpd-fidzup-lexemple-a-suivre\/","title":{"rendered":"RGPD : Fidzup, l’exemple \u00e0 suivre"},"content":{"rendered":"\n
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\n L\u2019histoire commence en septembre 2017\u2026 <\/h2>\n
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La CNIL<\/a><\/strong>\u00a0m\u00e8ne en effet un audit chez Fidzup \u00e0 la rentr\u00e9e 2017 et nous signifie que le consentement concernant la r\u00e9colte des donn\u00e9es n\u2019est pas \u00ab\u00a0explicite et \u00e9clair\u00e9\u00a0\u00bb. Commencent alors plusieurs d\u2019\u00e9changes d\u2019informations et de documents. La mise en demeure de Fidzup a \u00e9t\u00e9 officialis\u00e9e le 19 juillet, environ 2 mois apr\u00e8s l\u2019entr\u00e9e en vigueur du RGPD.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Sur quel point la CNIL a-t-elle exig\u00e9 une \u00e9volution ? <\/h2>\n
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Il s\u2019agissait de revoir le consentement, aupr\u00e8s des utilisateurs finaux, pour acc\u00e9der \u00e0 leurs donn\u00e9es de position.<\/p>\n

Fidzup collecte en fait uniquement des donn\u00e9es de localisation \u2013 identifiants publicitaires ou Wifi du Smartphone, donn\u00e9es de localisation GPS \u2026 \u2013 ; ces donn\u00e9es sont non nominatives : ni nom, ni pr\u00e9nom, ni adresse, ni num\u00e9ro de t\u00e9l\u00e9phone, ni mail. La CNIL les consid\u00e8rent cependant comme des donn\u00e9es personnelles, estimant qu\u2019en les croisant avec des bases de donn\u00e9es externes, il est possible de remonter jusqu\u2019\u00e0 l\u2019identit\u00e9 de la personne.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Comment avez-vous proc\u00e9d\u00e9 ? <\/h2>\n
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La CNIL n\u2019a pas vraiment formul\u00e9 de demande pr\u00e9cise\u00a0; nous avons compris que c\u2019\u00e9tait \u00e0 nous de construire le texte et la fen\u00eatre qui allaient \u00eatre pr\u00e9sent\u00e9s aupr\u00e8s des utilisateurs finaux, pour r\u00e9colter leur consentement.<\/p>\n

Apr\u00e8s une premi\u00e8re proposition, rejet\u00e9e par la CNIL, nous avons d\u00e9cid\u00e9 de travailler sur une fen\u00eatre multi-partenaires\u00a0: cette derni\u00e8re permettrait de recueillir le consentement pour Fidzup mais aussi pour d\u2019autres acteurs. Nous avons d\u00e9cid\u00e9 de proposer une liste compl\u00e8te, de mani\u00e8re \u00e0 vraiment aider les \u00e9diteurs. Nous avons contact\u00e9 l\u2019IAB, une organisation qui regroupe les acteurs de la publicit\u00e9 sur Internet. Gr\u00e2ce \u00e0 eux, et \u00e0 condition de respecter le cadre de r\u00e9colte de consentement, nous avons eu acc\u00e8s \u00e0 une liste d\u2019adh\u00e9rents. Nous proposons donc aux \u00e9diteurs de recueillir le consentement pour plus de 500 partenaires, \u00e0 travers une unique fen\u00eatre.<\/p>\n

D\u00e9but octobre, nous avons notifi\u00e9 officiellement la CNIL que les travaux que nous avions men\u00e9s semblaient r\u00e9pondre aux demandes formul\u00e9es\u00a0: la plateforme respecte strictement et enti\u00e8rement les demandes du RGPD. Le 29 novembre, la mise en demeure \u00e9tait lev\u00e9e.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Avec cette plateforme de consentement, Fidzup se positionne aujourd\u2019hui comme pionnier\u2026 <\/h2>\n
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Exactement. Cette fen\u00eatre multi-partenaires\u00a0a \u00e9t\u00e9 travaill\u00e9e jusqu\u2019au moindre d\u00e9tail. Fidzup est en mesure de recueillir des donn\u00e9es avec un consentement conforme et \u00a0accompagne \u00e9galement les \u00e9diteurs qui le souhaitent dans leur mise en conformit\u00e9 en leur proposant d\u2019utiliser sa solution de r\u00e9colte du consentement qui suivra les \u00e9volutions r\u00e9glementaires. Et nous nous engageons bien s\u00fbr \u00e0 ne pas travailler avec les \u00e9diteurs qui ne respectent pas le RGPD.<\/p>\n

Nous sommes, \u00e0 l\u2019heure actuelle, le seul acteur du march\u00e9 du drive-to-store \u00e0 avoir \u00e0 la fois l\u2019accord officiel de la CNIL pour op\u00e9rer ainsi qu\u2019un volume suffisant de donn\u00e9es pour accompagner efficacement nos clients dans leurs campagnes, gr\u00e2ce \u00e0 une base de donn\u00e9es r\u00e9colt\u00e9e dans le respect du RGPD.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Le 19 juillet dernier, la Pr\u00e9sidente de la CNIL mettait en demeure Fidzup, sp\u00e9cialiste de la g\u00e9n\u00e9ration de trafic en magasin, pour non respect du r\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD). Apr\u00e8s plusieurs mois de travail, la start-up lan\u00e7ait une plateforme de gestion du consentement r\u00e9pondant parfaitement aux exigences de la Commission. La sanction \u00e9tait lev\u00e9e. Fidzup devenait pionnier. Entretien avec Olivier Magnan-Saurin, co-fondateur de la start-up.<\/p>\n","protected":false},"author":10,"featured_media":3360,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[187],"news-topic-taxonomy":[196,188],"class_list":["post-4091","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nRGPD & Fidzup - Un Mod\u00e8le \u00e0 Suivre - Altavia<\/title>\n<meta name=\"description\" content=\"Comment Fidzup est devenu un exemple de conformit\u00e9 RGPD : retour sur une strat\u00e9gie digitale responsable et efficace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RGPD & Fidzup - 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