{"id":4094,"date":"2019-04-09T18:03:00","date_gmt":"2019-04-09T17:03:00","guid":{"rendered":"https:\/\/altavia-group.com\/news\/nathalie-lemarchand-skills-based-sponsorship-for-ashoka-a-small-contribution-to-a-vast-initiative\/"},"modified":"2025-03-14T17:49:53","modified_gmt":"2025-03-14T16:49:53","slug":"le-mecenat-de-competence-de-nathalie-lemarchand-pour-ashoka-une-petite-goutte-deau-dans-un-ocean-de-dynamisme","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/le-mecenat-de-competence-de-nathalie-lemarchand-pour-ashoka-une-petite-goutte-deau-dans-un-ocean-de-dynamisme\/","title":{"rendered":"Le m\u00e9c\u00e9nat de comp\u00e9tence de Nathalie Lemarchand pour Ashoka : \u00ab\u00a0Une petite goutte d\u2019eau dans un oc\u00e9an de dynamisme\u00a0\u00bb"},"content":{"rendered":"\n
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Un r\u00e9cent\u00a0barom\u00e8tre<\/span><\/a>\u00a0r\u00e9alis\u00e9 par l\u2019Ifop \u2013 en partenariat avec Entreprise et Progr\u00e8s et l\u2019ANDRH, association nationale des DRH \u2013\u00a0 pour la Fondation SNCF a r\u00e9v\u00e9l\u00e9 que les Fran\u00e7ais se d\u00e9clarent pr\u00eats \u00e0 70 % \u00e0 s\u2019engager sur leur temps de travail. Les dirigeants sont favorables \u00e0 32% \u00e0 la mise en place d\u2019un dispositif de m\u00e9c\u00e9nat de comp\u00e9tences, 23 % disent l\u2019envisager et 9 % le font d\u00e9j\u00e0. Parmi ces entreprises o\u00f9 l\u2019engagement est une r\u00e9alit\u00e9\u00a0: Altavia.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Altavia au service d\u2019Ashoka <\/h2>\n
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Durant l\u2019\u00e9t\u00e9 2018, une \u00e9quipe de 6 personnes a travaill\u00e9 sur la r\u00e9alisation du rapport d\u2019activit\u00e9 de l\u2019ONG Ashoka. Nathalie Lemarchand, directrice artistique chez Altavia Paris, faisait partie de l\u2019aventure, d\u00e9j\u00e0 initi\u00e9e en 2017. \u00ab L\u2019id\u00e9e \u00e9tait de mettre en avant ce r\u00e9seau, \u00e0 travers ses nombreuses actions dans le monde, raconte Nathalie. Notamment le soutien d\u2019entrepreneurs sociaux qui apportent des solutions \u00e0 grande \u00e9chelle aux enjeux sociaux et environnementaux. Pour mettre en lumi\u00e8re cet incroyable travail, nous avons imagin\u00e9 de nombreuses infographies et d\u00e9ploy\u00e9 l\u2019identit\u00e9 de l\u2019ONG en jouant sur ses couleurs, \u00e0 savoir le marine, l\u2019orange le rouge et le violet, que l\u2019on a fait rayonner. Nous avons \u00e9galement exploit\u00e9 la dimension internationale de l\u2019Organisation \u00e0 travers la repr\u00e9sentation plan\u00e9taire, o\u00f9 des modules \u00e9taient reli\u00e9s entre eux. \u00bb<\/p>\n

La partie cr\u00e9ative du projet se d\u00e9roule en juillet ; tandis que l\u2019ex\u00e9cution a lieu en ao\u00fbt. Enfin, le rapport d\u2019activit\u00e9 finalis\u00e9 part en impression en septembre.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n S\u2019engager dans la sph\u00e8re professionnelle\u2026 <\/h2>\n
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Le m\u00e9c\u00e9nat de comp\u00e9tences est un v\u00e9ritable engagement de la part du salari\u00e9 qui se consacre en partie \u00e0 un projet, sur son temps de travail. Un engagement mais aussi une belle opportunit\u00e9, que Nathalie n\u2019a pas h\u00e9sit\u00e9 \u00e0 saisir. \u00ab J\u2019ai senti que le fait de mettre mes comp\u00e9tences au service d\u2019un r\u00e9seau d\u2019entrepreneurs sociaux, alors que j\u2019ai l\u2019habitude de travailler pour des clients dans l\u2019univers du retail, pourrait \u00eatre un challenge int\u00e9ressant, se souvient-elle. Et j\u2019ai eu raison. Ce projet m\u2019a passionn\u00e9e et a \u00e9galement beaucoup enrichi les rapports que j\u2019entretiens avec mes coll\u00e8gues. \u00bb<\/p>\n

Lors de la grande soir\u00e9e annuelle organis\u00e9e par Ashoka pour pr\u00e9senter tous les entrepreneurs s\u00e9lectionn\u00e9s, Nathalie est impressionn\u00e9e par l\u2019\u00e9nergie ambiante. \u00ab C\u2019\u00e9tait incroyable de d\u00e9couvrir cette communaut\u00e9, toutes ces personnes qui essaient de changer le monde, confie-t-elle. Je suis heureuse d\u2019avoir pu apporter ma petite goutte d\u2019eau dans cet oc\u00e9an de dynamisme. \u00bb<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \u2026 et priv\u00e9e <\/h2>\n
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L\u2019id\u00e9e de s\u2019impliquer au sein d\u2019Altavia \u00e0 travers le m\u00e9c\u00e9nat de comp\u00e9tences a tout de suite plu \u00e0 Nathalie Lemarchand, engag\u00e9e par ailleurs, depuis une vingtaine d\u2019ann\u00e9es. \u00ab Dans ma famille, tout le monde s\u2019est toujours impliqu\u00e9 b\u00e9n\u00e9volement dans diff\u00e9rentes sph\u00e8res, annonce-t-elle. Moi, je suis partie en Inde quand j\u2019avais 18 ans et ce voyage m\u2019a profond\u00e9ment marqu\u00e9e. J\u2019ai r\u00e9alis\u00e9 qu\u2019au-del\u00e0 de notre vie confortable, nous pouvions agir pour les autres, changer ne serait-ce qu\u2019un peu leurs vies, donner sans chercher de contrepartie\u2026 J\u2019ai r\u00e9nov\u00e9 une \u00e9cole en Inde, donn\u00e9 des cours de Fran\u00e7ais \u00e0 des enfants dans un centre social, particip\u00e9 \u00e0 des maraudes dans des gares aupr\u00e8s de personnes SDF. Sortir de mon quotidien et de ma bulle m\u2019a beaucoup enrichie. J\u2019ai donn\u00e9\u2026 mais j\u2019ai \u00e9galement \u00e9norm\u00e9ment re\u00e7u. \u00bb<\/p>\n

Ashoka est une ONG, un r\u00e9seau d\u2019acteurs de changement, qui agit en faveur de l\u2019innovation sociale. Par ses actions, elle vise \u00e0 acc\u00e9l\u00e9rer les id\u00e9es et initiatives ayant un impact soci\u00e9tal positif, pour pr\u00e9parer l\u2019avenir d\u00e8s \u00e0 pr\u00e9sent. Sa mission est de :<\/p>\n

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  • D\u00c9TECTER\u00a0les entrepreneurs sociaux dont les innovations r\u00e9pondent aux enjeux de soci\u00e9t\u00e9 dans tous les domaines (sant\u00e9, environnement, \u00e9ducation\u2026), et les\u00a0ACCOMPAGNER\u00a0dans leur d\u00e9veloppement ;<\/li>\n
  • CONNECTER des acteurs de diff\u00e9rents horizons, issus de la soci\u00e9t\u00e9 civile comme des secteurs publics ou priv\u00e9s, pour ACC\u00c9L\u00c9RER l\u2019\u00e9mergence de nouveaux mod\u00e8les en faveur de l\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral.<\/li>\n<\/ul>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Mettre les comp\u00e9tences professionnelles ou humaines de salari\u00e9s \u00e0 la disposition d\u2019une cause d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral sur leur temps de travail. Tel est le principal d\u00e9fi du m\u00e9c\u00e9nat de comp\u00e9tences au service d\u2019associations. Nathalie Lemarchand Directrice artistique chez Altavia Paris au sein du d\u00e9ploiement cr\u00e9atif, raconte son engagement pour l\u2019ONG Ashoka. Et pas que !<\/p>\n","protected":false},"author":10,"featured_media":3361,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[136],"news-topic-taxonomy":[195],"class_list":["post-4094","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLuxe & eCommerce en Chine - Cas JD.com - Altavia<\/title>\n<meta name=\"description\" content=\"JD.com r\u00e9volutionne la vente de luxe en Chine gr\u00e2ce au digital. 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