{"id":4103,"date":"2019-04-29T18:13:00","date_gmt":"2019-04-29T17:13:00","guid":{"rendered":"https:\/\/altavia-group.com\/news\/bonial-re-connecting-consumers-to-stores\/"},"modified":"2025-03-14T17:55:58","modified_gmt":"2025-03-14T16:55:58","slug":"bonial-re-connecter-les-consommateurs-aux-magasins","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/bonial-re-connecter-les-consommateurs-aux-magasins\/","title":{"rendered":"Bonial : re.connecter les consommateurs aux magasins"},"content":{"rendered":"\n
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\n Le pionnier du drive to store en Europe <\/h2>\n
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L\u2019histoire de Bonial trouve ses origines en 2008, avec la cr\u00e9ation de l\u2019application kaufDA en Allemagne. L\u2019application mobile d\u00e9di\u00e9e \u00e0 la pr\u00e9paration d\u2019achats en magasins rencontre un fort succ\u00e8s et d\u00e9cide de s\u2019internationaliser d\u00e8s 2011 sous le nom de Bonial.<\/p>\n

Depuis,\u00a0l\u2019entreprise pr\u00e9sente en France se donne pour mission de reconnecter les consommateurs avec les magasins. \u00ab\u00a0Depuis 2011, Bonial permet aux enseignes de mieux communiquer leurs offres disponibles en magasin sur le digital, raconte\u00a0Laurent Landel<\/a>, Directeur associ\u00e9 de Bonial France.\u00a0En quelques ann\u00e9es, nous avons d\u00e9velopp\u00e9 une plateforme qui combine des solutions compl\u00e9mentaires visant \u00e0 d\u00e9velopper l\u2019attractivit\u00e9 des magasins. Nos solutions permettent aux grandes enseignes d\u2019adopter une communication plus efficace et attractive aupr\u00e8s de leurs clients.\u00a0\u00bb<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n La plateforme Bonial <\/h2>\n
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En synchronisant les offres des points de vente avec les intentions d\u2019achat d\u00e9tect\u00e9es sur ses applications, Bonial permet aux enseignes de communiquer, sur web et mobile, leurs offres locales.<\/p>\n

\u00ab\u00a0La plateforme Bonial permet \u00e0 une enseigne de mieux communiquer ses offres, avec un ciblage et un contenu personnalis\u00e9s. Elle peut leur faire sur le r\u00e9seau d\u2019audience Bonial, ou \u00e0 travers des formats publicitaires sp\u00e9cifiques sur Google, Facebook et des milliers de sites web, ou encore \u00e0 travers ses propres canaux de communication. Dans chaque cas de figure, Bonial permettra \u00e0 l\u2019enseigne de mieux communiquer ses offres. \u00bb,\u00a0explique Laurent Landel.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Des distributeurs en France et en Europe <\/h2>\n
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Bonial travaille avec la plupart des distributeurs en France et en Europe, dans tous les secteurs d\u2019activit\u00e9s (alimentation, sport, habillement, d\u00e9coration, ameublement\u2026). Parmi les clients de l\u2019expert du drive to store : Franprix, Monoprix, Orange, Norauto, Action, Decathlon, Lidl, Picard, Sport 2000, le Groupe Casino, Office D\u00e9p\u00f4t\u2026<\/p>\n

\u00ab Bonial s\u2019adapte aux enjeux et probl\u00e9matiques de chaque enseigne, pr\u00e9cise Laurent Landel. Notre offre qui combine un r\u00e9seau d\u2019audience qualifi\u00e9e, des donn\u00e9es de ciblage propri\u00e9taires ainsi qu\u2019une technologie d\u00e9di\u00e9e \u00e0 la digitalisation des offres en magasin, nous permet de r\u00e9pondre aux besoins de chaque enseigne en mati\u00e8re de drive to store. \u00bb<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n L\u2019objectif pour les prochaines ann\u00e9es ? <\/h2>\n
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\u00ab Faire venir les clients en magasin deviendra de plus en plus difficile pour les enseignes. Pourtant, nous sommes convaincus que le e-commerce ne remplacera jamais les magasins. Les consommateurs sont plus que jamais int\u00e9ress\u00e9s par les offres disponibles en magasin : c\u2019est un enjeu de pouvoir d\u2019achat au quotidien pour les Fran\u00e7ais. Notre ambition est d\u2019accompagner toutes les grandes enseignes en France qui souhaitent faire du digital un levier majeur de trafic en magasin. \u00bb d\u00e9clare Laurent Landel.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Un partenariat avec Altavia <\/h2>\n
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Bonne nouvelle ! Bonial et le groupe Altavia ont r\u00e9cemment d\u00e9cid\u00e9 d\u2019associer leurs forces. \u00ab En tant que pionnier et leader en Europe, Bonial viendra enrichir le dispositif Altavia RetailTech avec l\u2019offre drive to store la plus compl\u00e8te et innovante du march\u00e9, r\u00e9sume Laurent Landel. Ce partenariat permettra \u00e0 Altavia RetailTech et Bonial d\u2019accompagner le secteur de la distribution sur toutes ses probl\u00e9matiques drive to store, avec une technologie et une expertise reconnues \u00bb.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Faire du digital la premi\u00e8re source de trafic en magasin. C\u2019est le d\u00e9fi que se lance chaque jour Bonial, dont l\u2019histoire d\u00e9marre en 2008, sur le mod\u00e8le de sa maison m\u00e8re berlinoise. Pr\u00e9sentation d\u2019une entreprise qui travaille d\u00e9j\u00e0 pour les plus grands.<\/p>\n","protected":false},"author":10,"featured_media":3366,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[187],"news-topic-taxonomy":[197],"class_list":["post-4103","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nBonial - Lien Magasin & Client Renforc\u00e9 - Altavia<\/title>\n<meta name=\"description\" content=\"Bonial renforce la relation client-magasin gr\u00e2ce au digital. 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