{"id":4156,"date":"2019-10-28T18:40:00","date_gmt":"2019-10-28T17:40:00","guid":{"rendered":"https:\/\/altavia-group.com\/news\/locni-de-la-semaine-picture-organic-clothing-rider-proteger-et-partager\/"},"modified":"2025-03-15T17:53:30","modified_gmt":"2025-03-15T16:53:30","slug":"ocni-de-la-semaine-picture-organic-clothing-rider-proteger-et-partager","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/ocni-de-la-semaine-picture-organic-clothing-rider-proteger-et-partager\/","title":{"rendered":"L\u2019OCNI de la semaine : Picture Organic Clothing \u00ab Rider, prot\u00e9ger et partager \u00bb"},"content":{"rendered":"\n
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En 2008, Julien, J\u00e9r\u00e9my et Vincent, trois amis originaires de Clermont-Ferrand, d\u00e9cident de cr\u00e9er une marque de v\u00eatements outdoor, 100% engag\u00e9e, \u00e9co-con\u00e7ue et inscrite dans une d\u00e9marche de d\u00e9veloppement durable. \u00ab\u00a0L\u2019industrie du textile est responsable d\u2019environ 8% des \u00e9missions mondiales de CO2\u00a0\u00bb constatent-ils. Le d\u00e9fi est donc de taille.<\/p>\n

Il s\u2019agit pour les trois entrepreneurs de sortir des sentiers battus en utilisant des mati\u00e8res et des proc\u00e9d\u00e9s moins impactants et innovants\u00a0: coton biologique, polyester recycl\u00e9 issu de bouteilles plastiques, chutes de tissus techniques reconditionn\u00e9es et r\u00e9-int\u00e9gr\u00e9es dans les doublures de certains produits, nouvelles mati\u00e8res techniques cr\u00e9\u00e9es \u00e0 partir de plantes (mati\u00e8res bio-sourc\u00e9es)\u2026<\/p>\n

Picture, c\u2019est aussi une production \u00e9thique et \u00e9quitable. Le respect des travailleurs, la connaissance des fili\u00e8res d\u2019approvisionnement et l\u2019origine de l\u2019\u00e9nergie \u00e9lectrique sont des aspects d\u00e9terminants de la d\u00e9marche de l\u2019entreprise.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Des pr\u00e9curseurs audacieux, ayant f\u00e9d\u00e9r\u00e9 toute une communaut\u00e9 <\/h2>\n
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Julien, J\u00e9r\u00e9my et Vincent\u00a0? Trois entrepreneurs quelque peu activistes, relativement visionnaires mais surtout tr\u00e8s audacieux, qui ont imagin\u00e9 une nouvelle voie de navigation sur le march\u00e9 de l\u2019outdoor. Des pr\u00e9curseurs qui, d\u00e8s 2008, se sont positionn\u00e9s sur un march\u00e9 hyper concurrentiel, via une d\u00e9marche environnementale revendiqu\u00e9e, affirm\u00e9e et\u00a0d\u00e9clin\u00e9e sur l\u2019ensemble de leur gamme produit.<\/p>\n

Picture a \u00e9t\u00e9 une sorte de\u00a0DNVB<\/a>\u00a0(Digital Native Vertical Brand) avant l\u2019heure. N\u00e9e en ligne, la marque a imm\u00e9diatement tiss\u00e9, via le web, un lien \u00e9troit avec une communaut\u00e9 de clients adh\u00e9rant \u00e0 ses valeurs \u00ab\u00a0Rider, Prot\u00e9ger et Partager. Tout est connect\u00e9. Nous ridons les spots que la plan\u00e8te nous offre, nous partageons ces moments avec nos amis, mais nous voulons aussi que les g\u00e9n\u00e9rations futures puissent en profiter autant que nous\u00a0<\/em>\u00bb raconte la marque.<\/p>\n

Mais si la marque est n\u00e9e en ligne, elle s\u2019est ensuite d\u00e9velopp\u00e9e \u00e0 travers des points de vente physiques, multipliant les boutiques \u00e0 son nom (\u00e0 Annecy, Lyon, Toulouse, Bordeaux, les 2 Alpes, Hossegor et Biarritz), les\u00a0shops in shops et les corners. Picture a d\u00e9sormais un rayonnement international, dans 30 pays \u2013 700 points de vente, lui permettant d\u2019aller \u00e0 la rencontre de ses clients, heureux de pouvoir toucher et essayer les diff\u00e9rentes gammes de produits.\u00a0La cl\u00e9 du succ\u00e8s.<\/p>\n

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Thierry Strickler<\/a>, Retail Market Intelligence Lead chez Altavia.<\/em><\/p>\n <\/div>\n \n

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\n \n\n <\/i>\n Let’s Talk<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Picture, c\u2019est la marque auvergnate de v\u00eatements outdoor \u00e9coresponsables, au succ\u00e8s bien m\u00e9rit\u00e9. 100 % des produits sont compos\u00e9s de mati\u00e8res recycl\u00e9es, biologiques ou bio-sourc\u00e9es.<\/p>\n","protected":false},"author":10,"featured_media":3378,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[187],"news-topic-taxonomy":[196],"class_list":["post-4156","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nOCNI Picture Organic, Ride & Responsabilit\u00e9 - Altavia<\/title>\n<meta name=\"description\" content=\"Picture Organic Clothing, marque engag\u00e9e, incarne une vision durable du sport outdoor : ride, protection de la plan\u00e8te et partage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OCNI Picture Organic, Ride & Responsabilit\u00e9 - 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