{"id":4209,"date":"2020-04-09T16:55:00","date_gmt":"2020-04-09T15:55:00","guid":{"rendered":"https:\/\/altavia-group.com\/news\/local-initiatives-combating-food-shortages\/"},"modified":"2025-03-16T16:50:44","modified_gmt":"2025-03-16T15:50:44","slug":"des-initiatives-locales-pour-repondre-aux-tensions-alimentaires","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/des-initiatives-locales-pour-repondre-aux-tensions-alimentaires\/","title":{"rendered":"Des initiatives locales pour r\u00e9pondre aux tensions alimentaires"},"content":{"rendered":"\n
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Le march\u00e9 fran\u00e7ais semble pour l\u2019instant \u00e0 l\u2019abri d\u2019une telle catastrophe. La grande distribution est au rendez-vous et les magasins \u201cfood\u201d sont approvisionn\u00e9s. Cependant, la fili\u00e8re agroalimentaire est ind\u00e9niablement sous tension. La p\u00e9nurie de main-d\u2019\u0153uvre agricole et le risque de perdre les r\u00e9coltes saisonni\u00e8res sont av\u00e9r\u00e9s. La fermeture des restaurants, des cantines scolaires et des march\u00e9s ouverts ont d\u00e9s\u00e9quilibr\u00e9 de mani\u00e8re notable l\u2019offre et la demande. Le Minist\u00e8re fran\u00e7ais de l\u2019agriculture et de l\u2019alimentation souligne par ailleurs que \u00abcette crise nous d\u00e9montre la n\u00e9cessit\u00e9 d\u2019acc\u00e9l\u00e9rer la transition \u00e9cologique et de relocaliser les productions pour garantir la s\u00e9curit\u00e9 alimentaire europ\u00e9enne\u00bb.<\/p>\n

Un mod\u00e8le exprime toute sa r\u00e9silience, celui des circuits courts de distribution de produits alimentaires frais. La qualit\u00e9 du lien entre les clients engag\u00e9s et leurs producteurs de fruits et l\u00e9gumes est robuste et r\u00e9sistante. Les acteurs historiques des circuits courts connaissent une activit\u00e9 en nette croissance. Nombre d\u2019initiatives ont d\u2019ailleurs vu le jour ces derni\u00e8res semaines.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Quelques exemples pour illustrer cette nouvelle dynamique <\/h2>\n
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Gr\u00e9goire de Tilly, CEO de la Ruche qui dit Oui!, a d\u00e9clar\u00e9 au journal Lib\u00e9ration : \u201cDepuis un mois, nous avons enregistr\u00e9 une hausse de 70% de notre chiffre d\u2019affaires, associ\u00e9e \u00e0 une augmentation de taille de 30% du panier moyen\u00bb. Acheter en circuit court des produits locaux et sains est une v\u00e9ritable r\u00e9ponse des clients en cette p\u00e9riode de pand\u00e9mie.<\/p>\n

Dans le nord du Finist\u00e8re (29), les Voisins Bio proposent chaque semaine des paniers de l\u00e9gumes bio de saison qui, apr\u00e8s r\u00e9servation, peuvent \u00eatre retir\u00e9s dans un point relais. L\u2019\u00e9quipe dirigeante des Voisins Bio est t\u00e9moin d\u2019une v\u00e9ritable explosion de la demande. \u201cBeaucoup ont pris peur d\u2019aller en grandes surfaces, et avec la fermeture de nombreux march\u00e9s, notre activit\u00e9 a encore d\u00e9cupl\u00e9 !\u201d<\/p>\n

La semaine derni\u00e8re, le c\u00e9l\u00e8bre march\u00e9 de Rungis a lanc\u00e9 une plateforme num\u00e9rique de livraison aux particuliers baptis\u00e9e \u00ab Rungis livr\u00e9 chez vous \u00bb, en partenariat avec la R\u00e9gion \u00cele-de-France et la startup de livraison Epicery. Epicery regroupe des commer\u00e7ants alimentaires ainsi que de nombreux primeurs franciliens.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Associer les acteurs de la Grande Distribution <\/h2>\n
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En Centre-Val de Loire, les pouvoirs publics et la chambre r\u00e9gionale d\u2019agriculture viennent de lancer l\u2019initiative Produits frais locaux en Centre-Val de Loire. Il s\u2019agit de mettre en lien des producteurs, des consommateurs et des distributeurs. Le pr\u00e9fet de r\u00e9gion, Pierre Pou\u00ebssel, pose comme objectif de \u201cmanger frais et local\u201d. Des ventes directes aux consommateurs s\u2019organisent au sein de \u201cDrive alimentaire\u201d sur les parkings d\u2019hypermarch\u00e9s.<\/p>\n

Dans une approche BtoB, Approlocal propose aux professionnels de rejoindre sa plateforme (soutien du conseil d\u00e9partemental du Loiret) pour \u201cparticiper au bien manger et contribuer \u00e0 l\u2019\u00e9conomie locale\u201d. Durant deux mois, les frais d\u2019inscription sont gratuits pour la grande et moyenne distribution. D\u00e9j\u00e0, une quinzaine de magasins ont rejoint la boucle.<\/p>\n

L\u2019Intermarch\u00e9 de Cahors lance un appel aux producteurs locaux en proposant un partenariat \u201cwin-win\u201d in\u00e9dit. Un distributeur qui rencontre des probl\u00e8mes d\u2019approvisionnement de fruits et l\u00e9gumes et des producteurs qui peinent \u00e0 \u00e9couler leur production ont nou\u00e9 un partenariat in\u00e9dit. Cr\u00e9er et tisser des liens forts, c\u2019est une v\u00e9ritable opportunit\u00e9 pour l\u2019enseigne de s\u2019implanter dans la vie locale. A n\u2019en pas douter, cela r\u00e9pond aussi et avant tout \u00e0 un besoin client clairement exprim\u00e9. Les Fran\u00e7ais ont envie de manger local. C\u2019est la conclusion d\u2019une \u00e9tude du cabinet Natural Marketing Institute, selon laquelle 71% des consommateurs pr\u00e9f\u00e8rent acheter des produits locaux.<\/p>\n

Des produits dont on conna\u00eet l\u2019origine, dont on est capable de situer physiquement l\u2019exploitation, l\u2019envie de participer \u00e0 la vie quotidienne et \u00e9conomique de sa communaut\u00e9, contribuent \u00e0 cr\u00e9er du lien entre les gens et sont les b\u00e9n\u00e9fices d\u2019une consommation locale.<\/p>\n

La crise que nous traversons bouleverse nos habitudes de consommation alimentaire. Cette crise offre un miroir sans concession sur l\u2019organisation de nos fili\u00e8res agro-alimentaires. L\u2019app\u00e9tence de certaines \u201ctribus\u201d de consommateur pour les circuits courts n\u2019est pas nouvelle. Cependant, force est de constater que dans une logique de s\u00e9curit\u00e9 alimentaire, ils proposent une solution vers laquelle les Fran\u00e7ais se tournent en cette p\u00e9riode de fortes tensions. Cette p\u00e9riode nous d\u00e9montre aussi la n\u00e9cessit\u00e9 d\u2019associer l\u2019ensemble des parties prenantes (clients, producteurs, pouvoirs publics, distributeurs, acteurs de la logistique et du digital) pour valoriser cette fili\u00e8re de circuits courts. De nouvelles propositions de valeur ont \u00e9merg\u00e9 (Rungis par exemple) : il est fort probable qu\u2019elles s\u2019inscrivent demain et apr\u00e8s-demain dans la continuit\u00e9.<\/p>\n

 <\/p>\n

Thierry Strickler, Altavia Watch & Laure Barillon, Altavia Nativ<\/em><\/p>\n

References: <\/strong>Alimentation : le boom des r\u00e9seaux de circuits courts<\/a><\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Le spectre d\u2019une crise alimentaire gagne le monde. Les incertitudes li\u00e9es \u00e0 la disponibilit\u00e9 de nourriture peuvent d\u00e9clencher une vague de restrictions \u00e0 l\u2019exportation, \u201csusceptible d\u2019entra\u00eener une p\u00e9nurie sur le march\u00e9 mondial\u201d, comme l\u2019ont alert\u00e9 mercredi 1er avril, dans un communiqu\u00e9 commun, l\u2019organisation des Nations Unies pour l\u2019alimentation et l\u2019agriculture (FAO), les organisations mondiales du commerce (OMC) et de la sant\u00e9 (OMS).<\/p>\n","protected":false},"author":10,"featured_media":3339,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[187],"news-topic-taxonomy":[191],"class_list":["post-4209","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nTensions Alimentaires - R\u00e9ponses Locales - Altavia<\/title>\n<meta name=\"description\" content=\"Des solutions locales \u00e9mergent face aux d\u00e9fis alimentaires. 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