{"id":4322,"date":"2024-05-02T15:11:00","date_gmt":"2024-05-02T14:11:00","guid":{"rendered":"https:\/\/altavia-group.com\/news\/nrf-2024-immerse-yourself-in-the-future-of-retail\/"},"modified":"2025-03-16T18:21:15","modified_gmt":"2025-03-16T17:21:15","slug":"nrf-2024-plongez-dans-le-retail-du-futur","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/nrf-2024-plongez-dans-le-retail-du-futur\/","title":{"rendered":"NRF 2024 : plongez dans le retail du futur"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" loading=\"lazy\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2025\/03\/Immersive-shopping-1024x683-1.jpg\" alt=\"\" class=\"wp-image-2608\" srcset=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/03\/Immersive-shopping-1024x683-1.jpg 1024w, https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/03\/Immersive-shopping-1024x683-1-300x200.jpg 300w, https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/03\/Immersive-shopping-1024x683-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div id=\"block_e0942fe61098490446361374a6047980\" class=\"block-textminor\">\n    <div class=\"row\">\n              <div class=\"col-lg-10 col-12\">\n        <div class=\"block-textminor-main\">\n                          <h2 class=\"block-textminor-title h3\">\n                  NRF 2024 : plongez dans le retail du futur              <\/h2>\n                                      <div class=\"block-textminor-text\">\n                  <p>La NRF c\u2019est le rendez-vous in-con-tournable de l\u2019ann\u00e9e, l\u2019opportunit\u00e9 de participer \u00e0 de nombreuses conf\u00e9rences et Keynotes, des soir\u00e9es network \u00e0 la rencontre de start-up (entres autres de la FrenchTech) ou des Google partners, et aussi de visiter plus de 40 stands \u00e0 la recherche de nouvelles solutions bas\u00e9es sur l\u2019IA pour am\u00e9liorer l\u2019exp\u00e9rience client et booster la performance des parcours d\u2019achat.<\/p>\n<p>Rewind sur la grand-messe annuelle du retail.<\/p>\n              <\/div>\n            \n                    <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"block_e296abb722ea0b177d6974b6df6a98b2\" class=\"block-textminor\">\n    <div class=\"row\">\n              <div class=\"col-lg-10 col-12\">\n        <div class=\"block-textminor-main\">\n                          <h2 class=\"block-textminor-title h3\">\n                  Les clefs du succ\u00e8s ?              <\/h2>\n                                      <div class=\"block-textminor-text\">\n                  <div class=\"grve-element grve-text grve-animated-item grve-fade-in-up grve-duration-normal grve-animated\" data-delay=\"200\">\n<p>Le leitmotiv qui a r\u00e9sonn\u00e9 pendant ces 3 jours : \u00ab Arr\u00eatons de parler d\u2019IA et agissons ! \u00bb Pertes d\u2019emplois massives, disparition de certains secteurs d\u2019activit\u00e9s ou encore fuite de donn\u00e9es confidentielles sont autant de craintes qui entourent l\u2019intelligence artificielle. Les acteurs du retail sont invit\u00e9s \u00e0 identifier ces probl\u00e8mes concrets, la clef pour lib\u00e9rer le plein potentiel de l\u2019IA.<\/p>\n<p>L\u2019approche \u00ab Test fast \u2013 Fail fast \u00bb a \u00e9t\u00e9 soulign\u00e9e comme un imp\u00e9ratif. Dans un monde en constante \u00e9volution, cet imp\u00e9ratif est clair : tester rapidement, \u00e9chouer rapidement et apprendre rapidement. Une formule dynamique qui stimule l\u2019innovation et qui permet d\u2019ajuster les strat\u00e9gies en cons\u00e9quence pour rester comp\u00e9titif.<\/p>\n<p>En cette p\u00e9riode de d\u00e9fis multiples, le credo c\u2019est, \u00ab ROI d\u2019abord \u00bb. Les retailers sont appel\u00e9s \u00e0 aligner leurs investissements technologiques sur des r\u00e9sultats tangibles et mesurables.<\/p>\n<\/div>\n              <\/div>\n            \n                    <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"block_f3b4e8e5d07e5c31bce4667532fe5b05\" class=\"block-textminor\">\n    <div class=\"row\">\n              <div class=\"col-lg-10 col-12\">\n        <div class=\"block-textminor-main\">\n                          <h2 class=\"block-textminor-title h3\">\n                  Quand l\u2019IA et le Retail Media red\u00e9finissent les codes du commerce              <\/h2>\n                                      <div class=\"block-textminor-text\">\n                  <div class=\"grve-element grve-text grve-animated-item grve-fade-in-up grve-duration-normal grve-animated\" data-delay=\"200\">\n<div class=\"grve-element grve-text grve-animated-item grve-fade-in-up grve-duration-normal grve-animated\" data-delay=\"200\">\n<p>L\u2019IA g\u00e9n\u00e9rative s\u2019affirme comme un v\u00e9ritable game changer dans le secteur du retail, ouvrant des opportunit\u00e9s de transformation profonde. Des g\u00e9ants tels que Walmart, Kroger, Canadian Tire, et Target ont partag\u00e9 des use cases prometteurs.<\/p>\n<ul>\n<li>Productivit\u00e9 am\u00e9lior\u00e9e : L\u2019IA s\u2019attaque \u00e0 la productivit\u00e9, que ce soit au si\u00e8ge ou dans les magasins, en aidant \u00e0 prioriser les t\u00e2ches de mani\u00e8re intelligente.<\/li>\n<li>Exp\u00e9rience client renforc\u00e9e : Les chatbots conversationnels, propuls\u00e9s par l\u2019IA, transforment l\u2019exp\u00e9rience client. Les vendeurs, d\u00e9sormais amplifi\u00e9s par l\u2019IA, offrent une interaction personnalis\u00e9e pour augmenter la satisfaction client.<\/li>\n<li>Contenus automatis\u00e9s pour des campagnes performantes : L\u2019automatisation de la g\u00e9n\u00e9ration de contenus, des fiches produits aux campagnes d\u2019activation contextuelles, est devenue une r\u00e9alit\u00e9, am\u00e9liorant la personnalisation et l\u2019enrichissement des contenus.<\/li>\n<\/ul>\n<\/div>\n<div class=\"grve-empty-space grve-height-1x\"><span style=\"background-color: var(--bs-body-bg); color: var(--bs-body-color); font-family: var(--bs-body-font-family); font-size: var(--bs-body-font-size); font-weight: var(--bs-body-font-weight); text-align: var(--bs-body-text-align);\">Du c\u00f4t\u00e9 des solutions, l\u2019Innovation Lab de la NRF 2024 met en avant des start-up innovantes sp\u00e9cialistes de l\u2019IA, telles que Booth.ai, Typeface, Verneek, Tymely, et Offerfit.<\/span><\/div>\n<div class=\"grve-element grve-text grve-animated-item grve-fade-in-up grve-duration-normal grve-animated\" data-delay=\"200\">\n<p>Ces entreprises promettent de red\u00e9finir les normes de l\u2019industrie et d\u2019offrir des solutions innovantes pour le retail de demain.<\/p>\n<\/div>\n<\/div>\n              <\/div>\n            \n                    <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"block_bb37cdbc122d3d0d181f8f914a32aea9\" class=\"block-textminor\">\n    <div class=\"row\">\n              <div class=\"col-lg-10 col-12\">\n        <div class=\"block-textminor-main\">\n                          <h2 class=\"block-textminor-title h3\">\n                  L\u2019IA n\u2019est pas la seule star du salon, le retail media a fait lui aussi beaucoup parl\u00e9.              <\/h2>\n                                      <div class=\"block-textminor-text\">\n                  <p>Le retail media devient l\u2019atout incontournable pour les enseignes. Aux \u00c9tats-Unis, une \u00e8re 2.0 du retail media est en marche, fusionnant astucieusement le e-retail media avec la puissance des magasins.<\/p>\n<p>Le d\u00e9fi ? Mesurer et acc\u00e9der facilement \u00e0 des plateformes retail media unifi\u00e9es.<\/p>\n<p>D\u2019ici 2025, les investissements en retail media surpasseront ceux de la t\u00e9l\u00e9vision, d\u00e9montrant une efficacit\u00e9 redoutable en termes d\u2019attention et de conversion.<\/p>\n<p>Les pr\u00e9visions d\u2019eMarketers anticipent une explosion du secteur, avec 109 milliards de dollars investis en retail media d\u2019ici 2027, une croissance fulgurante de 60 milliards par rapport \u00e0 2023. Le \u00ab media in store \u00bb, avec ses \u00e9crans tactiques dans les rayons, sur les portes des r\u00e9frig\u00e9rateurs et m\u00eame sur les chariots, \u00e9merge comme le secret du succ\u00e8s.<\/p>\n<p><span style=\"background-color: var(--bs-body-bg); color: var(--bs-body-color); font-family: var(--bs-body-font-family); font-size: var(--bs-body-font-size); font-weight: var(--bs-body-font-weight); text-align: var(--bs-body-text-align);\">La NRF a trac\u00e9 la voie vers un retail plus intelligent, plus agile et plus centr\u00e9 sur le client. Les d\u00e9fis sont r\u00e9els, mais les opportunit\u00e9s sont tout aussi palpables. Le retail de demain est connect\u00e9, personnalis\u00e9 et pr\u00eat \u00e0 transformer l\u2019exp\u00e9rience client.<\/span><\/p>\n<div class=\"grve-element grve-text grve-animated-item grve-fade-in-up grve-duration-normal grve-animated\" data-delay=\"200\">\n<p><em style=\"color: var(--bs-body-color); font-family: var(--bs-body-font-family); font-size: var(--bs-body-font-size); font-weight: var(--bs-body-font-weight); text-align: var(--bs-body-text-align); background-color: var(--bs-body-bg);\">D\u2019apr\u00e8s l\u2019expertise de <a href=\"https:\/\/www.linkedin.com\/in\/valerie-piotte-b651372\/\">Val\u00e9rie Piotte<\/a>, DG Altavia OpenLab et\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/st%C3%A9phanie-payet-2a148045\/\">St\u00e9phanie Payet<\/a>, Deputy Business Development Director \u2013 France.<\/em><\/p>\n<p><em>Un article de\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/nina-allouche-1b2362111\/\">Nina Allouche<\/a>.<\/em><\/p>\n<p><strong style=\"color: var(--bs-body-color); font-family: var(--bs-body-font-family); font-size: var(--bs-body-font-size); text-align: var(--bs-body-text-align); background-color: var(--bs-body-bg);\">Pour d\u00e9couvrir notre ouvrage Tout RecommERcer, d\u00e9voilant les tendances et insights du retail d\u2019aujourd\u2019hui et de demain, il suffit de cliquer ici :<\/strong><\/p>\n<\/div>\n              <\/div>\n            \n                          <div class=\"block-textminor-ctas\">\n                                                        <div class=\"block-textminor-link\">\n                      <a target=\"\"\n                         href=\"http:\/\/altavia-group.com\/fr\/tout-recommercer\/\"\n                         class=\"simple-link\">\n                        <i class=\"icon icon-arrow-right\"><\/i>\n                          Je d\u00e9couvre                      <\/a>\n                    <\/div>\n                                <\/div>\n                    <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chaque ann\u00e9e, le monde du retail se r\u00e9unit \u00e0 NYC lors du Retail\u2019s Big Show organis\u00e9 par la National Retail Federation (NRF), le plus grand salon retail du monde. L\u2019occasion pour les acteurs du secteur de discuter des derni\u00e8res tendances, innovations et d\u00e9fis auxquels l\u2019industrie est confront\u00e9e.<\/p>\n","protected":false},"author":10,"featured_media":3314,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[187],"news-topic-taxonomy":[137],"class_list":["post-4322","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NRF 2024 Tendances Retail du Futur - Altavia<\/title>\n<meta name=\"description\" content=\"Explorez les grandes tendances du retail d\u00e9voil\u00e9es au NRF 2024 : innovation, IA, \u00e9thique et nouvelles attentes consommateurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NRF 2024 Tendances Retail du Futur - 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