{"id":6892,"date":"2024-01-03T17:34:18","date_gmt":"2024-01-03T16:34:18","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/la-gen-z-et-la-mode-en-2023\/"},"modified":"2026-02-09T12:11:14","modified_gmt":"2026-02-09T11:11:14","slug":"la-gen-z-et-la-mode-en-2023","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/la-gen-z-et-la-mode-en-2023\/","title":{"rendered":"La Gen Z et la mode en 2023."},"content":{"rendered":"

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\n \n \"Mode\" <\/a>\n <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t[vc_column_text]L<\/span>a g\u00e9n\u00e9ration Z, qui repr\u00e9sente environ 30% de la population mondiale, montre un penchant marqu\u00e9 pour la mode, influenc\u00e9e par le num\u00e9rique et les r\u00e9seaux sociaux. Aux \u00c9tats-Unis, leur pouvoir d'achat s’\u00e9l\u00e8ve \u00e0 pr\u00e8s de 360 millions de dollars, se focalisant principalement sur le secteur de la mode. Cette pr\u00e9f\u00e9rence se traduit par une domination de marques comme Nike, qui se positionne en t\u00eate pour les v\u00eatements (35%) et les chaussures (61%), suivie de pr\u00e8s par d’autres marques comme Lululemon, American Eagle, et Shein.<\/p>\n

Cependant, un changement de comportement est observ\u00e9 chez les consommatrices, avec des d\u00e9penses en l\u00e9g\u00e8re baisse pour les v\u00eatements et chaussures et en hausse pour les accessoires.. Ce ph\u00e9nom\u00e8ne peut refl\u00e9ter une r\u00e9orientation des priorit\u00e9s ou une r\u00e9ponse \u00e0 des tendances de mode changeantes.<\/p>\n

Parall\u00e8lement, les marques de luxe ne perdent pas pied. Des maisons telles que Louis Vuitton et Kate Spade maintiennent leur popularit\u00e9 aupr\u00e8s de la Gen Z gr\u00e2ce \u00e0 une forte pr\u00e9sence sur les r\u00e9seaux sociaux, s’adaptant ainsi aux habitudes de consommation digitale de cette g\u00e9n\u00e9ration.<\/p>\n

Malgr\u00e9 ces tendances prometteuses, le rapport du cabinet d’\u00e9tudes Piper Sandler met en lumi\u00e8re un ralentissement potentiel des d\u00e9penses chez les adolescents, une cons\u00e9quence possible de l’inflation et des pr\u00e9occupations environnementales croissantes. Ce contexte sugg\u00e8re une prise de conscience et peut-\u00eatre un changement imminent dans les habitudes de consommation de la g\u00e9n\u00e9ration Z.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

La g\u00e9n\u00e9ration Z, qui repr\u00e9sente environ 30% de la population mondiale, montre un penchant marqu\u00e9 pour la mode, influenc\u00e9e par le num\u00e9rique et les r\u00e9seaux sociaux.<\/p>\n","protected":false},"author":17,"featured_media":6893,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-6892","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"\nLa Gen Z et la mode en 2023. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Gen Z et la mode en 2023. - 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