{"id":6920,"date":"2024-01-08T17:59:51","date_gmt":"2024-01-08T16:59:51","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/lacoste-installe-un-concept-store-a-tokyo-dans-le-quartier-branche-de-harajuku\/"},"modified":"2026-02-09T12:11:27","modified_gmt":"2026-02-09T11:11:27","slug":"lacoste-installe-un-concept-store-a-tokyo-dans-le-quartier-branche-de-harajuku","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/lacoste-installe-un-concept-store-a-tokyo-dans-le-quartier-branche-de-harajuku\/","title":{"rendered":"Lacoste installe un concept store \u00e0 Tokyo, dans le quartier branch\u00e9 de Harajuku."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column][vc_gallery type=\u00a0\u00bbflexslider_slide\u00a0\u00bb interval=\u00a0\u00bb0&Prime; images=\u00a0\u00bb6921,6922,6923,6924&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb][vc_column_text]<\/p>\n<h6>\u00a9 Lacoste<\/h6>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-5281\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-5281\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">C&rsquo;<\/span><span style=\"font-weight: 400;\">est dans le quartier branch\u00e9 de Harajuku \u00e0 Tokyo que <\/span><a href=\"\/?p=9453\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lacoste<\/span><\/a><span style=\"font-weight: 400;\"> annonce installer son nouveau concept-store, imagin\u00e9 autour du th\u00e8me \"Connect\". La boutique s'\u00e9tend sur 665 m\u00e8tres carr\u00e9s r\u00e9partis en deux \u00e9tages en plein c\u0153ur du quartier le plus dynamique de la capitale. Le premier \u00e9tage est d\u00e9di\u00e9 \u00e0 une s\u00e9lection de chaussures et de pi\u00e8ces vintages embl\u00e9matiques de la marque de pr\u00eat \u00e0 porter.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">\" Plus qu'un magasin, il s'agit d'un style de vie \", d\u00e9clare Lacoste sur Linkedin, les pi\u00e8ces pr\u00e9sent\u00e9es dans ce premier espace ont d'ailleurs \u00e9t\u00e9 \" \u00e9labor\u00e9es exclusivement pour ce magasin \", souligne la marque.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Le deuxi\u00e8me \u00e9tage propose quant \u00e0 lui un espace d\u00e9di\u00e9 aux polos ainsi qu'\u00e0 la customisation, avec un atelier sp\u00e9cialement con\u00e7u pour ravir la client\u00e8le. Le concept-store, qui met l'accent sur l'exp\u00e9rience client, accueille \u00e9galement le premier caf\u00e9 de la marque. Lacoste signe, \u00e0 travers ce magasin, la parfaite fusion entre l'artisanat fran\u00e7ais et l'esth\u00e9tique nippone en pr\u00e9sentant sa derni\u00e8re collection\u00a0 \"Harajuku Collection\", qui comprend de nombreux articles d\u00e9sign\u00e9s par la marque. Du t-shirt au sweat shirt en passant par de nombreux produits Lacoste, on voit le crocodile embl\u00e9matique de la marque se parer de fleurs de cerisier, symbole de la culture japonaise, ou de cartes du quartier d'Harajuku.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">A travers ce concept-store, Lacoste propose \u00e9galement aux clients de d\u00e9couvrir sa collaboration avec l'artiste MHAK\/Masahiro Akutagawa, qui r\u00e9invente le logo Lacoste sur des pulls et casquettes, entre autres. Au Japon, et plus pr\u00e9cis\u00e9ment dans ce quartier de Harajuku et dans la communaut\u00e9 des passionn\u00e9s de vintage qui y vit, Lacoste tient une place \u00e0 part : plus que de porter une marque, il s'agit, pour eux, de rendre hommage \u00e0 une silhouette tout en savoir-faire. Et \u00e0 son incroyable rayonnement culturel.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Lacoste annonce installer un nouveau concept-store, imagin\u00e9 autour du th\u00e8me \u201cConnect\u201d, dans le quarti\u00e9 de Harajuku, \u00e0 Tokyo.<\/p>\n","protected":false},"author":17,"featured_media":6921,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-6920","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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