{"id":6930,"date":"2024-01-10T14:02:31","date_gmt":"2024-01-10T13:02:31","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/instacart-propose-a-ses-annonceurs-une-offre-publicitaire-google-shopping-alimentee-par-ses-donnees-retail-media\/"},"modified":"2026-02-09T12:11:31","modified_gmt":"2026-02-09T11:11:31","slug":"instacart-propose-a-ses-annonceurs-une-offre-publicitaire-google-shopping-alimentee-par-ses-donnees-retail-media","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/instacart-propose-a-ses-annonceurs-une-offre-publicitaire-google-shopping-alimentee-par-ses-donnees-retail-media\/","title":{"rendered":"Instacart propose \u00e0 ses annonceurs une offre publicitaire Google Shopping aliment\u00e9e par ses donn\u00e9es retail media."},"content":{"rendered":"

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\n \n \"Instacart <\/a>\n <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t[vc_column_text]I<\/span>nstacart s’associe \u00e0 Google pour int\u00e9grer des annonces Google Shopping \u00e0 son offre publicitaire. Un partenariat qui permettra dor\u00e9navant \u00e0 ses marques partenaires de cibler les consommateurs sur Google, gr\u00e2ce aux donn\u00e9es et insights d’Instacart.<\/span><\/p>\n

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Cette int\u00e9gration, qui enrichit les annonces Google Shopping avec les donn\u00e9es retail media du leader nord-am\u00e9ricain de la livraison de courses, marque une nouvelle \u00e9tape dans la mont\u00e9e en puissance de son offre publicitaire.\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

Au cours des 18 derniers mois, Instacart a d\u00e9velopp\u00e9 un ensemble complet de solutions publicitaires, \u00e0 travers l'ajout de nouveaux formats et fonctionnalit\u00e9s et l'am\u00e9lioration de ses outils de suivi.\u00a0\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

R\u00e9cemment, Instacart a \u00e9galement annonc\u00e9 l’introduction de la publicit\u00e9 sur ses chariots d’achat intelligents Caper Carts pour les clients en magasin.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n\t\t\t\tPlus de d\u00e9tails sur le site d'Instacart (source en anglais) :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l’article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#202125″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.instacart.com%2Fcompany%2Fpressreleases%2Finstacart-delivers-google-shopping-ads-for-its-cpg-partners-powered-by-its-retail-media-data%2F|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]
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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Instacart s’associe \u00e0 Google pour int\u00e9grer des annonces Google Shopping \u00e0 son offre publicitaire. <\/p>\n","protected":false},"author":17,"featured_media":6931,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[276,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-6930","news","type-news","status-publish","has-post-thumbnail","hentry","category-activation-commerciale","category-veille-retail"],"acf":[],"yoast_head":"\nInstacart propose \u00e0 ses annonceurs une offre publicitaire Google Shopping aliment\u00e9e par ses donn\u00e9es retail media. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instacart propose \u00e0 ses annonceurs une offre publicitaire Google Shopping aliment\u00e9e par ses donn\u00e9es retail media. - 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