{"id":6958,"date":"2024-01-15T18:05:54","date_gmt":"2024-01-15T17:05:54","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/nrf-2024-ibm-devoile-une-etude-sur-lia-dans-le-retail\/"},"modified":"2026-02-09T12:11:44","modified_gmt":"2026-02-09T11:11:44","slug":"nrf-2024-ibm-devoile-une-etude-sur-lia-dans-le-retail","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/nrf-2024-ibm-devoile-une-etude-sur-lia-dans-le-retail\/","title":{"rendered":"[NRF 2024] IBM d\u00e9voile une \u00e9tude sur l’IA dans le Retail."},"content":{"rendered":"

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\n \n \"ibm\" <\/a>\n <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t[vc_column_text]\u00c0<\/span>\u00a0l'occasion de la NRF, IBM a pr\u00e9sent\u00e9 une \u00e9tude de l’IBM Institute for Business Value, soulignant l’importance croissante de l’intelligence artificielle (IA) dans le secteur du retail.\u00a0<\/span><\/p>\n

L’enqu\u00eate, qui a \u00e9t\u00e9 men\u00e9e aupr\u00e8s de 20.000 personnes \u00e0 travers le monde, r\u00e9v\u00e8le que les clients exigent une exp\u00e9rience d’achat personnalis\u00e9e, int\u00e9grant \u00e0 la fois les environnements physiques et digitaux, et offrant un large \u00e9ventail de choix de produits, d’informations d\u00e9taill\u00e9es et de m\u00e9thodes de paiement diversifi\u00e9es.<\/span><\/p>\n

Des attentes auxquelles les acteurs du commerce ne r\u00e9pondent pas suffisamment, selon les r\u00e9sultats de l'\u00e9tude, puisque seulement\u00a0 9% des personnes interrog\u00e9es se disent satisfaites de l’exp\u00e9rience d’achat en magasin et 14% en ligne.<\/span><\/p>\n

La technologie, notamment l’IA, pourrait jouer un r\u00f4le cl\u00e9 pour am\u00e9liorer l’exp\u00e9rience d’achat globale. Une majorit\u00e9 de consommateurs (59%) souhaitent en effet utiliser des applications d’IA pour leurs achats, et 80% de ceux qui n’ont pas encore utilis\u00e9 cette technologie souhaiteraient la tester, notamment pour la recherche de produits, la chasse aux bonnes affaires et le service client.\u00a0<\/span><\/p>\n

N\u00e9anmoins, les utilisateurs d’assistants virtuels interrog\u00e9s expriment quant \u00e0 eux, pour le moment, un manque patent de satisfaction : seul un tiers des personnes interrog\u00e9es qui ont d\u00e9j\u00e0 utilis\u00e9 des assistants virtuels se disent satisfaites de leur exp\u00e9rience et pr\u00e8s de 20 % ont \u00e9t\u00e9 tellement d\u00e9\u00e7ues qu’elles ont d\u00e9cid\u00e9 d'y renoncer\u2026<\/span><\/p>\n

Ainsi, IBM pointe qu'en termes d'IA, il existe, en tout cas pour l'instant, une inad\u00e9quation significative entre les offres technologiques et les attentes des clients.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n\t\t\t\tPlus de d\u00e9tails sur le site d'IBM (source en anglais) :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l’article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#202125″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fnewsroom.ibm.com%2F2024-01-15-NRF-2024-IBM-Reports-Generative-AI-Can-Bridge-the-Consumer-Expectation-Gap-with-Unified%2C-Integrated-Shopping-Experiences|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]
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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

\u00c0 l\u2019occasion de la NRF, IBM a pr\u00e9sent\u00e9 une \u00e9tude soulignant l\u2019importance croissante de l\u2019intelligence artificielle (IA) dans le secteur du retail.<\/p>\n","protected":false},"author":17,"featured_media":6959,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[277,271],"tags":[272],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-6958","news","type-news","status-publish","has-post-thumbnail","hentry","category-innovation-retail","category-veille-retail","tag-ia-et-retail"],"acf":[],"yoast_head":"\n[NRF 2024] IBM d\u00e9voile une \u00e9tude sur l'IA dans le Retail. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[NRF 2024] IBM d\u00e9voile une \u00e9tude sur l'IA dans le Retail. - 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