{"id":6987,"date":"2024-01-18T13:21:21","date_gmt":"2024-01-18T12:21:21","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/nrf-2024-le-futur-pour-moet-hennessy\/"},"modified":"2026-02-09T12:12:00","modified_gmt":"2026-02-09T11:12:00","slug":"nrf-2024-le-futur-pour-moet-hennessy","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/nrf-2024-le-futur-pour-moet-hennessy\/","title":{"rendered":"[NRF 2024] Le futur pour Mo\u00ebt Hennessy."},"content":{"rendered":"

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\n \n \"Moet <\/a>\n <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t[vc_column_text]L<\/span>ors de la NRF 2024, Philippe Schaus, CEO de Mo\u00ebt Hennessy, a partag\u00e9 la strat\u00e9gie adopt\u00e9e par la marque de spiritueux pour faire face aux d\u00e9fis \u00e9conomiques de 2023, marqu\u00e9s par l’inflation et la diversit\u00e9 des march\u00e9s mondiaux.<\/p>\n

L’entreprise a d\u00fb faire preuve d’une grande adaptabilit\u00e9 pour r\u00e9pondre aux fluctuations des diff\u00e9rents march\u00e9s. Malgr\u00e9 l’augmentation des co\u00fbts de production, Mo\u00ebt Hennessy s’est efforc\u00e9 de faire preuve de p\u00e9dagogie aupr\u00e8s de ses clients quant aux hausses de prix inh\u00e9rentes \u00e0 la flamb\u00e9e des co\u00fbts de production, tout en mettant l’accent sur la qualit\u00e9 et le respect de l’environnement.<\/p>\n

La marque a \u00e9galement renforc\u00e9 l’exp\u00e9rience client en magasin, en cr\u00e9ant des espaces d\u00e9di\u00e9s dans des points de vente cl\u00e9s et en utilisant la technologie pour personnaliser le service. Schaus a soulign\u00e9 l’importance de trouver un \u00e9quilibre entre tradition et modernit\u00e9, notamment en \u00e9tablissant des partenariats avec des c\u00e9l\u00e9brit\u00e9s pour enrichir le marketing de la marque.<\/p>\n

Avec un regard optimiste sur 2024, Mo\u00ebt Hennessy pr\u00e9voit une croissance, en particulier en Am\u00e9rique Latine et dans le secteur du travel retail, affirmant sa capacit\u00e9 \u00e0 \u00e9voluer et \u00e0 prosp\u00e9rer dans un environnement de retail en constante \u00e9volution.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n\t\t\t\tPlus de d\u00e9tails sur le site d'Ecommerce Mag :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l’article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#202125″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.ecommercemag.fr%2FThematique%2Fretail-1220%2Fstrategie-retail-2163%2FBreves%2F-nRF2024-Entre-inflation-et-parcours-client-revisite-la-vision-399772.htm|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]
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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Lors de la NRF 2024, Philippe Schaus a partag\u00e9 la strat\u00e9gie adopt\u00e9e par la marque de spiritueux pour faire face aux d\u00e9fis \u00e9conomiques de 2023.<\/p>\n","protected":false},"author":17,"featured_media":6988,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-6987","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"\n[NRF 2024] Le futur pour Mo\u00ebt Hennessy. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[NRF 2024] Le futur pour Mo\u00ebt Hennessy. - 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