{"id":6996,"date":"2024-01-19T13:52:22","date_gmt":"2024-01-19T12:52:22","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/nrf-2024-sainsburys-adopte-lia-dans-lensemble-de-ses-activites\/"},"modified":"2026-02-09T12:12:03","modified_gmt":"2026-02-09T11:12:03","slug":"nrf-2024-sainsburys-adopte-lia-dans-lensemble-de-ses-activites","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/nrf-2024-sainsburys-adopte-lia-dans-lensemble-de-ses-activites\/","title":{"rendered":"[NRF 2024] Sainsbury’s adopte l’IA dans l’ensemble de ses activit\u00e9s."},"content":{"rendered":"

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S<\/span>ainsbury’s exp\u00e9rimente actuellement\u00a0 l’IA dans ses diff\u00e9rents secteurs d'activit\u00e9 et cherche \u00e0 d\u00e9ployer la technologie dans le but premier d’am\u00e9liorer l’exp\u00e9rience du client, tant en ligne qu’en magasin.<\/h4>\n

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S’exprimant lors du Retail’s Big Show, organis\u00e9 par la National Retail Federation (NRF) \u00e0 New York, Clodagh Moriarty, Chief Retail and Technology Officer chez Sainsbury’s, a soulign\u00e9 que toute utilisation de la technologie doit r\u00e9pondre \u00e0 l’imp\u00e9ratif strat\u00e9gique d’agir dans trois domaines : le rapport qualit\u00e9-prix, la disponibilit\u00e9, ainsi que la facilit\u00e9 et la rapidit\u00e9 de l’achat.<\/span><\/p>\n

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Le groupe britannique de supermarch\u00e9s a abord\u00e9 la question de la disponibilit\u00e9 produit dans le cadre d’un partenariat avec Blue Yonder sur sa cha\u00eene d’approvisionnement. <\/span>\u00ab\u00a0Ce partenariat a eu un impact consid\u00e9rable, puisqu’il a permis de multiplier par dix les facteurs de demande utilis\u00e9s, s’est<\/span><\/i> f\u00e9licit\u00e9e Moriarty. <\/span>Cela a permis d’am\u00e9liorer la disponibilit\u00e9 de pr\u00e8s de 2 %\u00a0\u00bb<\/span><\/i>.\u00a0<\/span><\/p>\n

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Selon elle, les avantages ont \u00e9t\u00e9 visibles dans les entrep\u00f4ts de la soci\u00e9t\u00e9 pendant la p\u00e9riode cruciale des f\u00eates de fin d’ann\u00e9e : <\/span>\u00ab\u00a0La satisfaction, lors de ce pic, a \u00e9t\u00e9 de voir des entrep\u00f4ts propres, clairs et nets. Cela s’est traduit par des avantages pour les clients, les ventes et les co\u00fbts\u00a0\u00bb.<\/span><\/i><\/p>\n

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En premi\u00e8re ligne, dans les magasins, l'entreprise, pour qui le passage en caisse repr\u00e9sente une grande opportunit\u00e9 en mati\u00e8re d'IA, a mis en place des balances intelligentes capables d’identifier les produits, dans le cadre d’un partenariat avec NCR. <\/span>\u00ab\u00a0Nous d\u00e9ployons l’IA pour augmenter la vitesse,<\/span><\/i> a-t-elle expliqu\u00e9, <\/span>mais aussi pour am\u00e9liorer l’exp\u00e9rience globale du client\".\u00a0<\/span><\/i><\/p>\n

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La technologie contribue \u00e9galement \u00e0 r\u00e9soudre le probl\u00e8me majeur de la d\u00e9marque inconnue. Sainsbury’s proc\u00e8de \u00e0 un certain nombre de rescans al\u00e9atoires et cibl\u00e9s \u00e0 ses caisses pour r\u00e9duire la d\u00e9marque inconnue. En d\u00e9ployant l’IA, le distributeur est en mesure d’arr\u00eater le rescanning des clients qu’il peut identifier comme fiables, \u00e0 partir de leur activit\u00e9 ant\u00e9rieure dans ses magasins.<\/span><\/p>\n

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L’une des difficult\u00e9s rencontr\u00e9es par Sainsbury's a \u00e9t\u00e9 l’int\u00e9gration de ces nouvelles solutions technologiques dans son infrastructure existante. <\/span>\u00ab\u00a0On ne peut pas brancher n’importe quoi sur n'importe quoi. Toutes ces innovations doivent fonctionner avec notre plomberie victorienne. Tout cela doit \u00eatre \u00e9valu\u00e9 en amont\u00a0\u00bb.\u00a0<\/span><\/i><\/p>\n

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Sainsbury’s a par ailleurs exp\u00e9riment\u00e9 Copilot de Microsoft – un assistant IA – pour am\u00e9liorer l’efficacit\u00e9 des r\u00e9unions, car il permet d’interroger les donn\u00e9es de l’entreprise et aide \u00e0 d\u00e9terminer les \u00e9tapes de suivi. Moriarty voit l’int\u00e9r\u00eat d’avoir \u00e0 terme cette capacit\u00e9 <\/span>\"dans les poches des coll\u00e8gues pour donner \u00e0 chacun d’entre eux cette connaissance de l’entreprise. Les donn\u00e9es jouent un r\u00f4le cl\u00e9, que ce soit au niveau du d\u00e9p\u00f4t, de l’arri\u00e8re-boutique ou du magasin. Nous pouvons introduire un peu d’IA \u00e0 tous les niveaux\u00a0\u00bb.\u00a0<\/span><\/i><\/p>\n

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Moriarty souligne qu’il y a cinq ans, Sainsbury’s a entrepris un programme visant \u00e0 s’assurer que la plupart des donn\u00e9es se trouvaient dans un r\u00e9f\u00e9rentiel unique \u00e0 partir duquel elles pouvaient \u00eatre utilis\u00e9es dans l’ensemble de l’entreprise. Gr\u00e2ce \u00e0 la puissance des outils d’IA, il est d\u00e9sormais possible d’exploiter toutes ces donn\u00e9es \u00e0 partir d’un vaste r\u00e9servoir, plut\u00f4t que de devoir d’abord les regrouper en une quantit\u00e9 g\u00e9rable.\u00a0<\/span><\/p>\n

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L’entreprise a \u00e9galement utilis\u00e9 l’IA dans le cadre de son programme de fid\u00e9lisation Nectar, afin de mieux personnaliser l’exp\u00e9rience et l'engagement de ses clients. Pour ce faire, elle y a notamment int\u00e9gr\u00e9 la gamification, par exemple \u00e0 travers la mise en avant du plus gros acheteur d'un produit dans sa r\u00e9gion.\u00a0<\/span><\/p>\n

Sainsbury’s sait tr\u00e8s bien qu’une telle activit\u00e9 doit \u00eatre g\u00e9r\u00e9e avec beaucoup de pr\u00e9caution, notamment en ce qui concerne la protection des donn\u00e9es et de la vie priv\u00e9e. <\/span>\u00ab\u00a0Nous prenons la question des donn\u00e9es tr\u00e8s au s\u00e9rieux. Nous savons que nos clients nous font confiance. Actuellement, nos clients acceptent de partager leurs donn\u00e9es avec Nectar, ce qui leur permet d’utiliser Scan & Go et de b\u00e9n\u00e9ficier de prix pr\u00e9f\u00e9rentiels. La contrepartie, c’est que nous utilisons ces donn\u00e9es pour am\u00e9liorer la gamme de produits, etc.\"<\/span><\/i>, a expliqu\u00e9 Moriarty, pr\u00e9cisant que le supermarch\u00e9 est une affaire d'humains et que l’intelligence artificielle ne doit pas l’en d\u00e9tourner. \u00ab\u00a0<\/span>Nous sommes une entreprise centr\u00e9e sur les personnes, <\/i>estime-t-elle. <\/span>\"Nous r\u00e9unissons les gens et la technologie. Pour moi, il s’agit d’un ‘et’ et non d’un ‘ou’. Nous combinons l’IA avec les \u00e9quipes de Sainsbury’s\u00a0\u00bb. <\/i>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]

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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Sainsbury’s exp\u00e9rimente actuellement l’IA dans ses diff\u00e9rents secteurs d\u2018activit\u00e9 et cherche \u00e0 d\u00e9ployer la technologie dans le but premier d’am\u00e9liorer l’exp\u00e9rience du client.<\/p>\n","protected":false},"author":17,"featured_media":6997,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[277],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-6996","news","type-news","status-publish","has-post-thumbnail","hentry","category-innovation-retail"],"acf":[],"yoast_head":"\n[NRF 2024] Sainsbury's adopte l'IA dans l'ensemble de ses activit\u00e9s. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[NRF 2024] Sainsbury's adopte l'IA dans l'ensemble de ses activit\u00e9s. - 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