{"id":7059,"date":"2024-01-29T15:48:03","date_gmt":"2024-01-29T14:48:03","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/algocat-la-nouvelle-solution-pour-loptimisation-des-catalogues-en-ligne\/"},"modified":"2026-02-09T12:12:38","modified_gmt":"2026-02-09T11:12:38","slug":"algocat-la-nouvelle-solution-pour-loptimisation-des-catalogues-en-ligne","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/algocat-la-nouvelle-solution-pour-loptimisation-des-catalogues-en-ligne\/","title":{"rendered":"Algocat, la nouvelle solution pour l’optimisation des catalogues en ligne."},"content":{"rendered":"

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\u00a9 Tech For Retail
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A<\/span>nnonc\u00e9 officiellement lors du dernier salon Tech for Retail, qui s'est tenu \u00e0 Paris fin novembre 2023, le lancement de la plateforme Algocat m\u00e9rite un coup de projecteur. La start-up, cr\u00e9\u00e9e par Arnaud Dumont et Lawrence Carbon, optimise les catalogues en ligne pour augmenter trafic et conversion, gr\u00e2ce \u00e0 une plateforme d'intelligence artificielle issue de 5 ann\u00e9es de recherche et d\u00e9veloppement.<\/h4>\n

\u00a0<\/p>\n

Tout commence en 2010 avec la cr\u00e9ation de ContentSide, une soci\u00e9t\u00e9 informatique, sp\u00e9cialis\u00e9e dans la gestion de contenus m\u00e9dias \/ presse \/ \u00e9dition. Quel cheminement vous a men\u00e9 \u00e0 la cr\u00e9ation d'Algocat, plus de 10 ans plus tard ?<\/h3>\n

\u00a0<\/p>\n

Arnaud Dumont : <\/b>Tout est en effet parti de cette premi\u00e8re entreprise de conseil et d\u00e9veloppement, qui a lanc\u00e9 sa R&D dans l'intelligence artificielle d\u00e8s 2019.\u00a0<\/span><\/p>\n

Une solution d'IA destin\u00e9e au monde de la presse a \u00e9t\u00e9 commercialis\u00e9e en 2021 et a connu un beau succ\u00e8s aupr\u00e8s de clients prestigieux comme la BNF, Bayard, le Point, l'Humanit\u00e9 \u2026\u00a0<\/span><\/p>\n

C'est en 2022 que l'e-commerce a commenc\u00e9 \u00e0 s'int\u00e9resser \u00e0 notre expertise. Des points communs existent en effet entre la presse et l'e-commerce, o\u00f9 de gros volumes et des enrichissements n\u00e9cessaires \u00e0 la performance doivent \u00eatre g\u00e9r\u00e9s dans les deux cas, avec les articles d'une part et les catalogues de fiches produits d'autre part.\u00a0<\/span><\/p>\n

Avec l'aide de l'un des principaux retailers de produits culturels en France, notre premier client, nous avons construit une solution d\u00e9di\u00e9e \u00e0 l'e-commerce.<\/span><\/p>\n

\u00a0<\/p>\n

Comment avez-vous compos\u00e9 avec la vague de l'IA g\u00e9n\u00e9rative qui a d\u00e9ferl\u00e9 ?\u00a0<\/b><\/h3>\n

\u00a0<\/p>\n

A. D : <\/b>Nous en avons profit\u00e9 pour les int\u00e9grer et r\u00e9\u00e9crire notre plateforme : Algocat utilise maintenant sa propre intelligence artificielle s\u00e9mantique, enrichie par les IA g\u00e9n\u00e9ratives (GPT notamment). Nous choisissons la meilleure IA, en fonction des besoins de chaque client.<\/span><\/p>\n

\u00a0<\/p>\n

\u00c0 quelles probl\u00e9matiques du e-commerce vous attaquez-vous avec Algocat ?<\/b><\/h3>\n

\u00a0<\/p>\n

A. D : <\/b>La qualit\u00e9 des informations produits est cruciale pour l'acquisition et la conversion des sites de vente en ligne : qui n'a jamais \u00e9t\u00e9 confront\u00e9 \u00e0 un filtre de recherche inop\u00e9rant, \u00e0 une description de produit incompl\u00e8te ou incorrecte ?<\/span>
\n<\/span>Algocat s'attaque \u00e0 3 enjeux :<\/span><\/p>\n

    \n
  • Augmenter l'acquisition : <\/b>pour attirer plus d'internautes sur un site – augmenter le trafic naturel (SEO) – et se diff\u00e9rencier, il faut pouvoir disposer de descriptions plus compl\u00e8tes, originales. C'est d'autant plus important que, cette ann\u00e9e, en Europe, vont arriver des moteurs de recherche qui g\u00e9n\u00e8rent des r\u00e9ponses \u00e0 l'utilisateur, comme Google Search Generative Experience. Cons\u00e9quence : seulement 1 \u00e0 3 sites seront mis en avant par le moteur de recherche\u00a0! Ceux qui fourniront le plus d'informations sur le produit recherch\u00e9 se d\u00e9marqueront.\u00a0<\/span><\/li>\n
  • Augmenter la conversion,<\/b> \u00e0 travers la<\/span> qualit\u00e9 du catalogue. Sur un site Internet o\u00f9 les produits sont bien rang\u00e9s et o<\/span>\u00f9<\/span> les filtres fonctionnent bien, les ventes sont plus nombreuses.<\/span><\/li>\n
  • La diminution des retours<\/b>, qui contribue \u00e0 g\u00e9n\u00e9rer des \u00e9conomies pour le e-commer\u00e7ant mais aussi \u00e0 r\u00e9duire le taux d'insatisfaction client. Il faut savoir que plus d'une fois sur trois, le produit est renvoy\u00e9 en raison d'une mauvaise description.<\/span><\/li>\n<\/ul>\n

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    Par quels moyens la plateforme Algocat r\u00e9ussit-elle \u00e0 relever ces d\u00e9fis ?<\/b><\/h3>\n

    \u00a0<\/p>\n

    A. D : <\/b>A partir d'un audit permettant d'identifier les points faibles et les corrections les plus int\u00e9ressantes \u00e0 faire, notre plateforme enrichit les informations produits – les attributs alimentant les filtres de recherche, variant en fonction du type de produit – les corrige et les compl\u00e8te.<\/span><\/p>\n

    La solution permet aussi de ranger les produits dans les bonnes cat\u00e9gories, de g\u00e9n\u00e9rer des descriptions ou du rewriting – pour s'adapter \u00e0 une cible diff\u00e9rente par exemple -.<\/span><\/p>\n

    \u00a0<\/p>\n

    Quels sont les d\u00e9fis qui attendent Algocat en 2024 ?<\/b><\/h3>\n

    \u00a0<\/p>\n

    A. D : <\/b>Le premier sera de d\u00e9velopper notre portefeuille de clients qui compte d\u00e9j\u00e0 une dizaine de retailers dont Vertbaudet, MaxiBuro, Fiducial Office Solutions, mais aussi une filiale de Michelin ou encore le logisticien ThePackengers. Algocat assure d\u00e9j\u00e0 la mise en qualit\u00e9 de pr\u00e8s de 150 000 produits par mois, sur des catalogues contenant de quelques centaines \u00e0 plusieurs centaines de milliers de r\u00e9f\u00e9rences.\u00a0<\/span><\/p>\n

    L'autre grand d\u00e9fi, programm\u00e9 pour la fin du premier trimestre : que les clients puissent g\u00e9rer le param\u00e9trage eux-m\u00eames. L'objectif, \u00e0 terme, est de permettre \u00e0 chacun d'\u00eatre autonome.<\/span>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]

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    \n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

    Annonc\u00e9 officiellement lors du dernier salon Tech for Retail, qui s\u2019est tenu \u00e0 Paris fin novembre 2023, le lancement de la plateforme Algocat m\u00e9rite un coup de projecteur.<\/p>\n","protected":false},"author":17,"featured_media":7060,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[280],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7059","news","type-news","status-publish","has-post-thumbnail","hentry","category-retailtech-for-humans"],"acf":[],"yoast_head":"\nAlgocat, la nouvelle solution pour l'optimisation des catalogues en ligne. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Algocat, la nouvelle solution pour l'optimisation des catalogues en ligne. - 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