{"id":7064,"date":"2024-01-30T12:43:58","date_gmt":"2024-01-30T11:43:58","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/franprix-se-lance-dans-la-location-dequipements-du-quotidien\/"},"modified":"2026-02-09T12:12:38","modified_gmt":"2026-02-09T11:12:38","slug":"franprix-se-lance-dans-la-location-dequipements-du-quotidien","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/franprix-se-lance-dans-la-location-dequipements-du-quotidien\/","title":{"rendered":"Franprix se lance dans la location d\u2019\u00e9quipements du quotidien."},"content":{"rendered":"

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\n \n \"Franprix\" <\/a>\n <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t[vc_column_text]F<\/span>ranprix innove en offrant aux citadins la possibilit\u00e9 de louer des \u00e9quipements du quotidien, en partenariat avec l’entreprise sociale et solidaire Les Biens en Commun. Cette initiative, lanc\u00e9e dans quatre magasins tests \u00e0 Paris et Lyon, propose des casiers connect\u00e9s pour la r\u00e9servation d’articles \u00e0 usage occasionnel.<\/span><\/p>\n

Des planchas, des perceuses ou des vid\u00e9oprojecteurs sont d\u00e9sormais accessibles \u00e0 la location, juste en bas de chez soi. Ce service vise \u00e0 encourager une consommation plus responsable et durable. En se positionnant en acteur cl\u00e9 de la vie de quartier, Franprix entend offrir les avantages de la propri\u00e9t\u00e9 sans les contraintes du stockage, de l’entretien et de la r\u00e9paration.\u00a0<\/span><\/p>\n

La s\u00e9lection vari\u00e9e de produits s’adapte aux besoins sp\u00e9cifiques des clients, \u00e0 leur environnement et aux saisons \u2013 des appareils \u00e0 raclette en hiver aux jeux de p\u00e9tanque et de M\u00f6lkky en \u00e9t\u00e9. <\/span>\"Nous proposons une alternative \u00e0 l'achat de produits peu utilis\u00e9s<\/span><\/i>, explique\u00a0 Laurent Rapoport, Directeur ex\u00e9cutif de Franprix dans les colonnes du magazine Points de Vente. <\/span>Ce nouveau service allie utilit\u00e9, \u00e9conomie et engagement responsable.\"<\/span><\/i><\/p>\n

Les tarifs, attractifs, varient de 2\u20ac de l'heure \u00e0 30\u20ac la semaine, avec des dur\u00e9es de location flexibles et des tarifs d\u00e9gressifs. En cas de succ\u00e8s, Franprix et son partenaire envisagent d’\u00e9tendre le service \u00e0 davantage de magasins.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n\t\t\t\tPlus de d\u00e9tails sur Points de Vente :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l’article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#202125″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fpointsdevente.fr%2Ffil-info%2F2024-01-25-franprix-teste-un-nouveau-service-de-location-dequipement%2F|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]
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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Franprix innove en offrant aux citadins la possibilit\u00e9 de louer des \u00e9quipements du quotidien, en partenariat avec l’entreprise sociale et solidaire Les Biens en Commun.<\/p>\n","protected":false},"author":17,"featured_media":7065,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[277,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7064","news","type-news","status-publish","has-post-thumbnail","hentry","category-innovation-retail","category-veille-retail"],"acf":[],"yoast_head":"\nFranprix se lance dans la location d\u2019\u00e9quipements du quotidien. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Franprix se lance dans la location d\u2019\u00e9quipements du quotidien. - 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