{"id":7079,"date":"2024-01-31T10:42:07","date_gmt":"2024-01-31T09:42:07","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/etsy-lance-un-service-didees-cadeaux-base-sur-lia\/"},"modified":"2026-02-09T12:12:43","modified_gmt":"2026-02-09T11:12:43","slug":"etsy-lance-un-service-didees-cadeaux-base-sur-lia","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/etsy-lance-un-service-didees-cadeaux-base-sur-lia\/","title":{"rendered":"Etsy lance un service d\u2019id\u00e9es cadeaux bas\u00e9 sur l\u2019IA."},"content":{"rendered":"

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\n \n \"Etsy\" <\/a>\n <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t[vc_column_text]E<\/span>tsy a annonc\u00e9 ce mercredi le lancement d’un service de curation d'id\u00e9es cadeaux bas\u00e9es sur les int\u00e9r\u00eats des destinataires, gr\u00e2ce \u00e0 l’intelligence artificielle.\u00a0<\/span><\/p>\n

Le nouveau service, nomm\u00e9 \u00ab\u00a0Gift Mode\u00a0\u00bb (Mode Cadeau) et propuls\u00e9 par l'intelligence artificielle, propose une approche interactive. En entrant quelques d\u00e9tails concernant le destinataire du cadeau, tels que sa relation avec l'acheteur,, l’occasion du cadeau et quelques-uns de ses centres d’int\u00e9r\u00eat, Etsy combine la curation humaine et l’apprentissage automatique pour offrir des options de cadeaux adapt\u00e9es \u00e0 plus de 200 \u00ab\u00a0personas\u00a0\u00bb de destinataires comme, par exemple Le M\u00e9lomane ou L’Aventurier.<\/span><\/p>\n

Les clients peuvent \u00e9galement cr\u00e9er un \u00ab\u00a0teaser de cadeau\u00a0\u00bb pour le destinataire. Cette option inclut une note pour le cadeau, des informations de suivi, et m\u00eame un aper\u00e7u du cadeau, laissant le choix de garder ou non la surprise.\u00a0<\/span><\/p>\n

Pour Etsy, qui annon\u00e7ait, en d\u00e9cembre dernier, entrer dans une phase de restructuration impliquant le licenciement de 11% de ses effectifs, cette initiative s'inscrit dans une volont\u00e9 de s'imposer comme un acteur cl\u00e9 du secteur du cadeau.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Etsy a annonc\u00e9 ce mercredi le lancement d’un service de curation d\u2019id\u00e9es cadeaux bas\u00e9es sur les int\u00e9r\u00eats des destinataires, gr\u00e2ce \u00e0 l’intelligence artificielle. <\/p>\n","protected":false},"author":17,"featured_media":7080,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[277,271],"tags":[272],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7079","news","type-news","status-publish","has-post-thumbnail","hentry","category-innovation-retail","category-veille-retail","tag-ia-et-retail"],"acf":[],"yoast_head":"\nEtsy lance un service d\u2019id\u00e9es cadeaux bas\u00e9 sur l\u2019IA. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etsy lance un service d\u2019id\u00e9es cadeaux bas\u00e9 sur l\u2019IA. - Altavia\" \/>\n<meta property=\"og:description\" content=\"Etsy a annonc\u00e9 ce mercredi le lancement d'un service de curation d\u2019id\u00e9es cadeaux bas\u00e9es sur les int\u00e9r\u00eats des destinataires, gr\u00e2ce \u00e0 l'intelligence artificielle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/fr\/news\/etsy-lance-un-service-didees-cadeaux-base-sur-lia\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T11:12:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/175471886_m-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/etsy-lance-un-service-didees-cadeaux-base-sur-lia\\\/\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/etsy-lance-un-service-didees-cadeaux-base-sur-lia\\\/\",\"name\":\"Etsy lance un service d\u2019id\u00e9es cadeaux bas\u00e9 sur l\u2019IA. - Altavia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/etsy-lance-un-service-didees-cadeaux-base-sur-lia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/etsy-lance-un-service-didees-cadeaux-base-sur-lia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/175471886_m-1.jpg\",\"datePublished\":\"2024-01-31T09:42:07+00:00\",\"dateModified\":\"2026-02-09T11:12:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/etsy-lance-un-service-didees-cadeaux-base-sur-lia\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/etsy-lance-un-service-didees-cadeaux-base-sur-lia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/etsy-lance-un-service-didees-cadeaux-base-sur-lia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/175471886_m-1.jpg\",\"contentUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/175471886_m-1.jpg\",\"caption\":\"Kazan, Russia - Oct 6, 2021: Etsy is American e-commerce company focused on handmade items and craft supplies. 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