{"id":7116,"date":"2024-02-05T14:11:38","date_gmt":"2024-02-05T13:11:38","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/lululemon-se-lance-dans-la-chaussure-pour-hommes\/"},"modified":"2026-02-09T12:13:03","modified_gmt":"2026-02-09T11:13:03","slug":"lululemon-se-lance-dans-la-chaussure-pour-hommes","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/lululemon-se-lance-dans-la-chaussure-pour-hommes\/","title":{"rendered":"Lululemon se lance dans la chaussure pour hommes."},"content":{"rendered":"

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\n \n \"lululemon\" <\/a>\n <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t[vc_column_text]L’<\/span>expansion de Lululemon dans l’univers de la chaussure prend une nouvelle dimension avec le lancement de sa premi\u00e8re collection masculine.\u00a0<\/span><\/p>\n

Apr\u00e8s avoir solidement \u00e9tabli sa r\u00e9putation dans le pr\u00eat-\u00e0-porter sportif f\u00e9minin, la marque canadienne \u00e9tend son expertise \u00e0 la chaussure pour hommes, marquant ainsi une \u00e9tape cl\u00e9 dans sa strat\u00e9gie de diversification. Les nouvelles venues, Cityverse et Beyondfeel, viennent compl\u00e9ter l’offre existante de Lululemon, qui avait introduit sa premi\u00e8re chaussure f\u00e9minine, Blissfeel, en 2022.<\/span><\/p>\n

Cette initiative s’inscrit dans le cadre d’un objectif ambitieux : Lululemon vise \u00e0 doubler son activit\u00e9 masculine et \u00e0 atteindre un chiffre d’affaires de 12,5 milliards de dollars d’ici 2026. La marque, qui a d\u00e9j\u00e0 franchi le cap des 6 milliards de dollars de revenus en 2022, mise sur cette expansion pour renforcer sa position sur le march\u00e9 comp\u00e9titif de l’activewear et de la chaussure.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n\t\t\t\tPlus de d\u00e9tail sur Retail Dive (source en anglais) :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l’article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#202125″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.retaildive.com%2Fnews%2Flululemon-launches-mens-footwear-casual-everyday-sneaker-cityverse%2F706397%2F|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]
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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

L’expansion de Lululemon dans l’univers de la chaussure prend une nouvelle dimension avec le lancement de sa premi\u00e8re collection masculine. <\/p>\n","protected":false},"author":17,"featured_media":7117,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[277,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7116","news","type-news","status-publish","has-post-thumbnail","hentry","category-innovation-retail","category-veille-retail"],"acf":[],"yoast_head":"\nLululemon se lance dans la chaussure pour hommes. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lululemon se lance dans la chaussure pour hommes. - Altavia\" \/>\n<meta property=\"og:description\" content=\"L'expansion de Lululemon dans l'univers de la chaussure prend une nouvelle dimension avec le lancement de sa premi\u00e8re collection masculine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/fr\/news\/lululemon-se-lance-dans-la-chaussure-pour-hommes\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T11:13:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/stock-image-347612656-M-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/lululemon-se-lance-dans-la-chaussure-pour-hommes\\\/\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/lululemon-se-lance-dans-la-chaussure-pour-hommes\\\/\",\"name\":\"Lululemon se lance dans la chaussure pour hommes. - Altavia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/lululemon-se-lance-dans-la-chaussure-pour-hommes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/lululemon-se-lance-dans-la-chaussure-pour-hommes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/stock-image-347612656-M-1.jpg\",\"datePublished\":\"2024-02-05T13:11:38+00:00\",\"dateModified\":\"2026-02-09T11:13:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/lululemon-se-lance-dans-la-chaussure-pour-hommes\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/lululemon-se-lance-dans-la-chaussure-pour-hommes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/lululemon-se-lance-dans-la-chaussure-pour-hommes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/stock-image-347612656-M-1.jpg\",\"contentUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/stock-image-347612656-M-1.jpg\",\"caption\":\"BANFF, CANADA - FEB 15, 2020 : Lululemon store with its sign on busy Banff Avenue in Alberta, Canada. 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