{"id":7140,"date":"2024-02-07T18:27:14","date_gmt":"2024-02-07T17:27:14","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/dossier-les-centres-commerciaux-font-leur-revolution-1-les-aeroports-destination-travel-retail\/"},"modified":"2026-02-09T12:13:14","modified_gmt":"2026-02-09T11:13:14","slug":"dossier-les-centres-commerciaux-font-leur-revolution-1-les-aeroports-destination-travel-retail","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/dossier-les-centres-commerciaux-font-leur-revolution-1-les-aeroports-destination-travel-retail\/","title":{"rendered":"[Dossier] Les centres commerciaux font leur r\u00e9volution : Les a\u00e9roports, destination travel retail !"},"content":{"rendered":"

[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]

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\n \n \"\" <\/a>\n <\/div>\n<\/div>[vc_column_text]<\/p>\n
Espace Duty Free, Changi Airport, Singapour.<\/h6>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\u00c0<\/span> l'a\u00e9roport de Changi \u00e0 Singapour, consid\u00e9r\u00e9 comme le meilleur au monde, se croisent pas moins de 70 millions de voyageurs \u00e0 l'ann\u00e9e ! <\/span>\"D\u00e9sormais, les zones de flux s'inscrivent dans un environnement bien d\u00e9fini\"<\/span><\/i>, observe Hugo Vanderschaegh, Directeur G\u00e9n\u00e9ral d'Altavia Travel Retail. Ce qui suppose des rep\u00e8res visuels \u00e9vidents que l'on trouve dans l'architecture et dans l'offre, avec des produits locaux et des enseignes du cru. <\/span>\"Il y a des personae en a\u00e9roport, d\u00e9finis en fonction de la mani\u00e8re dont les gens voyagent. Ces personae permettent de comprendre les attentes des voyageurs et de travailler sur un mix d'offres ajust\u00e9.\"<\/span><\/i><\/p>\n

\u00a0<\/p>\n

S'adapter \u00e0 chaque typologie de voyageur, \u00e0 ses attentes, \u00e0 ses besoins.<\/h3>\n

\u00a0<\/p>\n

Ainsi, en Arabie Saoudite, dans l'a\u00e9roport de Jedda, le caf\u00e9 local Barn's reprend un espace en face du Starbucks. L'id\u00e9e ? Contenter \u00e0 la fois le voyageur peu enclin \u00e0 changer et celui qui veut s'immerger dans l'ambiance du voyage.<\/span><\/p>\n

\u00a0<\/p>\n

\"Barn's

\u00a9 Altavia ODG<\/p><\/div>\n

\u00a0<\/p>\n

L'adaptation de l'a\u00e9roport se fait aussi de mani\u00e8re pragmatique. <\/span>\"Faut-il un duty free discount ? Dans certains a\u00e9roports, le prix de l'alcool est tr\u00e8s comp\u00e9titif, la r\u00e9ponse est \u00e9videmment oui. Dans ce cas pr\u00e9cis, le duty free consacre une large partie de ses m\u00e8tres carr\u00e9s \u00e0 l'alcool et au tabac, avec du discount et un agencement super efficace permettant de commander \u00e0 l'avance, de faire du self checkout\"<\/span><\/i>, d\u00e9taille-t-il.\u00a0<\/span><\/p>\n

\u00a0<\/p>\n

\"L'a\u00e9roport sort des murs.\"<\/h3>\n

\u00a0<\/p>\n

Un dernier \u00e9l\u00e9ment du puzzle est la place du num\u00e9rique. <\/span>\"L'a\u00e9roport sort des murs\"<\/span><\/i>, souligne-t-il. A l'a\u00e9roport de Heathrow, par exemple, le voyageur peut se faire livrer en 30 minutes un produit command\u00e9 en ligne.\u00a0 <\/span>\"C'est la raison pour laquelle dans le masterplanning, il faut int\u00e9grer une zone de conciergerie et de stockage\"<\/span><\/i>.<\/span>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n

Cet article est tir\u00e9 de notre ouvrage \u00ab\u00a0Tout recommERcer\u00a0\u00bb qui d\u00e9crypte la r\u00e9volution sans pr\u00e9c\u00e9dent que conna\u00eet le secteur du retail.\u00a0<\/em><\/h4>\n

Rendez-vous sur altavia-group.com pour en savoir plus et t\u00e9l\u00e9charger le livre gratuitement :<\/em><\/h4>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb7132″ img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb img_link_target=\u00a0\u00bb_blank\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/altavia-group.com\/fr\/tout-recommercer\/?utm_source=article-altaviawatch&utm_medium=banner&utm_campaign=promotion&utm_content=en-savoir-plus\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Consulter l’int\u00e9gralit\u00e9 du dossier :<\/h3>\n

[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbVoir les articles\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#202125″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Faltaviawatch.com%2Freinventer-les-centres-commerciaux%2F\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

A l\u2019a\u00e9roport de Changi \u00e0 Singapour, consid\u00e9r\u00e9 comme le meilleur au monde, se croisent pas moins de 70 millions de voyageurs \u00e0 l\u2019ann\u00e9e.<\/p>\n","protected":false},"author":17,"featured_media":7141,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[264],"tags":[285],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7140","news","type-news","status-publish","has-post-thumbnail","hentry","category-retail-analyses","tag-les-centres-commerciaux"],"acf":[],"yoast_head":"\n[Dossier] Les centres commerciaux font leur r\u00e9volution : Les a\u00e9roports, destination travel retail ! - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Dossier] Les centres commerciaux font leur r\u00e9volution : Les a\u00e9roports, destination travel retail ! 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