{"id":7200,"date":"2024-02-15T13:56:51","date_gmt":"2024-02-15T12:56:51","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/veja-ouvre-un-espace-reparation-a-paris\/"},"modified":"2026-02-09T12:14:19","modified_gmt":"2026-02-09T11:14:19","slug":"veja-ouvre-un-espace-reparation-a-paris","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/veja-ouvre-un-espace-reparation-a-paris\/","title":{"rendered":"Veja ouvre un espace r\u00e9paration \u00e0 Paris."},"content":{"rendered":"

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\n \"Veja <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t[vc_column_text]D<\/span>\u00e9j\u00e0 reconnue pour son <\/span>engagement<\/span><\/a> en faveur d'un commerce plus responsable et \u00e9quitable, la marque de sneakers durables Veja\u00a0 innove une fois de plus avec l’ouverture de son \u00ab\u00a0General Store\u00a0\u00bb \u00e0 Paris, un espace d\u00e9di\u00e9 non pas \u00e0 la vente, mais \u00e0 la r\u00e9paration de chaussures et de v\u00eatements. Situ\u00e9 rue de Marseille dans le 10\u00e8me arrondissement, ce lieu de 100m\u00b2 au design \u00e9pur\u00e9 propose un service de r\u00e9paration \u00e0 des prix accessibles.<\/span><\/p>\n

Cette initiative, qui s’inscrit dans la continuit\u00e9 des coins de r\u00e9paration d\u00e9j\u00e0 pr\u00e9sents dans les boutiques Veja de Bordeaux, Berlin et Madrid, vise \u00e0 prolonger la dur\u00e9e de vie des produits plut\u00f4t qu’\u00e0 encourager l’achat de nouveaux. Dans une interview accord\u00e9e \u00e0 LSA et relay\u00e9e cette semaine par RetailDetail, Daniel Schmitt, chef de projet chez Veja, a par ailleurs soulign\u00e9 l’importance de tarifs abordables pour inciter les clients \u00e0 pr\u00e9f\u00e9rer la r\u00e9paration \u00e0 l’achat, permettant \u00e0 l’entreprise d’atteindre un \u00e9quilibre financier sans pour autant g\u00e9n\u00e9rer de profit sur ces services.<\/span><\/p>\n

Au-del\u00e0 des chaussures, le \u00ab\u00a0General Store\u00a0\u00bb offre \u00e9galement la possibilit\u00e9 de r\u00e9parer ou de personnaliser des v\u00eatements, et propose une gamme de produits d’entretien pour chaussures, ainsi que divers articles tels que des chaussettes et des cahiers. <\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n\t\t\t\tPlus de d\u00e9tails en images sur RetailDetail : \t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l’article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#202125″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.retaildetail.be%2Ffr%2Fnews%2Fmode%2Fen-images-veja-ouvre-un-temple-de-la-reparation-a-paris%2F|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]
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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Veja innove une fois de plus avec l’ouverture de son \u00ab\u00a0General Store\u00a0\u00bb \u00e0 Paris, un espace d\u00e9di\u00e9 \u00e0 la r\u00e9paration de chaussures et de v\u00eatements.<\/p>\n","protected":false},"author":17,"featured_media":7201,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[265,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7200","news","type-news","status-publish","has-post-thumbnail","hentry","category-shopper-experience","category-veille-retail"],"acf":[],"yoast_head":"\nVeja ouvre un espace r\u00e9paration \u00e0 Paris. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veja ouvre un espace r\u00e9paration \u00e0 Paris. - 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