{"id":7297,"date":"2024-03-01T12:36:21","date_gmt":"2024-03-01T11:36:21","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/m-commerce-explosion-des-achats-in-app-pendant-les-soldes\/"},"modified":"2026-02-09T12:15:08","modified_gmt":"2026-02-09T11:15:08","slug":"m-commerce-explosion-des-achats-in-app-pendant-les-soldes","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/m-commerce-explosion-des-achats-in-app-pendant-les-soldes\/","title":{"rendered":"M-commerce : explosion des achats in-app pendant les soldes."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/m-commerce-1.jpeg\" class=\"attachment-full size-full\" alt=\"M-commerce : explosion des achats in-app pendant les soldes.\" \/>                        <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-8537\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-8537\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">L<\/span><span style=\"font-weight: 400;\">es applications mobiles des e-commer\u00e7ants fran\u00e7ais ont b\u00e9n\u00e9fici\u00e9 d'une performance exceptionnelle cette ann\u00e9e, notamment durant les soldes d&rsquo;hiver.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selon une \u00e9tude d&rsquo;AppsFlyer partag\u00e9e cette semaine par Comarketing news, les revenus issus des achats in-app ont connu une hausse de 13 % pendant cette p\u00e9riode, comparativement aux jours pr\u00e9c\u00e9dant le d\u00e9but des soldes le 10 janvier, et ce, tant sur iOS que sur Android.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La croissance annuelle est encore plus impressionnante avec 63 % sur iOS et 20 % sur Android par rapport \u00e0 2022. En outre, le nombre d&rsquo;installations d&rsquo;applications e-commerce en France a explos\u00e9, enregistrant une augmentation de 174 % sur iOS et de 46 % sur Android.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selon AppsFlyer, cette performance s&rsquo;explique par plusieurs facteurs, dont la pr\u00e9f\u00e9rence des consommateurs pour les achats pendant les soldes, une promotion accrue des applications mobiles par les marques, une augmentation significative des budgets d&rsquo;acquisition d&rsquo;utilisateurs, et un taux d&rsquo;acceptation \u00e9lev\u00e9 du ciblage publicitaire sur iOS.\u00a0<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" >\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h4 class=\"edgtf-st-title\" >\n\t\t\t\tPlus de d\u00e9tails sur Comarketing news :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l&rsquo;article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125&Prime; outline_custom_hover_background=\u00a0\u00bb#202125&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fcomarketing-news.fr%2Fm-commerce-les-achats-in-app-explosent-en-france%2F|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Les applications mobiles des e-commer\u00e7ants fran\u00e7ais ont b\u00e9n\u00e9fici\u00e9 d\u2019une performance exceptionnelle cette ann\u00e9e, notamment durant les soldes.<\/p>\n","protected":false},"author":17,"featured_media":7298,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7297","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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