{"id":7419,"date":"2024-03-19T16:14:56","date_gmt":"2024-03-19T15:14:56","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/kiabi-une-strategie-gagnante-face-a-la-fast-fashion\/"},"modified":"2026-02-09T12:16:20","modified_gmt":"2026-02-09T11:16:20","slug":"kiabi-une-strategie-gagnante-face-a-la-fast-fashion","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/kiabi-une-strategie-gagnante-face-a-la-fast-fashion\/","title":{"rendered":"Kiabi : Une strat\u00e9gie gagnante face \u00e0 la fast fashion."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/stock-image-310247984-M-2.jpg\" class=\"attachment-full size-full\" alt=\"Kiabi\" \/>                        <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-3614\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-3614\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">K<\/span><span style=\"font-weight: 400;\">iabi garde le cap face au raz de mar\u00e9e de la fast fashion en misant sur une strat\u00e9gie ax\u00e9e sur les besoins de ses clients et une politique de prix comp\u00e9titive. En 2023, l&rsquo;enseigne a enregistr\u00e9 une croissance de 1% de son chiffre d&rsquo;affaires, atteignant 2,22 milliards d&rsquo;euros, se d\u00e9marquant dans un march\u00e9 du pr\u00eat-\u00e0-porter en recul. Contrairement \u00e0 ses concurrents, tels que Pimkie ou Cama\u00efeu, \u00e0 qui la mont\u00e9e en puissance de fast fashion, puis de l'ultra-fast fashion, a port\u00e9 un coup fatal, Kiabi a non seulement surv\u00e9cu mais s&rsquo;est m\u00eame d\u00e9velopp\u00e9, ouvrant une trentaine de nouveaux magasins \u00e0 travers le monde, y compris dans des territoires in\u00e9dits comme l&rsquo;Uruguay et l&rsquo;Inde.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Ce succ\u00e8s insolent r\u00e9side, selon le magazine Capital,\u00a0 dans un engagement durable aupr\u00e8s des familles, \u00e0 travers une offre d'articles de qualit\u00e9 \u00e0 petit prix. Une approche gagnante qui s'est notamment construite par le biais l&rsquo;Observatoire des familles de Kiabi, qui analyse les tendances et attentes des consommateurs pour adapter continuellement son offre.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Qui plus est, Kiabi a su r\u00e9pondre \u00e0 l&rsquo;inflation avec son \u00ab\u00a0bouclier anti-inflation\u00a0\u00bb renfor\u00e7ant, par l\u00e0 m\u00eame, son image de marque aupr\u00e8s des consommateurs soucieux de leur budget. Face aux nouveaux d\u00e9fis de la mode, Kiabi explore \u00e9galement des initiatives telles que la location de v\u00eatements et le march\u00e9 de l&rsquo;occasion, prouvant sa capacit\u00e9 \u00e0 innover et \u00e0 rester pertinent dans un secteur en constante \u00e9volution.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" >\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h4 class=\"edgtf-st-title\" >\n\t\t\t\tPlus de d\u00e9tails sur Capital :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l&rsquo;article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125&Prime; outline_custom_hover_background=\u00a0\u00bb#202125&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.capital.fr%2Fentreprises-marches%2Fcomment-l-enseigne-kiabi-resiste-t-elle-a-linstallation-massive-de-la-fast-fashion-en-france-1493946|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Kiabi garde le cap face au raz de mar\u00e9e de la fast fashion en misant sur une strat\u00e9gie ax\u00e9e sur les besoins de ses clients et une politique de prix comp\u00e9titive.<\/p>\n","protected":false},"author":17,"featured_media":7420,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7419","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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