{"id":7426,"date":"2024-03-19T16:48:25","date_gmt":"2024-03-19T15:48:25","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/1-to-1-retail-e-commerce-monaco-lia-au-coeur-de-la-revolution-du-commerce-en-ligne\/"},"modified":"2026-02-09T12:16:25","modified_gmt":"2026-02-09T11:16:25","slug":"1-to-1-retail-e-commerce-monaco-lia-au-coeur-de-la-revolution-du-commerce-en-ligne","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/1-to-1-retail-e-commerce-monaco-lia-au-coeur-de-la-revolution-du-commerce-en-ligne\/","title":{"rendered":"1 to 1 Retail E-commerce Monaco : L’IA au c\u0153ur de la r\u00e9volution du commerce en ligne."},"content":{"rendered":"

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\n \"IA\" <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t[vc_column_text]L’<\/span>intelligence artificielle g\u00e9n\u00e9rative transforme le paysage du e-commerce, une tendance confirm\u00e9e lors du 1 to 1 Retail E-commerce Monaco, \u00e9v\u00e8nement majeur du secteur qui a r\u00e9uni cette ann\u00e9e pas moins de 2200 participants. Au c\u0153ur des discussions, l’IA et son impact sur la cr\u00e9ation de contenus, le marketing digital, la relation client, ou encore la recherche sur Internet. Cette 13e \u00e9dition a \u00e9t\u00e9 marqu\u00e9e par une th\u00e9matique forte : <\/span>\"Sous pression, un commerce cr\u00e9atif et exigeant\"<\/span><\/i>, faisant r\u00e9f\u00e9rence aux d\u00e9fis pos\u00e9s par l’inflation et les tensions g\u00e9opolitiques actuelles.<\/span><\/p>\n

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L’IA offre des solutions innovantes pour am\u00e9liorer l’exp\u00e9rience client et augmenter les taux de conversion, tout en mettant l’accent sur la Responsabilit\u00e9 Sociale des Entreprises (RSE). Parmi les innovations, <\/span>Ekoo<\/span><\/a> se distingue avec sa plateforme permettant d’int\u00e9grer des capsules audio sur les fiches produits visant \u00e0 enrichir les interactions avec le client. D’autre part, des entreprises comme Brevo et Cybercit\u00e9 Isosk\u00e8le d\u00e9montrent comment l’IA peut r\u00e9pondre \u00e0 divers enjeux, du CRM \u00e0 l’optimisation SEO.<\/span><\/p>\n

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Au-del\u00e0 de ces avanc\u00e9es technologiques, l’importance du feedback client, qui offre aux commer\u00e7ants des insights pr\u00e9cieux pour ajuster leur strat\u00e9gie, a \u00e9galement \u00e9t\u00e9 au c\u0153ur de l'\u00e9v\u00e9nement. \u00c9v\u00e9nement lors duquel a \u00e9t\u00e9 soulign\u00e9e la n\u00e9cessit\u00e9 pour les e-commer\u00e7ants de rester \u00e0 la pointe de l’innovation, tout en restant \u00e0 l’\u00e9coute de leurs clients, dans un secteur toujours plus comp\u00e9titif.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]

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\n\t\t\t\tPlus de d\u00e9tails sur French Web :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l’article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125″ outline_custom_hover_background=\u00a0\u00bb#202125″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.frenchweb.fr%2Fone-to-one-retail-e-commerce-monaco-lia-a-la-conquete-de-la-vente-en-ligne%2F447516|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]
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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

L’intelligence artificielle g\u00e9n\u00e9rative transforme le paysage du e-commerce, une tendance confirm\u00e9e lors du 1 to 1 Retail E-commerce Monaco.<\/p>\n","protected":false},"author":17,"featured_media":7427,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[277,271],"tags":[272],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7426","news","type-news","status-publish","has-post-thumbnail","hentry","category-innovation-retail","category-veille-retail","tag-ia-et-retail"],"acf":[],"yoast_head":"\n1 to 1 Retail E-commerce Monaco : L'IA au c\u0153ur de la r\u00e9volution du commerce en ligne. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1 to 1 Retail E-commerce Monaco : L'IA au c\u0153ur de la r\u00e9volution du commerce en ligne. - 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