{"id":7453,"date":"2024-03-22T19:41:15","date_gmt":"2024-03-22T18:41:15","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/yves-saint-laurent-inaugure-sa-ysl-loveshine-factory-a-paris\/"},"modified":"2026-02-09T12:16:35","modified_gmt":"2026-02-09T11:16:35","slug":"yves-saint-laurent-inaugure-sa-ysl-loveshine-factory-a-paris","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/yves-saint-laurent-inaugure-sa-ysl-loveshine-factory-a-paris\/","title":{"rendered":"Yves Saint Laurent inaugure sa YSL Loveshine Factory \u00e0 Paris."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/ysl-1.jpeg\" class=\"attachment-full size-full\" alt=\"Yves Saint Laurent inaugure sa YSL Loveshine Factory \u00e0 Paris.\" \/>                        <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-1257\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-1257\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">Y<\/span><span style=\"font-weight: 400;\">ves Saint Laurent Beaut\u00e9 pr\u00e9voit d&rsquo;ouvrir un nouveau pop-up store \u00e0 Paris.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nomm\u00e9e\u00a0 YSL Loveshine Factory, la boutique \u00e9ph\u00e9m\u00e8re sera situ\u00e9e pr\u00e8s du canal Saint Martin et de la Place de la R\u00e9publique, et sera ouverte au grand public les 26 et 27 mars.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'\u00e9v\u00e9nement mettra en avant le dernier rouge \u00e0 l\u00e8vres de la marque, Loveshine, ainsi que sa variante Loveshine Candy Glaze. Ces produits sont pr\u00e9sent\u00e9s comme \u00e9tant enrichis d&rsquo;ingr\u00e9dients issus des Jardins collectifs de l'Ourika, dans le cadre d&rsquo;une initiative ax\u00e9e sur la biodiversit\u00e9 et les pratiques agricoles durables.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Des animations vari\u00e9es seront propos\u00e9es, notamment des s\u00e9ances de maquillage supervis\u00e9es par une \u00e9quipe de six make-up artists, un bar \u00e0 senteurs, un atelier de tatouages \u00e9ph\u00e9m\u00e8res, ainsi qu&rsquo;un espace \u00ab\u00a0Leave your Love Note\u00a0\u00bb d\u00e9di\u00e9 aux messages d&rsquo;amour.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La YSL Loveshine Factory proposera \u00e9galement une mise en sc\u00e8ne originale de ses produits avec, entre autres, une chor\u00e9graphie assur\u00e9e par des robots, des exp\u00e9riences en r\u00e9alit\u00e9 augment\u00e9e, et une infinity room con\u00e7ue pour des prises de vues in\u00e9dites, selon des informations relay\u00e9es par WWD.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" >\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h4 class=\"edgtf-st-title\" >\n\t\t\t\tPlus de d\u00e9tails sur Le Journal du Luxe :\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb][vc_btn title=\u00a0\u00bbLire l&rsquo;article\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#202125&Prime; outline_custom_hover_background=\u00a0\u00bb#202125&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fwww.journalduluxe.fr%2Ffr%2Fbeaute%2Fyves-saint-laurent-ysl-loveshine-factory-paris-date-adresse|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Yves Saint Laurent Beaut\u00e9 ouvre un nouveau pop-up store \u00e0 Paris, les 26 et 27 mars prochains, pr\u00e8s du Canal Saint-Martin.<\/p>\n","protected":false},"author":17,"featured_media":7454,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[276,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7453","news","type-news","status-publish","has-post-thumbnail","hentry","category-activation-commerciale","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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