{"id":7522,"date":"2024-04-05T14:35:48","date_gmt":"2024-04-05T12:35:48","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/le-succes-de-la-carte-de-fidelite-dematerialisee-de-maisons-du-monde\/"},"modified":"2026-02-09T13:13:21","modified_gmt":"2026-02-09T12:13:21","slug":"le-succes-de-la-carte-de-fidelite-dematerialisee-de-maisons-du-monde","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/le-succes-de-la-carte-de-fidelite-dematerialisee-de-maisons-du-monde\/","title":{"rendered":"Le succ\u00e8s de la carte de fid\u00e9lit\u00e9 d\u00e9mat\u00e9rialis\u00e9e de Maisons du Monde."},"content":{"rendered":"

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\n \"Le <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t[vc_column_text]M<\/span>aisons du Monde a r\u00e9cemment transform\u00e9 son exp\u00e9rience client en digitalisant sa carte de fid\u00e9lit\u00e9 via les wallets mobiles, une premi\u00e8re rendue possible gr\u00e2ce \u00e0 sa collaboration avec la start-up Captain Wallet en mai 2023.\u00a0<\/span><\/p>\n

Cette initiative r\u00e9pond \u00e0 un double objectif : simplifier l’acc\u00e8s aux offres et nouveaut\u00e9s pour les clients tout en modernisant la communication de la marque. L’adoption de cette solution digitale a rencontr\u00e9 un franc succ\u00e8s : 6,3 % des clients ont int\u00e9gr\u00e9 la carte de fid\u00e9lit\u00e9 \u00e0 leur wallet mobile d\u00e8s son lancement, un chiffre qui a grimp\u00e9 \u00e0 11 % de la client\u00e8le totale \u00e0 ce jour.\u00a0<\/span><\/p>\n

Le processus, \u00e0 la fois simple et rapide, consiste \u00e0 ajouter la carte de fid\u00e9lit\u00e9 directement depuis un email, un SMS, en caisse, ou via les r\u00e9seaux sociaux, avec un taux de r\u00e9tention exceptionnel de 99 %.\u00a0<\/span><\/p>\n

Une strat\u00e9gie digitale qui, selon <\/span>E-commerce Mag<\/span><\/a>, permet non seulement \u00e0 Maisons du Monde de tisser un lien plus \u00e9troit avec sa client\u00e8le gr\u00e2ce aux notifications push, mais marque \u00e9galement un tournant dans l’interaction marque-client \u00e0 l’\u00e8re du num\u00e9rique.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]

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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Une r\u00e9cente \u00e9tude men\u00e9e par Asendia et ESW a mis en \u00e9vidence que les co\u00fbts additionnels incertains et la complexit\u00e9 des retours constituent une barri\u00e8re.<\/p>\n","protected":false},"author":17,"featured_media":7523,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[265,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7522","news","type-news","status-publish","has-post-thumbnail","hentry","category-shopper-experience","category-veille-retail"],"acf":[],"yoast_head":"\nLe succ\u00e8s de la carte de fid\u00e9lit\u00e9 d\u00e9mat\u00e9rialis\u00e9e de Maisons du Monde. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le succ\u00e8s de la carte de fid\u00e9lit\u00e9 d\u00e9mat\u00e9rialis\u00e9e de Maisons du Monde. - 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