{"id":7622,"date":"2024-04-22T18:11:56","date_gmt":"2024-04-22T16:11:56","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/transparence-accrue-sur-la-shrinkflation-dans-les-supermarches-francais-des-le-1er-juillet\/"},"modified":"2026-02-09T13:15:18","modified_gmt":"2026-02-09T12:15:18","slug":"transparence-accrue-sur-la-shrinkflation-dans-les-supermarches-francais-des-le-1er-juillet","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/transparence-accrue-sur-la-shrinkflation-dans-les-supermarches-francais-des-le-1er-juillet\/","title":{"rendered":"Transparence accrue sur la shrinkflation dans les supermarch\u00e9s fran\u00e7ais d\u00e8s le 1er juillet."},"content":{"rendered":"

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\n \"Transparence <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]
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\n\t\t\t[vc_column_text]\u00c0<\/span> partir du 1er juillet, une nouvelle r\u00e9glementation<\/a> imposera aux supermarch\u00e9s fran\u00e7ais de d\u00e9voiler explicitement les cas de \u00ab shrinkflation \u00bb, une m\u00e9thode critiqu\u00e9e o\u00f9 les produits sont r\u00e9duits en taille ou en poids sans baisse de prix correspondante. Le minist\u00e8re de l’\u00c9conomie a annonc\u00e9 que cette mesure, visant \u00e0 augmenter la transparence pour les consommateurs, s’appliquerait \u00e0 tous les articles, qu’ils soient alimentaires ou non.<\/span><\/p>\n

Bruno Le Maire a pr\u00e9cis\u00e9 que les d\u00e9tails de ces modifications devront \u00eatre clairement indiqu\u00e9s sur les \u00e9tiquettes produit pendant au moins deux mois. Les informations devront inclure l'\u00e9volution du prix proportionnellement au poids pour que les consommateurs puissent v\u00e9ritablement comprendre l’ajustement du co\u00fbt.<\/span><\/p>\n

Cette initiative fait suite \u00e0 des actions similaires par des cha\u00eenes de supermarch\u00e9s comme Carrefour, qui avait d\u00e9j\u00e0 commenc\u00e9 \u00e0 signaler les diminutions de quantit\u00e9 sur ses produits de marque face \u00e0 des augmentations de prix de la part des fournisseurs.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb37px\u00a0\u00bb]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]

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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

\u00c0 partir du 1er juillet, une nouvelle r\u00e9glementation imposera aux supermarch\u00e9s fran\u00e7ais de d\u00e9voiler explicitement les cas de shrinkflation.<\/p>\n","protected":false},"author":17,"featured_media":7623,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[265,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7622","news","type-news","status-publish","has-post-thumbnail","hentry","category-shopper-experience","category-veille-retail"],"acf":[],"yoast_head":"\nTransparence accrue sur la shrinkflation dans les supermarch\u00e9s fran\u00e7ais d\u00e8s le 1er juillet. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transparence accrue sur la shrinkflation dans les supermarch\u00e9s fran\u00e7ais d\u00e8s le 1er juillet. - Altavia\" \/>\n<meta property=\"og:description\" content=\"\u00c0 partir du 1er juillet, une nouvelle r\u00e9glementation imposera aux supermarch\u00e9s fran\u00e7ais de d\u00e9voiler explicitement les cas de shrinkflation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/fr\/news\/transparence-accrue-sur-la-shrinkflation-dans-les-supermarches-francais-des-le-1er-juillet\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T12:15:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/shrinkflation-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/transparence-accrue-sur-la-shrinkflation-dans-les-supermarches-francais-des-le-1er-juillet\\\/\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/transparence-accrue-sur-la-shrinkflation-dans-les-supermarches-francais-des-le-1er-juillet\\\/\",\"name\":\"Transparence accrue sur la shrinkflation dans les supermarch\u00e9s fran\u00e7ais d\u00e8s le 1er juillet. - Altavia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/transparence-accrue-sur-la-shrinkflation-dans-les-supermarches-francais-des-le-1er-juillet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/transparence-accrue-sur-la-shrinkflation-dans-les-supermarches-francais-des-le-1er-juillet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/shrinkflation-1.jpeg\",\"datePublished\":\"2024-04-22T16:11:56+00:00\",\"dateModified\":\"2026-02-09T12:15:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/transparence-accrue-sur-la-shrinkflation-dans-les-supermarches-francais-des-le-1er-juillet\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/transparence-accrue-sur-la-shrinkflation-dans-les-supermarches-francais-des-le-1er-juillet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/news\\\/transparence-accrue-sur-la-shrinkflation-dans-les-supermarches-francais-des-le-1er-juillet\\\/#primaryimage\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/shrinkflation-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/shrinkflation-1.jpeg\",\"caption\":\"Reduced yogurt over an orange background. 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