{"id":7747,"date":"2024-05-27T12:40:30","date_gmt":"2024-05-27T10:40:30","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/vivatech-2024-loreal-mise-sur-lia-generative-avec-creaitech-et-beautygenius\/"},"modified":"2026-02-09T13:17:26","modified_gmt":"2026-02-09T12:17:26","slug":"vivatech-2024-loreal-mise-sur-lia-generative-avec-creaitech-et-beautygenius","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/vivatech-2024-loreal-mise-sur-lia-generative-avec-creaitech-et-beautygenius\/","title":{"rendered":"Vivatech 2024 : L’Or\u00e9al mise sur l’IA g\u00e9n\u00e9rative avec Creaitech et BeautyGenius."},"content":{"rendered":"

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\n \n \"Vivatech <\/a>\n <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

L<\/span>ors de l’ouverture du salon VivaTech, mercredi 22 mai \u00e0 Paris, L'Or\u00e9al a pr\u00e9sent\u00e9 une s\u00e9rie d'innovations dans le domaine de l’intelligence artificielle. Parmi ces nouveaut\u00e9s figurent le laboratoire Creaitech et le chatbot BeautyGenius, tous deux bas\u00e9s sur l'IA g\u00e9n\u00e9rative.<\/h4>\n

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A l'occasion de la derni\u00e8re \u00e9dition de Vivatech, le g\u00e9ant des cosm\u00e9tiques a notamment d\u00e9voil\u00e9 une vid\u00e9o destin\u00e9e aux r\u00e9seaux sociaux : un mascara peint en rouge une rame de m\u00e9tro londonienne \u00e0 son passage. Une vid\u00e9o propuls\u00e9e par son laboratoire IA Createch et visant \u00e0\u00a0 illustrer comment l'IA g\u00e9n\u00e9rative ouvre de nouvelles possibilit\u00e9s pour la cr\u00e9ation de contenus marketing. Creaitech est con\u00e7u pour booster la cr\u00e9ativit\u00e9 humaine en utilisant l'IA, facilitant ainsi la conception de contenus num\u00e9riques plus rapidement et plus efficacement.<\/span><\/p>\n

En parall\u00e8le, L'Or\u00e9al a d\u00e9voil\u00e9 BeautyGenius, un chatbot bas\u00e9 sur l'IA con\u00e7u pour offrir des services personnalis\u00e9s aux consommateurs. Disponible 24 heures sur 24 et 7 jours sur 7, BeautyGenius utilise une vaste base de donn\u00e9es pour r\u00e9pondre aux questions des utilisateurs et les aider dans leur choix de produits.<\/span><\/p>\n

Cette technologie entend r\u00e9pondre \u00e0 une attente importante des consommateurs, dont pr\u00e8s de 70 % trouvent qu'il existe un choix trop important dans le domaine de la beaut\u00e9.\u00a0<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb57px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672″]

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\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m’abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666″ outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Lors de l’ouverture du salon VivaTech, mercredi 22 mai \u00e0 Paris, L\u2019Or\u00e9al a pr\u00e9sent\u00e9 une s\u00e9rie d\u2019innovations dans le domaine de l’intelligence artificielle. <\/p>\n","protected":false},"author":17,"featured_media":7748,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[277,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7747","news","type-news","status-publish","has-post-thumbnail","hentry","category-innovation-retail","category-veille-retail"],"acf":[],"yoast_head":"\nVivatech 2024 : L'Or\u00e9al mise sur l'IA g\u00e9n\u00e9rative avec Creaitech et BeautyGenius. - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vivatech 2024 : L'Or\u00e9al mise sur l'IA g\u00e9n\u00e9rative avec Creaitech et BeautyGenius. - 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