{"id":7917,"date":"2024-07-01T15:25:03","date_gmt":"2024-07-01T13:25:03","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/un-nouveau-concept-de-magasin-pour-franprix\/"},"modified":"2026-02-09T13:19:09","modified_gmt":"2026-02-09T12:19:09","slug":"un-nouveau-concept-de-magasin-pour-franprix","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/un-nouveau-concept-de-magasin-pour-franprix\/","title":{"rendered":"Un nouveau concept de magasin pour Franprix."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">L<\/span><span style=\"font-weight: 400;\">a nouvelle op\u00e9ration vise \u00e0 faire du distributeur \u00ab la r\u00e9f\u00e9rence de la proximit\u00e9 urbaine \u00bb dans les dix prochaines ann\u00e9es.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">L'objectif est ambitieux et chiffr\u00e9 : la direction esp\u00e8re atteindre une hausse de 10 % du chiffre d'affaires pour chaque magasin reconfigur\u00e9. Le groupe Casino tente via l'op\u00e9ration nomm\u00e9e \"Oxyg\u00e8ne\" de redresser la barre des magasins Franprix.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Dix ans apr\u00e8s le lancement du fameux concept Mandarine, dont le jus d'orange et le poulet-pommes de terre pour moins de 5 \u20ac sont rest\u00e9s les symboles les plus forts, voici Oxyg\u00e8ne, le nom du nouveau projet commercial destin\u00e9 en priorit\u00e9 aux franchis\u00e9s Franprix.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Pour y parvenir, il n'est toutefois pas question d'imposer ce plan aux franchis\u00e9s qui d\u00e9tiennent 950 magasins sur les 1 100 que compte l'enseigne dans toute la France, dont 367 \u00e0 Paris. \u00ab On int\u00e8gre tous les franchis\u00e9s aux d\u00e9cisions \u00bb, insiste le directeur g\u00e9n\u00e9ral.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Le nouveau concept est actuellement d\u00e9ploy\u00e9 dans trois points de vente parisiens (12<\/span><span style=\"font-weight: 400;\">e<\/span><span style=\"font-weight: 400;\">, 17<\/span><span style=\"font-weight: 400;\">e<\/span><span style=\"font-weight: 400;\"> et 20<\/span><span style=\"font-weight: 400;\">e<\/span><span style=\"font-weight: 400;\"> arrondissements). Ce test va durer trois mois, de quoi permettre un ajustement du concept, qui se sera pr\u00e9sent\u00e9 \u00e0 l'ensemble des franchis\u00e9s \u00e0 l'automne.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Le concept Oxyg\u00e8ne vise \u00e0 moderniser les magasins, et notamment d'en faire des lieux plus \"chaleureux\". Le mobilier reste toujours dans les tons orang\u00e9s, mais avec des \u00e9clairages plus doux, des \u00e9tag\u00e8res plus modulables, et une pr\u00e9sentation \u00e9pur\u00e9e des produits pens\u00e9e \u00ab par moments de consommation \u00bb avec des rayons petit-d\u00e9jeuner, ap\u00e9ritifs et go\u00fbter.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Quant aux caisses, \u00ab on \u00e9vite de mettre des caisses automatiques. On a une mission qui est de r\u00e9humaniser la soci\u00e9t\u00e9 et de jouer le r\u00f4le de voisin chez qui on aime faire ses courses \u00bb, souligne le directeur g\u00e9n\u00e9ral de l'enseigne.<\/span>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb57px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row content_text_aligment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb5672&Prime;]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h2 class=\"edgtf-st-title\" style=\"color: #00dd96\">\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]<span style=\"color: #ffffff;\">Recevez les actualit\u00e9s et tendances retail en exclusivit\u00e9 !<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=\u00a0\u00bbJe m&rsquo;abonne\u00a0\u00bb style=\u00a0\u00bboutline-custom\u00a0\u00bb outline_custom_color=\u00a0\u00bb#ffffff\u00a0\u00bb outline_custom_hover_background=\u00a0\u00bb#666666&Prime; outline_custom_hover_text=\u00a0\u00bb#ffffff\u00a0\u00bb shape=\u00a0\u00bbsquare\u00a0\u00bb class=\u00a0\u00bbc-link\u00a0\u00bb href=\u00a0\u00bbhttp:\/\/2fforms.sbc32.com\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener noreferrer\u00a0\u00bb data-stringify-link=\u00a0\u00bbhttp:\/\/2Fforms.sbc32.com\u00a0\u00bb link=\u00a0\u00bburl:https%3A%2F%2Fforms.sbc32.com%2F65046ef85fef6a5fa6e7a5c0%2FwU3RssckT3CNNqCwsRf6Jg%2Fform.html|target:_blank\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb12px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>La nouvelle op\u00e9ration vise \u00e0 faire du distributeur \u00ab la r\u00e9f\u00e9rence de la proximit\u00e9 urbaine \u00bb dans les dix prochaines ann\u00e9es. <\/p>\n","protected":false},"author":17,"featured_media":7918,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[266,271],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7917","news","type-news","status-publish","has-post-thumbnail","hentry","category-info-retailers","category-veille-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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