{"id":7931,"date":"2024-07-08T12:43:24","date_gmt":"2024-07-08T10:43:24","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/news\/sline-la-solution-cle-en-main-pour-loffre-de-location-longue-duree-des-retailers\/"},"modified":"2026-02-09T13:19:14","modified_gmt":"2026-02-09T12:19:14","slug":"sline-la-solution-cle-en-main-pour-loffre-de-location-longue-duree-des-retailers","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/fr\/news\/sline-la-solution-cle-en-main-pour-loffre-de-location-longue-duree-des-retailers\/","title":{"rendered":"SLINE, la solution cl\u00e9 en main pour l\u2019offre de location longue dur\u00e9e des retailers."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=\u00a0\u00bb.vc_custom_1519392503248{padding-top: 18px !important;}\u00a0\u00bb][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/Sline2-1-1.jpeg\" class=\"attachment-full size-full\" alt=\"SLINE\" \/>                        <\/div>\n<\/div>[vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<h4><span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #1b1c21\">F<\/span>ond\u00e9e en 2021 par Ana\u00efs Desmoulins, Florian Champeix et Matthias Bourg, la start-up Sline parie sur l'\u00e9conomie \u2026 d'usage. Son ambition : accompagner les retailers dans leur changement de paradigme et les aider \u00e0 passer de la vente d'un produit \u00e0 la distribution d'un service telle que la location longue dur\u00e9e. D\u00e9finition du prix des mensualit\u00e9s, scoring, gestion de la logistique, de la seconde vie \u00e0 l'issue du cycle de location\u2026 Tout est pr\u00e9vu pour faciliter ce qui, pour certains commer\u00e7ants, repr\u00e9sente un premier pas dans l'\u00e9conomie circulaire.<\/h4>\n<p>\u00a0<\/p>\n<p>Tout d\u00e9bute en 2017, quand Ana\u00efs Desmoulins entre dans l'\u00e9cosyst\u00e8me du Cr\u00e9dit Agricole en cofondant La Fabrique by CA, start-up studio dont elle devient la COO, apr\u00e8s avoir pass\u00e9 8 ans chez CapGemini, en tant que consultante en digital.<\/p>\n<p>C'est dans studio qu'elle cr\u00e9e sa propre start-up en 2021, aux c\u00f4t\u00e9s de Florian Champeix et Matthias Bourg.<\/p>\n<p>\u00ab\u00a0<i>Sline est n\u00e9e dans un contexte de sortie de Covid, o\u00f9 l'on observait l'\u00e9mergence de l'\u00e9volution des modes de consommation, avec une transition de la propri\u00e9t\u00e9 vers l'usage, et \u00e0 un moment o\u00f9 la prise de conscience environnementale se d\u00e9veloppait, <\/i>se souvient Ana\u00efs Desmoulins. <i>En parall\u00e8le, les confinements ont favoris\u00e9 un engouement pour diff\u00e9rentes activit\u00e9s, li\u00e9es au sport ou \u00e0 la musique, mais qui n'\u00e9taient pas forc\u00e9ment envisag\u00e9es de fa\u00e7on durable. La location r\u00e9pondait alors bien \u00e0 ces besoins. Et c'est ainsi que l'id\u00e9e de proposer une solution permettant aux retailers de louer les produits qu'ils se contentaient de vendre jusque-l\u00e0 a \u00e9merg\u00e9<\/i>\u00a0\u00bb.<\/p>\n<p>De nombreux biens de consommation sont concern\u00e9s, allant de la machine \u00e0 laver, au mobilier de la maison en passant par l'\u00e9quipement de pu\u00e9riculture, la high-tech\u2026 Des produits trop chers \u00e0 l'achat ou que les consommateurs n'ont pas besoin d'avoir en permanence.<\/p>\n<p>\u00a0<\/p>\n<p>Et depuis deux ans, le contexte \u00e9conomique inflationniste a entrain\u00e9 une accentuation du recours \u00e0 la location. \u00ab\u00a0<i>Est venue s'ajouter \u00e0 la prise de conscience environnementale la probl\u00e9matique de l'accessibilit\u00e9<\/i>, explique Ana\u00efs Desmoulins. <i>Et c'est probablement ce levier qui contribuera \u00e0 massifier la location aupr\u00e8s des consommateurs. Un Smartphone co\u00fbte aujourd'hui plus qu'un Smic ! La location est moins ch\u00e8re que l'achat, m\u00eame en additionnant les mensualit\u00e9s\u00a0\u00bb<\/i><\/p>\n<p>\u00a0<\/p>\n<h3>Accompagner les retailers dans une transition n\u00e9cessaire<\/h3>\n<p>\u00a0<\/p>\n<p>L'ambition de Sline est d'accompagner les retailers dans une transition impliquant le passage de la vente d'un produit \u00e0 la distribution d'un service telle que la location, 100% en ligne ou en magasin. \u00ab\u00a0<i>Cette transition implique beaucoup de d\u00e9fis, parmi lesquels g\u00e9rer des paiements r\u00e9currents, de l'assurance, du risque, financer l'activit\u00e9 locative, g\u00e9rer le retour du produit et la seconde vie\u2026\u00a0\u00bb <\/i>pr\u00e9cise Ana\u00efs Desmoulins.<\/p>\n<p>Solution technique cl\u00e9 en main, Sline pilote la configuration du back-office pour le marchand, puis le parcours client g\u00e9n\u00e9r\u00e9 en marque blanche via un bouton \u00ab\u00a0Louer\u00a0\u00bb sur les pages produits des e-commer\u00e7ants jusqu'\u00e0 l'espace client permettant de d\u00e9clarer un \u00e9ventuel sinistre pendant la p\u00e9riode de location.<\/p>\n<p>\u00a0<\/p>\n<p>L'avantage pour le retailler est de pouvoir g\u00e9rer facilement le paiement r\u00e9curent, int\u00e9grer la souscription d'une offre d'assurance et orchestrer une multitude de services comme la logistique ou le scoring (gestion du risque de solvabilit\u00e9 ou de fraude). \u00ab\u00a0<i>La particularit\u00e9 de Sline est \u00e9galement de prendre en charge le financement de la mise en location, <\/i>indique Ana\u00efs Desmoulins. <i>Nous achetons enti\u00e8rement le produit destin\u00e9 \u00e0 \u00eatre lou\u00e9 et nous percevons les mensualit\u00e9s, ce qui \u00e9vite au commer\u00e7ant d'\u00eatre financi\u00e8rement fragilis\u00e9\u00a0<\/i>\u00bb.<\/p>\n<p>\u00a0<\/p>\n<p>Dans un march\u00e9 de l'\u00e9conomie d'usage valoris\u00e9 \u00e0 plus de de 300 milliards d'euros d'apr\u00e8s une \u00e9tude du Minist\u00e8re de l'\u00c9conomie et des Finances datant de 2022, l'enjeu auquel s'attaque Sline est de taille. 70% des Fran\u00e7ais se disent aujourd'hui pr\u00eats \u00e0 louer un bien de consommation.<\/p>\n<p>\u00a0<\/p>\n<p>En f\u00e9vrier 2023, Sline a lev\u00e9 6 millions d'euros. La start-up poursuit sa croissance sur le march\u00e9 de la location longue dur\u00e9e et devrait faire parler d'elle \u00e0 la rentr\u00e9e prochaine, lorsque sera d\u00e9voil\u00e9 le nom du gros acteur du retail qui aura bient\u00f4t recours \u00e0 la solution. De quoi montrer la voie \u00e0 tous ceux qui h\u00e9sitaient encore.[\/vc_column_text][vc_empty_space height=\u00a0\u00bb54px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Fond\u00e9e en 2021 par Ana\u00efs Desmoulins, Florian Champeix et Matthias Bourg, la start-up Sline parie sur l\u2019\u00e9conomie \u2026 d\u2019usage.<\/p>\n","protected":false},"author":17,"featured_media":7932,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[277],"tags":[],"news-type-taxonomy":[],"news-topic-taxonomy":[],"class_list":["post-7931","news","type-news","status-publish","has-post-thumbnail","hentry","category-innovation-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SLINE, la solution cl\u00e9 en main pour l\u2019offre de location longue dur\u00e9e des retailers. - 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