{"id":2607,"date":"2024-05-02T15:11:00","date_gmt":"2024-05-02T14:11:00","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=news&p=2607"},"modified":"2026-03-04T09:54:51","modified_gmt":"2026-03-04T08:54:51","slug":"nrf-2024-immerse-yourself-in-the-future-of-retail","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/cs\/news\/nrf-2024-immerse-yourself-in-the-future-of-retail\/","title":{"rendered":"NRF 2024 : immerse yourself in the future of retail"},"content":{"rendered":"
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\n NRF 2024 : immerse yourself in the future of retail <\/h2>\n
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The NRF is the must-attend event of the year, offering the opportunity to take part in numerous conferences and keynotes, network evenings to meet start-ups (including FrenchTech) and Google partners, and also to visit over 40 stands in search of new AI-based solutions to improve the customer experience and boost the performance of shopping paths.
\nRewind to the annual retail mecca.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n The keys to success? <\/h2>\n
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The leitmotiv that resonated throughout the 3 days: \u201cLet\u2019s stop talking about AI and take action!\u201d Massive job losses, the disappearance of certain business sectors or the leakage of confidential data are just some of the fears surrounding artificial intelligence. Retail players are invited to identify these concrete problems, the key to unlocking the full potential of AI.<\/p>\n<\/div>\n

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The \u201cTest fast \u2013 Fail fast\u201d approach was highlighted as an imperative. In an ever-changing world, this imperative is clear: test fast, fail fast and learn fast. A dynamic formula that stimulates innovation and enables strategies to be adjusted accordingly to remain competitive.<\/p>\n<\/div>\n

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In these times of multiple challenges, the credo is, \u201cROI first\u201d. Retailers are called upon to align their technology investments with tangible, measurable results.<\/p>\n<\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n When AI and Retail Media redefine the codes of commerce <\/h2>\n
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Generative AI is asserting itself as a real game changer in the retail sector, opening up opportunities for profound transformation. Giants such as Walmart, Kroger, Canadian Tire and Target have shared promising use cases.<\/p>\n