{"id":2652,"date":"2024-02-04T16:14:00","date_gmt":"2024-02-04T15:14:00","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=news&p=2652"},"modified":"2026-03-11T15:24:54","modified_gmt":"2026-03-11T14:24:54","slug":"meet-laetitia-gazel-anthoine-managing-director-of-altavia-adventures","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/cs\/news\/meet-laetitia-gazel-anthoine-managing-director-of-altavia-adventures\/","title":{"rendered":"Meet Laetitia Gazel Anthoine, Managing Director of Altavia Adventures"},"content":{"rendered":"
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As the fifth of six children, Laetitia Gazel Anthoine wanted to carve out her own path very early on, and always liked to decide how her life would turn out. After several years spent at the mobile operator Orange, at the beginning of the mobile Internet, in 2007, Laetitia Gazel Anthoine created Connecthings Paris. In 2015,she moved to New York with her husband and four children to develop the North American market. The company, renamed HEROW in 2018, is a Location Intelligence SaaS platform for mobile applications leveraging location data and AI. The company raised \u20ac17 million from European VCs and was acquired by Xerys in March 2020.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n An opportunity not to be missed <\/h2>\n
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In 2020, Laetitia joins the Altavia group after selling her company to an investment fund.\u201cRaphael Palti asked me to take over the management of Altavia Coach. This time, I had to be on the investors\u2019 side\u2026 and I really liked this challenge! \u201d<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n \u201cScouting\u201d startups close to Altavia\u2019s core business and supporting them <\/h2>\n
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Laetitia Gazel Anthoine took up her new position on 4 January 2021 and Altavia Coach became Altavia Adventures in March 2021. A fresh dynamism gradually brought the renamed entity to life.<\/p>\n

The team, rounded out by Sarah Ga\u00efsset, Delphine Smadja and Thomas Sill\u00e9, was tasked with detecting startups with high growth potential, in Altavia\u2019s fields of expertise. This means creating new business models or technologies for publishing, marketing, retail, communication, point of sale and packaging\u2026 with the common goal of creating more sustainable solutions for these industries, and identifying startups and then investing in them (always in a minority), by providing our expertise. It\u2019s this highly specialised approach that makes the difference. \u201cIt can also happen that a startup attracts our attention, but is already too mature or isn\u2019t looking for investors yet. In that case, we welcome it into Altavia\u2019s Startup Community, whose dynamism is an interesting source of inspiration for our BUs\u201d.<\/p>\n

It\u2019s the financial investment, but also the synergies that the Group will have created between the startups and its customers, that will contribute to the development of the companies identified. When the time comes, Altavia Adventures will sell its shares, hoping to have provided the Group with sources of inspiration for future innovations or partnerships and to have contributed to enriching its image with clients.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Participating in the transformation of the Altavia Group <\/h2>\n
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In addition to accompanying and supporting startups, Altavia Adventures\u2019 mission is closely linked to the Group\u2019s transformation in a rapidly changing world. \u201cWe have an important and exciting role to play in Altavia\u2019s transformation, by accompanying and confronting it, for example, with the emergence of new and inspiring business models, such as subscription or marketplace business models\u201d.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

In January 2022, Laetitia Gazel Anthoine celebrated her first year with the Altavia Group. It\u2019s been an exciting year at the head of Altavia Coach \u2013 now Altavia Adventures \u2013, where this CentraleSup\u00e9lec engineering school graduate remapped its scope and mission, alongside Sarah Ga\u00efsset, Delphine Smadja and Thomas Sill\u00e9.<\/p>\n","protected":false},"author":10,"featured_media":2653,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[105],"news-topic-taxonomy":[122],"class_list":["post-2652","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMeet Laetitia Gazel Anthoine, MD of Altavia Adventures<\/title>\n<meta name=\"description\" content=\"Altavia appoints Laetitia Gazel Anthoine as Managing Director of Altavia Adventures. 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