{"id":2666,"date":"2022-02-24T16:26:00","date_gmt":"2022-02-24T15:26:00","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=news&p=2666"},"modified":"2026-03-04T10:15:20","modified_gmt":"2026-03-04T09:15:20","slug":"altavia-blue-lions-integrates-the-master-group-agencies","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/cs\/news\/altavia-blue-lions-integrates-the-master-group-agencies\/","title":{"rendered":"Altavia Blue Lions Integrates the master group agencies"},"content":{"rendered":"
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Since its launch in 2013, Altavia Blue Lions has been the agency of reference for international and national brands looking to develop campaigns in African markets, such as L\u2019Or\u00e9al, Michelin and Seb. The agency has gradually expanded its presence on the continent and opened offices in Abidjan, Casablanca, Accra, Johannesburg, Nairobi, and Dubai.<\/p>\n

The merger with the Master Group agencies allows Altavia Blue Lions to expand into new markets while creating synergies, both geographically and in terms of businesses and clients.
\nWith 81 employees and nearly 100 clients, the six Master Group branches are historically located in four territories: R\u00e9union (Court-Circuit, Facto), Madagascar (Facto, Unit M\u00e9dia), Mauritius (Klak) and Martinique (Facto). Regularly rewarded for their ability to design innovative campaigns, these agencies have developed true 360\u00b0 communication expertise.<\/p>\n

By joining Altavia Blue Lions, the Master Group agencies gain access to the vast network of agencies in the Altavia Group, the leading commercial communication group dedicated to Retail Marketing Services and present in 45 countries on 4 continents. For Altavia, this merger between Altavia Blue Lions and Master Group is part of the group\u2019s geographic and service expansion plan.
\nRapha\u00ebl Palti, Founder and CEO of Altavia, gave the following statement \u201cAltavia Blue Lions and Master Group are influential and recognised agencies. I congratulate them on this operation, which is a real accelerator for their growth.\u201d<\/p>\n

While Adrien Cusinberche, CEO of Altavia Blue Lions, said \u201cThanks to this merger, we\u2019ve now become a unique platform for advertisers who wish to deploy campaigns in the area. We are convinced that to succeed in these markets, it is imperative to have in-depth of them \u2013 something that can only be acquired through experience.\u201d<\/p>\n

For Fran\u00e7ois Mandroux, Managing Director of Master Group, \u201cThe agencies have hailed this merger with three words: enthusiasm, excitement and pride! There are strong synergies for the commercial development of our clients in Africa and overseas.\u201d
\nThis presence in nine countries \u2013 unprecedented in the sector \u2013 now establishes Altavia Blue Lions as a true strategic bridge between these regions.<\/p>\n

As a result of this operation, the scope of Altavia Blue Lions has doubled in size. In total, the agency\u2019s network now has 120 employees in nine countries, with a cumulative turnover of 19 million euros in 2021.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n About Altavia Blue Lions <\/h2>\n
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Created in 2013, Altavia Blue Lions is a digital communications agency with offices in Africa (Ivory Coast, Morocco, South Africa and Kenya), Dubai, France, the Indian Ocean (Reunion, Mauritius, Madagascar) and the French West Indies. Altavia Blue Lions has been part of the Altavia Group since 2018.<\/p>\n <\/div>\n \n

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\n \n <\/i>\n Lear more <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Altavia Blue Lions, the pan-African digital communication agency of the Altavia Group, specialising in commercial communication for retailers, announces the acquisition of the Master Group agencies. The integration of this network of six historical communication agencies in the region positions Altavia Blue Lions among the leaders in Africa and the Indian Ocean.<\/p>\n","protected":false},"author":10,"featured_media":2667,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[105],"news-topic-taxonomy":[123],"class_list":["post-2666","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAltavia Blue Lions Integrates Master Group Agencies in Africa<\/title>\n<meta name=\"description\" content=\"Altavia Blue Lions expands its African network by integrating Master Group agencies, significantly boosting its presence in Africa and the Indian Ocean. 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