{"id":2669,"date":"2022-02-06T16:28:00","date_gmt":"2022-02-06T15:28:00","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=news&p=2669"},"modified":"2026-03-11T12:34:56","modified_gmt":"2026-03-11T11:34:56","slug":"saint-glinglins-day-a-holiday-to-celebrate-retail-in-france","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/cs\/news\/saint-glinglins-day-a-holiday-to-celebrate-retail-in-france\/","title":{"rendered":"Saint Glinglin’s Day: a holiday to celebrate retail in France!"},"content":{"rendered":"
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The first edition of Saint Glinglin, France\u2019s new retail holiday, will be celebrated on 21 March 2022 with events kicking off on 15 March. Aimed at national brands as well as small local shops, shopping centres and communities, the aim is to unite all these entities around a single purpose: to celebrate the precious link that exists between the customer and their retailer.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n Making retail a holiday <\/h2>\n
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Saint Glinglin\u2019s Day was entirely conceived and designed by the Altavia agency. Although 2022 will be the festival\u2019s first year, it has existed in the mind of Rapha\u00ebl Palti, Altavia\u2019s Founder and CEO, for many years. \u201cThe idea is to put the very essence of retail \u2013 its joyful character, its capacity to unite, and create links within society \u2013 back to the fore, and to underscore the importance of local retail for inhabitants\u201d, explains Ariane Zenker, the project\u2019s manager at Altavia.<\/p>\n

This is a role that cannot be ignored, confirms Nathan Stern, sociologist and director of research at Altavia Shoppermind: \u201cRetail is an inseparable element of France\u2019s heritage and retailers play a major social role within society, the need for which has been further exacerbated by the two years of pandemic we have just experienced. These last two years have seen them close their doors for many months. And yet, far from weakening the link the French had with retailers, it\u2019s actually had the opposite effect.\u201d Demonstrating solidarity between retailers and unprecedented support from consumers for their shops, the French have indeed shown their attachment to commerce, well aware of the central place it occupies in their lives and daily routines despite the explosion of e-commerce.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n On the agenda: boldness and spontaneity ! <\/h2>\n
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\u201cThe strength of retail is that it is a catalyst for connection. It gets people to meet, cross paths, leave the bubble or solitude of their homes, and have experiences,\u201d explains Stern. Which is precisely why Altavia has designed Saint Glinglin\u2019s Day to highlight this precious and irreplaceable relationship. \u201cLiving together in the physical world, bringing people together and allowing them to express their spontaneity, that\u2019s what Saint Glinglin\u2019s Day is all about,\u201d says Zenker.<\/p>\n

But how do you make it happen? On the agenda for St Glinglin\u2019s Day: celebrating rebellious, daring and joyful retail. \u201cThe holiday\u2019s mission statement meets the expectations of consumers\u201d, explains Zenker. \u201cIt\u2019s devoted to madness and letting go, and to celebrating a more living and surprising retail experience\u201d. It\u2019s about enhancing in-store experiences beyond the purely transactional and differentiating itself from operations such as Black Friday, which are based solely on promotional mechanisms with huge discounts. Shops will be able to create their own Saint Glinglin event based on their customers and their offers: blind tastings, photo competitions, in-store challenges, role-playing games, etc. The range of activities can be vast \u2013 with a heavy dose of surprise.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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\n St Glinglin\u2019s Day: an unmissable event every year <\/h2>\n
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To think that St Glinglin\u2019s Day was conceived as an antidote to the two years of pandemic that have just passed is certainly understandable, as French people need to rediscover spontaneity in their daily lives.<\/p>\n

\u201cWith the erosion of the bond between consumer and retailer, the loss of authenticity, the rarefaction of our physical contacts and the multiplication of everyday constraints, etc. Faced with all these deprivations, the French want a new spark of madness once again\u201d, explains Nathan Stern, sociologist. However, although Saint Glinglin\u2019s Day will, of course, bring a breath of fresh air in this month of March 2022, the holiday has, on the contrary, been shaped in such a way as to become a permanent fixture in the landscape of the big retail dates in France. \u201cBy offering an opportunity to intensify everything that makes up their DNA: physical encounters, involvement, festivities, connection with the customer or the local resident for small local retailers, it reminds us of the essential role of shopkeepers and retailers and highlights the employees, who are an essential stakeholder in the event. This is something to celebrate every year,\u201d explains Zenker.<\/p>\n

All these experiences and activities will be held in participating shops and stores from 15 March until 21 March: Saint Glinglin\u2019s Day. A date carefully chosen by the Altavia agency. The day of spring and the equinox, it is a symbol of renewal and celebration, reinforced by the zany name of the holiday (there is no Saint \u201cGlinglin\u201d), which hints at many surprises to come. \u201cSaint Glinglin\u2019s Day is about non-procrastination, being daring, in the spirit of \u2018you only live once!\u2019. A Saint Glinglin\u2019s Day where anything can happen,\u201d concludes Zenker.<\/p>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Altavia is the initiator of the new French retail holiday: Saint Glinglin\u2019s Day. Unlike other events whose sole purpose is to knock down prices, the aim here is to celebrate festive, living and authentic retail.<\/p>\n","protected":false},"author":10,"featured_media":2670,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[105],"news-topic-taxonomy":[123],"class_list":["post-2669","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nSaint Glinglin\u2019s Day: Retail Insights by Altavia<\/title>\n<meta name=\"description\" content=\"Learn about Saint Glinglin's Day, a holiday conceived by Altavia to celebrate the joy, daring, and precious link between customers and retailers in France.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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