{"id":2705,"date":"2020-04-20T17:09:00","date_gmt":"2020-04-20T16:09:00","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=news&#038;p=2705"},"modified":"2026-03-11T12:39:10","modified_gmt":"2026-03-11T11:39:10","slug":"e-commerce-during-the-covid-19-what-to-observe-today-and-to-learn-for-tomorrow","status":"publish","type":"news","link":"https:\/\/altavia-group.com\/cs\/news\/e-commerce-during-the-covid-19-what-to-observe-today-and-to-learn-for-tomorrow\/","title":{"rendered":"E-commerce during the COVID-19: what to observe today, and to learn for tomorrow?"},"content":{"rendered":"<div id=\"block_66cdcbe82623c782dfe85ece30a7f25e\" class=\"block-textminor\">\n    <div class=\"row\">\n              <div class=\"col-lg-10 col-12\">\n        <div class=\"block-textminor-main\">\n                          <h2 class=\"block-textminor-title h3\">\n                  The numbers to back it up              <\/h2>\n                                      <div class=\"block-textminor-text\">\n                  <p>According to FEVAD, 76% of e-commerce sites have recorded a drop in sales since March 15th, and for half of them, the drop is more than 50%. This probably alarming figure should definitely be put into perspective of the sectors concerned.<\/p>\n              <\/div>\n            \n                    <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"block_7dfd75c9cb49bd37f2e8eb5d653756f2\" class=\"block-textminor\">\n    <div class=\"row\">\n              <div class=\"col-lg-10 col-12\">\n        <div class=\"block-textminor-main\">\n                          <h2 class=\"block-textminor-title h3\">\n                  The start of an omnichannel e-commerce boom ?              <\/h2>\n                                      <div class=\"block-textminor-text\">\n                  <p>According to the Nielsen Institute, e-commerce would have grown 4 times faster than physical stores by mid-March 2020.<\/p>\n<p>The drive is one of the major beneficiaries (+30% vs. the previous year), especially among Ile-de-France residents (+45%). With 164 million euros gained, the drive even exceeds 7% of weekly market share for the first time, the report says.<\/p>\n<p>Generally speaking, home delivery grew by more than 70% at the beginning of March (vs. N-1), particularly on hygiene products and non-perishable food.<\/p>\n              <\/div>\n            \n                    <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"block_d8c6867ccccdb03717c0d4de59224839\" class=\"block-textminor\">\n    <div class=\"row\">\n              <div class=\"col-lg-10 col-12\">\n        <div class=\"block-textminor-main\">\n                          <h2 class=\"block-textminor-title h3\">\n                  What are the implications for omnichannel companies ?              <\/h2>\n                                      <div class=\"block-textminor-text\">\n                  <p>The human element: companies need so-called \u201clow added value\u201d labour (order preparation, delivery personnel, etc.). Some giants, such as Amazon, offer to temporarily hire employees from companies in difficulty. Generally speaking, Jeff Bezos\u2019 company needs manpower, and goes as far as increasing the hourly wage for this category of employees, who are also particularly exposed to risks despite the measures implemented in the various countries affected (secure selection process, distancing order delivery, widespread barrier gestures in warehouses, and more).<\/p>\n<p>The technological side: A company\u2019s capacity to adapt digitally is being put to the test. Omnichannel device efficiency is being scrutinized. Yet again, omnichannel companies can be subjected to unprecedented traffic overloads of their online sales, causing \u201cbugs\u201d and thus generating frustration and dissatisfaction.<br \/>\nThe logistical factor: At the beginning of April, studies shows a decrease in efficiency, due in particular to:<\/p>\n<ul>\n<li>longer delivery times (85% of websites)<\/li>\n<li>or the closure of the traditional \u201crelay points\u201d, requiring home delivery services to be established for companies that were not particularly accustomed to them.<\/li>\n<\/ul>\n<p>Certain companies are innovating and rethinking how they fonction, such as Leroy Merlin, which is betting on reopening drives: since March 24, a goods withdrawal service has been allowing consumers to remove basic necessities and emergency products from store parking lots, despite the fact that the stores remain closed. The e-shop is adjusted to the stock available at each point of sale, thus allowing the customer to see directly whether the product is available for collection via the drive of the store in question.<\/p>\n              <\/div>\n            \n                    <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"block_331eae0a6038e7cbd92cf0871ea85e23\" class=\"block-textminor\">\n    <div class=\"row\">\n              <div class=\"col-lg-10 col-12\">\n        <div class=\"block-textminor-main\">\n                          <h2 class=\"block-textminor-title h3\">\n                  Focus on food              <\/h2>\n                                      <div class=\"block-textminor-text\">\n                  <p>After the \u201crush\u201d of week 1 on lockdown, the surge in food e-sales is returning to normal, but the level is still significantly higher than before the onset of the nationwide crisis.<\/p>\n<p>In Ile de France, where more convenience stores remain easily open, the food e-trade figure is levelling off.<br \/>\nAs in other sectors, delivery times are being extended considerably: firstly on the drive, which Leclerc benefits from while Carrefour misses out. While as well on the home delivery market, where Carrefour makes way for Amazon\u2019s Prime Now delivery service.<\/p>\n<p>The meal delivery market, which had been strongly impacted during the week (-50%), seems to be stabilizing.<\/p>\n              <\/div>\n            \n                    <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"block_2d8457dd8adcedd3aa8f3c6f7a570680\" class=\"block-textminor\">\n    <div class=\"row\">\n              <div class=\"col-lg-10 col-12\">\n        <div class=\"block-textminor-main\">\n                          <h2 class=\"block-textminor-title h3\">\n                  Retailers alliance for smart delivery solutions              <\/h2>\n                                      <div class=\"block-textminor-text\">\n                  <p>Many retailers in urban and crisis influenced areas are forming alliances with companies whose core business was initially focused on meal delivery to open up their business to the broader distribution market. One example is Uber Eats in Paris, which handles certain deliveries for Carrefour.<\/p>\n              <\/div>\n            \n                    <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"block_aa559896ef7847bf5401d020e22786df\" class=\"block-textminor\">\n    <div class=\"row\">\n              <div class=\"col-lg-10 col-12\">\n        <div class=\"block-textminor-main\">\n                          <h2 class=\"block-textminor-title h3\">\n                  New Holy Grails ?              <\/h2>\n                                      <div class=\"block-textminor-text\">\n                  <p>Some markets are in fact favored by confinement: video games are making strong progress, especially among Generation X (40-60 years old). As for Netflix subscriptions, their already high penetration rate skyrocketed 76% compared to pre-lockdown.<\/p>\n<p>Not to mention the media sites whose traffic is exploding, and whose freemium content is driving traffic.<\/p>\n              <\/div>\n            \n                    <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"block_3cceb071be42b29e78b7dcf3eb8b62ae\" class=\"block-textminor\">\n    <div class=\"row\">\n              <div class=\"col-lg-10 col-12\">\n        <div class=\"block-textminor-main\">\n                          <h2 class=\"block-textminor-title h3\">\n                  Which sectors are suffering the most ?              <\/h2>\n                                      <div class=\"block-textminor-text\">\n                  <p>Fashion and home furnishings are being hit hard, as are the luxury goods sector and \u2013 of course \u2013 the travel sector. Some \u201chistoric\u201d French brands (shoes, family holiday clubs, etc.) are making no secret of their concerns. The automobile industry has not been spared either.<\/p>\n              <\/div>\n            \n                    <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"block_38941002fe865853d470908c4f22c36e\" class=\"block-textminor\">\n    <div class=\"row\">\n              <div class=\"col-lg-10 col-12\">\n        <div class=\"block-textminor-main\">\n                          <h2 class=\"block-textminor-title h3\">\n                  E-commerce as the \u201cmagic key\u201d back-up solution ?              <\/h2>\n                                      <div class=\"block-textminor-text\">\n                  <p>E-commerce is also experiencing a new wave of activity with all kinds of websites emerging that correspond to brick and mortar brands, whether they are small convenience stores or historic shops. The ability to adapt quickly to these new channels can make all the difference, especially in terms of fresh goods.<\/p>\n              <\/div>\n            \n                    <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"\" class=\"block-ourresults\">\n    <div class=\"container\">\n\n      <div class=\"block-ourresults-header\">\n     \n                    <div class=\"block-ourresults-description\">(Source : Fevad, a study of 136 e-commerce websites between march 23rd and march 25th 2020)<\/div>\n              <\/div>\n\n            <div class=\"block-ourresults-content\">\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_1.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        85%                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        of websites experience longer delivery times                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_2.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        29%                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        of order cancellations                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_3.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        40%                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        are experiencing supply difficulties                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_4.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        40%                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        of companies do not think they will be able to withstand this situation economically for more than three months.                    <\/div>\n                <\/div>\n                <\/div>\n  <\/div>\n<\/div>\n\n<div id=\"block_19278b3526b44126f430027561669ef1\" class=\"block-textminor\">\n    <div class=\"row\">\n              <div class=\"col-lg-10 col-12\">\n        <div class=\"block-textminor-main\">\n                                      <div class=\"block-textminor-text\">\n                  <p><em>Laure Barillon, Altavia Nativ, et Thierry Strickler, Altavia Watch<\/em><\/p>\n<p><strong>References:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/Breves\/Covid-delais-livraison-allongent-fortement-348517.htm?&amp;utm_source=tags_169700&amp;utm_medium=email&amp;utm_campaign=newsletter#\" target=\"_blank\" rel=\"noopener\">Covid-19: les d\u00e9lais de livraison s&#8217;allongent fortement en Europe<\/a><\/li>\n<li><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/Breves\/Leroy-Merlin-met-place-service-urgence-sans-contact-348243.htm\" target=\"_blank\" rel=\"noopener\">Leroy Merlin met en place un service d&#8217;urgence sans contact pour ses clients<\/a><\/li>\n<li><a href=\"https:\/\/www.zdnet.fr\/actualites\/e-commerce-quand-les-entreprises-sont-encouragees-a-migrer-en-ligne-39901639.htm?utm_campaign=quotidienne_03\/04\/2020&amp;utm_source=email&amp;utm_medium=newsletter\" target=\"_blank\" rel=\"noopener\">E-commerce : quand les entreprises sont encourag\u00e9es \u00e0 migrer en ligne<\/a><\/li>\n<li><a href=\"https:\/\/www.cnetfrance.fr\/news\/covid-19-vs-e-commerce-les-ventes-s-effondrent-en-france-mais-certains-secteurs-sont-epargnes-39901673.htm\" target=\"_blank\" rel=\"noopener\">Covid-19 vs e-commerce : les ventes s&#8217;effondrent en France mais certains secteurs sont \u00e9pargn\u00e9s<\/a><\/li>\n<\/ul>\n              <\/div>\n            \n                    <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-04822461 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n<blockquote class=\"wp-embedded-content\"><a href=\"https:\/\/comarketing-news.fr\/covid-19-quel-impact-sur-le-e-commerce-francais\/\">Covid-19 : quel impact sur le e-commerce fran\u00e7ais?<\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t\/*! 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This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&#038;&#038;d.addEventListener&#038;&#038;\"undefined\"!=typeof URL&#038;&#038;(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&#038;&#038;!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&#038;&#038;(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&#038;&#038;(r=200),s.height=r):\"link\"===t.message&#038;&#038;(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&#038;&#038;n.host===r.host&#038;&#038;l.activeElement===s&#038;&#038;(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.lsa-conso.fr\/coronavirus-l-impact-de-l-epidemie-sur-l-e-commerce-europeen,344990\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.lsa-conso.fr\/coronavirus-l-impact-de-l-epidemie-sur-l-e-commerce-europeen,344990<\/a><br><a href=\"https:\/\/www.pymnts.com\/news\/delivery\/2020\/food-delivery-companies-turn-to-grocery-delivery\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.pymnts.com\/news\/delivery\/2020\/food-delivery-companies-turn-to-grocery-delivery\/<\/a><br><a href=\"https:\/\/www.sitedesmarques.com\/actualite-des-marques\/confinement-covid-19-le-e-commerce-s-affole-132581.htm\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.sitedesmarques.com\/actualite-des-marques\/confinement-covid-19-le-e-commerce-s-affole-132581.htm<\/a><br><a href=\"https:\/\/www.leparisien.fr\/economie\/business\/coronavirus-commerces-fermes-pensez-a-creer-votre-e-boutique-31-03-2020-8291133.php\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.leparisien.fr\/economie\/business\/coronavirus-commerces-fermes-pensez-a-creer-votre-e-boutique-31-03-2020-8291133.php<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The global health crisis is undeniably impacting consumer habits in all countries concerned. The closure of so-called \u201cnon-essential\u201d businesses has created offsetting effects on the various ways to sell products and services. A company\u2019s capacity to adapt digitally as well as their flexibility in general, are proving to be key data for business survival and profitability.<\/p>\n","protected":false},"author":10,"featured_media":2706,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"categories":[],"tags":[],"news-type-taxonomy":[115],"news-topic-taxonomy":[117],"class_list":["post-2705","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce Trends &amp; COVID-19 Lessons | Altavia<\/title>\n<meta name=\"description\" content=\"Altavia analyzes e-commerce trends during COVID-19, highlighting key observations from that period and crucial learnings for shaping future retail strategies.\" \/>\n<meta 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