{"id":10033,"date":"2026-03-05T11:33:21","date_gmt":"2026-03-05T10:33:21","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/?post_type=business-case&#038;p=10033"},"modified":"2026-03-18T13:12:52","modified_gmt":"2026-03-18T12:12:52","slug":"philips-clarte-dans-le-rayon-grooming","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/fr\/business-cases\/philips-clarte-dans-le-rayon-grooming\/","title":{"rendered":"Philips: Grooming Clarity on Every Shelf"},"content":{"rendered":"\n<div class=\"wp-block-group has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-6dc0db22 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group alignfull has-custom-position has-white-color has-text-color has-background has-link-color wp-elements-2a772a916fa9e7238013bf6f846e9989\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-f67d4fbf wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:5%;--margin-left-desktop:5%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d2a55d5cbfe\">\n<div class=\"wp-block-akk2blocks-slider-block swiper swiper-7b3d36bc-91d5-42fa-8b42-f374c268891d has-custom-spacing has-custom-spacing\" data-slides-per-view=\"2\" data-slides-per-view-tablet=\"1\" data-slides-per-view-mobile=\"1\" data-space-between=\"32\" data-space-between-tablet=\"24\" data-space-between-mobile=\"16\" data-show-navigation=\"true\" data-show-navigation-tablet=\"true\" data-show-navigation-mobile=\"true\" data-show-pagination=\"false\" data-show-pagination-tablet=\"true\" data-show-pagination-mobile=\"true\" data-pagination-position=\"center\" data-pagination-position-tablet=\"center\" data-pagination-position-mobile=\"center\" style=\"--padding-bottom-desktop:50px;--padding-bottom-tablet:70px;--padding-bottom-mobile:70px\" data-slides-per-view=\"2\" data-slides-per-view-tablet=\"1\" data-slides-per-view-mobile=\"1\" data-space-between=\"32\" data-space-between-tablet=\"24\" data-space-between-mobile=\"16\" data-show-navigation=\"true\" data-show-navigation-tablet=\"true\" data-show-pagination=\"false\" data-show-pagination-tablet=\"true\" data-show-pagination-mobile=\"true\" data-navigation-mobile=\"true\" data-effect=\"slide\" data-autoplay=\"false\" data-autoplay-delay=\"3000\" data-pause-on-hover=\"true\" data-loop=\"true\" data-direction=\"horizontal\" data-speed=\"300\" data-block-id=\"7b3d36bc-91d5-42fa-8b42-f374c268891d\" data-enable-lightbox=\"true\"><style>\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d .swiper-pagination-bullet {\n                        background: rgba(0, 0, 0, 0.2) !important;\n                    }\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d .swiper-pagination-bullet-active {\n                        background: #000000 !important;\n                    }\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d.swiper-pagination-progressbar {\n                        background: #f3f4f6;\n                        border-radius: 2px;\n                        height: 4px;\n                    }\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d.swiper-pagination-progressbar .swiper-pagination-progressbar-fill {\n                        background: #22c55e !important;\n                        border-radius: 2px;\n                        height: 4px;\n                    }\n                    .swiper-button-prev, .swiper-button-next {\n                        box-shadow: 0px 2px 4px 0px rgba(0, 0, 0, 0.1) !important;\n                        display: flex !important;\n                        align-items: center !important;\n                        justify-content: center !important;\n                    }\n                    .swiper-button-prev svg, .swiper-button-next svg {\n                        color: var(--swiper-navigation-color) !important;\n                    }\n                    .swiper-button-disabled {\n                        background-color: #f3f4f6 !important;\n                        border-color: rgba(0, 0, 0, 0.05) !important;\n                        cursor: not-allowed !important;\n                        box-shadow: none !important;\n                    }\n                    .swiper-button-disabled svg {\n                        color: #9ca3af !important;\n                    }\n                    \n\n                <\/style><div class=\"swiper-wrapper\">\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-31c9a871-3a52-4d92-99fa-8a768faad4c8 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/2_Philips_Category-Management-1920x900.png.webp\" alt=\"\" title=\"2_Philips_Category-Management-1920x900.png\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-31c9a871-3a52-4d92-99fa-8a768faad4c8 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/3_Philips_Category-Management.png.webp\" alt=\"\" title=\"3_Philips_Category-Management.png\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-31c9a871-3a52-4d92-99fa-8a768faad4c8 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/4_Philips_Category-Management.png.webp\" alt=\"\" title=\"4_Philips_Category-Management.png\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n<\/div><div class=\"swiper-navigation swiper-navigation-7b3d36bc-91d5-42fa-8b42-f374c268891d swiper-navigation-style-bottom swiper-navigation-position-center\" style=\"--navigation-size-desktop:70px;--navigation-size-tablet:70px;--navigation-size-mobile:70px\"><div class=\"swiper-button-prev swiper-button-prev-7b3d36bc-91d5-42fa-8b42-f374c268891d\" style=\"visibility:visible;width:70px;height:70px;background-color:#f5e56a;border-color:rgba(0, 0, 0, 0.1);transform:translate(-20px, 0px);--navigation-arrow-offset-left:-20px;--navigation-arrow-offset-y-left:0px;--navigation-arrow-offset-left-tablet:0px;--navigation-arrow-offset-y-left-tablet:0px;--navigation-arrow-offset-left-mobile:0px;--navigation-arrow-offset-y-left-mobile:0px;--swiper-navigation-color:#000000;--icon-size-desktop:25px;--icon-size-tablet:20px;--icon-size-mobile:20px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 320 512\" color=\"#000000\" style=\"color:#000000\" height=\"25\" width=\"25\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/div><div class=\"swiper-button-next swiper-button-next-7b3d36bc-91d5-42fa-8b42-f374c268891d\" style=\"visibility:visible;width:70px;height:70px;background-color:#f5e56a;border-color:rgba(0, 0, 0, 0.1);transform:translate(20px, 0px);--navigation-arrow-offset-right:20px;--navigation-arrow-offset-y-right:0px;--navigation-arrow-offset-right-tablet:0px;--navigation-arrow-offset-y-right-tablet:0px;--navigation-arrow-offset-right-mobile:0px;--navigation-arrow-offset-y-right-mobile:0px;--swiper-navigation-color:#000000;--icon-size-desktop:25px;--icon-size-tablet:20px;--icon-size-mobile:20px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 320 512\" color=\"#000000\" style=\"color:#000000\" height=\"25\" width=\"25\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/div><\/div><div class=\"swiper-pagination swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d swiper-pagination-style-bullets swiper-pagination-position-center swiper-pagination-position-tablet-center swiper-pagination-position-mobile-center\" data-pagination-style=\"bullets\" data-pagination-type=\"bullets\" data-progressbar-width-desktop=\"100%\" data-progressbar-height-desktop=\"4px\" data-progressbar-width-tablet=\"100%\" data-progressbar-height-tablet=\"3px\" data-progressbar-width-mobile=\"100%\" data-progressbar-height-mobile=\"2px\" style=\"visibility:visible\" data-pagination-active-color=\"#000000\" data-pagination-inactive-color=\"rgba(0, 0, 0, 0.2)\" data-pagination-progress-color=\"#22c55e\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-01e0f5a7c8a1833923ad831a66fa8d94\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d2a55d63a29\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d2a55d6394e\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69d2a55d63419\"><strong><strong><strong><strong>Contexte<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d2a55d6385d\">\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:0px\" id=\"block-69d2a55d6374c\">Au d\u00e9part, Philips cherchait un partenaire pour produire des supports PLV multi-mat\u00e9riaux pour un d\u00e9ploiement dans 40 magasins. Cependant, un audit en magasin r\u00e9alis\u00e9 par l\u2019\u00e9quipe d\u2019Altavia a r\u00e9v\u00e9l\u00e9 des probl\u00e8mes plus profonds dans la pr\u00e9sentation et la perception de la cat\u00e9gorie au point de vente. Le rayon grooming manquait de clart\u00e9, avec un accompagnement insuffisant pour les clients comparant produits, fonctionnalit\u00e9s ou usages.<br><br>Reconnaissant l\u2019opportunit\u00e9, Philips a \u00e9largi le p\u00e9rim\u00e8tre du projet, passant d\u2019une simple ex\u00e9cution \u00e0 une r\u00e9invention strat\u00e9gique de la cat\u00e9gorie, soutenue par l\u2019expertise design et l\u2019insight shopper.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-3478e36a366841c82c5405406f45108b\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:30px;--padding-bottom-desktop:70px;--padding-top-tablet:30px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:20px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d2a55d64ef1\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d2a55d64dfa\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69d2a55d649ac\"><strong><strong><strong><strong><strong><strong><strong>Notre ambition<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d2a55d64d2a\">\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:0px\" id=\"block-69d2a55d64c90\">Transformer le rayon grooming masculin en un espace clair, attractif et facile \u00e0 parcourir, permettant aux consommateurs de prendre des d\u00e9cisions d\u2019achat en toute confiance.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-d52d7fb22ef167df149a02c18e6cf520\" style=\"margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d2a55d66372\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-efe17dc2 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d2a55d6620c\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d2a55d6513f\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-129b7aac-09b0-4276-b1bc-7e55d5621ba0\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:25px 25px 25px 25px;--border-radius-tablet:25px 25px 25px 25px;--border-radius-mobile:25px 25px 25px 22px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/5_Philips_Category-Management.png.webp\" alt=\"\" title=\"5_Philips_Category-Management.png\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d2a55d66106\">\n<h2 class=\"wp-block-heading has-custom-spacing has-text-color has-link-color wp-elements-a540959e0489981e3b697d33613fb4e0\" style=\"color:#000000;font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69d2a55d6523e\"><strong>Notre approche<\/strong><\/h2>\n\n\n\n<p><strong>Apr\u00e8s les premi\u00e8res visites en magasin, nous avons red\u00e9fini la mission : de la simple production PLV \u00e0 une gestion compl\u00e8te de la cat\u00e9gorie :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conception d\u2019un nouveau concept merchandising visuel et structurel adapt\u00e9 aux besoins des consommateurs.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9veloppement d\u2019un syst\u00e8me de rayonnage modulaire combinant signal\u00e9tique p\u00e9dagogique et navigation intuitive.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gestion de la production avec des unit\u00e9s durables et de haute qualit\u00e9, adapt\u00e9es \u00e0 un d\u00e9ploiement \u00e0 grande \u00e9chelle.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coordination de la logistique, de la mise en \u0153uvre et de l\u2019installation en magasin sur plus de 50 points de vente.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Extension du concept \u00e0 des magasins suppl\u00e9mentaires en Allemagne et en Autriche lors des phases suivantes.<\/li>\n<\/ul>\n\n\n\n<a href=\"\/fr\/contact\" target=\"_self\" class=\"wp-block-akk2blocks-akk2-link akk2-link\" style=\"display:block;text-decoration:none;color:inherit\">\n<div class=\"wp-block-group has-custom-spacing has-background is-content-justification-center has-link has-custom-dimensions has-custom-position is-nowrap is-layout-flex wp-container-core-group-is-layout-2cb30c01 wp-block-group-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background:linear-gradient(160deg,rgb(95,183,153) 21%,rgb(245,229,106) 55%);margin-top:0;margin-bottom:0;text-decoration:none;--width-desktop:170px;--width-tablet:autopx;--width-mobile:autopx;--margin-top-desktop:30px;--padding-top-desktop:11px;--padding-bottom-desktop:11px;--margin-top-mobile:40px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible;background-size:200% 200% !important;background-position:0 50% !important\" id=\"block-69d2a55d65f15\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-29736ce0-a8fd-4f42-a478-2e41c80922c1 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:20px;--margin-right-desktop:10px\" id=\"block-69d2a55d65d67\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/talk.png\" alt=\"\" title=\"talk\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8787b186c8b87be2be57d6e88c99e256\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none\">Let&rsquo;s talk<\/p>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-90317ab46aeb69dde062e0e7bf473468\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:100px;--padding-top-tablet:50px;--padding-bottom-tablet:50px;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d2a55d66878\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--padding-bottom-desktop:70px;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:10px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d2a55d667ac\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d2a55d666f5\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-56c765f336576752223afbaf31063b57\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69d2a55d66574\"><strong><strong><strong><strong>Nos r\u00e9sultats<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>\u2013 Le d\u00e9ploiement initial est pass\u00e9 de 40 \u00e0 plus de 50 magasins.<br>\u2013 Les retours positifs du client ont conduit \u00e0 un d\u00e9ploiement dans d\u2019autres march\u00e9s.<br>\u2013 Clart\u00e9 et facilit\u00e9 de navigation am\u00e9lior\u00e9es, selon les \u00e9quipes terrain.<br>\u2013 Visibilit\u00e9 de la marque renforc\u00e9e dans une cat\u00e9gorie concurrentielle.<br>\u2013 Mise en \u0153uvre simplifi\u00e9e gr\u00e2ce \u00e0 une coordination end-to-end.<\/p>\n\n\n\n<p>Ce projet est ainsi pass\u00e9 d\u2019une simple demande PLV \u00e0 une transformation compl\u00e8te de la cat\u00e9gorie, fond\u00e9e sur le design thinking et l\u2019utilit\u00e9 pour le consommateur.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":17,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"country-taxonomy":[150],"practice-taxonomy":[221],"industry-taxonomy":[232],"business-line-taxonomy":[160],"business-unit-taxonomy":[],"class_list":["post-10033","business-case","type-business-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Philips : Clart\u00e9 dans le rayon Grooming<\/title>\n<meta name=\"description\" content=\"Altavia a aid\u00e9 Philips \u00e0 repenser sa pr\u00e9sence en magasin en Europe, avec un concept merchandising clair et intuitif pour le rayon grooming masculin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Philips : Clart\u00e9 dans le rayon Grooming\" \/>\n<meta property=\"og:description\" content=\"Altavia a aid\u00e9 Philips \u00e0 repenser sa pr\u00e9sence en magasin en Europe, avec un concept merchandising clair et intuitif pour le rayon grooming masculin.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/altavia-group.com\/business-cases\/philips-grooming-clarity-on-every-shelf\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T12:12:52+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/2_Philips_Category-Management-1920x900.png.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/altavia-group.com\\\/business-cases\\\/philips-grooming-clarity-on-every-shelf\\\/\",\"url\":\"http:\\\/\\\/altavia-group.com\\\/business-cases\\\/philips-grooming-clarity-on-every-shelf\\\/\",\"name\":\"Philips : Clart\u00e9 dans le rayon Grooming\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/altavia-group.com\\\/business-cases\\\/philips-grooming-clarity-on-every-shelf\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/altavia-group.com\\\/business-cases\\\/philips-grooming-clarity-on-every-shelf\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/2_Philips_Category-Management-1920x900.png.webp\",\"datePublished\":\"2026-03-05T10:33:21+00:00\",\"dateModified\":\"2026-03-18T12:12:52+00:00\",\"description\":\"Altavia a aid\u00e9 Philips \u00e0 repenser sa pr\u00e9sence en magasin en Europe, avec un concept merchandising clair et intuitif pour le rayon grooming masculin.\",\"breadcrumb\":{\"@id\":\"http:\\\/\\\/altavia-group.com\\\/business-cases\\\/philips-grooming-clarity-on-every-shelf\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/altavia-group.com\\\/business-cases\\\/philips-grooming-clarity-on-every-shelf\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\\\/\\\/altavia-group.com\\\/business-cases\\\/philips-grooming-clarity-on-every-shelf\\\/#primaryimage\",\"url\":\"http:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/2_Philips_Category-Management-1920x900.png.webp\",\"contentUrl\":\"http:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/2_Philips_Category-Management-1920x900.png.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/altavia-group.com\\\/business-cases\\\/philips-grooming-clarity-on-every-shelf\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our work\",\"item\":\"https:\\\/\\\/altavia-group.com\\\/business-cases\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Philips: Grooming Clarity on Every Shelf\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"name\":\"Altavia\",\"description\":\"Let\u2019s unlock our imagination.\",\"publisher\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/altavia-group.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\",\"name\":\"Altavia\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"contentUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"width\":512,\"height\":512,\"caption\":\"Altavia\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Philips : Clart\u00e9 dans le rayon Grooming","description":"Altavia a aid\u00e9 Philips \u00e0 repenser sa pr\u00e9sence en magasin en Europe, avec un concept merchandising clair et intuitif pour le rayon grooming masculin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Philips : Clart\u00e9 dans le rayon Grooming","og_description":"Altavia a aid\u00e9 Philips \u00e0 repenser sa pr\u00e9sence en magasin en Europe, avec un concept merchandising clair et intuitif pour le rayon grooming masculin.","og_url":"http:\/\/altavia-group.com\/business-cases\/philips-grooming-clarity-on-every-shelf\/","og_site_name":"Altavia","article_modified_time":"2026-03-18T12:12:52+00:00","og_image":[{"url":"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/2_Philips_Category-Management-1920x900.png.webp","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/altavia-group.com\/business-cases\/philips-grooming-clarity-on-every-shelf\/","url":"http:\/\/altavia-group.com\/business-cases\/philips-grooming-clarity-on-every-shelf\/","name":"Philips : Clart\u00e9 dans le rayon Grooming","isPartOf":{"@id":"https:\/\/altavia-group.com\/#website"},"primaryImageOfPage":{"@id":"http:\/\/altavia-group.com\/business-cases\/philips-grooming-clarity-on-every-shelf\/#primaryimage"},"image":{"@id":"http:\/\/altavia-group.com\/business-cases\/philips-grooming-clarity-on-every-shelf\/#primaryimage"},"thumbnailUrl":"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/2_Philips_Category-Management-1920x900.png.webp","datePublished":"2026-03-05T10:33:21+00:00","dateModified":"2026-03-18T12:12:52+00:00","description":"Altavia a aid\u00e9 Philips \u00e0 repenser sa pr\u00e9sence en magasin en Europe, avec un concept merchandising clair et intuitif pour le rayon grooming masculin.","breadcrumb":{"@id":"http:\/\/altavia-group.com\/business-cases\/philips-grooming-clarity-on-every-shelf\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/altavia-group.com\/business-cases\/philips-grooming-clarity-on-every-shelf\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/altavia-group.com\/business-cases\/philips-grooming-clarity-on-every-shelf\/#primaryimage","url":"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/2_Philips_Category-Management-1920x900.png.webp","contentUrl":"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/2_Philips_Category-Management-1920x900.png.webp"},{"@type":"BreadcrumbList","@id":"http:\/\/altavia-group.com\/business-cases\/philips-grooming-clarity-on-every-shelf\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/altavia-group.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Our work","item":"https:\/\/altavia-group.com\/business-cases\/"},{"@type":"ListItem","position":3,"name":"Philips: Grooming Clarity on Every Shelf"}]},{"@type":"WebSite","@id":"https:\/\/altavia-group.com\/#website","url":"https:\/\/altavia-group.com\/","name":"Altavia","description":"Let\u2019s unlock our imagination.","publisher":{"@id":"https:\/\/altavia-group.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/altavia-group.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/altavia-group.com\/#organization","name":"Altavia","url":"https:\/\/altavia-group.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/","url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","contentUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","width":512,"height":512,"caption":"Altavia"},"image":{"@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-case\/10033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-case"}],"about":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/types\/business-case"}],"author":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/comments?post=10033"}],"version-history":[{"count":0,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-case\/10033\/revisions"}],"wp:attachment":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media?parent=10033"}],"wp:term":[{"taxonomy":"country-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/country-taxonomy?post=10033"},{"taxonomy":"practice-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/practice-taxonomy?post=10033"},{"taxonomy":"industry-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/industry-taxonomy?post=10033"},{"taxonomy":"business-line-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-line-taxonomy?post=10033"},{"taxonomy":"business-unit-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-unit-taxonomy?post=10033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}