{"id":10052,"date":"2026-03-05T13:03:39","date_gmt":"2026-03-05T12:03:39","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/?post_type=business-case&#038;p=10052"},"modified":"2026-03-18T12:05:25","modified_gmt":"2026-03-18T11:05:25","slug":"proximus-des-magasins-aux-ecrans-20-ans-devolution-retail","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/fr\/business-cases\/proximus-des-magasins-aux-ecrans-20-ans-devolution-retail\/","title":{"rendered":"Proximus : Des magasins aux \u00e9crans, 20 ans d\u2019\u00e9volution retail"},"content":{"rendered":"\n<div class=\"wp-block-group has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-6dc0db22 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group alignfull has-custom-position has-white-color has-text-color has-background has-link-color wp-elements-1292b5c6e38ede394defba4cf223207e\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-f67d4fbf wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:5%;--margin-left-desktop:5%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d4f40125383\">\n<div class=\"wp-block-akk2blocks-slider-block swiper swiper-7b3d36bc-91d5-42fa-8b42-f374c268891d has-custom-spacing has-custom-spacing\" data-slides-per-view=\"2\" data-slides-per-view-tablet=\"1\" data-slides-per-view-mobile=\"1\" data-space-between=\"32\" data-space-between-tablet=\"24\" data-space-between-mobile=\"16\" data-show-navigation=\"true\" data-show-navigation-tablet=\"true\" data-show-navigation-mobile=\"true\" data-show-pagination=\"false\" data-show-pagination-tablet=\"true\" data-show-pagination-mobile=\"true\" data-pagination-position=\"center\" data-pagination-position-tablet=\"center\" data-pagination-position-mobile=\"center\" style=\"--padding-bottom-desktop:50px;--padding-bottom-tablet:70px;--padding-bottom-mobile:70px\" data-slides-per-view=\"2\" data-slides-per-view-tablet=\"1\" data-slides-per-view-mobile=\"1\" data-space-between=\"32\" data-space-between-tablet=\"24\" data-space-between-mobile=\"16\" data-show-navigation=\"true\" data-show-navigation-tablet=\"true\" data-show-pagination=\"false\" data-show-pagination-tablet=\"true\" data-show-pagination-mobile=\"true\" data-navigation-mobile=\"true\" data-effect=\"slide\" data-autoplay=\"false\" data-autoplay-delay=\"3000\" data-pause-on-hover=\"true\" data-loop=\"true\" data-direction=\"horizontal\" data-speed=\"300\" data-block-id=\"7b3d36bc-91d5-42fa-8b42-f374c268891d\" data-enable-lightbox=\"true\"><style>\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d .swiper-pagination-bullet {\n                        background: rgba(0, 0, 0, 0.2) !important;\n                    }\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d .swiper-pagination-bullet-active {\n                        background: #000000 !important;\n                    }\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d.swiper-pagination-progressbar {\n                        background: #f3f4f6;\n                        border-radius: 2px;\n                        height: 4px;\n                    }\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d.swiper-pagination-progressbar .swiper-pagination-progressbar-fill {\n                        background: #22c55e !important;\n                        border-radius: 2px;\n                        height: 4px;\n                    }\n                    .swiper-button-prev, .swiper-button-next {\n                        box-shadow: 0px 2px 4px 0px rgba(0, 0, 0, 0.1) !important;\n                        display: flex !important;\n                        align-items: center !important;\n                        justify-content: center !important;\n                    }\n                    .swiper-button-prev svg, .swiper-button-next svg {\n                        color: var(--swiper-navigation-color) !important;\n                    }\n                    .swiper-button-disabled {\n                        background-color: #f3f4f6 !important;\n                        border-color: rgba(0, 0, 0, 0.05) !important;\n                        cursor: not-allowed !important;\n                        box-shadow: none !important;\n                    }\n                    .swiper-button-disabled svg {\n                        color: #9ca3af !important;\n                    }\n                    \n\n                <\/style><div class=\"swiper-wrapper\">\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-31c9a871-3a52-4d92-99fa-8a768faad4c8 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/3_Proximus_Digital-Instore.png.webp\" alt=\"\" title=\"3_Proximus_Digital-Instore.png\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-31c9a871-3a52-4d92-99fa-8a768faad4c8 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/4_Proximus_Digital-Instore.png.webp\" alt=\"\" title=\"4_Proximus_Digital-Instore.png\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-31c9a871-3a52-4d92-99fa-8a768faad4c8 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) scale(1);--transform-tablet:translate(0%, 0%) scale(1);--transform-mobile:translate(0%, 0%) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) scale(1);--transform-hover-tablet:translate(0%, 0%) scale(1);--transform-hover-mobile:translate(0%, 0%) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/5_Proximus_Digital-Instore.png.webp\" alt=\"\" title=\"5_Proximus_Digital-Instore.png\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n<\/div><div class=\"swiper-navigation swiper-navigation-7b3d36bc-91d5-42fa-8b42-f374c268891d swiper-navigation-style-bottom swiper-navigation-position-center\" style=\"--navigation-size-desktop:70px;--navigation-size-tablet:70px;--navigation-size-mobile:70px\"><div class=\"swiper-button-prev swiper-button-prev-7b3d36bc-91d5-42fa-8b42-f374c268891d\" style=\"visibility:visible;width:70px;height:70px;background-color:#f5e56a;border-color:rgba(0, 0, 0, 0.1);transform:translate(-20px, 0px);--navigation-arrow-offset-left:-20px;--navigation-arrow-offset-y-left:0px;--navigation-arrow-offset-left-tablet:0px;--navigation-arrow-offset-y-left-tablet:0px;--navigation-arrow-offset-left-mobile:0px;--navigation-arrow-offset-y-left-mobile:0px;--swiper-navigation-color:#000000;--icon-size-desktop:25px;--icon-size-tablet:20px;--icon-size-mobile:20px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 320 512\" color=\"#000000\" style=\"color:#000000\" height=\"25\" width=\"25\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/div><div class=\"swiper-button-next swiper-button-next-7b3d36bc-91d5-42fa-8b42-f374c268891d\" style=\"visibility:visible;width:70px;height:70px;background-color:#f5e56a;border-color:rgba(0, 0, 0, 0.1);transform:translate(20px, 0px);--navigation-arrow-offset-right:20px;--navigation-arrow-offset-y-right:0px;--navigation-arrow-offset-right-tablet:0px;--navigation-arrow-offset-y-right-tablet:0px;--navigation-arrow-offset-right-mobile:0px;--navigation-arrow-offset-y-right-mobile:0px;--swiper-navigation-color:#000000;--icon-size-desktop:25px;--icon-size-tablet:20px;--icon-size-mobile:20px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 320 512\" color=\"#000000\" style=\"color:#000000\" height=\"25\" width=\"25\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/div><\/div><div class=\"swiper-pagination swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d swiper-pagination-style-bullets swiper-pagination-position-center swiper-pagination-position-tablet-center swiper-pagination-position-mobile-center\" data-pagination-style=\"bullets\" data-pagination-type=\"bullets\" data-progressbar-width-desktop=\"100%\" data-progressbar-height-desktop=\"4px\" data-progressbar-width-tablet=\"100%\" data-progressbar-height-tablet=\"3px\" data-progressbar-width-mobile=\"100%\" data-progressbar-height-mobile=\"2px\" style=\"visibility:visible\" data-pagination-active-color=\"#000000\" data-pagination-inactive-color=\"rgba(0, 0, 0, 0.2)\" data-pagination-progress-color=\"#22c55e\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-01e0f5a7c8a1833923ad831a66fa8d94\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d4f4012664b\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d4f40126540\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69d4f401260e0\"><strong><strong><strong><strong>Contexte<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d4f40126471\">\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:0px\" id=\"block-69d4f401263e5\">Fond\u00e9 en Belgique, Proximus occupe une position dominante sur le march\u00e9 t\u00e9l\u00e9com national, avec une pr\u00e9sence \u00e9galement internationale. Pr\u00e9curseur dans le d\u00e9ploiement de la 5G et de la fibre dans le pays, l\u2019op\u00e9rateur s\u2019appuie depuis longtemps sur son r\u00e9seau retail, plus de 130 magasins et des milliers de points de contact, pour maintenir la proximit\u00e9 avec ses 7,5 millions de visiteurs annuels. Au fil du temps, l\u2019essor des services digitaux, la mont\u00e9e des attentes en mati\u00e8re d\u2019\u00e9coresponsabilit\u00e9 et l\u2019\u00e9volution vers des parcours omnicanaux ont transform\u00e9 le r\u00f4le des points de vente physiques.<br><br>Cette mutation appelait \u00e0 une transformation compl\u00e8te de l\u2019\u00e9cosyst\u00e8me retail Proximus, du branding point de vente aux exp\u00e9riences digitales immersives, tout en maintenant une performance commerciale forte lors des campagnes saisonni\u00e8res et nationales.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-3478e36a366841c82c5405406f45108b\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:30px;--padding-bottom-desktop:70px;--padding-top-tablet:30px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:20px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d4f40127463\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d4f401273ad\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69d4f40126fee\"><strong><strong><strong><strong><strong><strong><strong>Notre ambition<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d4f401272d5\">\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:0px\" id=\"block-69d4f4012723e\">Transformer l\u2019exp\u00e9rience retail Proximus en un \u00e9cosyst\u00e8me coh\u00e9rent, engageant et \u00e9coresponsable, renfor\u00e7ant \u00e0 la fois l\u2019activation commerciale et la valeur de marque sur l\u2019ensemble des points de contact physiques et digitaux.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-d169dab6d2c3a5f015b255db28dafda6\" style=\"margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d4f4012890e\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-efe17dc2 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d4f4012874e\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d4f401276ad\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-129b7aac-09b0-4276-b1bc-7e55d5621ba0\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:25px 25px 25px 25px;--border-radius-tablet:25px 25px 25px 25px;--border-radius-mobile:25px 25px 25px 22px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/2_Proximus_Digital-Instore-1500x900.png.webp\" alt=\"\" title=\"2_Proximus_Digital-Instore-1500x900.png\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d4f4012866d\">\n<h2 class=\"wp-block-heading has-custom-spacing has-text-color has-link-color wp-elements-a540959e0489981e3b697d33613fb4e0\" style=\"color:#000000;font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69d4f401277a8\"><strong>Notre approche<\/strong><\/h2>\n\n\n\n<p><strong>Altavia a d\u00e9ploy\u00e9 une large gamme de solutions, couvrant design strat\u00e9gique, production, d\u00e9ploiement et activation des campagnes en magasin et au-del\u00e0 :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Digital signage<\/strong> : installation d\u2019\u00e9crans int\u00e9rieurs et ext\u00e9rieurs pour promouvoir appareils, offres et campagnes saisonni\u00e8res (ex. : iPhone 16 Pro, Fresh Deals).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Branding magasin<\/strong> : conception et mise en place de signal\u00e9tique, visuels de fa\u00e7ade, navigation interne et displays produits \u2014 incluant bornes d\u2019accueil et jardins verticaux int\u00e9grant des stations de recyclage de batteries et d\u2019appareils.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exp\u00e9rience en magasin<\/strong> : d\u00e9veloppement de tables interactives et murs tactiles pour v\u00e9rifier l\u2019\u00e9ligibilit\u00e9 fibre, r\u00e9aliser des d\u00e9monstrations visuelles et sensibiliser \u00e0 la 5G.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Packaging &amp; exp\u00e9rience utilisateur<\/strong> : refonte des bo\u00eetes d\u2019\u00e9quipements, r\u00e9duites \u00e0 l\u2019essentiel, imprim\u00e9es localement avec des encres v\u00e9g\u00e9tales. Les guides de d\u00e9marrage rapide ont \u00e9t\u00e9 int\u00e9gr\u00e9s aux \u00e9tuis et compl\u00e9t\u00e9s par une plateforme de manuels digitaux accessible sur tout appareil.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Supports PLV<\/strong> : production d\u2019affiches, d\u2019enseignes ext\u00e9rieures et de flyers pour promouvoir l\u2019application Proximus+, les campagnes de s\u00e9curit\u00e9 digitale et les promotions produits.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mise en sc\u00e8ne des campagnes<\/strong> : d\u00e9corations th\u00e9matiques et saisonni\u00e8res (ex. : vitrines de No\u00ebl) d\u00e9ploy\u00e9es \u00e0 l\u2019\u00e9chelle nationale pour soutenir des campagnes comme le Black Friday ou les bundles Flex.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaign Staging<\/strong>: Holiday and thematic decor (e.g., Christmas scenes) across the network to support national campaigns like Black Friday and Flex bundles.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Activations de marque<\/strong> : exp\u00e9riences VR (Birdly simulateur de wingsuit, Koliseum Soccer VR) pour apporter interactivit\u00e9 et divertissement dans certains points de vente.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Initiatives \u00e9coresponsables<\/strong> : cr\u00e9ation de \u201cGreen Zones\u201d en magasin pour les t\u00e9l\u00e9phones reconditionn\u00e9s, accessoires recyclables et messages sur des choix d\u2019appareils durables.<\/li>\n<\/ul>\n\n\n\n<a href=\"\/fr\/contact\" target=\"_self\" class=\"wp-block-akk2blocks-akk2-link akk2-link\" style=\"display:block;text-decoration:none;color:inherit\">\n<div class=\"wp-block-group has-custom-spacing has-background is-content-justification-center has-link has-custom-dimensions has-custom-position is-nowrap is-layout-flex wp-container-core-group-is-layout-2cb30c01 wp-block-group-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background:linear-gradient(160deg,rgb(95,183,153) 21%,rgb(245,229,106) 55%);margin-top:0;margin-bottom:0;text-decoration:none;--width-desktop:170px;--width-tablet:autopx;--width-mobile:autopx;--margin-top-desktop:30px;--padding-top-desktop:11px;--padding-bottom-desktop:11px;--margin-top-mobile:40px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible;background-size:200% 200% !important;background-position:0 50% !important\" id=\"block-69d4f401284e3\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-29736ce0-a8fd-4f42-a478-2e41c80922c1 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:20px;--margin-right-desktop:10px\" id=\"block-69d4f4012833a\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/talk.png\" alt=\"\" title=\"talk\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8787b186c8b87be2be57d6e88c99e256\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none\">Let&rsquo;s talk<\/p>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-99cfeac0887f41134dbe3f06c8d5e8c8\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:100px;--padding-top-tablet:50px;--padding-bottom-tablet:50px;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d4f4012ac29\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--padding-bottom-desktop:70px;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:10px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d4f40128faf\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d4f40128da3\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-56c765f336576752223afbaf31063b57\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69d4f40128b25\"><strong><strong><strong><strong>Nos r\u00e9sultats<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9duction significative de l\u2019impact environnemental via packaging optimis\u00e9 et sourcing local.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Int\u00e9gration r\u00e9ussie des campagnes promotionnelles sur l\u2019ensemble des \u00e9l\u00e9ments retail.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cette collaboration de longue date continue de red\u00e9finir le retail t\u00e9l\u00e9com en alliant pr\u00e9sence physique, innovation durable et parcours clients immersifs.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n<div id=\"\" class=\"block-ourresults\">\n    <div class=\"container\">\n\n      <div class=\"block-ourresults-header\">\n     \n              <\/div>\n\n            <div class=\"block-ourresults-content\">\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_1.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        132                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        magasins Proximus accompagn\u00e9s \u00e0 travers la Belgique.                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_2.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        6736                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        points de contact physiques g\u00e9r\u00e9s au niveau national.                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_3.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        7.5                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        millions de visites annuelles en magasin.                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_4.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        +600k \u20ac                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        d\u2019\u00e9conomies annuelles gr\u00e2ce \u00e0 la digitalisation des guides d\u2019utilisation.                    <\/div>\n                <\/div>\n                <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"author":17,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"country-taxonomy":[151],"practice-taxonomy":[223],"industry-taxonomy":[232],"business-line-taxonomy":[160],"business-unit-taxonomy":[],"class_list":["post-10052","business-case","type-business-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proximus : Des magasins aux \u00e9crans, 20 ans d\u2019\u00e9volution retail<\/title>\n<meta name=\"description\" content=\"Depuis plus de 20 ans, Altavia accompagne Proximus \u00e0 moderniser son exp\u00e9rience retail \u00e0 travers 132 magasins et 6 700 points de contact, en alliant digital, durabilit\u00e9 et design centr\u00e9 utilisateur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proximus : Des magasins aux \u00e9crans, 20 ans d\u2019\u00e9volution retail\" \/>\n<meta property=\"og:description\" content=\"Depuis plus de 20 ans, Altavia accompagne Proximus \u00e0 moderniser son exp\u00e9rience retail \u00e0 travers 132 magasins et 6 700 points de contact, en alliant digital, durabilit\u00e9 et design centr\u00e9 utilisateur.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/altavia-group.com\/business-cases\/proximus-from-stores-to-screens-20-years-of-retail-evolution\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T11:05:25+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/3_Proximus_Digital-Instore.png.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/altavia-group.com\\\/business-cases\\\/proximus-from-stores-to-screens-20-years-of-retail-evolution\\\/\",\"url\":\"http:\\\/\\\/altavia-group.com\\\/business-cases\\\/proximus-from-stores-to-screens-20-years-of-retail-evolution\\\/\",\"name\":\"Proximus : Des magasins aux \u00e9crans, 20 ans d\u2019\u00e9volution retail\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/altavia-group.com\\\/business-cases\\\/proximus-from-stores-to-screens-20-years-of-retail-evolution\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/altavia-group.com\\\/business-cases\\\/proximus-from-stores-to-screens-20-years-of-retail-evolution\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/3_Proximus_Digital-Instore.png.webp\",\"datePublished\":\"2026-03-05T12:03:39+00:00\",\"dateModified\":\"2026-03-18T11:05:25+00:00\",\"description\":\"Depuis plus de 20 ans, Altavia accompagne Proximus \u00e0 moderniser son exp\u00e9rience retail \u00e0 travers 132 magasins et 6 700 points de contact, en alliant digital, durabilit\u00e9 et design centr\u00e9 utilisateur.\",\"breadcrumb\":{\"@id\":\"http:\\\/\\\/altavia-group.com\\\/business-cases\\\/proximus-from-stores-to-screens-20-years-of-retail-evolution\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/altavia-group.com\\\/business-cases\\\/proximus-from-stores-to-screens-20-years-of-retail-evolution\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"http:\\\/\\\/altavia-group.com\\\/business-cases\\\/proximus-from-stores-to-screens-20-years-of-retail-evolution\\\/#primaryimage\",\"url\":\"http:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/3_Proximus_Digital-Instore.png.webp\",\"contentUrl\":\"http:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/3_Proximus_Digital-Instore.png.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/altavia-group.com\\\/business-cases\\\/proximus-from-stores-to-screens-20-years-of-retail-evolution\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our work\",\"item\":\"https:\\\/\\\/altavia-group.com\\\/business-cases\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Proximus : Des magasins aux \u00e9crans, 20 ans d\u2019\u00e9volution retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"name\":\"Altavia\",\"description\":\"Let\u2019s unlock our imagination.\",\"publisher\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/altavia-group.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\",\"name\":\"Altavia\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"contentUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"width\":512,\"height\":512,\"caption\":\"Altavia\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Proximus : Des magasins aux \u00e9crans, 20 ans d\u2019\u00e9volution retail","description":"Depuis plus de 20 ans, Altavia accompagne Proximus \u00e0 moderniser son exp\u00e9rience retail \u00e0 travers 132 magasins et 6 700 points de contact, en alliant digital, durabilit\u00e9 et design centr\u00e9 utilisateur.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Proximus : Des magasins aux \u00e9crans, 20 ans d\u2019\u00e9volution retail","og_description":"Depuis plus de 20 ans, Altavia accompagne Proximus \u00e0 moderniser son exp\u00e9rience retail \u00e0 travers 132 magasins et 6 700 points de contact, en alliant digital, durabilit\u00e9 et design centr\u00e9 utilisateur.","og_url":"http:\/\/altavia-group.com\/business-cases\/proximus-from-stores-to-screens-20-years-of-retail-evolution\/","og_site_name":"Altavia","article_modified_time":"2026-03-18T11:05:25+00:00","og_image":[{"url":"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/3_Proximus_Digital-Instore.png.webp","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/altavia-group.com\/business-cases\/proximus-from-stores-to-screens-20-years-of-retail-evolution\/","url":"http:\/\/altavia-group.com\/business-cases\/proximus-from-stores-to-screens-20-years-of-retail-evolution\/","name":"Proximus : Des magasins aux \u00e9crans, 20 ans d\u2019\u00e9volution retail","isPartOf":{"@id":"https:\/\/altavia-group.com\/#website"},"primaryImageOfPage":{"@id":"http:\/\/altavia-group.com\/business-cases\/proximus-from-stores-to-screens-20-years-of-retail-evolution\/#primaryimage"},"image":{"@id":"http:\/\/altavia-group.com\/business-cases\/proximus-from-stores-to-screens-20-years-of-retail-evolution\/#primaryimage"},"thumbnailUrl":"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/3_Proximus_Digital-Instore.png.webp","datePublished":"2026-03-05T12:03:39+00:00","dateModified":"2026-03-18T11:05:25+00:00","description":"Depuis plus de 20 ans, Altavia accompagne Proximus \u00e0 moderniser son exp\u00e9rience retail \u00e0 travers 132 magasins et 6 700 points de contact, en alliant digital, durabilit\u00e9 et design centr\u00e9 utilisateur.","breadcrumb":{"@id":"http:\/\/altavia-group.com\/business-cases\/proximus-from-stores-to-screens-20-years-of-retail-evolution\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["http:\/\/altavia-group.com\/business-cases\/proximus-from-stores-to-screens-20-years-of-retail-evolution\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"http:\/\/altavia-group.com\/business-cases\/proximus-from-stores-to-screens-20-years-of-retail-evolution\/#primaryimage","url":"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/3_Proximus_Digital-Instore.png.webp","contentUrl":"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/3_Proximus_Digital-Instore.png.webp"},{"@type":"BreadcrumbList","@id":"http:\/\/altavia-group.com\/business-cases\/proximus-from-stores-to-screens-20-years-of-retail-evolution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/altavia-group.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Our work","item":"https:\/\/altavia-group.com\/business-cases\/"},{"@type":"ListItem","position":3,"name":"Proximus : Des magasins aux \u00e9crans, 20 ans d\u2019\u00e9volution retail"}]},{"@type":"WebSite","@id":"https:\/\/altavia-group.com\/#website","url":"https:\/\/altavia-group.com\/","name":"Altavia","description":"Let\u2019s unlock our imagination.","publisher":{"@id":"https:\/\/altavia-group.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/altavia-group.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/altavia-group.com\/#organization","name":"Altavia","url":"https:\/\/altavia-group.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/","url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","contentUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","width":512,"height":512,"caption":"Altavia"},"image":{"@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-case\/10052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-case"}],"about":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/types\/business-case"}],"author":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/comments?post=10052"}],"version-history":[{"count":0,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-case\/10052\/revisions"}],"wp:attachment":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media?parent=10052"}],"wp:term":[{"taxonomy":"country-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/country-taxonomy?post=10052"},{"taxonomy":"practice-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/practice-taxonomy?post=10052"},{"taxonomy":"industry-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/industry-taxonomy?post=10052"},{"taxonomy":"business-line-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-line-taxonomy?post=10052"},{"taxonomy":"business-unit-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-unit-taxonomy?post=10052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}