{"id":10058,"date":"2026-03-05T13:19:22","date_gmt":"2026-03-05T12:19:22","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/?post_type=business-case&p=10058"},"modified":"2026-03-18T11:55:05","modified_gmt":"2026-03-18T10:55:05","slug":"shell-de-lenergie-a-lecran-a-chaque-pompe","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/fr\/business-cases\/shell-de-lenergie-a-lecran-a-chaque-pompe\/","title":{"rendered":"Shell : De l\u2019\u00e9nergie \u00e0 l\u2019\u00e9cran, \u00e0 chaque pompe"},"content":{"rendered":"\n
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Contexte<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n
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Marque \u00e9nerg\u00e9tique mondiale disposant d\u2019un vaste r\u00e9seau de stations-service, SHELL \u00e9volue dans un environnement concurrentiel o\u00f9 la valeur ajout\u00e9e et l\u2019engagement client sont des facteurs diff\u00e9renciants. Pour \u00e9tendre l\u2019impact de ses forecourts au-del\u00e0 de la simple distribution de carburant, la marque a introduit un nouveau format m\u00e9dia : utiliser la pompe elle-m\u00eame comme un espace de communication \u00e0 forte attention.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Notre ambition<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n
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Transformer l\u2019acte de faire le plein en un moment d\u2019interaction avec la marque \u2014 combinant utilit\u00e9 de service et valeur m\u00e9dia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Notre approche<\/strong><\/h2>\n\n\n\n

Nous avons d\u00e9ploy\u00e9 un syst\u00e8me d\u2019\u00e9crans digitaux directement int\u00e9gr\u00e9s aux distributeurs de carburant, permettant :<\/strong><\/p>\n\n\n\n