{"id":12100,"date":"2026-06-09T15:18:11","date_gmt":"2026-06-09T14:18:11","guid":{"rendered":"https:\/\/altaviagroustg.wpengine.com\/?post_type=business-case&#038;p=12100"},"modified":"2026-06-09T15:18:11","modified_gmt":"2026-06-09T14:18:11","slug":"lancome-transformer-le-lancement-dun-mascara-en-experience-beaute-immersive","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/fr\/business-cases\/lancome-transformer-le-lancement-dun-mascara-en-experience-beaute-immersive\/","title":{"rendered":"Lanc\u00f4me : Transformer le lancement d&rsquo;un mascara en exp\u00e9rience beaut\u00e9 immersive"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-bc6dfaf5 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-custom-position has-white-color has-text-color has-background has-link-color wp-elements-1e7a6dcf70e9eae206de534379d752e1 is-layout-flow 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has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-bfee9acd359e858eefa01b0325eb23e4\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px\" id=\"block-6a3e34fa09585\"><style id=\"block-6a3e34fa0947a-spacing-styles\">#block-6a3e34fa0947a.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3e34fa0947a.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a3e34fa0947a.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a3e34fa0947a\">\n<div class=\"wp-block-group is-content-justification-left has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a3e34fa090aa-spacing-styles\">#block-6a3e34fa090aa.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3e34fa090aa.has-custom-spacing {margin-bottom: 35px !important;}}@media (max-width: 767px) {#block-6a3e34fa090aa.has-custom-spacing {margin-bottom: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-6a3e34fa090aa\"><strong><strong><strong><strong>Context<\/strong><\/strong><\/strong>e<\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a3e34fa093b4-spacing-styles\">#block-6a3e34fa093b4.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a3e34fa093b4\"><style id=\"block-6a3e34fa092ff-spacing-styles\">#block-6a3e34fa092ff.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important;}<\/style>\n<p class=\"has-custom-spacing wp-block-paragraph\" style=\"--margin-bottom-desktop:0px\" id=\"block-6a3e34fa092ff\">Dans un march\u00e9 de la beaut\u00e9 extr\u00eamement concurrentiel, o\u00f9 de nouveaux mascaras sont lanc\u00e9s presque chaque semaine, la marque devait s\u2019assurer que <strong>Lash Id\u00f4le Curl Goddess<\/strong> se d\u00e9marque aussi bien \u00e0 Ath\u00e8nes que dans le reste de la Gr\u00e8ce.<br><br>Toutefois, la fragmentation des environnements retail et la faible disponibilit\u00e9 de l\u2019attention des consommateurs dans les grandes enseignes beaut\u00e9 limitaient l\u2019efficacit\u00e9 des dispositifs de visibilit\u00e9 traditionnels.<br><br>Dans ce contexte, il \u00e9tait essentiel de cr\u00e9er une pr\u00e9sence en point de vente immersive et diff\u00e9renciante afin de favoriser l\u2019essai du produit et de l\u2019inscrire durablement dans les habitudes d\u2019achat des consommatrices.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a3e34fa0a3c7-spacing-styles\">#block-6a3e34fa0a3c7.has-custom-spacing {box-sizing: border-box;padding-top: 30px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3e34fa0a3c7.has-custom-spacing {padding-top: 30px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a3e34fa0a3c7.has-custom-spacing {padding-top: 20px !important; padding-bottom: 50px !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-0e6ef2570a3ef3685a45db809c804d2b\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:30px;--padding-bottom-desktop:70px;--padding-top-tablet:30px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:20px;--padding-bottom-mobile:50px\" id=\"block-6a3e34fa0a3c7\"><style id=\"block-6a3e34fa0a2c7-spacing-styles\">#block-6a3e34fa0a2c7.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3e34fa0a2c7.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a3e34fa0a2c7.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a3e34fa0a2c7\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a3e34fa09ecc-spacing-styles\">#block-6a3e34fa09ecc.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3e34fa09ecc.has-custom-spacing {margin-bottom: 35px !important;}}@media (max-width: 767px) {#block-6a3e34fa09ecc.has-custom-spacing {margin-bottom: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-6a3e34fa09ecc\"><strong><strong><strong><strong>Notre ambition<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a3e34fa0a1e7-spacing-styles\">#block-6a3e34fa0a1e7.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a3e34fa0a1e7\"><style id=\"block-6a3e34fa0a12b-spacing-styles\">#block-6a3e34fa0a12b.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important;}<\/style>\n<p class=\"has-custom-spacing wp-block-paragraph\" style=\"--margin-bottom-desktop:0px\" id=\"block-6a3e34fa0a12b\">Faire de <strong>Lanc\u00f4me Lash Id\u00f4le Curl Goddess<\/strong> le mascara incontournable \u00e0 d\u00e9couvrir en magasin, en transformant les espaces de vente en v\u00e9ritables destinations beaut\u00e9 immersives favorisant l\u2019essai, l\u2019engagement et l\u2019exp\u00e9rience produit accompagn\u00e9e par des experts.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-white-color has-text-color has-background has-link-color wp-elements-af3c7b621e7683838ba0398a16ba4585 is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#010101;margin-top:0;margin-bottom:0\"><style id=\"block-6a3e34fa0a5b3-spacing-styles\">#block-6a3e34fa0a5b3.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-right: 5% !important; margin-bottom: 30px !important; margin-left: 5% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3e34fa0a5b3.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a3e34fa0a5b3.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-c370e469 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:5%;--margin-bottom-desktop:30px;--margin-left-desktop:5%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a3e34fa0a5b3\"><\/div>\n<\/div>\n\n\n<style id=\"block-6a3e34fa0b8c4-spacing-styles\">#block-6a3e34fa0b8c4.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3e34fa0b8c4.has-custom-spacing {padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a3e34fa0b8c4.has-custom-spacing {padding-top: 50px !important; padding-bottom: 50px !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-f8a283c35d81520a5b209e7e6bb780ba\" style=\"margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px\" id=\"block-6a3e34fa0b8c4\"><style id=\"block-6a3e34fa0b610-spacing-styles\">#block-6a3e34fa0b610.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3e34fa0b610.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a3e34fa0b610.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a3e34fa0b610\">\n<div class=\"wp-block-group is-content-justification-left has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-f059554b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\"><style id=\"block-6a3e34fa0a84a-spacing-styles\">#block-6a3e34fa0a84a.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3e34fa0a84a.has-custom-spacing {margin-bottom: 35px !important;}}@media (max-width: 767px) {#block-6a3e34fa0a84a.has-custom-spacing {margin-bottom: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-black-color has-text-color has-link-color has-custom-dimensions wp-elements-1f11cd683fecf611e5b30ff47d5a75b2\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-6a3e34fa0a84a\"><strong><strong>Notre approche<\/strong><\/strong><\/h2>\n\n\n<style id=\"block-6a3e34fa0a8af-spacing-styles\">#block-6a3e34fa0a8af.has-custom-spacing {box-sizing: border-box;margin-bottom: 30px !important;}<\/style>\n<p class=\"has-custom-spacing wp-block-paragraph\" style=\"--margin-bottom-desktop:30px\" id=\"block-6a3e34fa0a8af\">Altavia a pilot\u00e9 l\u2019ensemble de l\u2019activation retail du lancement de <strong>Lanc\u00f4me Lash Id\u00f4le Curl Goddess<\/strong> au sein des principaux circuits de distribution beaut\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conception de podiums et de t\u00eates de gondole Sephora \u00e0 fort impact, traduisant l\u2019identit\u00e9 visuelle de Curl Goddess en une exp\u00e9rience premium en point de vente.<\/li>\n\n\n\n<li>Cr\u00e9ation de concepts sur mesure d\u2019\u00ab ateliers maquillage \u00bb, int\u00e9grant des espaces d\u2019essai et de conseil au sein des magasins.<\/li>\n\n\n\n<li>Production et sourcing de l\u2019ensemble des \u00e9l\u00e9ments structurels, panneaux graphiques et accessoires de pr\u00e9sentation adapt\u00e9s \u00e0 chaque environnement retail.<\/li>\n\n\n\n<li>D\u00e9ploiement et installation des podiums et t\u00eates de gondole dans une s\u00e9lection de magasins \u00e0 Ath\u00e8nes et en r\u00e9gion, avec une ex\u00e9cution homog\u00e8ne sur l\u2019ensemble du dispositif.<\/li>\n\n\n\n<li>Gestion de la mise en place sur site, coordination avec les conseill\u00e8res beaut\u00e9 Lanc\u00f4me et pilotage logistique du d\u00e9ploiement \u00e0 travers le r\u00e9seau.<\/li>\n<\/ul>\n\n\n<style 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          color: #9ca3af !important;\n                    }\n                    \n\n                <\/style><div class=\"swiper-wrapper\">\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-412ac469-2333-4d32-bfca-0de34c27b429 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:25px 25px 25px 25px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:contain;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) 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25px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) 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0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8787b186c8b87be2be57d6e88c99e256 wp-block-paragraph\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none\">Let&rsquo;s talk<\/p>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a3e34fa0d07d-spacing-styles\">#block-6a3e34fa0d07d.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 100px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3e34fa0d07d.has-custom-spacing {padding-top: 50px !important; padding-bottom: 50px !important;}}@media (max-width: 767px) {#block-6a3e34fa0d07d.has-custom-spacing {padding-top: 50px !important; padding-bottom: 50px !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-71aa8e27eb48c71d97c841a46411285a\" 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style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--padding-bottom-desktop:70px;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:10px\" id=\"block-6a3e34fa0bebe\"><style id=\"block-6a3e34fa0bdff-spacing-styles\">#block-6a3e34fa0bdff.has-custom-spacing {box-sizing: border-box;}<\/style>\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\" id=\"block-6a3e34fa0bdff\"><style id=\"block-6a3e34fa0bb14-spacing-styles\">#block-6a3e34fa0bb14.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3e34fa0bb14.has-custom-spacing {margin-bottom: 35px !important;}}@media (max-width: 767px) {#block-6a3e34fa0bb14.has-custom-spacing {margin-bottom: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-56c765f336576752223afbaf31063b57\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-6a3e34fa0bb14\"><strong><strong><strong><strong>Nos r\u00e9sultats<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une visibilit\u00e9 nationale renforc\u00e9e gr\u00e2ce au d\u00e9ploiement de podiums et de t\u00eates de gondole Sephora \u00e0 Ath\u00e8nes et dans les principales villes du pays.<\/li>\n\n\n\n<li>Une identit\u00e9 de marque coh\u00e9rente en magasin gr\u00e2ce \u00e0 des espaces d\u00e9di\u00e9s \u00ab atelier maquillage \u00bb.<\/li>\n\n\n\n<li>Un engagement accru des consommatrices gr\u00e2ce aux essais produits en direct et aux conseils d\u2019experts beaut\u00e9.<\/li>\n\n\n\n<li>Une pr\u00e9sence renforc\u00e9e de Lanc\u00f4me sur les principaux points de contact retail du secteur de la beaut\u00e9.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cette campagne a permis \u00e0 Lanc\u00f4me de valoriser l\u2019exp\u00e9rience en point de vente tout en acc\u00e9l\u00e9rant la d\u00e9couverte de son nouveau mascara <strong>Lash Id\u00f4le Curl Goddess<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n<div id=\"\" class=\"block-ourresults\">\n    <div class=\"container\">\n\n      <div class=\"block-ourresults-header\">\n     \n              <\/div>\n\n            <div class=\"block-ourresults-content\">\n                <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"author":10,"featured_media":12037,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"country-taxonomy":[155],"practice-taxonomy":[173],"industry-taxonomy":[179],"business-line-taxonomy":[160],"business-unit-taxonomy":[],"class_list":["post-12100","business-case","type-business-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barn&#039;s caf\u00e9 : Un \u00ab circuit-ready \u00bb pour le pionnier saoudien du coffee shop<\/title>\n<meta name=\"description\" content=\"Barn\u2019s Caf\u00e9, premi\u00e8re marque de caf\u00e9 de sp\u00e9cialit\u00e9 100 % saoudienne, a ouvert un point de vente unique sur le circuit de la Corniche de Djeddah 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