{"id":12102,"date":"2026-06-15T11:18:11","date_gmt":"2026-06-15T10:18:11","guid":{"rendered":"https:\/\/altaviagroustg.wpengine.com\/?post_type=business-case&#038;p=12102"},"modified":"2026-06-15T11:24:44","modified_gmt":"2026-06-15T10:24:44","slug":"valentino-renforcer-la-visibilite-des-parfums-haute-couture-dans-un-environnement-retail-premium","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/fr\/business-cases\/valentino-renforcer-la-visibilite-des-parfums-haute-couture-dans-un-environnement-retail-premium\/","title":{"rendered":"Valentino : Renforcer la visibilit\u00e9 des parfums haute couture dans un environnement retail premium"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6dc0db22 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-56345a46-7c3f-4ffe-999a-49d315fa9166\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(0.9);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(0.9);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/06\/Valentino3-1.jpg\" alt=\"\" title=\"Valentino3\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n<style id=\"block-6a3ca9137c7cd-spacing-styles\">#block-6a3ca9137c7cd.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3ca9137c7cd.has-custom-spacing {padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a3ca9137c7cd.has-custom-spacing {padding-top: 50px !important; padding-bottom: 50px !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-bfee9acd359e858eefa01b0325eb23e4\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px\" id=\"block-6a3ca9137c7cd\"><style id=\"block-6a3ca9137c6af-spacing-styles\">#block-6a3ca9137c6af.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3ca9137c6af.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a3ca9137c6af.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a3ca9137c6af\">\n<div class=\"wp-block-group is-content-justification-left has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\"><style id=\"block-6a3ca9137c115-spacing-styles\">#block-6a3ca9137c115.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3ca9137c115.has-custom-spacing {margin-bottom: 35px !important;}}@media (max-width: 767px) {#block-6a3ca9137c115.has-custom-spacing {margin-bottom: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-6a3ca9137c115\"><strong><strong><strong><strong>Context<\/strong><\/strong><\/strong>e<\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a3ca9137c5b0-spacing-styles\">#block-6a3ca9137c5b0.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a3ca9137c5b0\"><style id=\"block-6a3ca9137c4e0-spacing-styles\">#block-6a3ca9137c4e0.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important;}<\/style>\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:0px\" id=\"block-6a3ca9137c4e0\">\u00c9voluant sur un march\u00e9 du parfum de luxe particuli\u00e8rement concurrentiel, la marque devait accro\u00eetre la visibilit\u00e9 de ses parfums Haute Couture dans un environnement retail d\u00e9j\u00e0 fortement occup\u00e9 par des r\u00e9f\u00e9rences beaut\u00e9 premium.<br><br>Au sein d\u2019Attica City Link, il \u00e9tait essentiel de capter l\u2019attention d\u2019une client\u00e8le exigeante \u00e0 fort pouvoir d\u2019achat. Toutefois, la densit\u00e9 des prises de parole en magasin et les contraintes d\u2019espace limitaient l\u2019impact des dispositifs traditionnels.<br><br>Dans ce contexte, la cr\u00e9ation d\u2019une pr\u00e9sence immersive et r\u00e9solument premium s\u2019est impos\u00e9e comme un enjeu strat\u00e9gique.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a3ca9137d8e8-spacing-styles\">#block-6a3ca9137d8e8.has-custom-spacing {box-sizing: border-box;padding-top: 30px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3ca9137d8e8.has-custom-spacing {padding-top: 30px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a3ca9137d8e8.has-custom-spacing {padding-top: 20px !important; padding-bottom: 50px !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-0e6ef2570a3ef3685a45db809c804d2b\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:30px;--padding-bottom-desktop:70px;--padding-top-tablet:30px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:20px;--padding-bottom-mobile:50px\" id=\"block-6a3ca9137d8e8\"><style id=\"block-6a3ca9137d7c4-spacing-styles\">#block-6a3ca9137d7c4.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3ca9137d7c4.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a3ca9137d7c4.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a3ca9137d7c4\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\"><style id=\"block-6a3ca9137d357-spacing-styles\">#block-6a3ca9137d357.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3ca9137d357.has-custom-spacing {margin-bottom: 35px !important;}}@media (max-width: 767px) {#block-6a3ca9137d357.has-custom-spacing {margin-bottom: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-6a3ca9137d357\"><strong><strong><strong><strong>Notre ambition<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a3ca9137d6e8-spacing-styles\">#block-6a3ca9137d6e8.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a3ca9137d6e8\"><style id=\"block-6a3ca9137d640-spacing-styles\">#block-6a3ca9137d640.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important;}<\/style>\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:0px\" id=\"block-6a3ca9137d640\">Positionner les parfums haute couture de Valentino comme une r\u00e9f\u00e9rence incontournable de la parfumerie de luxe au sein d\u2019Attica City Link, en renfor\u00e7ant leur visibilit\u00e9 et leur d\u00e9sirabilit\u00e9 gr\u00e2ce \u00e0 une exp\u00e9rience podium exclusive, pens\u00e9e pour un environnement retail haut de gamme.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-white-color has-text-color has-background has-link-color wp-elements-2e7bff36c9178e3e5a4fab91ddeded75 is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#010101;margin-top:0;margin-bottom:0\"><style id=\"block-6a3ca9137db33-spacing-styles\">#block-6a3ca9137db33.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-right: 5% !important; margin-bottom: 30px !important; margin-left: 5% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3ca9137db33.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a3ca9137db33.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-b9f69b7c wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:5%;--margin-bottom-desktop:30px;--margin-left-desktop:5%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a3ca9137db33\"><\/div>\n<\/div>\n\n\n<style id=\"block-6a3ca9137f92f-spacing-styles\">#block-6a3ca9137f92f.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3ca9137f92f.has-custom-spacing {padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a3ca9137f92f.has-custom-spacing {padding-top: 50px !important; padding-bottom: 50px !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-spacing has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-8aa06688c87528365a0d8b34137eca1e\" style=\"margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px\" id=\"block-6a3ca9137f92f\"><style id=\"block-6a3ca9137f7e6-spacing-styles\">#block-6a3ca9137f7e6.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3ca9137f7e6.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a3ca9137f7e6.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a3ca9137f7e6\">\n<div class=\"wp-block-group is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-2871531c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\"><style id=\"block-6a3ca9137e120-spacing-styles\">#block-6a3ca9137e120.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3ca9137e120.has-custom-spacing {margin-bottom: 35px !important;}}@media (max-width: 767px) {#block-6a3ca9137e120.has-custom-spacing {margin-bottom: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-black-color has-text-color has-link-color has-custom-dimensions wp-elements-1f11cd683fecf611e5b30ff47d5a75b2\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-6a3ca9137e120\"><strong><strong>Notre approche<\/strong><\/strong><\/h2>\n\n\n<style id=\"block-6a3ca9137e257-spacing-styles\">#block-6a3ca9137e257.has-custom-spacing {box-sizing: border-box;margin-bottom: 30px !important;}<\/style>\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:30px\" id=\"block-6a3ca9137e257\">Altavia a pilot\u00e9 l\u2019ensemble du d\u00e9ploiement du podium d\u00e9di\u00e9 aux parfums Haute Couture de Valentino au sein d\u2019Attica City Link :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conception d\u2019un podium premium mettant en valeur les deux fragrances phares de la collection, en parfaite coh\u00e9rence avec l\u2019univers visuel luxueux de Valentino.<\/li>\n\n\n\n<li>R\u00e9alisation de mod\u00e9lisations 3D d\u00e9taill\u00e9es, d\u00e9finition des mat\u00e9riaux et \u00e9laboration des recommandations de finition adapt\u00e9es \u00e0 l\u2019environnement s\u00e9lectif de la beaut\u00e9 premium.<\/li>\n\n\n\n<li>Sourcing et fabrication sur mesure des structures du podium, panneaux graphiques et \u00e9l\u00e9ments de pr\u00e9sentation, avec une attention particuli\u00e8re port\u00e9e aux couleurs, aux mati\u00e8res et aux finitions.<\/li>\n\n\n\n<li>Installation compl\u00e8te du dispositif en point de vente, garantissant une mise en avant optimale des produits, un \u00e9quilibre pr\u00e9cis de l\u2019\u00e9clairage et une int\u00e9gration harmonieuse au sein de l\u2019espace retail d\u2019Attica City Link.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"742\" height=\"614\" loading=\"lazy\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/06\/Valentino2-1.jpg\" alt=\"\" class=\"wp-image-12143\" srcset=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/06\/Valentino2-1.jpg 742w, https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/06\/Valentino2-1-300x248.jpg 300w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a3ca91380a0f-spacing-styles\">#block-6a3ca91380a0f.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 100px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3ca91380a0f.has-custom-spacing {padding-top: 50px !important; padding-bottom: 50px !important;}}@media (max-width: 767px) {#block-6a3ca91380a0f.has-custom-spacing {padding-top: 50px !important; padding-bottom: 50px !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-5660db91cd044f21f326a91a8211ba61\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:100px;--padding-top-tablet:50px;--padding-bottom-tablet:50px;--padding-top-mobile:50px;--padding-bottom-mobile:50px\" id=\"block-6a3ca91380a0f\"><style id=\"block-6a3ca913808bb-spacing-styles\">#block-6a3ca913808bb.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-right: 11% !important; margin-left: 11% !important;padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3ca913808bb.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a3ca913808bb.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;padding-top: 10px !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--padding-bottom-desktop:70px;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:10px\" id=\"block-6a3ca913808bb\"><style id=\"block-6a3ca913807f3-spacing-styles\">#block-6a3ca913807f3.has-custom-spacing {box-sizing: border-box;}<\/style>\n<div class=\"wp-block-group is-content-justification-left has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" id=\"block-6a3ca913807f3\"><style id=\"block-6a3ca9137fb6d-spacing-styles\">#block-6a3ca9137fb6d.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a3ca9137fb6d.has-custom-spacing {margin-bottom: 35px !important;}}@media (max-width: 767px) {#block-6a3ca9137fb6d.has-custom-spacing {margin-bottom: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-56c765f336576752223afbaf31063b57\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-6a3ca9137fb6d\"><strong><strong><strong><strong>Nos r\u00e9sultats<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une visibilit\u00e9 premium renforc\u00e9e pour les parfums haute couture de Valentino au sein d\u2019Attica City Link.<\/li>\n\n\n\n<li>Un gain de notori\u00e9t\u00e9 aupr\u00e8s d\u2019une client\u00e8le \u00e0 forte valeur et sensible aux codes du luxe.<\/li>\n\n\n\n<li>Une image de marque coh\u00e9rente gr\u00e2ce \u00e0 un dispositif podium ex\u00e9cut\u00e9 avec pr\u00e9cision.<\/li>\n\n\n\n<li>Un engagement accru des visiteurs autour des deux fragrances embl\u00e9matiques de la collection.<\/li>\n<\/ul>\n\n\n\n<p>Ce projet a permis \u00e0 Valentino de renforcer la d\u00e9sirabilit\u00e9 de sa collection haute couture et de consolider son positionnement dans un environnement retail r\u00e9solument premium.<\/p>\n\n\n\n<a href=\"\/fr\/contact\" target=\"_self\" class=\"wp-block-akk2blocks-akk2-link akk2-link\" style=\"display:block;text-decoration:none;color:inherit\"><style id=\"block-6a3ca91380683-spacing-styles\">#block-6a3ca91380683.has-custom-spacing {box-sizing: border-box;margin-top: 30px !important;padding-top: 11px !important; padding-bottom: 11px !important;}@media (max-width: 767px) {#block-6a3ca91380683.has-custom-spacing {margin-top: 40px !important;}}<\/style>\n<div class=\"wp-block-group is-content-justification-center has-link has-custom-position has-custom-spacing has-background has-custom-dimensions is-nowrap is-layout-flex wp-container-core-group-is-layout-2cb30c01 wp-block-group-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background:linear-gradient(160deg,rgb(95,183,153) 21%,rgb(245,229,106) 55%);margin-top:0;margin-bottom:0;text-decoration:none;--width-desktop:170px;--width-tablet:autopx;--width-mobile:autopx;--margin-top-desktop:30px;--padding-top-desktop:11px;--padding-bottom-desktop:11px;--margin-top-mobile:40px;background-size:200% 200% !important;background-position:0 50% !important\" id=\"block-6a3ca91380683\"><style id=\"block-6a3ca913804d2-spacing-styles\">#block-6a3ca913804d2.has-custom-spacing {box-sizing: border-box;margin-right: 10px !important;}<\/style>\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-29736ce0-a8fd-4f42-a478-2e41c80922c1 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:20px;--margin-right-desktop:10px\" id=\"block-6a3ca913804d2\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/talk.png\" alt=\"\" title=\"talk\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8787b186c8b87be2be57d6e88c99e256\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none\">Let&rsquo;s talk<\/p>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":10,"featured_media":12107,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"country-taxonomy":[155],"practice-taxonomy":[227],"industry-taxonomy":[179],"business-line-taxonomy":[160],"business-unit-taxonomy":[],"class_list":["post-12102","business-case","type-business-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barn&#039;s caf\u00e9 : Un \u00ab circuit-ready \u00bb pour le pionnier saoudien du coffee shop<\/title>\n<meta name=\"description\" content=\"Barn\u2019s Caf\u00e9, premi\u00e8re marque de caf\u00e9 de sp\u00e9cialit\u00e9 100 % saoudienne, a ouvert un point de vente unique sur le circuit de la Corniche de Djeddah \u00e0 l\u2019occasion du Grand Prix de Formule 1. Altavia ODG a imagin\u00e9 cet espace in\u00e9dit, m\u00ealant l\u2019identit\u00e9 locale de la marque \u00e0 l\u2019univers mondial du sport automobile, en traduisant vitesse, innovation et exp\u00e9rience fan dans un concept retail audacieux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Barn&#039;s caf\u00e9 : Un \u00ab circuit-ready \u00bb pour le pionnier saoudien du coffee shop\" \/>\n<meta property=\"og:description\" content=\"Barn\u2019s Caf\u00e9, premi\u00e8re marque de caf\u00e9 de sp\u00e9cialit\u00e9 100 % saoudienne, a ouvert un point de vente unique sur le circuit de la Corniche de Djeddah \u00e0 l\u2019occasion du Grand Prix de Formule 1. Altavia ODG a imagin\u00e9 cet espace in\u00e9dit, m\u00ealant l\u2019identit\u00e9 locale de la marque \u00e0 l\u2019univers mondial du sport automobile, en traduisant vitesse, innovation et exp\u00e9rience fan dans un concept retail audacieux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/fr\/business-cases\/valentino-renforcer-la-visibilite-des-parfums-haute-couture-dans-un-environnement-retail-premium\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T10:24:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/06\/Valentino1-e1781518852406.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1104\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Barn's caf\u00e9 : Un \u00ab circuit-ready \u00bb pour le pionnier saoudien du coffee shop","description":"Barn\u2019s Caf\u00e9, premi\u00e8re marque de caf\u00e9 de sp\u00e9cialit\u00e9 100 % saoudienne, a ouvert un point de vente unique sur le circuit de la Corniche de Djeddah \u00e0 l\u2019occasion du Grand Prix de Formule 1. Altavia ODG a imagin\u00e9 cet espace in\u00e9dit, m\u00ealant l\u2019identit\u00e9 locale de la marque \u00e0 l\u2019univers mondial du sport automobile, en traduisant vitesse, innovation et exp\u00e9rience fan dans un concept retail audacieux.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Barn's caf\u00e9 : Un \u00ab circuit-ready \u00bb pour le pionnier saoudien du coffee shop","og_description":"Barn\u2019s Caf\u00e9, premi\u00e8re marque de caf\u00e9 de sp\u00e9cialit\u00e9 100 % saoudienne, a ouvert un point de vente unique sur le circuit de la Corniche de Djeddah \u00e0 l\u2019occasion du Grand Prix de Formule 1. Altavia ODG a imagin\u00e9 cet espace in\u00e9dit, m\u00ealant l\u2019identit\u00e9 locale de la marque \u00e0 l\u2019univers mondial du sport automobile, en traduisant vitesse, innovation et exp\u00e9rience fan dans un concept retail audacieux.","og_url":"https:\/\/altavia-group.com\/fr\/business-cases\/valentino-renforcer-la-visibilite-des-parfums-haute-couture-dans-un-environnement-retail-premium\/","og_site_name":"Altavia","article_modified_time":"2026-06-15T10:24:44+00:00","og_image":[{"width":1104,"height":633,"url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/06\/Valentino1-e1781518852406.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/altavia-group.com\/fr\/business-cases\/valentino-renforcer-la-visibilite-des-parfums-haute-couture-dans-un-environnement-retail-premium\/","url":"https:\/\/altavia-group.com\/fr\/business-cases\/valentino-renforcer-la-visibilite-des-parfums-haute-couture-dans-un-environnement-retail-premium\/","name":"Barn's caf\u00e9 : Un \u00ab circuit-ready \u00bb pour le pionnier saoudien du coffee shop","isPartOf":{"@id":"https:\/\/altavia-group.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/altavia-group.com\/fr\/business-cases\/valentino-renforcer-la-visibilite-des-parfums-haute-couture-dans-un-environnement-retail-premium\/#primaryimage"},"image":{"@id":"https:\/\/altavia-group.com\/fr\/business-cases\/valentino-renforcer-la-visibilite-des-parfums-haute-couture-dans-un-environnement-retail-premium\/#primaryimage"},"thumbnailUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/06\/Valentino1-e1781519305353.jpg","datePublished":"2026-06-15T10:18:11+00:00","dateModified":"2026-06-15T10:24:44+00:00","description":"Barn\u2019s Caf\u00e9, premi\u00e8re marque de caf\u00e9 de sp\u00e9cialit\u00e9 100 % saoudienne, a ouvert un point de vente unique sur le circuit de la Corniche de Djeddah \u00e0 l\u2019occasion du Grand Prix de Formule 1. Altavia ODG a imagin\u00e9 cet espace in\u00e9dit, m\u00ealant l\u2019identit\u00e9 locale de la marque \u00e0 l\u2019univers mondial du sport automobile, en traduisant vitesse, innovation et exp\u00e9rience fan dans un concept retail audacieux.","breadcrumb":{"@id":"https:\/\/altavia-group.com\/fr\/business-cases\/valentino-renforcer-la-visibilite-des-parfums-haute-couture-dans-un-environnement-retail-premium\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/altavia-group.com\/fr\/business-cases\/valentino-renforcer-la-visibilite-des-parfums-haute-couture-dans-un-environnement-retail-premium\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/fr\/business-cases\/valentino-renforcer-la-visibilite-des-parfums-haute-couture-dans-un-environnement-retail-premium\/#primaryimage","url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/06\/Valentino1-e1781519305353.jpg","contentUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/06\/Valentino1-e1781519305353.jpg","width":1093,"height":604},{"@type":"BreadcrumbList","@id":"https:\/\/altavia-group.com\/fr\/business-cases\/valentino-renforcer-la-visibilite-des-parfums-haute-couture-dans-un-environnement-retail-premium\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/altavia-group.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Our work","item":"https:\/\/altavia-group.com\/business-cases\/"},{"@type":"ListItem","position":3,"name":"Valentino : Renforcer la visibilit\u00e9 des parfums haute couture dans un environnement retail premium"}]},{"@type":"WebSite","@id":"https:\/\/altavia-group.com\/#website","url":"https:\/\/altavia-group.com\/","name":"Altavia","description":"Let\u2019s unlock our imagination.","publisher":{"@id":"https:\/\/altavia-group.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/altavia-group.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/altavia-group.com\/#organization","name":"Altavia","url":"https:\/\/altavia-group.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/","url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","contentUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","width":512,"height":512,"caption":"Altavia"},"image":{"@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-case\/12102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-case"}],"about":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/types\/business-case"}],"author":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/comments?post=12102"}],"version-history":[{"count":0,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-case\/12102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media\/12107"}],"wp:attachment":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media?parent=12102"}],"wp:term":[{"taxonomy":"country-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/country-taxonomy?post=12102"},{"taxonomy":"practice-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/practice-taxonomy?post=12102"},{"taxonomy":"industry-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/industry-taxonomy?post=12102"},{"taxonomy":"business-line-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-line-taxonomy?post=12102"},{"taxonomy":"business-unit-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-unit-taxonomy?post=12102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}