{"id":12494,"date":"2026-07-15T14:31:33","date_gmt":"2026-07-15T13:31:33","guid":{"rendered":"https:\/\/altaviagroustg.wpengine.com\/?post_type=business-case&#038;p=12494"},"modified":"2026-07-16T11:00:54","modified_gmt":"2026-07-16T10:00:54","slug":"antalis-transformer-lengagement-environnemental-en-avantage-concurrentiel-a-lechelle-internationale","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/fr\/business-cases\/antalis-transformer-lengagement-environnemental-en-avantage-concurrentiel-a-lechelle-internationale\/","title":{"rendered":"Nestl\u00e9 : Cr\u00e9er des exp\u00e9riences immersives F1 dans les a\u00e9roports internationaux"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-bc6dfaf5 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-56345a46-7c3f-4ffe-999a-49d315fa9166\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(0.9);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(0.9);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/07\/Nestle_Immersive-Airport-Retail_3.jpg\" alt=\"\" title=\"Nestle_Immersive Airport Retail_3\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n<style id=\"block-6a7b52d81016b-spacing-styles\">#block-6a7b52d81016b.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a7b52d81016b.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a7b52d81016b.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-72259384b33a6d4d6d8274df42372f9d\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px\" id=\"block-6a7b52d81016b\"><style id=\"block-6a7b52d810094-spacing-styles\">#block-6a7b52d810094.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a7b52d810094.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a7b52d810094.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-block-start-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a7b52d810094\">\n<div class=\"wp-block-group is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a7b52d80f3aa-spacing-styles\">#block-6a7b52d80f3aa.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a7b52d80f3aa.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a7b52d80f3aa.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-6ea32ee701f08b7edb872cf91152864b\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a7b52d80f3aa\"><strong><strong><strong><strong>Context<\/strong><\/strong><\/strong>e<\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a7b52d80ffde-spacing-styles\">#block-6a7b52d80ffde.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a7b52d80ffde\"><style id=\"block-6a7b52d80fdfb-spacing-styles\">#block-6a7b52d80fdfb.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}<\/style>\n<p class=\"has-custom-spacing has-custom-paragraph-link-decoration wp-block-paragraph\" style=\"--margin-bottom-desktop:0px;--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\" id=\"block-6a7b52d80fdfb\">Avec l\u2019essor des canaux digitaux et la domination croissante des grandes marques de luxe dans les environnements Travel Retail, les achats de confiseries en a\u00e9roport \u00e9taient progressivement r\u00e9duits \u00e0 des achats fonctionnels et de derni\u00e8re minute. <br>Dans ce contexte, KitKat perdait des parts de march\u00e9 face \u00e0 ses concurrents, malgr\u00e9 une notori\u00e9t\u00e9 quasi universelle et un nouveau partenariat strat\u00e9gique avec la Formule 1.<\/p>\n\n\n<style id=\"block-6a7b52d80ff1d-spacing-styles\">#block-6a7b52d80ff1d.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}<\/style>\n<p class=\"has-custom-spacing has-custom-paragraph-link-decoration wp-block-paragraph\" style=\"--margin-bottom-desktop:0px;--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\" id=\"block-6a7b52d80ff1d\">Pourtant, les voyageurs, notamment les fans issus de la Gen Z, recherchaient d\u00e9sormais des exp\u00e9riences immersives de type \u00ab retailtainment \u00bb, plut\u00f4t que de simples lin\u00e9aires de produits. Les espaces traditionnels de confiserie devenaient ainsi facilement invisibles et peu engageants. <br>Reprendre de la visibilit\u00e9 et renforcer la pertinence de la marque dans les zones \u00e0 fort trafic des terminaux est alors devenu une priorit\u00e9 commerciale majeure.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a7b52d8105b7-spacing-styles\">#block-6a7b52d8105b7.has-custom-spacing {box-sizing: border-box;padding-top: 30px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a7b52d8105b7.has-custom-spacing {box-sizing: border-box;padding-top: 30px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a7b52d8105b7.has-custom-spacing {box-sizing: border-box;padding-top: 20px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-d4807c74dfad3bdc52e622587e3e7caf\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:30px;--padding-bottom-desktop:70px;--padding-top-tablet:30px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:20px;--padding-bottom-mobile:50px\" id=\"block-6a7b52d8105b7\"><style id=\"block-6a7b52d810511-spacing-styles\">#block-6a7b52d810511.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a7b52d810511.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a7b52d810511.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-block-start-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a7b52d810511\">\n<div class=\"wp-block-group is-content-justification-left has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a7b52d810314-spacing-styles\">#block-6a7b52d810314.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a7b52d810314.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a7b52d810314.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-ab5202183de920d95ccde8d6ac546e04\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a7b52d810314\"><strong><strong><strong><strong>Notre ambition<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a7b52d810486-spacing-styles\">#block-6a7b52d810486.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a7b52d810486\"><style id=\"block-6a7b52d810416-spacing-styles\">#block-6a7b52d810416.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}<\/style>\n<p class=\"has-custom-spacing has-custom-paragraph-link-decoration wp-block-paragraph\" style=\"--margin-bottom-desktop:0px;--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\" id=\"block-6a7b52d810416\">Notre ambition \u00e9tait de positionner le partenariat KitKat x F1 de Nestl\u00e9 International Travel Retail comme\u00a0le \u00ab pit stop incontournable \u00bb du voyage international, en transformant un simple moment d\u2019achat de confiserie en une exp\u00e9rience immersive, \u00e9nergique et m\u00e9morable, capable de s\u00e9duire les jeunes voyageurs et de renforcer le leadership de la marque sur sa cat\u00e9gorie.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-white-color has-text-color has-background has-link-color wp-elements-5fffd322a8fe9dbf4ff17053fda062f6 is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#010101;margin-top:0;margin-bottom:0\"><style id=\"block-6a7b52d8106d6-spacing-styles\">#block-6a7b52d8106d6.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-bottom: 30px !important; margin-block-end: 30px !important; margin-left: 5% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a7b52d8106d6.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-bottom: 30px !important; margin-block-end: 30px !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a7b52d8106d6.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-bottom: 30px !important; margin-block-end: 30px !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-c370e469 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-block-start-desktop:0%;--margin-right-desktop:5%;--margin-bottom-desktop:30px;--margin-block-end-desktop:30px;--margin-left-desktop:5%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a7b52d8106d6\"><\/div>\n<\/div>\n\n\n<style id=\"block-6a7b52d810d23-spacing-styles\">#block-6a7b52d810d23.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a7b52d810d23.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a7b52d810d23.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-spacing has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-90cf4a8f706a4245f3ace4eaf8d52073\" style=\"margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px\" id=\"block-6a7b52d810d23\"><style id=\"block-6a7b52d810bc9-spacing-styles\">#block-6a7b52d810bc9.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a7b52d810bc9.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a7b52d810bc9.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-block-start-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a7b52d810bc9\">\n<div class=\"wp-block-group is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-f059554b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\"><style id=\"block-6a7b52d81088a-spacing-styles\">#block-6a7b52d81088a.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a7b52d81088a.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a7b52d81088a.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-black-color has-text-color has-link-color has-custom-dimensions wp-elements-1f11cd683fecf611e5b30ff47d5a75b2\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a7b52d81088a\"><strong><strong>Notre approche<\/strong><\/strong><\/h2>\n\n\n<style id=\"block-6a7b52d8108d9-spacing-styles\">#block-6a7b52d8108d9.has-custom-spacing {box-sizing: border-box;margin-bottom: 30px !important; margin-block-end: 30px !important;}<\/style>\n<p class=\"has-custom-spacing has-custom-paragraph-link-decoration wp-block-paragraph\" style=\"--margin-bottom-desktop:30px;--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\" id=\"block-6a7b52d8108d9\">Altavia a pilot\u00e9 le d\u00e9ploiement global de l\u2019\u00e9cosyst\u00e8me \u00ab Break Zone \u00bb KitKat x Formula 1, de la conception du concept jusqu\u2019\u00e0 son activation en point de vente :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conception d\u2019un concept retail \u00e9volutif inspir\u00e9 de l\u2019univers de la course automobile et de la culture du \u00ab Essential Pit Stop \u00bb, avec des adaptations sp\u00e9cifiques \u00e0 chaque a\u00e9roport pour cr\u00e9er un v\u00e9ritable ancrage local (\u00ab Sense of Place \u00bb).<\/li>\n\n\n\n<li>D\u00e9veloppement d\u2019un kit modulaire adaptable, allant de pop-ups exp\u00e9rientiels de 50 m\u00b2 \u00e0 des espaces muraux permanents, int\u00e9grant des structures a\u00e9rodynamiques et des finitions premium inspir\u00e9es de la Formule 1.<\/li>\n\n\n\n<li>Production des plans d\u00e9taill\u00e9s, des mod\u00e8les 3D des installations principales, des murs interactifs de r\u00e9flexes et des contenus digitaux li\u00e9s aux jeux de course pour les diff\u00e9rents march\u00e9s.<\/li>\n\n\n\n<li>D\u00e9ploiement et coordination des installations dans les principaux hubs internationaux, avec int\u00e9gration de simulateurs, de jeux accessibles via QR code et de dispositifs de cross-merchandising afin de maximiser l\u2019impact dans les zones \u00e0 fort passage.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-ce200f05-d91d-4aad-beee-7e8975a628b2\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(0.85);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(0.85);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/07\/Nestle_Immersive-Airport-Retail_2.jpg\" alt=\"\" title=\"Nestle_Immersive Airport Retail_2\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n<style id=\"block-6a7b52d811560-spacing-styles\">#block-6a7b52d811560.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 100px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a7b52d811560.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-bottom: 50px !important;}}@media (max-width: 767px) {#block-6a7b52d811560.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-bottom: 50px !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-c28b58a3693fab6e7124b9963393371e\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:100px;--padding-top-tablet:50px;--padding-bottom-tablet:50px;--padding-top-mobile:50px;--padding-bottom-mobile:50px\" id=\"block-6a7b52d811560\"><style id=\"block-6a7b52d81140e-spacing-styles\">#block-6a7b52d81140e.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a7b52d81140e.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;padding-bottom: 70px !important;}}@media (max-width: 767px) {#block-6a7b52d81140e.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;padding-top: 10px !important; padding-bottom: 70px !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-block-start-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--padding-bottom-desktop:70px;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:10px\" id=\"block-6a7b52d81140e\">\n<div class=\"wp-block-group is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a7b52d810ec4-spacing-styles\">#block-6a7b52d810ec4.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a7b52d810ec4.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a7b52d810ec4.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-56c765f336576752223afbaf31063b57\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a7b52d810ec4\"><strong><strong><strong><strong>Nos r\u00e9sultats<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une croissance significative des ventes sur les principaux sites a\u00e9roportuaires, permettant d\u2019inverser la tendance n\u00e9gative en termes de parts de march\u00e9.<\/li>\n\n\n\n<li>Une visibilit\u00e9 renforc\u00e9e dans les terminaux internationaux strat\u00e9giques, consolidant la pr\u00e9sence de KitKat en Travel Retail.<\/li>\n\n\n\n<li>Une reconnaissance du kit de d\u00e9ploiement comme une r\u00e9f\u00e9rence \u00ab best in class \u00bb par les \u00e9quipes dirigeantes de Nestl\u00e9, confirmant sa capacit\u00e9 \u00e0 \u00eatre d\u00e9ploy\u00e9 mondialement.<\/li>\n\n\n\n<li>Une forte couverture dans la presse professionnelle, g\u00e9n\u00e9rant une visibilit\u00e9 importante aupr\u00e8s de l\u2019industrie et favorisant l\u2019approbation de futurs d\u00e9ploiements.<br><\/li>\n<\/ul>\n\n\n\n<p style=\"--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\" class=\"has-custom-paragraph-link-decoration wp-block-paragraph\"><br>Cette campagne a d\u00e9montr\u00e9 la capacit\u00e9 de Nestl\u00e9 \u00e0 transformer des partenariats de marque en exp\u00e9riences retail performantes, immersives et d\u00e9ployables \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<a href=\"https:\/\/altavia-group.com\/fr\/contact\/\" target=\"_self\" class=\"wp-block-akk2blocks-akk2-link akk2-link\" style=\"display:block;text-decoration:none;color:inherit\"><style id=\"block-6a7b52d811206-spacing-styles\">#block-6a7b52d811206.has-custom-spacing {box-sizing: border-box;margin-top: 30px !important; margin-block-start: 30px !important;padding-top: 11px !important; padding-bottom: 11px !important;}@media (max-width: 767px) {#block-6a7b52d811206.has-custom-spacing {box-sizing: border-box;margin-top: 40px !important; margin-block-start: 40px !important;padding-top: 11px !important; padding-bottom: 11px !important;}}<\/style>\n<div class=\"wp-block-group is-content-justification-center has-link has-custom-position has-custom-spacing has-background has-custom-dimensions is-nowrap is-layout-flex wp-container-core-group-is-layout-138edd2b wp-block-group-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background:linear-gradient(160deg,rgb(95,183,153) 21%,rgb(245,229,106) 55%);margin-top:0;margin-bottom:0;text-decoration:none;--width-desktop:170px;--width-tablet:autopx;--width-mobile:autopx;--margin-top-desktop:30px;--margin-block-start-desktop:30px;--padding-top-desktop:11px;--padding-bottom-desktop:11px;--margin-top-mobile:40px;--margin-block-start-mobile:40px;background-size:200% 200% !important;background-position:0 50% !important;--width-desktop:170px;--width-tablet:auto;--width-mobile:auto\" id=\"block-6a7b52d811206\"><style id=\"block-6a7b52d8110cd-spacing-styles\">#block-6a7b52d8110cd.has-custom-spacing {box-sizing: border-box;margin-right: 10px !important;}<\/style>\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-29736ce0-a8fd-4f42-a478-2e41c80922c1 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:20px;--margin-right-desktop:10px;--width-desktop:20px\" id=\"block-6a7b52d8110cd\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/talk.png\" alt=\"\" title=\"talk\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-custom-paragraph-link-decoration wp-elements-6ce3417e371a6ef50f19a040e08c7a77 wp-block-paragraph\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none;--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\">Let&rsquo;s talk<\/p>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":10,"featured_media":14104,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"country-taxonomy":[248],"practice-taxonomy":[173],"industry-taxonomy":[177],"business-line-taxonomy":[161],"business-unit-taxonomy":[],"class_list":["post-12494","business-case","type-business-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nestl\u00e9 : Cr\u00e9er des exp\u00e9riences immersives F1 dans les a\u00e9roports internationaux<\/title>\n<meta name=\"description\" content=\"Nestl\u00e9 International Travel Retail s\u2019associe \u00e0 Altavia pour cr\u00e9er la Break Zone KitKat x F1, une exp\u00e9rience immersive d\u00e9ployable \u00e0 l\u2019\u00e9chelle mondiale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altavia-group.com\/fr\/business-cases\/antalis-transformer-lengagement-environnemental-en-avantage-concurrentiel-a-lechelle-internationale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nestl\u00e9 : Cr\u00e9er des exp\u00e9riences immersives F1 dans les a\u00e9roports internationaux\" \/>\n<meta property=\"og:description\" content=\"Nestl\u00e9 International Travel Retail s\u2019associe \u00e0 Altavia pour cr\u00e9er la Break Zone KitKat x F1, une exp\u00e9rience immersive d\u00e9ployable \u00e0 l\u2019\u00e9chelle mondiale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/fr\/business-cases\/antalis-transformer-lengagement-environnemental-en-avantage-concurrentiel-a-lechelle-internationale\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-16T10:00:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/07\/Nestle_Immersive-Airport-Retail_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"978\" \/>\n\t<meta property=\"og:image:height\" content=\"649\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nestl\u00e9 : Cr\u00e9er des exp\u00e9riences immersives F1 dans les a\u00e9roports internationaux","description":"Nestl\u00e9 International Travel Retail s\u2019associe \u00e0 Altavia pour cr\u00e9er la Break Zone KitKat x F1, une exp\u00e9rience immersive d\u00e9ployable \u00e0 l\u2019\u00e9chelle mondiale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/altavia-group.com\/fr\/business-cases\/antalis-transformer-lengagement-environnemental-en-avantage-concurrentiel-a-lechelle-internationale\/","og_locale":"fr_FR","og_type":"article","og_title":"Nestl\u00e9 : Cr\u00e9er des exp\u00e9riences immersives F1 dans les a\u00e9roports internationaux","og_description":"Nestl\u00e9 International Travel Retail s\u2019associe \u00e0 Altavia pour cr\u00e9er la Break Zone KitKat x F1, une exp\u00e9rience immersive d\u00e9ployable \u00e0 l\u2019\u00e9chelle mondiale.","og_url":"https:\/\/altavia-group.com\/fr\/business-cases\/antalis-transformer-lengagement-environnemental-en-avantage-concurrentiel-a-lechelle-internationale\/","og_site_name":"Altavia","article_modified_time":"2026-07-16T10:00:54+00:00","og_image":[{"width":978,"height":649,"url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/07\/Nestle_Immersive-Airport-Retail_1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/altavia-group.com\/fr\/business-cases\/antalis-transformer-lengagement-environnemental-en-avantage-concurrentiel-a-lechelle-internationale\/","url":"https:\/\/altavia-group.com\/fr\/business-cases\/antalis-transformer-lengagement-environnemental-en-avantage-concurrentiel-a-lechelle-internationale\/","name":"Nestl\u00e9 : Cr\u00e9er des exp\u00e9riences immersives F1 dans les a\u00e9roports internationaux","isPartOf":{"@id":"https:\/\/altavia-group.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/altavia-group.com\/fr\/business-cases\/antalis-transformer-lengagement-environnemental-en-avantage-concurrentiel-a-lechelle-internationale\/#primaryimage"},"image":{"@id":"https:\/\/altavia-group.com\/fr\/business-cases\/antalis-transformer-lengagement-environnemental-en-avantage-concurrentiel-a-lechelle-internationale\/#primaryimage"},"thumbnailUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/07\/Nestle_Immersive-Airport-Retail_1.jpg","datePublished":"2026-07-15T13:31:33+00:00","dateModified":"2026-07-16T10:00:54+00:00","description":"Nestl\u00e9 International Travel Retail s\u2019associe \u00e0 Altavia pour cr\u00e9er la Break Zone KitKat x F1, une exp\u00e9rience immersive d\u00e9ployable \u00e0 l\u2019\u00e9chelle mondiale.","breadcrumb":{"@id":"https:\/\/altavia-group.com\/fr\/business-cases\/antalis-transformer-lengagement-environnemental-en-avantage-concurrentiel-a-lechelle-internationale\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/altavia-group.com\/fr\/business-cases\/antalis-transformer-lengagement-environnemental-en-avantage-concurrentiel-a-lechelle-internationale\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/fr\/business-cases\/antalis-transformer-lengagement-environnemental-en-avantage-concurrentiel-a-lechelle-internationale\/#primaryimage","url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/07\/Nestle_Immersive-Airport-Retail_1.jpg","contentUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/07\/Nestle_Immersive-Airport-Retail_1.jpg","width":978,"height":649},{"@type":"BreadcrumbList","@id":"https:\/\/altavia-group.com\/fr\/business-cases\/antalis-transformer-lengagement-environnemental-en-avantage-concurrentiel-a-lechelle-internationale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/altavia-group.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Our work","item":"https:\/\/altavia-group.com\/business-cases\/"},{"@type":"ListItem","position":3,"name":"Nestl\u00e9 : Cr\u00e9er des exp\u00e9riences immersives F1 dans les a\u00e9roports internationaux"}]},{"@type":"WebSite","@id":"https:\/\/altavia-group.com\/#website","url":"https:\/\/altavia-group.com\/","name":"Altavia","description":"Let\u2019s unlock our imagination.","publisher":{"@id":"https:\/\/altavia-group.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/altavia-group.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/altavia-group.com\/#organization","name":"Altavia","url":"https:\/\/altavia-group.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/","url":"https:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","contentUrl":"https:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/cropped-favicon-altavia.png","width":512,"height":512,"caption":"Altavia"},"image":{"@id":"https:\/\/altavia-group.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-case\/12494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-case"}],"about":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/types\/business-case"}],"author":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/comments?post=12494"}],"version-history":[{"count":2,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-case\/12494\/revisions"}],"predecessor-version":[{"id":14143,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-case\/12494\/revisions\/14143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media\/14104"}],"wp:attachment":[{"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/media?parent=12494"}],"wp:term":[{"taxonomy":"country-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/country-taxonomy?post=12494"},{"taxonomy":"practice-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/practice-taxonomy?post=12494"},{"taxonomy":"industry-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/industry-taxonomy?post=12494"},{"taxonomy":"business-line-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-line-taxonomy?post=12494"},{"taxonomy":"business-unit-taxonomy","embeddable":true,"href":"https:\/\/altavia-group.com\/fr\/wp-json\/wp\/v2\/business-unit-taxonomy?post=12494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}