{"id":13956,"date":"2026-07-15T14:31:04","date_gmt":"2026-07-15T13:31:04","guid":{"rendered":"https:\/\/altaviagroustg.wpengine.com\/?post_type=business-case&#038;p=13956"},"modified":"2026-07-15T14:31:04","modified_gmt":"2026-07-15T13:31:04","slug":"juliette-has-a-gun-concevoir-une-experience-pop-up-immersive-autour-du-parfum-en-chine","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/fr\/business-cases\/juliette-has-a-gun-concevoir-une-experience-pop-up-immersive-autour-du-parfum-en-chine\/","title":{"rendered":"Juliette Has A Gun : Concevoir une exp\u00e9rience pop-up immersive autour du parfum en Chine"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-bc6dfaf5 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-6c1d37dc-336b-40c1-b027-bc511d28e124\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/07\/JulietteHasAGun_2.png\" alt=\"\" title=\"JulietteHasAGun_2\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n<style id=\"block-6a8e1f3aa307b-spacing-styles\">#block-6a8e1f3aa307b.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a8e1f3aa307b.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a8e1f3aa307b.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-a65f698732d92dcfd791bdceba64ca1f\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px\" id=\"block-6a8e1f3aa307b\"><style id=\"block-6a8e1f3aa2fb3-spacing-styles\">#block-6a8e1f3aa2fb3.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a8e1f3aa2fb3.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a8e1f3aa2fb3.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-block-start-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a8e1f3aa2fb3\">\n<div class=\"wp-block-group is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a8e1f3aa2542-spacing-styles\">#block-6a8e1f3aa2542.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a8e1f3aa2542.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a8e1f3aa2542.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-6ea32ee701f08b7edb872cf91152864b\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a8e1f3aa2542\"><strong><strong><strong><strong>Context<\/strong><\/strong><\/strong>e<\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a8e1f3aa2f15-spacing-styles\">#block-6a8e1f3aa2f15.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a8e1f3aa2f15\"><style id=\"block-6a8e1f3aa2e78-spacing-styles\">#block-6a8e1f3aa2e78.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}<\/style>\n<p class=\"has-custom-spacing has-custom-paragraph-link-decoration wp-block-paragraph\" style=\"--margin-bottom-desktop:0px;--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\" id=\"block-6a8e1f3aa2e78\">Alors que le march\u00e9 du parfum de niche gagnait en popularit\u00e9 dans l&rsquo;univers de la beaut\u00e9 premium en Chine, les consommateurs recherchaient de plus en plus des exp\u00e9riences immersives et porteuses de sens, au-del\u00e0 des traditionnels comptoirs de vente. <br>Encore peu connue localement, la marque devait relever le d\u00e9fi de traduire son identit\u00e9 rebelle et anticonformiste dans un espace physique capable de trouver un \u00e9cho aupr\u00e8s du public chinois. <br>Dans ce contexte, la cr\u00e9ation d&rsquo;une premi\u00e8re exp\u00e9rience de marque forte est devenue un levier essentiel pour d\u00e9velopper sa notori\u00e9t\u00e9 et susciter le d\u00e9sir.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a8e1f3aa351c-spacing-styles\">#block-6a8e1f3aa351c.has-custom-spacing {box-sizing: border-box;padding-top: 30px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a8e1f3aa351c.has-custom-spacing {box-sizing: border-box;padding-top: 30px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a8e1f3aa351c.has-custom-spacing {box-sizing: border-box;padding-top: 20px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-b15491463ddcbf5745f374bd798e3aee\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:30px;--padding-bottom-desktop:70px;--padding-top-tablet:30px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:20px;--padding-bottom-mobile:50px\" id=\"block-6a8e1f3aa351c\"><style id=\"block-6a8e1f3aa3470-spacing-styles\">#block-6a8e1f3aa3470.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a8e1f3aa3470.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a8e1f3aa3470.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-block-start-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a8e1f3aa3470\">\n<div class=\"wp-block-group is-content-justification-left has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a8e1f3aa3285-spacing-styles\">#block-6a8e1f3aa3285.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a8e1f3aa3285.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a8e1f3aa3285.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-ab5202183de920d95ccde8d6ac546e04\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a8e1f3aa3285\"><strong><strong><strong><strong>Notre ambition<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a8e1f3aa33e7-spacing-styles\">#block-6a8e1f3aa33e7.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a8e1f3aa33e7\"><style id=\"block-6a8e1f3aa3377-spacing-styles\">#block-6a8e1f3aa3377.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}<\/style>\n<p class=\"has-custom-spacing has-custom-paragraph-link-decoration wp-block-paragraph\" style=\"--margin-bottom-desktop:0px;--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\" id=\"block-6a8e1f3aa3377\">Notre objectif \u00e9tait de positionner Juliette Has A Gun comme une r\u00e9f\u00e9rence du parfum audacieuse, libre et r\u00e9solument contemporaine en Chine, en imaginant une exp\u00e9rience pop-up immersive et sensorielle incarnant pleinement l&rsquo;attitude moderne, luxueuse et affirm\u00e9e de la marque.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-white-color has-text-color has-background has-link-color wp-elements-5fffd322a8fe9dbf4ff17053fda062f6 is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#010101;margin-top:0;margin-bottom:0\"><style id=\"block-6a8e1f3aa360e-spacing-styles\">#block-6a8e1f3aa360e.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-bottom: 30px !important; margin-block-end: 30px !important; margin-left: 5% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a8e1f3aa360e.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-bottom: 30px !important; margin-block-end: 30px !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a8e1f3aa360e.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-bottom: 30px !important; margin-block-end: 30px !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-c370e469 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-block-start-desktop:0%;--margin-right-desktop:5%;--margin-bottom-desktop:30px;--margin-block-end-desktop:30px;--margin-left-desktop:5%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a8e1f3aa360e\"><\/div>\n<\/div>\n\n\n<style id=\"block-6a8e1f3aa3cee-spacing-styles\">#block-6a8e1f3aa3cee.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a8e1f3aa3cee.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a8e1f3aa3cee.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-spacing has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-a2f76931d46f75772e670c26f3eec833\" style=\"margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px\" id=\"block-6a8e1f3aa3cee\"><style id=\"block-6a8e1f3aa3b71-spacing-styles\">#block-6a8e1f3aa3b71.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a8e1f3aa3b71.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a8e1f3aa3b71.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-block-start-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a8e1f3aa3b71\">\n<div class=\"wp-block-group is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-f059554b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\"><style id=\"block-6a8e1f3aa383a-spacing-styles\">#block-6a8e1f3aa383a.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a8e1f3aa383a.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a8e1f3aa383a.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-black-color has-text-color has-link-color has-custom-dimensions wp-elements-1f11cd683fecf611e5b30ff47d5a75b2\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a8e1f3aa383a\"><strong><strong>Notre approche<\/strong><\/strong><\/h2>\n\n\n<style id=\"block-6a8e1f3aa3891-spacing-styles\">#block-6a8e1f3aa3891.has-custom-spacing {box-sizing: border-box;margin-bottom: 30px !important; margin-block-end: 30px !important;}<\/style>\n<p class=\"has-custom-spacing has-custom-paragraph-link-decoration wp-block-paragraph\" style=\"--margin-bottom-desktop:30px;--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\" id=\"block-6a8e1f3aa3891\">Altavia a pilot\u00e9 l&rsquo;ensemble du projet, de la conception du concept spatial \u00e0 son d\u00e9ploiement sur site :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conception d&rsquo;un concept exp\u00e9rientiel m\u00ealant les couleurs embl\u00e9matiques rouge et argent, int\u00e9grant un parcours de d\u00e9couverte interactif, une mise en avant des produits iconiques et un univers de marque coh\u00e9rent.<\/li>\n\n\n\n<li>Conception technique et r\u00e9alisation de l&rsquo;installation centrale inspir\u00e9e d&rsquo;un flacon de parfum g\u00e9ant, ainsi que des \u00e9l\u00e9ments artistiques monumentaux, incluant un dispositif de bulles de fum\u00e9e parfum\u00e9es offrant une exp\u00e9rience multisensorielle.<\/li>\n\n\n\n<li>Production de l&rsquo;ensemble des structures, interfaces digitales, mobiliers de pr\u00e9sentation et \u00e9l\u00e9ments graphiques, dans le respect des standards premium de la marque.<\/li>\n\n\n\n<li>Coordination de la fabrication, de l&rsquo;installation sur site, de l&rsquo;int\u00e9gration des technologies, des phases de tests et de l&rsquo;exploitation de l&rsquo;\u00e9v\u00e9nement au B1 Taikoo Shanghai, avec le pilotage de l&rsquo;ensemble des partenaires et du planning.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-c90b24f4-ce99-49ae-90de-c0c942a75033\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/07\/JulietteHasAGun_1.png\" alt=\"\" title=\"JulietteHasAGun_1\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n<style id=\"block-6a8e1f3aa4ebb-spacing-styles\">#block-6a8e1f3aa4ebb.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 100px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a8e1f3aa4ebb.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-bottom: 50px !important;}}@media (max-width: 767px) {#block-6a8e1f3aa4ebb.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-bottom: 50px !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-bd3eb41cc88bc5d2312b9a2d3a35cbf2\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:100px;--padding-top-tablet:50px;--padding-bottom-tablet:50px;--padding-top-mobile:50px;--padding-bottom-mobile:50px\" id=\"block-6a8e1f3aa4ebb\"><style id=\"block-6a8e1f3aa4d07-spacing-styles\">#block-6a8e1f3aa4d07.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a8e1f3aa4d07.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;padding-bottom: 70px !important;}}@media (max-width: 767px) {#block-6a8e1f3aa4d07.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;padding-top: 10px !important; padding-bottom: 70px !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-block-start-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--padding-bottom-desktop:70px;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:10px\" id=\"block-6a8e1f3aa4d07\">\n<div class=\"wp-block-group is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a8e1f3aa3e71-spacing-styles\">#block-6a8e1f3aa3e71.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a8e1f3aa3e71.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6a8e1f3aa3e71.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-56c765f336576752223afbaf31063b57\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6a8e1f3aa3e71\"><strong><strong><strong><strong>Nos r\u00e9sultats<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lancement r\u00e9ussi du tout premier pop-up exp\u00e9rientiel de Juliette Has A Gun en Chine.<\/li>\n\n\n\n<li>Une immersion de marque forte gr\u00e2ce \u00e0 une sc\u00e9nographie audacieuse et \u00e0 des installations monumentales inspir\u00e9es du flacon iconique.<\/li>\n\n\n\n<li>Un fort engagement des visiteurs gr\u00e2ce au parcours digital interactif \u00ab Find Your Juliette \u00bb.<\/li>\n\n\n\n<li>Une connexion sensorielle renforc\u00e9e gr\u00e2ce \u00e0 l&rsquo;animation des bulles de fum\u00e9e parfum\u00e9es mettant en sc\u00e8ne les fragrances embl\u00e9matiques.<br><\/li>\n<\/ul>\n\n\n\n<p style=\"--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\" class=\"has-custom-paragraph-link-decoration wp-block-paragraph\"><br>Cette collaboration a permis \u00e0 Juliette Has A Gun d&rsquo;immerger les consommateurs chinois dans un univers de marque unique, audacieux et m\u00e9morable, tout en renfor\u00e7ant sa notori\u00e9t\u00e9 sur ce march\u00e9 strat\u00e9gique.<\/p>\n\n\n\n<a href=\"\/fr\/contact\" target=\"_self\" class=\"wp-block-akk2blocks-akk2-link akk2-link\" style=\"display:block;text-decoration:none;color:inherit\"><style id=\"block-6a8e1f3aa496f-spacing-styles\">#block-6a8e1f3aa496f.has-custom-spacing {box-sizing: border-box;margin-top: 30px !important; margin-block-start: 30px !important;padding-top: 11px !important; padding-bottom: 11px !important;}@media (max-width: 767px) {#block-6a8e1f3aa496f.has-custom-spacing {box-sizing: border-box;margin-top: 40px !important; margin-block-start: 40px !important;padding-top: 11px !important; padding-bottom: 11px !important;}}<\/style>\n<div class=\"wp-block-group is-content-justification-center has-link has-custom-position has-custom-spacing has-background has-custom-dimensions is-nowrap is-layout-flex wp-container-core-group-is-layout-138edd2b wp-block-group-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background:linear-gradient(160deg,rgb(95,183,153) 21%,rgb(245,229,106) 55%);margin-top:0;margin-bottom:0;text-decoration:none;--width-desktop:170px;--width-tablet:autopx;--width-mobile:autopx;--margin-top-desktop:30px;--padding-top-desktop:11px;--padding-bottom-desktop:11px;--margin-top-mobile:40px;background-size:200% 200% !important;background-position:0 50% !important;--width-desktop:170px;--width-tablet:auto;--width-mobile:auto\" id=\"block-6a8e1f3aa496f\"><style id=\"block-6a8e1f3aa4735-spacing-styles\">#block-6a8e1f3aa4735.has-custom-spacing {box-sizing: border-box;margin-right: 10px !important;}<\/style>\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-29736ce0-a8fd-4f42-a478-2e41c80922c1 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:20px;--margin-right-desktop:10px;--width-desktop:20px\" id=\"block-6a8e1f3aa4735\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/talk.png\" alt=\"\" title=\"talk\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8787b186c8b87be2be57d6e88c99e256 wp-block-paragraph\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none\">Let&rsquo;s talk<\/p>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":10,"featured_media":13990,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"country-taxonomy":[141],"practice-taxonomy":[227],"industry-taxonomy":[179],"business-line-taxonomy":[160],"business-unit-taxonomy":[],"class_list":["post-13956","business-case","type-business-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Juliette Has A Gun : Concevoir une exp\u00e9rience pop-up immersive autour du parfum en Chine<\/title>\n<meta name=\"description\" content=\"Juliette Has A Gun, marque fran\u00e7aise de parfums de niche, souhaitait inaugurer son tout premier espace exp\u00e9rientiel \u00e9ph\u00e9m\u00e8re en Chine. Pour accompagner cette ambition, la marque a fait appel \u00e0 l&#039;agence afin de concevoir un pop-up immersif au B1 Taikoo Shanghai, refl\u00e9tant son identit\u00e9 libre, affirm\u00e9e et audacieuse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altavia-group.com\/fr\/business-cases\/juliette-has-a-gun-concevoir-une-experience-pop-up-immersive-autour-du-parfum-en-chine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juliette Has A Gun : Concevoir une exp\u00e9rience pop-up immersive autour du parfum en Chine\" \/>\n<meta property=\"og:description\" content=\"Juliette Has A Gun, marque fran\u00e7aise de parfums de niche, souhaitait inaugurer son tout premier espace exp\u00e9rientiel \u00e9ph\u00e9m\u00e8re en Chine. Pour accompagner cette ambition, la marque a fait appel \u00e0 l&#039;agence afin de concevoir un pop-up immersif au B1 Taikoo Shanghai, refl\u00e9tant son identit\u00e9 libre, affirm\u00e9e et audacieuse.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/fr\/business-cases\/juliette-has-a-gun-concevoir-une-experience-pop-up-immersive-autour-du-parfum-en-chine\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/07\/JulietteHasAGun_3.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Juliette Has A Gun : Concevoir une exp\u00e9rience pop-up immersive autour du parfum en Chine","description":"Juliette Has A Gun, marque fran\u00e7aise de parfums de niche, souhaitait inaugurer son tout premier espace exp\u00e9rientiel \u00e9ph\u00e9m\u00e8re en Chine. 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