{"id":15515,"date":"2026-09-04T14:01:11","date_gmt":"2026-09-04T13:01:11","guid":{"rendered":"https:\/\/altaviagroustg.wpengine.com\/?post_type=business-case&#038;p=15515"},"modified":"2026-10-05T13:52:33","modified_gmt":"2026-10-05T12:52:33","slug":"carrefour-unifier-la-diversite-grace-a-un-design-evolutif","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/fr\/business-cases\/carrefour-unifier-la-diversite-grace-a-un-design-evolutif\/","title":{"rendered":"Carrefour : Unifier la diversit\u00e9 gr\u00e2ce \u00e0 un design \u00e9volutif"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-bc6dfaf5 wp-block-group-is-layout-constrained\"><style id=\"block-6acd901aaea39-spacing-styles\">#7b3d36bc-91d5-42fa-8b42-f374c268891d.has-custom-spacing {box-sizing: border-box;padding-bottom: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) 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(max-width: 1024px) and (min-width: 768px) {#block-6acd901ab00dd.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6acd901ab00dd.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-2\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6acd901ab00dd\"><strong><strong><strong><strong>Context<\/strong><\/strong><\/strong>e<\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6acd901ab102e-spacing-styles\">#block-6acd901ab102e.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6acd901ab102e.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}}@media (max-width: 767px) {#block-6acd901ab102e.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6acd901ab102e\"><style id=\"block-6acd901ab0f3d-spacing-styles\">#block-6acd901ab0f3d.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6acd901ab0f3d.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}}@media (max-width: 767px) {#block-6acd901ab0f3d.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}}<\/style>\n<p class=\"has-custom-spacing has-custom-paragraph-link-decoration wp-block-paragraph\" style=\"--margin-bottom-desktop:0px;--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\" id=\"block-6acd901ab0f3d\">Carrefour Sensation est une gamme dynamique, guid\u00e9e par les tendances, qui couvre des cat\u00e9gories extr\u00eamement vari\u00e9es, des gourmandises sucr\u00e9es \u00e0 la nutrition sportive. Pour nous, il s\u2019agit d\u2019un partenariat continu, dans le cadre duquel nous accompagnons au quotidien la cr\u00e9ation des packagings, en nous adaptant constamment aux nouvelles innovations produits.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6acd901ab5df7-spacing-styles\">#block-6acd901ab5df7.has-custom-spacing {box-sizing: border-box;padding-top: 30px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6acd901ab5df7.has-custom-spacing {box-sizing: border-box;padding-top: 30px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6acd901ab5df7.has-custom-spacing {box-sizing: border-box;padding-top: 20px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-3\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:30px;--padding-bottom-desktop:70px;--padding-top-tablet:30px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:20px;--padding-bottom-mobile:50px\" id=\"block-6acd901ab5df7\"><style id=\"block-6acd901ab5d31-spacing-styles\">#block-6acd901ab5d31.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6acd901ab5d31.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6acd901ab5d31.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-block-start-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6acd901ab5d31\">\n<div class=\"wp-block-group is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6acd901ab598e-spacing-styles\">#block-6acd901ab598e.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6acd901ab598e.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6acd901ab598e.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-4\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6acd901ab598e\"><strong><strong><strong><strong>Notre ambition<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6acd901ab5c8d-spacing-styles\">#block-6acd901ab5c8d.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6acd901ab5c8d.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}}@media (max-width: 767px) {#block-6acd901ab5c8d.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6acd901ab5c8d\"><style id=\"block-6acd901ab5bac-spacing-styles\">#block-6acd901ab5bac.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6acd901ab5bac.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}}@media (max-width: 767px) {#block-6acd901ab5bac.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important; margin-block-end: 0px !important;}}<\/style>\n<p class=\"has-custom-spacing has-custom-paragraph-link-decoration wp-block-paragraph\" style=\"--margin-bottom-desktop:0px;--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\" id=\"block-6acd901ab5bac\">Nous consid\u00e9rons chaque nouvelle r\u00e9f\u00e9rence non pas comme une simple extension de gamme, mais comme une opportunit\u00e9 unique de lancer un produit \u00e0 part enti\u00e8re. Notre objectif est de nous affranchir des syst\u00e8mes graphiques trop rigides pour adopter une charte totalement ouverte.<\/p>\n\n\n\n<p style=\"--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\" class=\"has-custom-paragraph-link-decoration wp-block-paragraph\">Cette flexibilit\u00e9 nous permet d\u2019adapter le design \u00e0 des profils de consommateurs sp\u00e9cifiques, des passionn\u00e9s de fitness aux amateurs de snacks gourmands, tout en int\u00e9grant les tendances \u00e9mergentes pour chaque produit.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-white-color has-text-color has-background has-link-color wp-elements-5 is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#010101;margin-top:0;margin-bottom:0\"><style id=\"block-6acd901ab5f1f-spacing-styles\">#block-6acd901ab5f1f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-bottom: 30px !important; margin-block-end: 30px !important; margin-left: 5% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6acd901ab5f1f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-bottom: 30px !important; margin-block-end: 30px !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6acd901ab5f1f.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-bottom: 30px !important; margin-block-end: 30px !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-c370e469 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-block-start-desktop:0%;--margin-right-desktop:5%;--margin-bottom-desktop:30px;--margin-block-end-desktop:30px;--margin-left-desktop:5%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6acd901ab5f1f\"><\/div>\n<\/div>\n\n\n<style id=\"block-6acd901ab686a-spacing-styles\">#block-6acd901ab686a.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6acd901ab686a.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6acd901ab686a.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-spacing has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-6\" style=\"margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px\" id=\"block-6acd901ab686a\"><style id=\"block-6acd901ab6685-spacing-styles\">#block-6acd901ab6685.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6acd901ab6685.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6acd901ab6685.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-block-start-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6acd901ab6685\">\n<div class=\"wp-block-group is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-f059554b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\"><style id=\"block-6acd901ab60d0-spacing-styles\">#block-6acd901ab60d0.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6acd901ab60d0.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6acd901ab60d0.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-black-color has-text-color has-link-color has-custom-dimensions wp-elements-7\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6acd901ab60d0\"><strong><strong>Notre approche<\/strong><\/strong><\/h2>\n\n\n\n<p style=\"--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\" class=\"has-custom-paragraph-link-decoration wp-block-paragraph\">Nous tirons parti de la libert\u00e9 offerte par cette charte ouverte pour proposer \u00e0 chaque fois quelque chose de nouveau, de ludique et de diff\u00e9rent.<\/p>\n\n\n\n<p style=\"--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\" class=\"has-custom-paragraph-link-decoration wp-block-paragraph\">Si le logo Carrefour Sensation reste le seul \u00e9l\u00e9ment graphique constant, nous cr\u00e9ons pour chaque produit des logos uniques, des visuels sur mesure et une typographie sp\u00e9cifique. Cette approche nous permet de r\u00e9inventer quotidiennement le design et d\u2019adapter pr\u00e9cis\u00e9ment l\u2019univers visuel \u00e0 chaque texture, saveur et occasion de consommation.<\/p>\n\n\n<style id=\"block-6acd901ab63d6-spacing-styles\">#7b3d36bc-91d5-42fa-8b42-f374c268891d.has-custom-spacing {box-sizing: border-box;padding-bottom: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#7b3d36bc-91d5-42fa-8b42-f374c268891d.has-custom-spacing {box-sizing: border-box;padding-bottom: 70px !important;}}@media (max-width: 767px) {#7b3d36bc-91d5-42fa-8b42-f374c268891d.has-custom-spacing {box-sizing: border-box;padding-bottom: 70px !important;}}<\/style>\n<div class=\"wp-block-akk2blocks-slider-block swiper swiper-7b3d36bc-91d5-42fa-8b42-f374c268891d has-custom-spacing has-custom-spacing\" data-slides-per-view=\"2\" data-slides-per-view-tablet=\"1\" data-slides-per-view-mobile=\"1\" data-space-between=\"32\" data-space-between-tablet=\"24\" data-space-between-mobile=\"16\" data-show-navigation=\"false\" data-show-navigation-tablet=\"true\" data-show-navigation-mobile=\"true\" data-show-pagination=\"false\" data-show-pagination-tablet=\"true\" data-show-pagination-mobile=\"true\" data-pagination-position=\"center\" data-pagination-position-tablet=\"center\" data-pagination-position-mobile=\"center\" style=\"--padding-bottom-desktop:50px;--padding-bottom-tablet:70px;--padding-bottom-mobile:70px\" data-slides-per-view=\"2\" data-slides-per-view-tablet=\"1\" data-slides-per-view-mobile=\"1\" data-space-between=\"32\" data-space-between-tablet=\"24\" data-space-between-mobile=\"16\" data-show-navigation=\"false\" data-show-navigation-tablet=\"true\" data-show-pagination=\"false\" data-show-pagination-tablet=\"true\" data-show-pagination-mobile=\"true\" data-navigation-mobile=\"true\" data-effect=\"slide\" data-autoplay=\"false\" data-autoplay-delay=\"3000\" data-pause-on-hover=\"true\" data-loop=\"true\" data-direction=\"horizontal\" data-speed=\"300\" data-block-id=\"7b3d36bc-91d5-42fa-8b42-f374c268891d\" data-enable-lightbox=\"true\"><style>\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d .swiper-pagination-bullet {\n                        background: rgba(0, 0, 0, 0.2) !important;\n                    }\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d .swiper-pagination-bullet-active {\n                        background: #000000 !important;\n                    }\n                    \n        .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d.swiper-pagination-progressbar {\n            --progressbar-width-desktop: 100%;\n            --progressbar-height-desktop: 4px;\n            --progressbar-width-tablet: 100%;\n            --progressbar-height-tablet: 3px;\n            --progressbar-width-mobile: 100%;\n            --progressbar-height-mobile: 2px;\n        }\n    \n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d.swiper-pagination-progressbar {\n                        background: #f3f4f6;\n                        border-radius: 2px;\n                    }\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d.swiper-pagination-progressbar .swiper-pagination-progressbar-fill {\n                        background: #22c55e !important;\n                        border-radius: 2px;\n                    }\n                    .swiper-button-prev, .swiper-button-next {\n                        box-shadow: 0px 2px 4px 0px rgba(0, 0, 0, 0.1) !important;\n                        display: flex !important;\n                        align-items: center !important;\n                        justify-content: center !important;\n                    }\n                    .swiper-button-prev svg, .swiper-button-next svg {\n                        color: var(--swiper-navigation-color) !important;\n                    }\n                    .swiper-button-disabled {\n                        background-color: #f3f4f6 !important;\n                        border-color: rgba(0, 0, 0, 0.05) !important;\n                        cursor: not-allowed !important;\n                        box-shadow: none !important;\n                    }\n                    .swiper-button-disabled svg {\n                        color: #9ca3af !important;\n                    }\n                    \n\n                <\/style><div class=\"swiper-wrapper\">\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-129b7aac-09b0-4276-b1bc-7e55d5621ba0 has-custom-dimensions has-akk2-dim-height\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:25px 25px 25px 25px;--border-radius-tablet:25px 25px 25px 25px;--border-radius-mobile:25px 25px 25px 25px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(0.96);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(0.96);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-tablet:100%;--height-tablet:100%;--width-mobile:100%;--height-mobile:200px;--width-tablet:100%;--height-tablet:100%;--width-mobile:100%;--height-mobile:200px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/09\/altavia_belgium-carrefoursensation-case-1-image-2.webp\" alt=\"\" title=\"altavia_belgium-carrefoursensation-case-1-image-2\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-129b7aac-09b0-4276-b1bc-7e55d5621ba0 has-custom-dimensions has-akk2-dim-height\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:25px 25px 25px 25px;--border-radius-tablet:25px 25px 25px 25px;--border-radius-mobile:25px 25px 25px 25px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(0.96);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(0.96);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-tablet:100%;--height-tablet:100%;--width-mobile:100%;--height-mobile:200px;--width-tablet:100%;--height-tablet:100%;--width-mobile:100%;--height-mobile:200px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/09\/altavia_belgium-carrefoursensation-case-1-image-8.webp\" alt=\"\" title=\"altavia_belgium-carrefoursensation-case-1-image-8\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n<\/div><div class=\"swiper-navigation swiper-navigation-7b3d36bc-91d5-42fa-8b42-f374c268891d swiper-navigation-style-bottom swiper-navigation-position-center\" style=\"--navigation-size-desktop:70px;--navigation-size-tablet:70px;--navigation-size-mobile:70px\"><div class=\"swiper-button-prev swiper-button-prev-7b3d36bc-91d5-42fa-8b42-f374c268891d\" 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101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/div><\/div><div class=\"swiper-pagination swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d swiper-pagination-style-bullets swiper-pagination-position-center swiper-pagination-position-tablet-center swiper-pagination-position-mobile-center\" data-pagination-style=\"bullets\" data-pagination-type=\"bullets\" data-progressbar-width-desktop=\"100%\" data-progressbar-height-desktop=\"4px\" data-progressbar-width-tablet=\"100%\" data-progressbar-height-tablet=\"3px\" data-progressbar-width-mobile=\"100%\" data-progressbar-height-mobile=\"2px\" style=\"--pagination-offset-x-desktop:0px;--pagination-offset-y-desktop:0px;--pagination-offset-x-tablet:0px;--pagination-offset-y-tablet:0px;--pagination-offset-x-mobile:0px;--pagination-offset-y-mobile:0px;visibility:visible\" data-pagination-active-color=\"#000000\" data-pagination-inactive-color=\"rgba(0, 0, 0, 0.2)\" data-pagination-progress-color=\"#22c55e\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6acd901ab7224-spacing-styles\">#block-6acd901ab7224.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 100px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6acd901ab7224.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-bottom: 50px !important;}}@media (max-width: 767px) {#block-6acd901ab7224.has-custom-spacing {box-sizing: border-box;padding-top: 50px !important; padding-bottom: 50px !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-8\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:100px;--padding-top-tablet:50px;--padding-bottom-tablet:50px;--padding-top-mobile:50px;--padding-bottom-mobile:50px\" id=\"block-6acd901ab7224\"><style id=\"block-6acd901ab7096-spacing-styles\">#block-6acd901ab7096.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 11% !important; margin-left: 11% !important;padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6acd901ab7096.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;padding-bottom: 70px !important;}}@media (max-width: 767px) {#block-6acd901ab7096.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-block-start: 0% !important; margin-right: 5% !important; margin-left: 5% !important;padding-top: 10px !important; padding-bottom: 70px !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-block-start-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--padding-bottom-desktop:70px;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:10px\" id=\"block-6acd901ab7096\">\n<div class=\"wp-block-group is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6acd901ab69f0-spacing-styles\">#block-6acd901ab69f0.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important; margin-block-end: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6acd901ab69f0.has-custom-spacing {box-sizing: border-box;margin-bottom: 35px !important; margin-block-end: 35px !important;}}@media (max-width: 767px) {#block-6acd901ab69f0.has-custom-spacing {box-sizing: border-box;margin-bottom: 20px !important; margin-block-end: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-9\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px;--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%\" id=\"block-6acd901ab69f0\"><strong><strong><strong><strong>Nos r\u00e9sultats<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\" class=\"has-custom-paragraph-link-decoration wp-block-paragraph\">Une collection vivante et en constante expansion, o\u00f9 aucun packaging ne ressemble \u00e0 un autre. Avec plus de <strong>250 r\u00e9f\u00e9rences uniques<\/strong> et de nouvelles \u00e0 venir, nous d\u00e9veloppons une gamme dynamique et app\u00e9tissante qui c\u00e9l\u00e8bre la diversit\u00e9.<\/p>\n\n\n\n<p style=\"--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\" class=\"has-custom-paragraph-link-decoration wp-block-paragraph\">La preuve qu\u2019il est possible de pr\u00e9server une forte reconnaissance de marque tout en r\u00e9inventant constamment son identit\u00e9 visuelle.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-2597caae-2a6d-4ce8-a234-b74af388be41\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/09\/altavia_belgium-carrefoursensation-case-1-image-4.webp\" alt=\"\" title=\"altavia_belgium-carrefoursensation-case-1-image-4\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<a href=\"https:\/\/altavia-group.com\/fr\/contact\/\" target=\"_self\" class=\"wp-block-akk2blocks-akk2-link akk2-link\" style=\"display:block;text-decoration:none;color:inherit\"><style id=\"block-6acd901ab6e00-spacing-styles\">#block-6acd901ab6e00.has-custom-spacing {box-sizing: border-box;margin-top: 30px !important; margin-block-start: 30px !important;padding-top: 11px !important; padding-bottom: 11px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6acd901ab6e00.has-custom-spacing {box-sizing: border-box;margin-top: 30px !important; margin-block-start: 30px !important;padding-top: 11px !important; padding-bottom: 11px !important;}}@media (max-width: 767px) {#block-6acd901ab6e00.has-custom-spacing {box-sizing: border-box;margin-top: 40px !important; margin-block-start: 40px !important;padding-top: 11px !important; padding-bottom: 11px !important;}}<\/style>\n<div class=\"wp-block-group is-content-justification-center has-link has-custom-spacing has-background has-custom-dimensions is-nowrap is-layout-flex wp-container-core-group-is-layout-138edd2b wp-block-group-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background:linear-gradient(160deg,rgb(95,183,153) 21%,rgb(245,229,106) 55%);margin-top:0;margin-bottom:0;text-decoration:none;--width-desktop:170px;--width-tablet:autopx;--width-mobile:autopx;--margin-top-desktop:30px;--margin-block-start-desktop:30px;--padding-top-desktop:11px;--padding-bottom-desktop:11px;--margin-top-mobile:40px;--margin-block-start-mobile:40px;background-size:200% 200% !important;background-position:0 50% !important;--width-desktop:170px;--width-tablet:auto;--width-mobile:auto\" id=\"block-6acd901ab6e00\"><style id=\"block-6acd901ab6c8f-spacing-styles\">#block-6acd901ab6c8f.has-custom-spacing {box-sizing: border-box;margin-right: 10px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6acd901ab6c8f.has-custom-spacing {box-sizing: border-box;margin-right: 10px !important;}}@media (max-width: 767px) {#block-6acd901ab6c8f.has-custom-spacing {box-sizing: border-box;margin-right: 10px !important;}}<\/style>\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-29736ce0-a8fd-4f42-a478-2e41c80922c1 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:20px;--margin-right-desktop:10px;--width-desktop:20px\" id=\"block-6acd901ab6c8f\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/talk.png\" alt=\"\" title=\"talk\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-custom-paragraph-link-decoration wp-elements-10 wp-block-paragraph\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none;--paragraph-link-text-decoration:underline;--paragraph-link-text-decoration-line:underline\">Let&rsquo;s talk<\/p>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":10,"featured_media":15605,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"country-taxonomy":[151],"practice-taxonomy":[317],"industry-taxonomy":[177],"business-line-taxonomy":[321],"business-unit-taxonomy":[],"class_list":["post-15515","business-case","type-business-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour : Unifier la diversit\u00e9 gr\u00e2ce \u00e0 un design \u00e9volutif<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Altavia accompagne Carrefour Sensation dans la cr\u00e9ation de packagings innovants, adapt\u00e9s aux tendances et aux nouvelles attentes des consommateurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altavia-group.com\/?post_type=business-case&p=15514\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour : Unifier la diversit\u00e9 gr\u00e2ce \u00e0 un design \u00e9volutif\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Altavia accompagne Carrefour Sensation dans la cr\u00e9ation de packagings innovants, adapt\u00e9s aux tendances et aux nouvelles attentes des consommateurs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/?post_type=business-case&amp;p=15514\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T12:52:33+00:00\" \/>\n<meta property=\"og:image\" 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