{"id":4402,"date":"2024-12-16T16:38:00","date_gmt":"2024-12-16T15:38:00","guid":{"rendered":"https:\/\/altavia-group.com\/business-cases\/gruppo-piaggo-turning-timeless-brands-into-modern-digital-experiences\/"},"modified":"2026-03-17T11:47:03","modified_gmt":"2026-03-17T10:47:03","slug":"gruppo-piaggo-reinventer-des-marques-intemporelles-sous-forme-dexperiences-numeriques-modernes","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/fr\/business-cases\/gruppo-piaggo-reinventer-des-marques-intemporelles-sous-forme-dexperiences-numeriques-modernes\/","title":{"rendered":"Gruppo Piaggio : R\u00e9inventer des marques intemporelles sous forme d\u2019exp\u00e9riences num\u00e9riques modernes"},"content":{"rendered":"\n<div class=\"wp-block-group has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-6dc0db22 wp-block-group-is-layout-constrained\" 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33.941z\"><\/path><\/svg><\/div><\/div><div class=\"swiper-pagination swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d swiper-pagination-style-bullets swiper-pagination-position-center swiper-pagination-position-tablet-center swiper-pagination-position-mobile-center\" data-pagination-style=\"bullets\" data-pagination-type=\"bullets\" data-progressbar-width-desktop=\"100%\" data-progressbar-height-desktop=\"4px\" data-progressbar-width-tablet=\"100%\" data-progressbar-height-tablet=\"3px\" data-progressbar-width-mobile=\"100%\" data-progressbar-height-mobile=\"2px\" style=\"visibility:visible\" data-pagination-active-color=\"#000000\" data-pagination-inactive-color=\"rgba(0, 0, 0, 0.2)\" data-pagination-progress-color=\"#22c55e\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-01e0f5a7c8a1833923ad831a66fa8d94\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb0579a1487\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb0579a13b6\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69eb0579a1011\"><strong><strong><strong><strong>Contexte<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb0579a12cb\">\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:0px\" id=\"block-69eb0579a1253\">Premier fabricant mondial de scooters et de motos \u2013 Vespa, Piaggio, Aprilia, Moto Guzzi, Derbi et Gilera \u2013 le groupe Piaggio propose des solutions de mobilit\u00e9 respectueuses de l\u2019environnement et du riche h\u00e9ritage de ses marques. Pr\u00e9sent dans plus de 100 pays et faisant face \u00e0 un monde num\u00e9rique en pleine mutation, le groupe avait besoin de solutions pour optimiser ses op\u00e9rations B2B, et de moyens innovants pour attirer les clients B2C.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-3478e36a366841c82c5405406f45108b\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:30px;--padding-bottom-desktop:70px;--padding-top-tablet:30px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:20px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb0579a210c\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb0579a205e\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69eb0579a1d34\"><strong><strong><strong><strong>Notre ambition<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb0579a1fb7\">\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:0px\" id=\"block-69eb0579a1f44\">Altavia a donc cherch\u00e9 \u00e0 renforcer le groupe Piaggio en anticipant les besoins des march\u00e9s \u00e9mergents et en proposant des solutions innovantes et int\u00e9gr\u00e9es. L&rsquo;objectif \u00e9tait double : soutenir les clients B2B avec des outils fluides qui renforcent \u00e0 la fois l\u2019efficacit\u00e9 op\u00e9rationnelle et la coh\u00e9rence de la marque ; et engager les publics B2C en puisant dans des communaut\u00e9s num\u00e9riques dynamiques afin d\u2019amplifier la loyaut\u00e9 et la d\u00e9fense de la marque.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-e2e199ce37521a16747dfe7dfc38681a\" style=\"margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb0579a2dfa\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb0579a2d4a\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-2871531c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-black-color has-text-color has-link-color has-custom-dimensions wp-elements-1f11cd683fecf611e5b30ff47d5a75b2\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69eb0579a230c\"><strong><strong>Notre approche<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:30px\" id=\"block-69eb0579a235f\"><strong>Solutions digitales collaboratives<\/strong><br><br>Pour aider Piaggio \u00e0 g\u00e9rer ses clients B2B, nous avons cr\u00e9\u00e9 une plateforme num\u00e9rique collaborative, destin\u00e9e aux concessionnaires de la r\u00e9gion EMEA. Elle leur donne acc\u00e8s aux supports de communication officiels, \u00e0 des mod\u00e8les personnalisables aux couleurs de la marque Piaggio, et \u00e0 une fonctionnalit\u00e9 de commerce en ligne, permettant d\u2019acheter des supports de PLV. Cette plateforme a permis de rationaliser les op\u00e9rations, de garantir une qualit\u00e9 constante et de promouvoir une participation active aux initiatives de marketing organis\u00e9es par le si\u00e8ge de Piaggio.<br><br>Quant au B2C, nous avons lanc\u00e9 des plateformes communautaires \u2014 pour Aprilia et Moto Guzzy, The #BeARacer Club et The Clan, respectivement \u2014 qui ont permis aux passionn\u00e9s de rejoindre le monde num\u00e9rique. Gr\u00e2ce \u00e0 des articles, des interviews et des vid\u00e9os originaux et in\u00e9dits, nous avons su maintenir l\u2019int\u00e9r\u00eat de ces communaut\u00e9s tout en \u00e9largissant leur port\u00e9e. Altavia a par ailleurs \u00e9toff\u00e9 le storytelling et l\u2019exp\u00e9rience de la marque autour d\u2019\u00e9v\u00e9nements phares tels que Moto Guzzi Open House, Aprilia All Stars, et Aprilia Racers Days, qui cultivent le lien \u00e9motionnel entre les marques et leurs publics.<\/p>\n\n\n\n<a href=\"\/fr\/contact\" target=\"_self\" class=\"wp-block-akk2blocks-akk2-link akk2-link\" style=\"display:block;text-decoration:none;color:inherit\">\n<div class=\"wp-block-group has-custom-spacing has-background is-content-justification-center has-link has-custom-dimensions has-custom-position is-nowrap is-layout-flex wp-container-core-group-is-layout-2cb30c01 wp-block-group-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background:linear-gradient(160deg,rgb(95,183,153) 21%,rgb(245,229,106) 55%);margin-top:0;margin-bottom:0;text-decoration:none;--width-desktop:170px;--width-tablet:autopx;--width-mobile:autopx;--margin-top-desktop:30px;--padding-top-desktop:11px;--padding-bottom-desktop:11px;--margin-top-mobile:40px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible;background-size:200% 200% !important;background-position:0 50% !important\" id=\"block-69eb0579a2b35\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-29736ce0-a8fd-4f42-a478-2e41c80922c1 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:20px;--margin-right-desktop:10px\" id=\"block-69eb0579a29ce\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/talk.png\" alt=\"\" title=\"talk\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8787b186c8b87be2be57d6e88c99e256\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none\">Let&rsquo;s talk<\/p>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-top-desktop:50px;--padding-top-tablet:20px;--padding-top-mobile:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb0579a4839\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0px;--margin-right-desktop:11%;--margin-left-desktop:11%;--shift-desktop-top:0px;--margin-right-tablet:5%;--margin-left-tablet:5%;--padding-top-tablet:70px;--shift-tablet-top:-50px;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:30px;--padding-right-mobile:0rem;--padding-bottom-mobile:50px;--padding-left-mobile:0rem;--shift-mobile-top:-10px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb0579a4728\"><div id=\"block_df4571c01478f861561f834f86d61107\" class=\"block-citation\">\n        <div class=\"block-citation-main\">\n            <div class=\"block-citation-content\">\n                <div class=\"block-citation-top\">\n                                            <div class=\"block-citation-intro h3\">\n                            Un mot de                        <\/div>\n                    \n                                            <div class=\"block-citation-description h5\">\n                                                            <div>Antonio Maisto<\/div>\n                                                                                        <div>Responsable de l&rsquo;innovation<\/div>\n                                                    <\/div>\n                                    <\/div>\n                                    <div class=\"block-citation-text\">\n                        Travailler en \u00e9troite collaboration avec une marque de premier plan dans le secteur de l&rsquo;automobile \u00e0 deux roues, comme le groupe Piaggio, est une exp\u00e9rience incroyablement enrichissante et inspirante. Il permet de collaborer avec des marques embl\u00e9matiques, chacune ayant sa propre identit\u00e9, son propre langage et sa propre vision, tout en s&rsquo;adressant \u00e0 des publics tr\u00e8s diff\u00e9rents. Cette interaction dynamique entre cr\u00e9ativit\u00e9 et strat\u00e9gie vous pousse \u00e0 penser au-del\u00e0 de l&rsquo;ordinaire et \u00e0 relever le d\u00e9fi de concevoir des solutions sur mesure qui r\u00e9pondent \u00e0 l&rsquo;ensemble des besoins des clients.                    <\/div>\n                            <\/div>\n            <div class=\"block-citation-footer\">\n                                    <div class=\"block-citation-letstalk\">\n                        \n<a href=\"https:\/\/altavia-group.com\/fr\/contact\/\" class=\"button\">\n    <i class=\"icon icon-talk\"><\/i>\n    Let&rsquo;s Talk<\/a>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-1bfc1049-e868-444d-979f-b305a5a864e7 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:absolute;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:20;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) scale(1);--transform-tablet:translate(0%, 0%) scale(1);--transform-mobile:translate(0%, 0%) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) scale(1);--transform-hover-tablet:translate(0%, 0%) scale(1);--transform-hover-mobile:translate(0%, 0%) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:30%;--width-tablet:50%;--width-mobile:60%;--max-width-desktop:500px;--max-width-tablet:300px;--shift-desktop-top:140px;--shift-desktop-right:10%;--shift-tablet-top:-20vw;--shift-tablet-left:60%;--shift-mobile-top:-110px;--shift-mobile-left:40%\" id=\"block-69eb0579a47cc\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/15-FLECHE-COUL7-1_03.png\" alt=\"\" title=\"15-FLECHE-COUL7-1_03\" loading=\"lazy\" fetchpriority=\"high\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-7b5ae51cfa425d2bf297108a68bd3139\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:100px;--padding-top-tablet:50px;--padding-bottom-tablet:50px;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb0579a65b0\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--padding-bottom-desktop:70px;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:10px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb0579a4b47\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb0579a4a96\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-3173a58f14e7b25615cc7e7c9ef5fa2d\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69eb0579a4995\"><strong><strong><strong><strong>Our Results<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Les solutions d\u2019Altavia, en m\u00e9tamorphosant la pr\u00e9sence num\u00e9rique de Piaggio, ont renforc\u00e9 son h\u00e9ritage tout en d\u00e9veloppant la collaboration et l\u2019engagement dans les environnements B2B et B2C.<\/p>\n<\/div>\n<\/div>\n\n\n<div id=\"\" class=\"block-ourresults\">\n    <div class=\"container\">\n\n      <div class=\"block-ourresults-header\">\n     \n              <\/div>\n\n            <div class=\"block-ourresults-content\">\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_1.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        +200                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        contenus exclusifs cr\u00e9\u00e9s chaque ann\u00e9e                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_2.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        +160k                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        personnes touch\u00e9es par les plateformes communautaires                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_3.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        +6k                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        supports de communication t\u00e9l\u00e9charg\u00e9s par les distributeurs                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_4.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        2605                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        acc\u00e8s uniques quotidiens \u00e0 la plateforme                    <\/div>\n                <\/div>\n                <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"author":10,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"country-taxonomy":[156],"practice-taxonomy":[319],"industry-taxonomy":[181],"business-line-taxonomy":[321],"business-unit-taxonomy":[207],"class_list":["post-4402","business-case","type-business-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Piaggio - Ic\u00f4nes R\u00e9invent\u00e9es en Digital - Altavia<\/title>\n<meta name=\"description\" content=\"Les marques mythiques de Piaggio prennent vie via des exp\u00e9riences digitales modernes, imagin\u00e9es par Altavia pour s\u00e9duire une nouvelle g\u00e9n\u00e9ration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Piaggio - Ic\u00f4nes R\u00e9invent\u00e9es en Digital - Altavia\" \/>\n<meta property=\"og:description\" content=\"Les marques mythiques de Piaggio prennent vie via des exp\u00e9riences digitales modernes, imagin\u00e9es par Altavia pour s\u00e9duire une nouvelle g\u00e9n\u00e9ration.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/fr\/business-cases\/gruppo-piaggo-reinventer-des-marques-intemporelles-sous-forme-dexperiences-numeriques-modernes\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T10:47:03+00:00\" \/>\n<meta property=\"og:image\" 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