{"id":4723,"date":"2025-02-24T15:37:34","date_gmt":"2025-02-24T14:37:34","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=business-case&#038;p=4723"},"modified":"2026-03-17T11:43:03","modified_gmt":"2026-03-17T10:43:03","slug":"boutique-ephemere-festive-de-sephora","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/fr\/business-cases\/boutique-ephemere-festive-de-sephora\/","title":{"rendered":"LA BOUTIQUE \u00c9PH\u00c9M\u00c8RE DE NO\u00cbL DE SEPHORA\u00a0: Cr\u00e9er un nouvel embl\u00e8me incontournable en commerce de d\u00e9tail festif"},"content":{"rendered":"\n<div class=\"wp-block-group has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-6dc0db22 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group alignfull 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scale(1);--transform-mobile:translate(0%, 0%) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) scale(1);--transform-hover-tablet:translate(0%, 0%) scale(1);--transform-hover-mobile:translate(0%, 0%) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-tablet:100%;--height-tablet:100%;--width-mobile:100%;--height-mobile:200px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2025\/02\/Sephora-carrousel-1.png\" alt=\"\" title=\"Sephora carrousel 1\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-129b7aac-09b0-4276-b1bc-7e55d5621ba0 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:25px 25px 25px 25px;--border-radius-tablet:25px 25px 25px 25px;--border-radius-mobile:25px 25px 25px 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data-pagination-progress-color=\"#22c55e\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-01e0f5a7c8a1833923ad831a66fa8d94\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d00741bab2f\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d00741baa95\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69d00741ba6bf\"><strong><strong><strong><strong>Contexte<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d00741baa03\">\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:0px\" id=\"block-69d00741ba98e\">Sephora Moyen-Orient a entrepris de cr\u00e9er une exp\u00e9rience festive de No\u00ebl \u00e0 fort impact dans deux des centres commerciaux les plus prestigieux de Duba\u00ef, le Mall of the Emirates et le Mirdif City Centre. Le d\u00e9fi \u00e9tait double : cr\u00e9er un visuel exceptionnel, align\u00e9 sur la puissante identit\u00e9 de la marque Sephora, tout en g\u00e9rant les contraintes r\u00e9glementaires strictes du centre commercial concernant les \u00e9l\u00e9ments de conception cl\u00e9s, tels que les suspensions d\u00e9coratives remplies de produits et les podiums monumentaux.<br><br>Altavia a \u00e9t\u00e9 charg\u00e9 de concevoir une exp\u00e9rience pop-up immersive, d\u2019assurer une production fluide, d\u2019obtenir les approbations r\u00e9glementaires et de proc\u00e9der \u00e0 une installation r\u00e9ussie du jour au lendemain.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-3478e36a366841c82c5405406f45108b\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:30px;--padding-bottom-desktop:70px;--padding-top-tablet:30px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:20px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d00741bb693\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d00741bb611\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69d00741bb35c\"><strong><strong><strong><strong>Notre ambition<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d00741bb58c\">\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:0px\" id=\"block-69d00741bb526\">Altavia avait pour objectif de faire de la campagne festive de Sephora une exp\u00e9rience de destination, en concevant une activation qui ravirait les clients, marierait parfaitement le storytelling et l\u2019engagement, et permettrait une ex\u00e9cution efficace malgr\u00e9 des d\u00e9fis logistiques complexes. Apr\u00e8s l\u2019accueil enthousiaste du client envers notre conception, nous avons proc\u00e9d\u00e9 \u00e0 la production et \u00e0 l\u2019installation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-6f54a3a2563b9cd78bc7ac1bb66636a3\" style=\"margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d00741bc6cb\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d00741bc5aa\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-2871531c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-black-color has-text-color has-link-color has-custom-dimensions wp-elements-1f11cd683fecf611e5b30ff47d5a75b2\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69d00741bb881\"><strong><strong>Notre approche<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:30px\" id=\"block-69d00741bb8c3\"><strong>Duba\u00ef : une nouvelle exp\u00e9rience d\u2019achat pour les f\u00eates.<\/strong><br><br>De la conception \u00e0 l\u2019ex\u00e9cution, Altavia a veill\u00e9 \u00e0 ce que l\u2019activation soit aussi captivante sur le plan visuel que fluide sur le plan op\u00e9rationnel.<br><br>L\u2019\u00e9l\u00e9ment central de la campagne \u00e9tait une installation consistant en un coffret cadeau \u00ab\u00a0qui explose\u00a0\u00bb, compos\u00e9 de d\u00e9corations de No\u00ebl suspendues et remplies de produits Sephora. Cette exp\u00e9rience forte en \u00e9motions a offert aux acheteurs un moment d\u2019immersion dans la marque.<br><br>Les restrictions de hauteur et la complexit\u00e9 de l\u2019installation ont n\u00e9cessit\u00e9 une coordination pouss\u00e9e avec les autorit\u00e9s du centre commercial. Altavia a r\u00e9ussi \u00e0 obtenir des autorisations sp\u00e9ciales pour des \u00e9l\u00e9ments structurels hors dimensions et s\u2019est litt\u00e9ralement d\u00e9pass\u00e9 afin de garantir un impact maximal.<br><br>En seulement deux nuits, nous avons coordonn\u00e9 les tests structurels, la production et l\u2019installation nocturne de structures de plus de 12\u00a0m\u00e8tres de haut dans deux centres commerciaux.<br><br>Au-del\u00e0 de la conception et de l\u2019ex\u00e9cution, nous avons cr\u00e9\u00e9 un espace de marque interactif dans lequel les acheteurs pouvaient s\u2019immerger activement dans l\u2019\u00e9v\u00e9nement. Une suspension de No\u00ebl soufflant de la neige cr\u00e9ait une ambiance festive, tandis qu\u2019une cabine \u00e0 selfie invitait les clients \u00e0 partager sur les r\u00e9seaux sociaux, de fa\u00e7on \u00e0 amplifier davantage l\u2019envergure de la campagne.<\/p>\n\n\n\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:30px\" id=\"block-69d00741bb913\"><\/p>\n\n\n\n<a href=\"\/fr\/contact\" target=\"_self\" class=\"wp-block-akk2blocks-akk2-link akk2-link\" style=\"display:block;text-decoration:none;color:inherit\">\n<div class=\"wp-block-group has-custom-spacing has-background is-content-justification-center has-link has-custom-dimensions has-custom-position is-nowrap is-layout-flex wp-container-core-group-is-layout-2cb30c01 wp-block-group-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background:linear-gradient(160deg,rgb(95,183,153) 21%,rgb(245,229,106) 55%);margin-top:0;margin-bottom:0;text-decoration:none;--width-desktop:170px;--width-tablet:autopx;--width-mobile:autopx;--margin-top-desktop:30px;--padding-top-desktop:11px;--padding-bottom-desktop:11px;--margin-top-mobile:40px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible;background-size:200% 200% !important;background-position:0 50% !important\" id=\"block-69d00741bc381\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-29736ce0-a8fd-4f42-a478-2e41c80922c1 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:20px;--margin-right-desktop:10px\" id=\"block-69d00741bc229\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/talk.png\" alt=\"\" title=\"talk\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8787b186c8b87be2be57d6e88c99e256\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none\">Let&rsquo;s talk<\/p>\n<\/div>\n<\/a>\n\n\n\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:30px\" id=\"block-69d00741bc438\"><br><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-e2fa0f69c0a554623991bb9523ae7ca6\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:100px;--padding-top-tablet:50px;--padding-bottom-tablet:50px;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d00741be660\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--padding-bottom-desktop:70px;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:10px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d00741bca84\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d00741bc9d1\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-56c765f336576752223afbaf31063b57\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69d00741bc8d4\"><strong><strong><strong><strong>Nos r\u00e9sultats<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Alliant vision cr\u00e9ative, expertise technique et pr\u00e9cision op\u00e9rationnelle, la campagne a accru la pr\u00e9sence de Sephora sur le march\u00e9 du commerce de d\u00e9tail et a d\u00e9pass\u00e9 les attentes :<br><br><strong>Rapidit\u00e9 et pr\u00e9cision<\/strong><br>L\u2019installation des deux activations en deux nuits a \u00e9t\u00e9 un succ\u00e8s.<br><br><strong>Visibilit\u00e9 de la marque<\/strong><br>Cette campagne a renforc\u00e9 la position de Sephora en tant que leader du commerce de d\u00e9tail exp\u00e9rientiel.<br><br><strong>Augmentation du trafic<\/strong><br>Par son aspect saisissant, la conception visuelle a attir\u00e9 davantage d\u2019acheteurs et transform\u00e9 les pop-ups en destinations tr\u00e8s fr\u00e9quent\u00e9es.<br><br><strong>Hausse des ventes<\/strong><br>L\u2019activation a contribu\u00e9 \u00e0 la hausse des ventes, prouvant l\u2019efficacit\u00e9 de l\u2019engagement immersif dans le commerce de d\u00e9tail.<br><br><strong>Amplification sociale<\/strong><br>L\u2019agencement interactif et novateur a g\u00e9n\u00e9r\u00e9 un partage social organique, gr\u00e2ce auquel l\u2019envergure de la campagne a largement d\u00e9pass\u00e9 l\u2019espace physique.<br><br><\/p>\n<\/div>\n<\/div>\n\n\n<div id=\"\" class=\"block-ourresults\">\n    <div class=\"container\">\n\n      <div class=\"block-ourresults-header\">\n     \n              <\/div>\n\n            <div class=\"block-ourresults-content\">\n                <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"author":10,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"country-taxonomy":[149],"practice-taxonomy":[227],"industry-taxonomy":[179],"business-line-taxonomy":[160],"business-unit-taxonomy":[158],"class_list":["post-4723","business-case","type-business-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sephora - Pop-Up Store Festif &amp; Engag\u00e9 - Altavia<\/title>\n<meta name=\"description\" content=\"Une boutique \u00e9ph\u00e9m\u00e8re scintillante c\u00e9l\u00e8bre la beaut\u00e9 inclusive et festive. 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