{"id":4751,"date":"2025-02-24T17:42:26","date_gmt":"2025-02-24T16:42:26","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=business-case&#038;p=4751"},"modified":"2026-03-27T11:22:46","modified_gmt":"2026-03-27T10:22:46","slug":"depoussierer-les-operations-de-marketing","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/fr\/business-cases\/depoussierer-les-operations-de-marketing\/","title":{"rendered":"VISION EXPRESS\u00a0: D\u00e9poussi\u00e9rer les op\u00e9rations de marketing."},"content":{"rendered":"\n<div class=\"wp-block-group has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-6dc0db22 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group alignfull has-custom-position has-white-color has-text-color has-background has-link-color wp-elements-c45fb2c9ccc2347ceb60adf9072a4b5b\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-f67d4fbf wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:5%;--margin-left-desktop:5%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d07e330eabe\">\n<div class=\"wp-block-akk2blocks-slider-block swiper swiper-7b3d36bc-91d5-42fa-8b42-f374c268891d has-custom-spacing has-custom-spacing\" 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data-navigation-mobile=\"true\" data-effect=\"slide\" data-autoplay=\"false\" data-autoplay-delay=\"3000\" data-pause-on-hover=\"true\" data-loop=\"true\" data-direction=\"horizontal\" data-speed=\"300\" data-block-id=\"7b3d36bc-91d5-42fa-8b42-f374c268891d\"><style>\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d .swiper-pagination-bullet {\n                        background: rgba(0, 0, 0, 0.2) !important;\n                    }\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d .swiper-pagination-bullet-active {\n                        background: #000000 !important;\n                    }\n                    .swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d.swiper-pagination-progressbar {\n                        background: #f3f4f6;\n                        border-radius: 2px;\n                        height: 4px;\n                    }\n                    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scale(1);--transform-mobile:translate(0%, 0%) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) scale(1);--transform-hover-tablet:translate(0%, 0%) scale(1);--transform-hover-mobile:translate(0%, 0%) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2025\/02\/Vision-Express-in-store.png\" alt=\"\" title=\"Vision Express in store\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-31c9a871-3a52-4d92-99fa-8a768faad4c8 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) scale(1);--transform-tablet:translate(0%, 0%) scale(1);--transform-mobile:translate(0%, 0%) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) scale(1);--transform-hover-tablet:translate(0%, 0%) scale(1);--transform-hover-mobile:translate(0%, 0%) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2025\/02\/Vision-Express-RayBan-shop-in-shop.png\" alt=\"\" title=\"Vision Express RayBan shop in shop\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-akk2blocks-slide-block swiper-slide\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-31c9a871-3a52-4d92-99fa-8a768faad4c8 has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:cover;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) scale(1);--transform-tablet:translate(0%, 0%) scale(1);--transform-mobile:translate(0%, 0%) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) scale(1);--transform-hover-tablet:translate(0%, 0%) scale(1);--transform-hover-mobile:translate(0%, 0%) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:500px\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2025\/02\/Vision-Exprss-store-front-hoarding.jpg\" alt=\"\" title=\"Vision Exprss store front hoarding\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n<\/div><div class=\"swiper-navigation swiper-navigation-7b3d36bc-91d5-42fa-8b42-f374c268891d swiper-navigation-style-bottom swiper-navigation-position-center\" style=\"--navigation-size-desktop:70px;--navigation-size-tablet:70px;--navigation-size-mobile:70px\"><div class=\"swiper-button-prev swiper-button-prev-7b3d36bc-91d5-42fa-8b42-f374c268891d\" style=\"visibility:visible;width:70px;height:70px;background-color:#f5e56a;border-color:rgba(0, 0, 0, 0.1);transform:translate(-20px, 0px);--navigation-arrow-offset-left:-20px;--navigation-arrow-offset-y-left:0px;--navigation-arrow-offset-left-tablet:0px;--navigation-arrow-offset-y-left-tablet:0px;--navigation-arrow-offset-left-mobile:0px;--navigation-arrow-offset-y-left-mobile:0px;--swiper-navigation-color:#000000;--icon-size-desktop:25px;--icon-size-tablet:20px;--icon-size-mobile:20px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 320 512\" color=\"#000000\" style=\"color:#000000\" height=\"25\" width=\"25\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M34.52 239.03L228.87 44.69c9.37-9.37 24.57-9.37 33.94 0l22.67 22.67c9.36 9.36 9.37 24.52.04 33.9L131.49 256l154.02 154.75c9.34 9.38 9.32 24.54-.04 33.9l-22.67 22.67c-9.37 9.37-24.57 9.37-33.94 0L34.52 272.97c-9.37-9.37-9.37-24.57 0-33.94z\"><\/path><\/svg><\/div><div class=\"swiper-button-next swiper-button-next-7b3d36bc-91d5-42fa-8b42-f374c268891d\" style=\"visibility:visible;width:70px;height:70px;background-color:#f5e56a;border-color:rgba(0, 0, 0, 0.1);transform:translate(20px, 0px);--navigation-arrow-offset-right:20px;--navigation-arrow-offset-y-right:0px;--navigation-arrow-offset-right-tablet:0px;--navigation-arrow-offset-y-right-tablet:0px;--navigation-arrow-offset-right-mobile:0px;--navigation-arrow-offset-y-right-mobile:0px;--swiper-navigation-color:#000000;--icon-size-desktop:25px;--icon-size-tablet:20px;--icon-size-mobile:20px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 320 512\" color=\"#000000\" style=\"color:#000000\" height=\"25\" width=\"25\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/div><\/div><div class=\"swiper-pagination swiper-pagination-7b3d36bc-91d5-42fa-8b42-f374c268891d swiper-pagination-style-bullets swiper-pagination-position-center swiper-pagination-position-tablet-center swiper-pagination-position-mobile-center\" data-pagination-style=\"bullets\" data-pagination-type=\"bullets\" data-progressbar-width-desktop=\"100%\" data-progressbar-height-desktop=\"4px\" data-progressbar-width-tablet=\"100%\" data-progressbar-height-tablet=\"3px\" data-progressbar-width-mobile=\"100%\" data-progressbar-height-mobile=\"2px\" style=\"visibility:visible\" data-pagination-active-color=\"#000000\" data-pagination-inactive-color=\"rgba(0, 0, 0, 0.2)\" data-pagination-progress-color=\"#22c55e\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-01e0f5a7c8a1833923ad831a66fa8d94\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d07e33100ad\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d07e330ffdc\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69d07e330fb88\"><strong><strong><strong><strong>Contexte<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d07e330ff06\">\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:0px\" id=\"block-69d07e330fe61\">Vision Express, l\u2019un des principaux d\u00e9taillants de lunettes, recherchait un partenaire marketing assez exp\u00e9riment\u00e9 pour am\u00e9liorer l\u2019efficacit\u00e9 op\u00e9rationnelle, ex\u00e9cuter des campagnes de marketing efficaces et organiser des r\u00e9am\u00e9nagements de magasins visant \u00e0 renforcer l\u2019impact de la marque. Avec un vaste r\u00e9seau de 550 magasins, le d\u00e9fi consistait \u00e0 cr\u00e9er une infrastructure marketing \u00e0 la fois souple et finement coordonn\u00e9e afin de garantir une ex\u00e9cution sans faille \u00e0 grande \u00e9chelle.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-3478e36a366841c82c5405406f45108b\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:30px;--padding-bottom-desktop:70px;--padding-top-tablet:30px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:20px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d07e33111c2\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d07e331110f\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69d07e3310df7\"><strong><strong><strong><strong><strong><strong><strong>Notre ambition<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d07e331108e\">\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:0px\" id=\"block-69d07e3311026\">L&rsquo;approche d\u2019Altavia ne consistait pas seulement \u00e0 soutenir Vision Express mais \u00e0 devenir une partie int\u00e9grante de sa fonction marketing. Notre objectif \u00e9tait d\u2019optimiser les processus marketing, d\u2019assurer l\u2019efficacit\u00e9 de l\u2019impression et de l\u2019ex\u00e9cution en magasin, et d\u2019am\u00e9liorer l\u2019engagement en magasin, tout en maintenant une pr\u00e9sence coh\u00e9rente de la marque dans des centaines d\u2019\u00e9tablissements.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-013f94065d289b52c5917a5a832e3083\" style=\"margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d07e3312263\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-efe17dc2 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d07e3312178\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d07e33120d9\">\n<h2 class=\"wp-block-heading has-custom-spacing has-text-color has-link-color wp-elements-a540959e0489981e3b697d33613fb4e0\" style=\"color:#000000;font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69d07e331147c\"><strong>Notre approche<\/strong><\/h2>\n\n\n\n<p><strong>Gr\u00e2ce au partenariat strat\u00e9gique d\u2019Altavia, des op\u00e9rations ont \u00e9t\u00e9 optimis\u00e9es dans 550 magasins.<\/strong><\/p>\n\n\n\n<p>Altavia s\u2019est int\u00e9gr\u00e9e aux op\u00e9rations de Vision Express, afin de rationaliser les flux de travail et d\u2019am\u00e9liorer l\u2019ex\u00e9cution dans certains domaines cl\u00e9s&nbsp;:<\/p>\n\n\n\n<p><strong>Fluidit\u00e9 de l\u2019ex\u00e9cution en magasin&nbsp;:<\/strong> Gestion de la production imprim\u00e9e, de l\u2019affichage, de l\u2019\u00e9tude des vitrines et de l\u2019image de marque pour l\u2019ensemble des nouveaux magasins.<\/p>\n\n\n\n<p><strong>Coordination strat\u00e9gique du marketing&nbsp;:<\/strong> Aligner la planification de la campagne sur les activit\u00e9s en magasin pour assurer la coh\u00e9rence du message et de l\u2019engagement.<\/p>\n\n\n\n<p><strong>Optimisation de la logistique et de la distribution&nbsp;:<\/strong> Gestion des commandes de stock via la plateforme MPOP, supervision de plus de 1&nbsp;500&nbsp;r\u00e9f\u00e9rences et de 15&nbsp;000&nbsp;commandes annuelles afin de garantir la disponibilit\u00e9 permanente du mat\u00e9riel de marketing.<\/p>\n\n\n\n<p>Cette approche coordonn\u00e9e a permis \u00e0 Vision Express d\u2019am\u00e9liorer son efficacit\u00e9 tout en maintenant une pr\u00e9sence forte et coh\u00e9rente de la marque.<\/p>\n\n\n\n<a href=\"\/fr\/contact\" target=\"_self\" class=\"wp-block-akk2blocks-akk2-link akk2-link\" style=\"display:block;text-decoration:none;color:inherit\">\n<div class=\"wp-block-group has-custom-spacing has-background is-content-justification-center has-link has-custom-dimensions has-custom-position is-nowrap is-layout-flex wp-container-core-group-is-layout-2cb30c01 wp-block-group-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background:linear-gradient(160deg,rgb(95,183,153) 21%,rgb(245,229,106) 55%);margin-top:0;margin-bottom:0;text-decoration:none;--width-desktop:170px;--width-tablet:autopx;--width-mobile:autopx;--margin-top-desktop:30px;--padding-top-desktop:11px;--padding-bottom-desktop:11px;--margin-top-mobile:40px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible;background-size:200% 200% !important;background-position:0 50% !important\" id=\"block-69d07e3311f9b\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-29736ce0-a8fd-4f42-a478-2e41c80922c1 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:20px;--margin-right-desktop:10px\" id=\"block-69d07e3311dec\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/talk.png\" alt=\"\" title=\"talk\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8787b186c8b87be2be57d6e88c99e256\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none\">Let&rsquo;s talk<\/p>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-df1a88bf2f18ade89a02a9393221a52d\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:100px;--padding-top-tablet:50px;--padding-bottom-tablet:50px;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d07e3314200\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--padding-bottom-desktop:70px;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:10px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d07e33140ab\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d07e33124d8\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-56c765f336576752223afbaf31063b57\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69d07e331243e\"><strong><strong><strong><strong>Nos r\u00e9sultats<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n<div id=\"\" class=\"block-ourresults\">\n    <div class=\"container\">\n\n      <div class=\"block-ourresults-header\">\n     \n              <\/div>\n\n            <div class=\"block-ourresults-content block-ourresults-content--3\">\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_1.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        550                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        magasins accompagn\u00e9s \u2014 pour harmoniser l\u2019ex\u00e9cution et assurer la coh\u00e9rence de la marque dans l\u2019ensemble du Royaume-Uni.                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_2.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        1.5k                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        UGS g\u00e9r\u00e9es \u2014 pour rationaliser la gestion des stocks en vue d\u2019une pr\u00e9paration optimale au marketing.                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_3.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        15k                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        commandes trait\u00e9es par an \u2014 pour optimiser l\u2019efficacit\u00e9 op\u00e9rationnelle et la vitesse d&#039;ex\u00e9cution.                    <\/div>\n                <\/div>\n                <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"author":10,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"country-taxonomy":[200],"practice-taxonomy":[229],"industry-taxonomy":[232,175],"business-line-taxonomy":[160],"business-unit-taxonomy":[],"class_list":["post-4751","business-case","type-business-case","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Op\u00e9rationnel - Souffle Nouveau - Altavia<\/title>\n<meta name=\"description\" content=\"Un dispositif sur-mesure vient moderniser les op\u00e9rations marketing traditionnelles. 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