{"id":6100,"date":"2025-10-16T15:52:35","date_gmt":"2025-10-16T14:52:35","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=business-case&#038;p=6100"},"modified":"2026-03-11T15:48:24","modified_gmt":"2026-03-11T14:48:24","slug":"mg-motor-electrifier-les-routes-europeennes-grace-aux-reseaux-sociaux-intelligents","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/fr\/business-cases\/mg-motor-electrifier-les-routes-europeennes-grace-aux-reseaux-sociaux-intelligents\/","title":{"rendered":"MG Motor : \u00c9lectrifier les routes europ\u00e9ennes gr\u00e2ce aux r\u00e9seaux sociaux intelligents"},"content":{"rendered":"\n<div class=\"wp-block-group has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-bc6dfaf5 wp-block-group-is-layout-constrained\" 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margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a4cffe66c5d0.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a4cffe66c5d0.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a4cffe66c5d0\">\n<div class=\"wp-block-group is-content-justification-left has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a4cffe66c2c2-spacing-styles\">#block-6a4cffe66c2c2.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a4cffe66c2c2.has-custom-spacing {margin-bottom: 35px !important;}}@media (max-width: 767px) {#block-6a4cffe66c2c2.has-custom-spacing {margin-bottom: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-6a4cffe66c2c2\"><strong><strong><strong><strong>Contexte<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a4cffe66c54d-spacing-styles\">#block-6a4cffe66c54d.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a4cffe66c54d\"><style id=\"block-6a4cffe66c4d0-spacing-styles\">#block-6a4cffe66c4d0.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important;}<\/style>\n<p class=\"has-custom-spacing wp-block-paragraph\" style=\"--margin-bottom-desktop:0px\" id=\"block-6a4cffe66c4d0\">\u00c0 l&rsquo;origine une marque automobile britannique, MG Motor a trouv\u00e9 un nouvel \u00e9lan sous la propri\u00e9t\u00e9 de SAIC Motor. En 2019, la marque a fait son retour en Europe avec une ambition claire : d\u00e9mocratiser l&rsquo;acc\u00e8s aux v\u00e9hicules \u00e9lectriques. Mais pour p\u00e9n\u00e9trer un march\u00e9 mature, il fallait plus qu&rsquo;un simple produit : il fallait une pertinence culturelle et une visibilit\u00e9 durable. MG devait se d\u00e9marquer des marques \u00e9tablies tout en gagnant en cr\u00e9dibilit\u00e9 dans la sph\u00e8re num\u00e9rique, en particulier aupr\u00e8s d&rsquo;un public jeune et f\u00e9ru de technologie.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a4cffe66d0de-spacing-styles\">#block-6a4cffe66d0de.has-custom-spacing {box-sizing: border-box;padding-top: 30px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a4cffe66d0de.has-custom-spacing {padding-top: 30px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a4cffe66d0de.has-custom-spacing {padding-top: 20px !important; padding-bottom: 50px !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-0e6ef2570a3ef3685a45db809c804d2b\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:30px;--padding-bottom-desktop:70px;--padding-top-tablet:30px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:20px;--padding-bottom-mobile:50px\" id=\"block-6a4cffe66d0de\"><style id=\"block-6a4cffe66d02d-spacing-styles\">#block-6a4cffe66d02d.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a4cffe66d02d.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a4cffe66d02d.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%\" id=\"block-6a4cffe66d02d\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\"><style id=\"block-6a4cffe66cd7d-spacing-styles\">#block-6a4cffe66cd7d.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a4cffe66cd7d.has-custom-spacing {margin-bottom: 35px !important;}}@media (max-width: 767px) {#block-6a4cffe66cd7d.has-custom-spacing {margin-bottom: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-6a4cffe66cd7d\"><strong><strong><strong><strong>Notre ambition<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n<style id=\"block-6a4cffe66cf8e-spacing-styles\">#block-6a4cffe66cf8e.has-custom-spacing {box-sizing: border-box;padding-right: 0% !important; padding-bottom: 0px !important;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px\" id=\"block-6a4cffe66cf8e\"><style id=\"block-6a4cffe66cf02-spacing-styles\">#block-6a4cffe66cf02.has-custom-spacing {box-sizing: border-box;margin-bottom: 0px !important;}<\/style>\n<p class=\"has-custom-spacing wp-block-paragraph\" style=\"--margin-bottom-desktop:0px\" id=\"block-6a4cffe66cf02\">Nous avons cherch\u00e9 \u00e0 acc\u00e9l\u00e9rer le retour de MG Motor Europe en d\u00e9veloppant une pr\u00e9sence solide sur les r\u00e9seaux sociaux qui trouverait un \u00e9cho dans toute l&rsquo;Europe, renforcerait la notori\u00e9t\u00e9 de sa gamme \u00e9lectrique et alimenterait la croissance \u00e0 long terme de la communaut\u00e9.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a4cffe66dc39-spacing-styles\">#block-6a4cffe66dc39.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a4cffe66dc39.has-custom-spacing {padding-top: 50px !important; padding-right: 10% !important; padding-bottom: 50px !important; padding-left: 10% !important;}}@media (max-width: 767px) {#block-6a4cffe66dc39.has-custom-spacing {padding-top: 50px !important; padding-bottom: 50px !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-4b36b8c2f9d532d92c32a65867264ac5\" style=\"margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a4cffe66dc39\"><style id=\"block-6a4cffe66db34-spacing-styles\">#block-6a4cffe66db34.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-right: 11% !important; margin-left: 11% !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a4cffe66db34.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a4cffe66db34.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a4cffe66db34\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-f059554b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\"><style id=\"block-6a4cffe66d28a-spacing-styles\">#block-6a4cffe66d28a.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a4cffe66d28a.has-custom-spacing {margin-bottom: 35px !important;}}@media (max-width: 767px) {#block-6a4cffe66d28a.has-custom-spacing {margin-bottom: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-black-color has-text-color has-link-color has-custom-dimensions wp-elements-1f11cd683fecf611e5b30ff47d5a75b2\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-6a4cffe66d28a\"><strong><strong>Notre approche<\/strong><\/strong><\/h2>\n\n\n<style id=\"block-6a4cffe66d2cf-spacing-styles\">#block-6a4cffe66d2cf.has-custom-spacing {box-sizing: border-box;margin-bottom: 30px !important;}<\/style>\n<p class=\"has-custom-spacing wp-block-paragraph\" style=\"--margin-bottom-desktop:30px\" id=\"block-6a4cffe66d2cf\"><strong>Nous avons mis en \u0153uvre une strat\u00e9gie num\u00e9rique compl\u00e8te, structur\u00e9e autour de l&rsquo;intelligence de contenu et de l&rsquo;ex\u00e9cution collaborative :<br><\/strong><br>Nous avons d\u00e9fini une strat\u00e9gie fondamentale pr\u00e9cisant quoi dire, o\u00f9 le dire et comment le dire.<br><br>Nous avons cr\u00e9\u00e9 des visuels de haute qualit\u00e9 gr\u00e2ce \u00e0 une mod\u00e9lisation 3D avanc\u00e9e et \u00e0 des prises de vue int\u00e9gr\u00e9es au lieu, mettant en valeur des mod\u00e8les tels que la MG ZS EV et la MG EHS.<br><br>Nous avons orchestr\u00e9 tous les flux de travail li\u00e9s au contenu gr\u00e2ce au processus en quatre \u00e9tapes d&rsquo;Altavia Unite :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Concept<\/li>\n\n\n\n<li>Conception<\/li>\n\n\n\n<li>Production<\/li>\n\n\n\n<li>Distribution<\/li>\n<\/ul>\n\n\n<style id=\"block-6a4cffe66d41c-spacing-styles\">#block-6a4cffe66d41c.has-custom-spacing {box-sizing: border-box;margin-bottom: 30px !important;}<\/style>\n<p class=\"has-custom-spacing wp-block-paragraph\" style=\"--margin-bottom-desktop:30px\" id=\"block-6a4cffe66d41c\">Exploitation des donn\u00e9es de performance pour optimiser la distribution sur Instagram et Facebook, en veillant \u00e0 ce que chaque publication corresponde aux int\u00e9r\u00eats des fans.<br>Engagement d&rsquo;un public tr\u00e8s visible gr\u00e2ce \u00e0 des collaborations cl\u00e9s avec le F.C. Liverpool et 433.<\/p>\n\n\n\n<a href=\"\/fr\/contact\" target=\"_self\" class=\"wp-block-akk2blocks-akk2-link akk2-link\" style=\"display:block;text-decoration:none;color:inherit\"><style id=\"block-6a4cffe66d9af-spacing-styles\">#block-6a4cffe66d9af.has-custom-spacing {box-sizing: border-box;margin-top: 30px !important;padding-top: 11px !important; padding-bottom: 11px !important;}@media (max-width: 767px) {#block-6a4cffe66d9af.has-custom-spacing {margin-top: 40px !important;}}<\/style>\n<div class=\"wp-block-group is-content-justification-center has-link has-custom-position has-custom-spacing has-background has-custom-dimensions is-nowrap is-layout-flex wp-container-core-group-is-layout-138edd2b wp-block-group-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background:linear-gradient(160deg,rgb(95,183,153) 21%,rgb(245,229,106) 55%);margin-top:0;margin-bottom:0;text-decoration:none;--width-desktop:170px;--width-tablet:autopx;--width-mobile:autopx;--margin-top-desktop:30px;--padding-top-desktop:11px;--padding-bottom-desktop:11px;--margin-top-mobile:40px;background-size:200% 200% !important;background-position:0 50% !important\" id=\"block-6a4cffe66d9af\"><style id=\"block-6a4cffe66d884-spacing-styles\">#block-6a4cffe66d884.has-custom-spacing {box-sizing: border-box;margin-right: 10px !important;}<\/style>\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-29736ce0-a8fd-4f42-a478-2e41c80922c1 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:20px;--margin-right-desktop:10px\" id=\"block-6a4cffe66d884\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/talk.png\" alt=\"\" title=\"talk\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8787b186c8b87be2be57d6e88c99e256 wp-block-paragraph\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none\">Let&rsquo;s talk<\/p>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n<style id=\"block-6a4cffe66f0fb-spacing-styles\">#block-6a4cffe66f0fb.has-custom-spacing {box-sizing: border-box;padding-top: 70px !important; padding-bottom: 100px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a4cffe66f0fb.has-custom-spacing {padding-top: 50px !important; padding-bottom: 50px !important;}}@media (max-width: 767px) {#block-6a4cffe66f0fb.has-custom-spacing {padding-top: 50px !important; padding-bottom: 50px !important;}}<\/style>\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-4feee2d9c2757509d29fbf9c9d36e3f3\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:100px;--padding-top-tablet:50px;--padding-bottom-tablet:50px;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a4cffe66f0fb\"><style id=\"block-6a4cffe66def9-spacing-styles\">#block-6a4cffe66def9.has-custom-spacing {box-sizing: border-box;margin-top: 0% !important; margin-right: 11% !important; margin-left: 11% !important;padding-bottom: 70px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a4cffe66def9.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;}}@media (max-width: 767px) {#block-6a4cffe66def9.has-custom-spacing {margin-right: 5% !important; margin-left: 5% !important;padding-top: 10px !important;}}<\/style>\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-3f0f1371 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--padding-bottom-desktop:70px;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:10px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a4cffe66def9\"><style id=\"block-6a4cffe66de57-spacing-styles\">#block-6a4cffe66de57.has-custom-spacing {box-sizing: border-box;}<\/style>\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-d058d937 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-6a4cffe66de57\"><style id=\"block-6a4cffe66dda1-spacing-styles\">#block-6a4cffe66dda1.has-custom-spacing {box-sizing: border-box;margin-bottom: 50px !important;}@media (max-width: 1024px) and (min-width: 768px) {#block-6a4cffe66dda1.has-custom-spacing {margin-bottom: 35px !important;}}@media (max-width: 767px) {#block-6a4cffe66dda1.has-custom-spacing {margin-bottom: 20px !important;}}<\/style>\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-56c765f336576752223afbaf31063b57\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-6a4cffe66dda1\"><strong><strong><strong><strong>Nos r\u00e9sultats<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La campagne a permis \u00e0 MG de s&rsquo;imposer comme une force visible et dynamique dans le domaine de la mobilit\u00e9 \u00e9lectrique en Europe, en atteignant \u00e0 la fois une audience num\u00e9rique et un engagement durable des adeptes.<\/p>\n<\/div>\n<\/div>\n\n\n<div id=\"\" class=\"block-ourresults\">\n    <div class=\"container\">\n\n      <div class=\"block-ourresults-header\">\n     \n              <\/div>\n\n            <div class=\"block-ourresults-content\">\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_1.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        1406                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        publications sur les r\u00e9seaux sociaux en 24 mois                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_2.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        2.1                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        millions de likes sur toutes les plateformes                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_3.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        2.5                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        millions d&#039;engagements au total                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_4.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        64.5                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        millions d&#039;utilisateurs touch\u00e9s                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_1.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        155K                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        abonn\u00e9s (et ce chiffre ne cesse d&#039;augmenter)                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_2.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        +10                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        collaborations majeures avec le F.C. Liverpool et 433                    <\/div>\n                <\/div>\n                <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"author":10,"featured_media":6110,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"country-taxonomy":[150],"practice-taxonomy":[173],"industry-taxonomy":[181],"business-line-taxonomy":[161],"business-unit-taxonomy":[],"class_list":["post-6100","business-case","type-business-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MG Motors : \u00c9lectrifier les routes EU gr\u00e2ce aux r\u00e9seaux sociaux<\/title>\n<meta name=\"description\" content=\"Lancement de MG Motor en Europe via une strat\u00e9gie Social Media intelligente. 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