{"id":6587,"date":"2025-10-22T15:42:37","date_gmt":"2025-10-22T14:42:37","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=business-case&#038;p=6587"},"modified":"2026-03-27T11:20:08","modified_gmt":"2026-03-27T10:20:08","slug":"groupe-seb-renforcer-lengagement-professionnel-et-consommateur-sur-les-canaux-b2","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/fr\/business-cases\/groupe-seb-renforcer-lengagement-professionnel-et-consommateur-sur-les-canaux-b2\/","title":{"rendered":"Groupe SEB : Renforcer l\u2019engagement professionnel et consommateur sur les canaux B2"},"content":{"rendered":"\n<div class=\"wp-block-group has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-6dc0db22 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div 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50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:contain;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) 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25px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) 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data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"swiper-navigation swiper-navigation-7b3d36bc-91d5-42fa-8b42-f374c268891d swiper-navigation-style-bottom swiper-navigation-position-center\" style=\"--navigation-size-desktop:70px;--navigation-size-tablet:70px;--navigation-size-mobile:70px\"><div class=\"swiper-button-prev swiper-button-prev-7b3d36bc-91d5-42fa-8b42-f374c268891d\" style=\"visibility:visible;width:70px;height:70px;background-color:#f5e56a;border-color:rgba(0, 0, 0, 0.1);transform:translate(-20px, 0px);--navigation-arrow-offset-left:-20px;--navigation-arrow-offset-y-left:0px;--navigation-arrow-offset-left-tablet:0px;--navigation-arrow-offset-y-left-tablet:0px;--navigation-arrow-offset-left-mobile:0px;--navigation-arrow-offset-y-left-mobile:0px;--swiper-navigation-color:#000000;--icon-size-desktop:25px;--icon-size-tablet:20px;--icon-size-mobile:20px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" 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data-progressbar-width-mobile=\"100%\" data-progressbar-height-mobile=\"2px\" style=\"visibility:visible\" data-pagination-active-color=\"#000000\" data-pagination-inactive-color=\"rgba(0, 0, 0, 0.2)\" data-pagination-progress-color=\"#22c55e\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-01e0f5a7c8a1833923ad831a66fa8d94\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eae2ae94d34\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eae2ae94c3f\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69eae2ae94830\"><strong><strong><strong><strong>Contexte<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eae2ae94b52\">\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:0px\" id=\"block-69eae2ae94abd\">Pr\u00e9sent \u00e0 la fois sur le march\u00e9 grand public et dans certains contextes B2B, SEB Groupe n\u00e9cessite des strat\u00e9gies de communication diff\u00e9renci\u00e9es. C\u00f4t\u00e9 professionnel, certaines marques du groupe (par exemple Krampouz, WMF, Schaerer) sont utilis\u00e9es dans des environnements de restauration, caf\u00e9s, services traiteur ou espaces de travail. C\u00f4t\u00e9 consommateur, et plus particuli\u00e8rement dans la r\u00e9gion du CCG, SEB visait \u00e0 moderniser sa pr\u00e9sence digitale, \u00e0 renforcer son positionnement culinaire et \u00e0 \u00e9largir la perception d\u2019accessibilit\u00e9 de ses produits. Ces objectifs impliquaient la cr\u00e9ation de contenus localis\u00e9s, \u00e9motionnellement pertinents et d\u00e9ploy\u00e9s sur de multiples canaux digitaux et retail.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-3478e36a366841c82c5405406f45108b\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:30px;--padding-bottom-desktop:70px;--padding-top-tablet:30px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:20px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eae2ae9ee01\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eae2ae9ed18\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69eae2ae9e8e5\"><strong><strong><strong><strong>Notre ambition<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eae2ae9ec39\">\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:0px\" id=\"block-69eae2ae9ebab\">Notre objectif \u00e9tait d\u2019\u00e9lever la visibilit\u00e9 et la r\u00e9sonance \u00e9motionnelle du Groupe SEB, aussi bien dans ses r\u00e9cits professionnels que grand public en soutenant son storytelling de marque \u00e0 travers des contenus visuels de haute qualit\u00e9, adapt\u00e9s culturellement.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-8e6746b00b9922dd10864b28062487e0\" style=\"margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eae2ae9fdad\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eae2ae9fc59\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-2871531c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-black-color has-text-color has-link-color has-custom-dimensions wp-elements-1f11cd683fecf611e5b30ff47d5a75b2\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69eae2ae9f0c9\"><strong><strong>Notre approche<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:30px\" id=\"block-69eae2ae9f135\">Notre collaboration avec SEB Groupe a port\u00e9 sur la cr\u00e9ation de contenus sur mesure, con\u00e7us pour r\u00e9pondre aux attentes sp\u00e9cifiques des audiences et des plateformes :<br><br><strong>Contenus professionnels (B2B)<\/strong><br>Production de visuels premium : Des photographies produits en situation, d\u00e9monstrations anim\u00e9es par des chefs, et mises en sc\u00e8ne lifestyle pour soutenir les marques du groupe dans l\u2019h\u00f4tellerie-restauration et enrichir leurs outils trade marketing.<br><br><strong>Contenus digitaux r\u00e9gionaux (CCG)<\/strong><br>Organisation de shootings multi-march\u00e9s mettant en avant les appareils culinaires et leur int\u00e9gration dans le quotidien. Les visuels ont \u00e9t\u00e9 adapt\u00e9s aux attentes locales pour alimenter les campagnes organiques et payantes dans les principaux pays du Golfe.<br><br><strong>Contenus social media &amp; retail (\u00c9mirats arabes unis)<\/strong><br>Constitution d\u2019une biblioth\u00e8que \u00e9ditoriale pour les canaux digitaux et en magasin, comprenant des visuels valorisant l\u2019accessibilit\u00e9 prix, la diversit\u00e9 de l\u2019offre et des moments familiaux inclusifs renfor\u00e7ant la pertinence de la marque aupr\u00e8s des consommateurs locaux.<br><br><strong>Post-production &amp; storytelling<\/strong><br>Chaque shooting a donn\u00e9 lieu \u00e0 une post-production cibl\u00e9e, \u00e0 l\u2019adaptation en formats sociaux et \u00e0 la r\u00e9daction de l\u00e9gendes conformes au ton et aux objectifs de la marque. Les visuels ont \u00e9t\u00e9 livr\u00e9s pr\u00eats \u00e0 l\u2019emploi pour les m\u00e9dias, le retail et les canaux internes.<\/p>\n\n\n\n<a href=\"\/fr\/contact\" target=\"_self\" class=\"wp-block-akk2blocks-akk2-link akk2-link\" style=\"display:block;text-decoration:none;color:inherit\">\n<div class=\"wp-block-group has-custom-spacing has-background is-content-justification-center has-link has-custom-dimensions has-custom-position is-nowrap is-layout-flex wp-container-core-group-is-layout-2cb30c01 wp-block-group-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background:linear-gradient(160deg,rgb(95,183,153) 21%,rgb(245,229,106) 55%);margin-top:0;margin-bottom:0;text-decoration:none;--width-desktop:170px;--width-tablet:autopx;--width-mobile:autopx;--margin-top-desktop:30px;--padding-top-desktop:11px;--padding-bottom-desktop:11px;--margin-top-mobile:40px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible;background-size:200% 200% !important;background-position:0 50% !important\" id=\"block-69eae2ae9fa39\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-29736ce0-a8fd-4f42-a478-2e41c80922c1 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:20px;--margin-right-desktop:10px\" id=\"block-69eae2ae9f857\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/talk.png\" alt=\"\" title=\"talk\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8787b186c8b87be2be57d6e88c99e256\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none\">Let&rsquo;s talk<\/p>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-00888d43335782f031cf69fc6828cdfc\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:100px;--padding-top-tablet:50px;--padding-bottom-tablet:50px;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eae2aea18af\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--padding-bottom-desktop:70px;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:10px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eae2aea0146\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eae2aea00bc\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-56c765f336576752223afbaf31063b57\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69eae2ae9ffb4\"><strong><strong><strong><strong>Nos r\u00e9sultats<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Am\u00e9lioration des taux de clics et de l\u2019engagement sur les campagnes payantes<br>Baisse du CPC et augmentation des conversions en ligne<br>Contenus SEB largement adopt\u00e9s dans les outils commerciaux locaux et les pr\u00e9sentations r\u00e9gionales de la marque<\/p>\n\n\n\n<p>Ces r\u00e9sultats ont contribu\u00e9 \u00e0 renforcer la pr\u00e9sence et l\u2019attractivit\u00e9 du Groupe SEB, tant dans les environnements professionnels que dans le retail, sur les march\u00e9s cl\u00e9s de la r\u00e9gion du Golfe.<\/p>\n<\/div>\n<\/div>\n\n\n<div id=\"\" class=\"block-ourresults\">\n    <div class=\"container\">\n\n      <div class=\"block-ourresults-header\">\n     \n              <\/div>\n\n            <div class=\"block-ourresults-content block-ourresults-content--3\">\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_1.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        +129%                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        de croissance organique des abonn\u00e9s sur les plateformes digitales du CCG                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_2.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        4%                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        de taux d\u2019engagement moyen sur les canaux sociaux                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_3.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        40%                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        d\u2019abonn\u00e9s suppl\u00e9mentaires en 6 mois (\u00c9mirats arabes unis)                    <\/div>\n                <\/div>\n                <\/div>\n  <\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"author":10,"featured_media":6593,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"country-taxonomy":[149],"practice-taxonomy":[225],"industry-taxonomy":[177],"business-line-taxonomy":[161],"business-unit-taxonomy":[],"class_list":["post-6587","business-case","type-business-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie d&#039;Engagement B2B &amp; B2C: Cas Groupe SEB | Altavia<\/title>\n<meta name=\"description\" content=\"Comment unifier l&#039;engagement B2B et B2C ? 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