{"id":6637,"date":"2025-10-23T11:48:44","date_gmt":"2025-10-23T10:48:44","guid":{"rendered":"https:\/\/altavia-group.com\/?post_type=business-case&#038;p=6637"},"modified":"2026-03-18T13:46:54","modified_gmt":"2026-03-18T12:46:54","slug":"mccain-born-to-share-une-plateforme-mondiale-adaptee-au-moyen-orient","status":"publish","type":"business-case","link":"https:\/\/altavia-group.com\/fr\/business-cases\/mccain-born-to-share-une-plateforme-mondiale-adaptee-au-moyen-orient\/","title":{"rendered":"McCain : Born to Share, une plateforme mondiale adapt\u00e9e au Moyen-Orient"},"content":{"rendered":"\n<div class=\"wp-block-group has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-6dc0db22 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-position 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rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) 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swiper-pagination-style-bullets swiper-pagination-position-center swiper-pagination-position-tablet-center swiper-pagination-position-mobile-center\" data-pagination-style=\"bullets\" data-pagination-type=\"bullets\" data-progressbar-width-desktop=\"100%\" data-progressbar-height-desktop=\"4px\" data-progressbar-width-tablet=\"100%\" data-progressbar-height-tablet=\"3px\" data-progressbar-width-mobile=\"100%\" data-progressbar-height-mobile=\"2px\" style=\"visibility:visible\" data-pagination-active-color=\"#000000\" data-pagination-inactive-color=\"rgba(0, 0, 0, 0.2)\" data-pagination-progress-color=\"#22c55e\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-01e0f5a7c8a1833923ad831a66fa8d94\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eaa5ce129ac\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eaa5ce128d7\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69eaa5ce1252e\"><strong><strong><strong><strong>Contexte<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eaa5ce1280b\">\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:0px\" id=\"block-69eaa5ce12787\">La transformation de McCain en \u00ab marque embl\u00e9matique \u00bb a commenc\u00e9 par la formulation d&rsquo;un objectif clair : promouvoir le pouvoir du partage. Pour mettre en \u0153uvre cet objectif, l&rsquo;entreprise a d\u00e9velopp\u00e9 la campagne \u00ab Born to Share \u00bb, une plateforme de communication con\u00e7ue pour favoriser les liens \u00e9motionnels \u00e0 travers des exp\u00e9riences culinaires partag\u00e9es. \u00c0 l&rsquo;\u00e9chelle mondiale, la campagne a \u00e9t\u00e9 d\u00e9ploy\u00e9e en Europe, au Moyen-Orient, en Afrique, en Asie et en Australie.<br><br>Le march\u00e9 du Moyen-Orient pr\u00e9sentait des d\u00e9fis sp\u00e9cifiques : un paysage m\u00e9diatique fragment\u00e9, un engagement num\u00e9rique \u00e9lev\u00e9 et un besoin de storytelling adapt\u00e9 \u00e0 la culture locale. Pour r\u00e9ussir, McCain devait aller au-del\u00e0 de la simple traduction et cr\u00e9er un r\u00e9cit qui semble v\u00e9ritablement local, tant au niveau cr\u00e9atif que m\u00e9diatique.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-3478e36a366841c82c5405406f45108b\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:30px;--padding-bottom-desktop:70px;--padding-top-tablet:30px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:20px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eaa5ce1360f\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eaa5ce13567\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color has-custom-dimensions wp-elements-f66c12eb2f32c0a1f364495baba4dd38\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69eaa5ce132d2\"><strong><strong><strong><strong>Notre ambition<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-right-desktop:0%;--padding-bottom-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eaa5ce134eb\">\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:0px\" id=\"block-69eaa5ce1348c\">Nous avons entrepris de localiser et d&rsquo;ex\u00e9cuter pleinement la campagne mondiale de McCain \u00ab Born to Share \u00bb au Moyen-Orient en produisant du contenu sur mesure, en activant \u00e0 travers les canaux num\u00e9riques et physiques, et en garantissant la coh\u00e9rence de la marque de bout en bout.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-80b79e9e966a967ada813ccc5494ed35\" style=\"margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:70px;--padding-top-tablet:50px;--padding-right-tablet:10%;--padding-bottom-tablet:50px;--padding-left-tablet:10%;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eaa5ce147c0\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eaa5ce1469f\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-2871531c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-black-color has-text-color has-link-color has-custom-dimensions wp-elements-1f11cd683fecf611e5b30ff47d5a75b2\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69eaa5ce13859\"><strong><strong>Notre approche<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:30px\" id=\"block-69eaa5ce138b9\">Altavia \u00e9tait responsable de l&rsquo;ex\u00e9cution compl\u00e8te de la campagne \u00e0 travers le Moyen-Orient. Notre travail comprenait :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9veloppement et d\u00e9ploiement d&rsquo;un kit d&rsquo;outils complet \u00e0 360\u00b0 pour les distributeurs : Marque de cong\u00e9lateurs, v\u00eatements promotionnels, pr\u00e9sentoirs de point de vente, branding d&rsquo;arches et de gondoles.<\/li>\n\n\n\n<li>Produire du contenu vid\u00e9o et photo original et culturellement pertinent, adapt\u00e9 \u00e0 la r\u00e9gion, y compris la publicit\u00e9 \u00ab P\u00e8re et Fils \u00bb test\u00e9e positivement par Ipsos.<\/li>\n\n\n\n<li>Adapter les actifs num\u00e9riques et de m\u00e9dias sociaux (carrousel, vertical, carr\u00e9, paysage) pour des plateformes comme Instagram, YouTube, Snapchat et Amazon.<\/li>\n\n\n\n<li>Activer la campagne dans des emplacements de vente au d\u00e9tail cl\u00e9s avec des cong\u00e9lateurs de marque, des vitrines et de la publicit\u00e9 dans les centres commerciaux.<\/li>\n\n\n\n<li>Concevoir et lancer du contenu m\u00e9diatique th\u00e9matique sous #BornToShare, y compris des d\u00e9fis locaux, des actions d&rsquo;influenceurs et des collaborations de marque.<\/li>\n<\/ul>\n\n\n\n<a href=\"\/fr\/contact\" target=\"_self\" class=\"wp-block-akk2blocks-akk2-link akk2-link\" style=\"display:block;text-decoration:none;color:inherit\">\n<div class=\"wp-block-group has-custom-spacing has-background is-content-justification-center has-link has-custom-dimensions has-custom-position is-nowrap is-layout-flex wp-container-core-group-is-layout-2cb30c01 wp-block-group-is-layout-flex\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background:linear-gradient(160deg,rgb(95,183,153) 21%,rgb(245,229,106) 55%);margin-top:0;margin-bottom:0;text-decoration:none;--width-desktop:170px;--width-tablet:autopx;--width-mobile:autopx;--margin-top-desktop:30px;--padding-top-desktop:11px;--padding-bottom-desktop:11px;--margin-top-mobile:40px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible;background-size:200% 200% !important;background-position:0 50% !important\" id=\"block-69eaa5ce14475\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-29736ce0-a8fd-4f42-a478-2e41c80922c1 has-custom-spacing has-custom-dimensions has-custom-spacing\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:0px 0px 0px 0px;--border-radius-tablet:0px 0px 0px 0px;--border-radius-mobile:0px 0px 0px 0px;--object-fit-desktop:contain;--object-fit-tablet:contain;--object-fit-mobile:contain;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--width-desktop:20px;--margin-right-desktop:10px\" id=\"block-69eaa5ce14304\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/talk.png\" alt=\"\" title=\"talk\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-8787b186c8b87be2be57d6e88c99e256\" style=\"margin-bottom:0;font-size:1.6rem;text-decoration:none\">Let&rsquo;s talk<\/p>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-color has-text-color has-background has-link-color wp-elements-d12f04a73c40116573c3652a7d524d47\" style=\"background-color:#010101;margin-top:0;margin-bottom:0;--padding-top-desktop:70px;--padding-bottom-desktop:100px;--padding-top-tablet:50px;--padding-bottom-tablet:50px;--padding-top-mobile:50px;--padding-bottom-mobile:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eaa5ce16589\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" 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wp-elements-870cb3e76cecd1053038616a15b028c7\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px;--margin-bottom-tablet:35px;--margin-bottom-mobile:20px\" id=\"block-69eaa5ce14998\"><strong><strong><strong><strong>Nos R\u00e9sultats<\/strong><\/strong><\/strong><\/strong><\/h2>\n<\/div>\n<\/div>\n\n\n<div id=\"\" class=\"block-ourresults\">\n    <div class=\"container\">\n\n      <div class=\"block-ourresults-header\">\n     \n              <\/div>\n\n            <div class=\"block-ourresults-content\">\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_1.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        19.8                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        millions de port\u00e9e                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_2.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        159.6                    <\/div>\n                    <div class=\"block-ourresults-keys-description\">\n                        millions d&#039;impressions                    <\/div>\n                <\/div>\n                            <div class=\"block-ourresults-keys\" data-background-url=\"https:\/\/altavia-group.com\/wp-content\/plugins\/jetpulp-gutenberg-block\/Blocks\/OurResults\/images\/property_3.png\">\n                    <div class=\"block-ourresults-keys-numbers\">\n                        61                    <\/div>\n             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