{"id":9708,"date":"2026-02-26T08:33:30","date_gmt":"2026-02-26T07:33:30","guid":{"rendered":"https:\/\/altaviagroudev.wpenginepowered.com\/?post_type=business-line&#038;p=9708"},"modified":"2026-03-27T14:54:08","modified_gmt":"2026-03-27T13:54:08","slug":"marketing-execution-services","status":"publish","type":"business-line","link":"https:\/\/altavia-group.com\/fr\/business-lines\/marketing-execution-services\/","title":{"rendered":"Marketing Execution Services"},"content":{"rendered":"\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-6dc0db22 wp-block-group-is-layout-constrained\" style=\"--padding-top-desktop:0px;--padding-right-desktop:0px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d792f0405cf\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-3ea92653 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0;--margin-right-desktop:8%;--margin-bottom-desktop:80px;--margin-left-desktop:8%;--padding-top-desktop:6rem;--padding-bottom-desktop:0px;--margin-right-tablet:0px;--margin-left-tablet:0px;--margin-right-mobile:0px;--margin-left-mobile:0px;--padding-right-mobile:0rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d792efb291e\">\n<div class=\"wp-block-group has-custom-position is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\"><div id=\"block_6b292821d066edfb46ba1f4080051e2d\" class=\"block-practicegrid jetpulp-no- no-padding-bottom\">\n    <div class=\"block-practicegrid-grid under-six-items\">\n                    <div class=\"block-practicegrid-grid-item\">\n                                    <div class=\"tag tag-outlined shape-rectangular\">\n                        Consulting                    <\/div>\n                                                    <div class=\"block-practicegrid-grid-item-description\">\n                        Nous aidons nos clients \u00e0 repenser la mani\u00e8re dont op\u00e9rations marketing, sourcing et durabilit\u00e9 s\u2019articulent, afin de transformer la complexit\u00e9 en efficacit\u00e9 mesurable, en transparence et en impact durable.                    <\/div>\n                                            <a class=\"simple-link\" href=\"https:\/\/altavia-group.com\/fr\/practices\/consulting\/\"\n                            target=\"\">\n                            <i class=\"icon icon-arrow-right\"><\/i>\n                            En savoir plus<\/a>\n                                                <\/div>\n                    <div class=\"block-practicegrid-grid-item\">\n                                    <div class=\"tag tag-outlined shape-rectangular\">\n                        Kazaar Automation Platform                    <\/div>\n                                                    <div class=\"block-practicegrid-grid-item-description\">\n                        Gr\u00e2ce \u00e0 l\u2019automatisation des t\u00e2ches routini\u00e8res, la connexion des parties prenantes et la centralisation des donn\u00e9es, Kazaar offre aux \u00e9quipes marketing et achats une visibilit\u00e9 et un contr\u00f4le absolus, boostant ainsi leur autonomie et leur r\u00e9activit\u00e9.                    <\/div>\n                                            <a class=\"simple-link\" href=\"https:\/\/altavia-group.com\/fr\/practices\/kazaar-automation-platform\/\"\n                            target=\"\">\n                            <i class=\"icon icon-arrow-right\"><\/i>\n                            En savoir plus<\/a>\n                                                <\/div>\n                    <div class=\"block-practicegrid-grid-item\">\n                                    <div class=\"tag tag-outlined shape-rectangular\">\n                        Complex Project                    <\/div>\n                                                    <div class=\"block-practicegrid-grid-item-description\">\n                        Nous orchestrons des op\u00e9rations marketing multi-march\u00e9s et multi-canaux avec un impact mesurable, que ce soit \u00e0 l\u2019\u00e9chelle locale, multi-locale ou globale. Agissant comme une extension des \u00e9quipes clients, nous transformons la complexit\u00e9 en simplicit\u00e9, en alignant co\u00fbts, d\u00e9lais, performance durable et conformit\u00e9.                    <\/div>\n                                            <a class=\"simple-link\" href=\"https:\/\/altavia-group.com\/fr\/practices\/complex-project-managment\/\"\n                            target=\"\">\n                            <i class=\"icon icon-arrow-right\"><\/i>\n                            En savoir plus<\/a>\n                                                <\/div>\n            <\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div id=\"block_b943fd99295dc3910b7bf9ffabd0e1c8\" class=\"block-sliderbusinesscases cp-slider jetpulp-no- cp-slider jetpulp-no-block-full\">\n    <div class=\"block-sliderbusinesscases-header\">\n        <h3 class=\"block-sliderbusinesscases-header-text\">Cas de Marketing Execution Services<\/h3>\n        <div class=\"business-case-archive-filters-buttons-wrap\">\n    <form method=\"GET\" action=\"https:\/\/altavia-group.com\/fr\/business-cases\/#business-cases-anchor\">\n        <div class=\"business-case-archive-filters-buttons d-flex flex-wrap gap-3\">\n            <div class=\"business-case-archive-filters-buttons-type d-flex gap-2\">\n                <button\n                    class=\"button button-news\"\n                    role=\"button\"\n                    type=\"button\"\n                    data-bs-toggle=\"offcanvas\"\n                    data-bs-target=\"#practice-taxonomy-block_b943fd99295dc3910b7bf9ffabd0e1c8\"\n                >\n                    Practices                <\/button>\n                <button\n                    class=\"button button-news\"\n                    type=\"button\"\n                    data-bs-toggle=\"offcanvas\"\n                    data-bs-target=\"#industry-taxonomy-block_b943fd99295dc3910b7bf9ffabd0e1c8\"\n                >\n                    Industries                <\/button>\n            <button\n                class=\"button button-news\"\n                type=\"button\"\n                data-bs-toggle=\"offcanvas\"\n                data-bs-target=\"#country-taxonomy-block_b943fd99295dc3910b7bf9ffabd0e1c8\"\n            >\n                Countries            <\/button>\n                    <\/div>\n                    <button\n                type=\"button\"\n                class=\"business-case-archive-filters-actions-button js-filters-reset-archive-business-cases\"\n                data-anchor=\"business-cases-anchor\"\n            >\n                R\u00e9initialiser les filtres            <\/button>\n                <\/div>\n    <\/form>\n<\/div>\n\n\n\n<div class=\"offcanvas offcanvas-end offcanvas-filter\" tabindex=\"-1\" id=\"practice-taxonomy-block_b943fd99295dc3910b7bf9ffabd0e1c8\" data-bs-keyboard=\"false\"\n     data-bs-backdrop=\"true\">\n  <form method=\"get\" action=\"https:\/\/altavia-group.com\/fr\/business-cases\/#business-cases-anchor\" class=\"js-filters-count-form-practices\">\n    <div class=\"offcanvas-header\">\n      <div class=\"offcanvas-title\">Practices        [<span class=\"js-filters-count-result-practices\">0<\/span>]\n      <\/div>\n      <div class=\"offcanvas-filter-actions\">\n        <input class=\"offcanvas-filter-reset js-filters-reset-practices\" type=\"reset\"\n               value=\"[R\u00e9initialiser les filtres]\">\n        <div type=\"button\" class=\"btn-reset\" data-bs-dismiss=\"offcanvas\" aria-label=\"Close\">\n          <span class=\"icon icon-close\"><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"offcanvas-body\">\n\n      <div class=\"offcanvas-filter-checkboxes\">\n          \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Activation\">\n      Activation (8)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"activation-fr\"\n           data-term-slug=\"activation-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Category Management\">\n      Category Management (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"category-management-fr\"\n           data-term-slug=\"category-management-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Complex Project\">\n      Complex Project (4)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"complex-project\"\n           data-term-slug=\"complex-project\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Consulting\">\n      Consulting (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"consulting\"\n           data-term-slug=\"consulting\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Content Factory\">\n      Content Factory (6)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"content-factory-fr\"\n           data-term-slug=\"content-factory-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Digital In Store\">\n      Digital In Store (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"digital-instore-fr\"\n           data-term-slug=\"digital-instore-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Kazaar Automation Platform\">\n      Kazaar Automation Platform (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"kazaar-automation-platform\"\n           data-term-slug=\"kazaar-automation-platform\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"PLV Permanente\">\n      PLV Permanente (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"plv-permanente\"\n           data-term-slug=\"plv-permanente\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"PLV Temporaire et Visual Merchandising\">\n      PLV Temporaire et Visual Merchandising (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"plv-temporaire-et-visual-merchandising\"\n           data-term-slug=\"plv-temporaire-et-visual-merchandising\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Performance Marketing\">\n      Performance Marketing (5)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"performance-marketing\"\n           data-term-slug=\"performance-marketing\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Retail Consulting\">\n      Retail Consulting (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"retail-consulting-fr\"\n           data-term-slug=\"retail-consulting-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Store Design\">\n      Store Design (11)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"store-design-fr\"\n           data-term-slug=\"store-design-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n          <\/div>\n\n      <button type=\"submit\" class=\"simple-link mt-4\">\n        <i class=\"icon icon-arrow-right\"><\/i>\n          Valider      <\/button>\n    <\/div>\n  <\/form>\n<\/div>\n\n\n<div class=\"offcanvas offcanvas-end offcanvas-filter\" tabindex=\"-1\" id=\"industry-taxonomy-block_b943fd99295dc3910b7bf9ffabd0e1c8\" data-bs-keyboard=\"false\"\n     data-bs-backdrop=\"true\">\n  <form method=\"get\" action=\"https:\/\/altavia-group.com\/fr\/business-cases\/#business-cases-anchor\" class=\"js-filters-count-form-industries\">\n    <div class=\"offcanvas-header\">\n      <div class=\"offcanvas-title\">Industries        [<span class=\"js-filters-count-result-industries\">0<\/span>]\n      <\/div>\n      <div class=\"offcanvas-filter-actions\">\n        <input class=\"offcanvas-filter-reset js-filters-reset-industries\" type=\"reset\"\n               value=\"[R\u00e9initialiser les filtres]\">\n        <div type=\"button\" class=\"btn-reset\" data-bs-dismiss=\"offcanvas\" aria-label=\"Close\">\n          <span class=\"icon icon-close\"><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"offcanvas-body\">\n\n      <div class=\"offcanvas-filter-checkboxes\">\n          \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Automobile\">\n      Automobile (5)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"automobile-fr\"\n           data-term-slug=\"automobile-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Banque\">\n      Banque    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"banque-fr\"\n           data-term-slug=\"banque-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Beaut\u00e9\">\n      Beaut\u00e9 (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"beaute-fr\"\n           data-term-slug=\"beaute-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Bien de grande consommation\">\n      Bien de grande consommation (10)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"bien-de-grande-consommation-fr\"\n           data-term-slug=\"bien-de-grande-consommation-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Immobilier\">\n      Immobilier (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"immobilier-fr\"\n           data-term-slug=\"immobilier-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Luxe\">\n      Luxe (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"luxe-fr\"\n           data-term-slug=\"luxe-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Retail\">\n      Retail (20)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"retail-fr\"\n           data-term-slug=\"retail-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Sant\u00e9 et bien-\u00eatre\">\n      Sant\u00e9 et bien-\u00eatre (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"sante-et-bien-etre-fr\"\n           data-term-slug=\"sante-et-bien-etre-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Travel Retail\">\n      Travel Retail (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"travel-retail-fr\"\n           data-term-slug=\"travel-retail-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"\u00c9nergie\">\n      \u00c9nergie (2)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"energie-fr\"\n           data-term-slug=\"energie-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n          <\/div>\n\n      <button type=\"submit\" class=\"simple-link mt-4\">\n        <i class=\"icon icon-arrow-right\"><\/i>\n          Valider      <\/button>\n    <\/div>\n  <\/form>\n<\/div>\n<div class=\"offcanvas offcanvas-end offcanvas-filter\" tabindex=\"-1\" id=\"country-taxonomy-block_b943fd99295dc3910b7bf9ffabd0e1c8\" data-bs-keyboard=\"false\"\n     data-bs-backdrop=\"true\">\n  <form method=\"get\" action=\"https:\/\/altavia-group.com\/fr\/business-cases\/#business-cases-anchor\" class=\"js-filters-count-form-countries\">\n    <div class=\"offcanvas-header\">\n      <div class=\"offcanvas-title\">Countries        [<span class=\"js-filters-count-result-countries\">0<\/span>]\n      <\/div>\n      <div class=\"offcanvas-filter-actions\">\n        <input class=\"offcanvas-filter-reset js-filters-reset-countries\" type=\"reset\"\n               value=\"[R\u00e9initialiser les filtres]\">\n        <div type=\"button\" class=\"btn-reset\" data-bs-dismiss=\"offcanvas\" aria-label=\"Close\">\n          <span class=\"icon icon-close\"><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"offcanvas-body\">\n      <div class=\"accordion\" id=\"accordion-filter-countries\">\n          \n            <div class=\"accordion-item\">\n              <div class=\"accordion-header\">\n                <button class=\"accordion-button collapsed\"\n                        type=\"button\"\n                        data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#panel-374\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"panel-374\"\n                >\n                    Afrique                <\/button>\n              <\/div>\n\n              <div id=\"panel-374\" class=\"accordion-collapse collapse \">\n                <div class=\"accordion-body\">\n                  <label class=\"checkbox-control checkbox-control--select-all-countries\">\n                    Select all countries                    <input\n                      type=\"checkbox\"\n                      class=\"js-businesscase-filter-continent-toggle\"\n                    \/>\n                    <div class=\"checkbox-control-indicator\"><\/div>\n                  <\/label>\n\n                  <div class=\"js-continent offcanvas-filter-checkboxes\">\n                      \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Maroc\">\n      Maroc    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"maroc\"\n           data-term-slug=\"maroc\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n                      <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n                \n            <div class=\"accordion-item\">\n              <div class=\"accordion-header\">\n                <button class=\"accordion-button collapsed\"\n                        type=\"button\"\n                        data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#panel-138\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"panel-138\"\n                >\n                    Am\u00e9riques                <\/button>\n              <\/div>\n\n              <div id=\"panel-138\" class=\"accordion-collapse collapse \">\n                <div class=\"accordion-body\">\n                  <label class=\"checkbox-control checkbox-control--select-all-countries\">\n                    Select all countries                    <input\n                      type=\"checkbox\"\n                      class=\"js-businesscase-filter-continent-toggle\"\n                    \/>\n                    <div class=\"checkbox-control-indicator\"><\/div>\n                  <\/label>\n\n                  <div class=\"js-continent offcanvas-filter-checkboxes\">\n                      \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Canada\">\n      Canada    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"canada-fr\"\n           data-term-slug=\"canada-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"\u00c9tats-Unis\">\n      \u00c9tats-Unis    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"etats-unis\"\n           data-term-slug=\"etats-unis\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Mexique\">\n      Mexique    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"mexique\"\n           data-term-slug=\"mexique\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n                      <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n                \n            <div class=\"accordion-item\">\n              <div class=\"accordion-header\">\n                <button class=\"accordion-button collapsed\"\n                        type=\"button\"\n                        data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#panel-140\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"panel-140\"\n                >\n                    Asie                <\/button>\n              <\/div>\n\n              <div id=\"panel-140\" class=\"accordion-collapse collapse \">\n                <div class=\"accordion-body\">\n                  <label class=\"checkbox-control checkbox-control--select-all-countries\">\n                    Select all countries                    <input\n                      type=\"checkbox\"\n                      class=\"js-businesscase-filter-continent-toggle\"\n                    \/>\n                    <div class=\"checkbox-control-indicator\"><\/div>\n                  <\/label>\n\n                  <div class=\"js-continent offcanvas-filter-checkboxes\">\n                      \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Arabie Saoudite\">\n      Arabie Saoudite (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"arabie-saoudite\"\n           data-term-slug=\"arabie-saoudite\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Bahre\u00efn\">\n      Bahre\u00efn    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"bahrein\"\n           data-term-slug=\"bahrein\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Chine\">\n      Chine    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"chine\"\n           data-term-slug=\"chine\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Cor\u00e9e du sud\">\n      Cor\u00e9e du sud    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"coree-du-sud\"\n           data-term-slug=\"coree-du-sud\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Emirats Arabes Unis\">\n      Emirats Arabes Unis (7)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"emirats-arabes-unis\"\n           data-term-slug=\"emirats-arabes-unis\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Hong Kong\">\n      Hong Kong    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"hong-kong\"\n           data-term-slug=\"hong-kong\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Isra\u00ebl\">\n      Isra\u00ebl    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"israel-fr\"\n           data-term-slug=\"israel-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Japon\">\n      Japon    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"japon\"\n           data-term-slug=\"japon\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Kazakhstan\">\n      Kazakhstan    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"kazakhstan\"\n           data-term-slug=\"kazakhstan\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Kowe\u00eft\">\n      Kowe\u00eft    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"koweit\"\n           data-term-slug=\"koweit\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Oman\">\n      Oman    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"oman\"\n           data-term-slug=\"oman\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Qatar\">\n      Qatar    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"qatar\"\n           data-term-slug=\"qatar\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Singapour\">\n      Singapour    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"singapour\"\n           data-term-slug=\"singapour\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Turquie\">\n      Turquie (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"turquie\"\n           data-term-slug=\"turquie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n                      <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n                \n            <div class=\"accordion-item\">\n              <div class=\"accordion-header\">\n                <button class=\"accordion-button collapsed\"\n                        type=\"button\"\n                        data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#panel-150\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"panel-150\"\n                >\n                    Europe                <\/button>\n              <\/div>\n\n              <div id=\"panel-150\" class=\"accordion-collapse collapse \">\n                <div class=\"accordion-body\">\n                  <label class=\"checkbox-control checkbox-control--select-all-countries\">\n                    Select all countries                    <input\n                      type=\"checkbox\"\n                      class=\"js-businesscase-filter-continent-toggle\"\n                    \/>\n                    <div class=\"checkbox-control-indicator\"><\/div>\n                  <\/label>\n\n                  <div class=\"js-continent offcanvas-filter-checkboxes\">\n                      \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Allemagne\">\n      Allemagne    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"allemagne\"\n           data-term-slug=\"allemagne\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Autriche\">\n      Autriche    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"autriche\"\n           data-term-slug=\"autriche\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Belgique\">\n      Belgique (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"belgique\"\n           data-term-slug=\"belgique\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Bosnie-Herz\u00e9govine\">\n      Bosnie-Herz\u00e9govine    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"bosnie-herzegovine\"\n           data-term-slug=\"bosnie-herzegovine\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Bulgarie\">\n      Bulgarie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"bulgarie\"\n           data-term-slug=\"bulgarie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Croatie\">\n      Croatie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"croatie\"\n           data-term-slug=\"croatie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Danemark\">\n      Danemark    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"danemark\"\n           data-term-slug=\"danemark\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Espagne\">\n      Espagne    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"espagne\"\n           data-term-slug=\"espagne\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Estonie\">\n      Estonie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"estonie\"\n           data-term-slug=\"estonie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Finlande\">\n      Finlande    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"finlande\"\n           data-term-slug=\"finlande\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"France\">\n      France (19)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"france-fr\"\n           data-term-slug=\"france-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Gr\u00e8ce\">\n      Gr\u00e8ce    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"grece\"\n           data-term-slug=\"grece\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Hongrie\">\n      Hongrie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"hongrie\"\n           data-term-slug=\"hongrie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Italie\">\n      Italie (2)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"italie\"\n           data-term-slug=\"italie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Kosovo\">\n      Kosovo    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"kosovo\"\n           data-term-slug=\"kosovo\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Lettonie\">\n      Lettonie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"lettonie\"\n           data-term-slug=\"lettonie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Lituanie\">\n      Lituanie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"lituanie\"\n           data-term-slug=\"lituanie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Mac\u00e9doine du Nord\">\n      Mac\u00e9doine du Nord    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"macedoine-du-nord\"\n           data-term-slug=\"macedoine-du-nord\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Mont\u00e9n\u00e9gro\">\n      Mont\u00e9n\u00e9gro    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"montenegro\"\n           data-term-slug=\"montenegro\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Norv\u00e8ge\">\n      Norv\u00e8ge    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"norvege\"\n           data-term-slug=\"norvege\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Pays-bas\">\n      Pays-bas    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"pays-bas\"\n           data-term-slug=\"pays-bas\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Pologne\">\n      Pologne (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"pologne\"\n           data-term-slug=\"pologne\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Portugal\">\n      Portugal    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"portugal-fr\"\n           data-term-slug=\"portugal-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"R\u00e9publique Tch\u00e8que\">\n      R\u00e9publique Tch\u00e8que    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"republique-tchequ\"\n           data-term-slug=\"republique-tchequ\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Roumanie\">\n      Roumanie (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"roumanie\"\n           data-term-slug=\"roumanie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Royaume-Uni\">\n      Royaume-Uni (5)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"royaume-uni\"\n           data-term-slug=\"royaume-uni\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Serbie\">\n      Serbie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"serbie\"\n           data-term-slug=\"serbie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Slovaquie\">\n      Slovaquie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"slovaquie\"\n           data-term-slug=\"slovaquie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Slov\u00e9nie\">\n      Slov\u00e9nie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"slovenie\"\n           data-term-slug=\"slovenie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Su\u00e8de\">\n      Su\u00e8de    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"suede\"\n           data-term-slug=\"suede\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Suisse\">\n      Suisse    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"suisse\"\n           data-term-slug=\"suisse\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Ukraine\">\n      Ukraine    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"ukraine-fr\"\n           data-term-slug=\"ukraine-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n                      <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n                      <\/div>\n\n      <button type=\"submit\" class=\"simple-link mt-4\">\n        <i class=\"icon icon-arrow-right\"><\/i>\n          Valider      <\/button>\n    <\/div>\n  <\/form>\n<\/div>\n    <\/div>\n    <div class=\"js-businesscases-slider-container\">\n    <div class=\"swiper swiper-visible js-swiper-block-businesscaseslider mb-6\">\n        <div class=\"swiper-wrapper\">\n                                            <div\n                    class=\"swiper-slide\"\n                    data-countries=\"france-fr\"\n                    data-practices=\"complex-project\"\n                    data-industries=\"retail-fr,vente-au-detail-fr\"\n                >\n                    \n<a class=\"work-card\"\n     href=\"https:\/\/altavia-group.com\/fr\/business-cases\/10-ans-de-communication-commerciale-transparente-evolutive-et-soucieuse-du-developpement-durable\/\"\n     style=\"--work-card-background-image: url(https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/03\/TERACT_Gamme-vert_Brochure-720x720.jpg);\">\n    <div class=\"work-card-header\">\n        <div class=\"work-card-title\">TERACT<\/div>\n        <div class=\"work-card-subtitle\">10 ans de communication commerciale transparente, \u00e9volutive et souc&#8230;<\/div>\n    <\/div>\n    <div class=\"work-card-content\">\n        <div class=\"work-card-tags\">\n                            <div class=\"tag tag-outlined\">\n                    France                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Retail                <\/div>\n                            <div class=\"tag tag-outlined\">\n                    Vente au d\u00e9tail                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Complex Project                <\/div>\n                    <\/div>\n        <div class=\"work-card-description\">\n            Depuis plus d\u2019une d\u00e9cennie, nous sommes la force motrice qui agit dans les coulisses des huit marques de d\u00e9tail de TERACT. Nous veillons \u00e0 ce que leurs campagnes commerciales se d\u00e9roulent \u00e0 la perfection, tout en optimisant les processus, les co\u00fbts et les efforts en mati\u00e8re de&#8230;        <\/div>\n        <div class=\"work-card-cta\">\n            <i class=\"icon icon-arrow-right\"><\/i>\n        <\/div>\n    <\/div>\n<\/a>\n                <\/div>\n                                            <div\n                    class=\"swiper-slide\"\n                    data-countries=\"france-fr\"\n                    data-practices=\"consulting\"\n                    data-industries=\"luxe-fr\"\n                >\n                    \n<a class=\"work-card\"\n     href=\"https:\/\/altavia-group.com\/fr\/business-cases\/un-noel-eblouissant-130-ans-de-savoir-faire\/\"\n     style=\"--work-card-background-image: url(https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/03\/Galeries-Lafayette-720x720.png);\">\n    <div class=\"work-card-header\">\n        <div class=\"work-card-title\">GALERIES LAFAYETTE<\/div>\n        <div class=\"work-card-subtitle\">Un No\u00ebl \u00e9blouissant, 130 ans de savoir-faire<\/div>\n    <\/div>\n    <div class=\"work-card-content\">\n        <div class=\"work-card-tags\">\n                            <div class=\"tag tag-outlined\">\n                    France                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Luxe                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Consulting                <\/div>\n                    <\/div>\n        <div class=\"work-card-description\">\n            Depuis plus d\u2019un si\u00e8cle, \u00e0 Paris, les Galeries Lafayette sont synonymes de magie des f\u00eates. En 2024, tout juste apr\u00e8s la c\u00e9l\u00e9bration de son 130e anniversaire, ce magasin embl\u00e9matique a donn\u00e9 \u00e0 son spectacle de No\u00ebl encore plus d\u2019\u00e9clat, en r\u00e9unissant, au cours d\u2019une saison inou&#8230;        <\/div>\n        <div class=\"work-card-cta\">\n            <i class=\"icon icon-arrow-right\"><\/i>\n        <\/div>\n    <\/div>\n<\/a>\n                <\/div>\n                                            <div\n                    class=\"swiper-slide\"\n                    data-countries=\"france-fr\"\n                    data-practices=\"complex-project\"\n                    data-industries=\"sante-et-bien-etre-fr\"\n                >\n                    \n<a class=\"work-card\"\n     href=\"https:\/\/altavia-group.com\/fr\/business-cases\/des-cadeaux-bien-penses-pour-embellir-les-seminaires-internes\/\"\n     style=\"--work-card-background-image: url(https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/03\/JJ-Baskets-720x720.jpg);\">\n    <div class=\"work-card-header\">\n        <div class=\"work-card-title\">JOHNSON &#038; JOHNSON<\/div>\n        <div class=\"work-card-subtitle\">Des cadeaux bien pens\u00e9s pour embellir les s\u00e9minaires internes<\/div>\n    <\/div>\n    <div class=\"work-card-content\">\n        <div class=\"work-card-tags\">\n                            <div class=\"tag tag-outlined\">\n                    France                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Sant\u00e9 et bien-\u00eatre                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Complex Project                <\/div>\n                    <\/div>\n        <div class=\"work-card-description\">\n            Depuis 10 ans, Altavia enrichit les \u00e9v\u00e9nements internes de la marque au moyen de cadeaux cr\u00e9atifs, utiles et tr\u00e8s pertinents, car tout grand s\u00e9minaire m\u00e9rite d\u2019excellents cadeaux.        <\/div>\n        <div class=\"work-card-cta\">\n            <i class=\"icon icon-arrow-right\"><\/i>\n        <\/div>\n    <\/div>\n<\/a>\n                <\/div>\n                    <\/div>\n    <\/div>\n    <p class=\"block-sliderbusinesscases-empty js-businesscases-slider-empty mb-6\" style=\"display: none;\" role=\"status\">\n        Aucun cas d&#039;affaires ne correspond aux filtres s\u00e9lectionn\u00e9s.    <\/p>\n    <\/div>\n            <a\n                class=\"simple-link block-sliderbusinesscases-see-all\"\n                href=\"\/fr\/business-cases\"\n                target=\"\"\n        >\n            <i class=\"icon icon-arrow-right\"><\/i>\n            Voir tous nos cas clients        <\/a>\n    <\/div>\n\n\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-3ea92653 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0;--margin-right-desktop:8%;--margin-bottom-desktop:80px;--margin-left-desktop:8%;--padding-top-desktop:6rem;--padding-bottom-desktop:0px;--margin-right-tablet:0px;--margin-left-tablet:0px;--margin-right-mobile:0px;--margin-left-mobile:0px;--padding-right-mobile:0rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d792f03bb76\">\n<div class=\"wp-block-group has-custom-position is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:50px\" id=\"block-69d792f03b149\"><strong><strong>Les d\u00e9fis d\u2019aujourd\u2019hui<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:50px\" id=\"block-69d792f03b1c3\">Qu\u2019elles op\u00e8rent \u00e0 l&rsquo;\u00e9chelle mondiale, locale ou multi-locale, les \u00e9quipes marketing et achats affrontent, dans un environnement toujours plus complexe, quatre d\u00e9fis interconnect\u00e9s.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-custom-tablet-columns is-mobile-single-column is-layout-grid wp-container-core-group-is-layout-21e34c8b wp-block-group-is-layout-grid\" style=\"--margin-top-desktop:50px;--margin-bottom-desktop:50px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--desktop-grid-columns:4;;--tablet-grid-columns:4;;--mobile-grid-columns:1;;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d792f03b9bb\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-border-color has-white-border-color wp-container-content-67418648\" style=\"border-width:1px;border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-left-radius:25px;border-bottom-right-radius:25px;--margin-top-desktop:0px;--padding-top-desktop:20px;--padding-right-desktop:20px;--padding-bottom-desktop:20px;--padding-left-desktop:20px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--hover-border-width:1px;--hover-border-radius:11;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d792f03b438\">\n<h5 class=\"wp-block-heading has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:20px\" id=\"block-69d792f03b2b3\"><strong>D\u00e9flation budg\u00e9taire et pression sur le ROI<\/strong><\/h5>\n\n\n\n<p class=\"has-custom-spacing has-custom-spacing\" style=\"--padding-right-desktop:0px;--padding-left-desktop:0px\" id=\"block-69d792f03b30c\">La r\u00e9duction des budgets et la multiplication des points de contact cr\u00e9ent une tension constante entre performance et efficacit\u00e9 des co\u00fbts.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-border-color has-white-border-color has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-left-radius:25px;border-bottom-right-radius:25px;--margin-bottom-desktop:0px;--padding-top-desktop:20px;--padding-right-desktop:20px;--padding-bottom-desktop:20px;--padding-left-desktop:20px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d792f03b60f\">\n<h5 class=\"wp-block-heading has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:20px\" id=\"block-69d792f03b4fe\"><strong><strong>Exigences de durabilit\u00e9 et de conformit\u00e9<\/strong><\/strong><\/h5>\n\n\n\n<p class=\"has-custom-spacing has-custom-spacing\" id=\"block-69d792f03b55a\">Au-del\u00e0 des r\u00e9glementations (CSRD, EUDR), les entreprises doivent int\u00e9grer la durabilit\u00e9 au c\u0153ur de leurs mod\u00e8les, en alignant leurs cha\u00eenes d&rsquo;approvisionnement et leur ex\u00e9cution sur leurs ambitions ESG pour rester comp\u00e9titives et attractives.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-border-color has-white-border-color has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-left-radius:25px;border-bottom-right-radius:25px;--padding-top-desktop:20px;--padding-right-desktop:20px;--padding-bottom-desktop:20px;--padding-left-desktop:20px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d792f03b7c4\">\n<h5 class=\"wp-block-heading has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:20px\" id=\"block-69d792f03b70b\"><strong>Perturbation du MarTech et de l&rsquo;IA<\/strong><\/h5>\n\n\n\n<p>La prolif\u00e9ration des outils et des technologies accro\u00eet la complexit\u00e9, n\u00e9cessitant de la clart\u00e9 et de l&rsquo;int\u00e9gration plut\u00f4t que de la fragmentation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-border-color has-white-border-color has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-left-radius:25px;border-bottom-right-radius:25px;--padding-top-desktop:20px;--padding-right-desktop:20px;--padding-bottom-desktop:20px;--padding-left-desktop:20px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d792f03b91d\">\n<h5 class=\"wp-block-heading has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:20px\" id=\"block-69d792f03b860\"><strong><strong>Time to Market et Agilit\u00e9<\/strong><\/strong><\/h5>\n\n\n\n<p>Les marques doivent acc\u00e9l\u00e9rer leur mise sur le march\u00e9 sans compromettre l&rsquo;excellence de l&rsquo;ex\u00e9cution, en \u00e9quilibrant r\u00e9activit\u00e9 et coh\u00e9rence.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Les clients n&rsquo;ont pas seulement besoin de plus d&rsquo;outils ou de plus de partenaires. Ils ont besoin d&rsquo;un \u00e9cosyst\u00e8me qui simplifie l&rsquo;ex\u00e9cution, s\u00e9curise la conformit\u00e9 et maximise la cr\u00e9ation de valeur \u2013 le tout reposant sur des donn\u00e9es fiables et transparentes pour guider les d\u00e9cisions face \u00e0 chaque d\u00e9fi.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-0ccce701 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0;--margin-top-desktop:150px;--margin-right-desktop:8%;--margin-bottom-desktop:50px;--margin-left-desktop:8%;--padding-top-desktop:0px;--padding-right-desktop:0px;--padding-bottom-desktop:0px;--margin-right-tablet:0%;--margin-left-tablet:0%;--padding-top-tablet:100px;--margin-top-mobile:-100px;--margin-right-mobile:0%;--margin-left-mobile:0%;--padding-top-mobile:70px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d792f03e03a\"><div id=\"block_66e80ad32024d7a75f67d7c0c0f2044a\" class=\"block-textminor jetpulp-no- no-padding-bottom\">\n    <div class=\"row\">\n              <div class=\"col-lg-10 col-12\">\n        <div class=\"block-textminor-main\">\n                          <h2 class=\"block-textminor-title h3\">\n                  Une vision globale de l\u2019ex\u00e9cution marketing              <\/h2>\n                                      <div class=\"block-textminor-text\">\n                  <p><span style=\"font-weight: 400;\">Pour relever ces d\u00e9fis, nous ne nous contentons pas d\u2019ex\u00e9cuter &#8211; nous repensons la mani\u00e8re d\u2019aborder l\u2019ex\u00e9cution marketing : il n\u2019existe pas de mod\u00e8le unique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pr\u00e9sents dans 50 pays depuis 40 ans, au service de plus de 1 000 clients, nous avons construit notre vision sur une ma\u00eetrise exigeante des livrables, ainsi que sur une connaissance approfondie de la cha\u00eene de valeur de l\u2019ex\u00e9cution marketing et de nos clients &#8211; qu\u2019il s\u2019agisse de marques ou de distributeurs, \u00e0 l\u2019\u00e9chelle mondiale comme locale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sur cette base, nous faisons \u00e9voluer l\u2019ex\u00e9cution marketing vers une logique de service et de solution. L\u2019enjeu n\u2019est plus de raisonner uniquement en termes de produits standardis\u00e9s (commodities), mais de penser en mod\u00e8les op\u00e9rationnels &#8211; con\u00e7us et adapt\u00e9s aux profils des clients, \u00e0 leurs cultures de travail et \u00e0 la r\u00e9alit\u00e9 de leurs besoins.<\/span><\/p>\n              <\/div>\n            \n                          <div class=\"block-textminor-ctas\">\n                                      <div class=\"block-textminor-letstalk\">\n                        \n<a href=\"https:\/\/altavia-group.com\/fr\/contact\/\" class=\"button\">\n    <i class=\"icon icon-talk\"><\/i>\n    Let&rsquo;s Talk<\/a>\n                    <\/div>\n                                                  <\/div>\n                    <\/div>\n      <\/div>\n  <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-50c3499c2c314db548db5c2699178dc5\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:0%;--margin-right-desktop:11%;--margin-left-desktop:11%;--padding-top-desktop:50px;--padding-bottom-desktop:90px;--margin-right-tablet:5%;--margin-left-tablet:5%;--margin-right-mobile:5%;--margin-left-mobile:5%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d792f03e481\">\n<div class=\"wp-block-group has-custom-position is-content-justification-left has-global-padding is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-black-color has-text-color has-link-color has-custom-dimensions wp-elements-be934fdaf2cfaef28cc1adac58dfee03\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--max-width-desktop:80%;--max-width-tablet:100%;--max-width-mobile:100%;--margin-bottom-desktop:50px\" id=\"block-69d792f03e2be\"><strong><strong><strong>Transformer la complexit\u00e9 op\u00e9rationnelle<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Chez Altavia, nous transformons la complexit\u00e9 op\u00e9rationnelle en simplicit\u00e9 commerciale. Cette vision se traduit par des atouts diff\u00e9renciants qui nous positionnent clairement sur le march\u00e9 :<\/span><\/p>\n<ul role=\"list\">\n<li><b>Une technologie de pointe (best-in-class)<\/b><span style=\"font-weight: 400;\"> : des solutions modulaires, enrichies par l\u2019IA, qui automatisent les flux de travail, s\u2019int\u00e8grent aux \u00e9cosyst\u00e8mes existants et acc\u00e9l\u00e8rent l\u2019ex\u00e9cution.<\/span><\/li>\n<li><b>Une expertise reconnue en gestion de campagnes<\/b><span style=\"font-weight: 400;\"> : des \u00e9quipes d\u00e9di\u00e9es, v\u00e9ritables extensions des \u00e9quipes clients, qui garantissent une ex\u00e9cution sans faille et maximisent le ROI.<\/span><\/li>\n<li><b>Un leadership en excellence sourcing<\/b><span style=\"font-weight: 400;\"> : une expertise \u00e9prouv\u00e9e qui conjugue durabilit\u00e9, conformit\u00e9 et performance sur l\u2019ensemble des cha\u00eenes d\u2019approvisionnement mondiales.<\/span><\/li>\n<li><b>Un d\u00e9ploiement global, local et multilocal<\/b><span style=\"font-weight: 400;\"> : la capacit\u00e9 d\u2019allier coh\u00e9rence globale et agilit\u00e9 locale, pour permettre aux marques et aux distributeurs de d\u00e9ployer leurs campagnes de mani\u00e8re fluide sur tous les march\u00e9s, tout en s\u2019adaptant aux sp\u00e9cificit\u00e9s locales.<\/span><\/li>\n<li><b>Une performance durable en \u00e9co-conception<\/b><span style=\"font-weight: 400;\"> : passer du prix du produit \u00e0 l\u2019optimisation du TCO (Co\u00fbt Total de Possession), en g\u00e9n\u00e9rant un ROI mesurable, en anticipant les risques et en b\u00e2tissant une performance rentable \u00e0 long terme<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br>De la ma\u00eetrise parfaite des livrables \u00e0 la flexibilit\u00e9 des mod\u00e8les de service, nous allons au-del\u00e0 de l\u2019ex\u00e9cution pour offrir des solutions sur mesure. Altavia transforme l\u2019ex\u00e9cution marketing d\u2019une commodit\u00e9 en un service \u2013 lib\u00e9rant de la valeur gr\u00e2ce au bon mod\u00e8le, au juste prix, l\u00e0 o\u00f9 l\u2019efficacit\u00e9 et l\u2019impact vont de pair.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-68f486df wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0;--margin-right-desktop:8%;--margin-bottom-desktop:80px;--margin-left-desktop:8%;--padding-top-desktop:6rem;--padding-bottom-desktop:0px;--margin-right-mobile:0px;--margin-left-mobile:0px;--padding-right-mobile:0rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d792f03ff96\">\n<div class=\"wp-block-group has-custom-position is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\"><div id=\"block_ee3338b07ec8b5ef19a2de2495cf29b5\" class=\"block-accordion jetpulp-no-\">\n  <div class=\"accordion-container\">\n              <h2 class=\"block-accordion-title h3\">Une architecture de services modulaire<\/h2>\n        <\/div>\n  <div class=\"accordion-container\">\n    <div class=\"row\">\n        <div class=\"accordion\" id=\"accordion-block_ee3338b07ec8b5ef19a2de2495cf29b5\">\n                  <div class=\"accordion-item\">\n                              <h3 class=\"accordion-header\">\n                  <button class=\"accordion-button collapsed h3\" type=\"button\"\n                          data-counter=\"01\"\n                          data-bs-toggle=\"collapse\"\n                          data-bs-target=\"#collapse-block_ee3338b07ec8b5ef19a2de2495cf29b5-1\"\n                          aria-expanded=\"false\"\n                          aria-controls=\"collapse-block_ee3338b07ec8b5ef19a2de2495cf29b5-1\">\n                      Kazaar Automation Platform                  <\/button>\n                <\/h3>\n                          <div id=\"collapse-block_ee3338b07ec8b5ef19a2de2495cf29b5-1\"\n                class=\"accordion-collapse collapse\"\n            >\n              <div class=\"accordion-body\">\n                                      <div class=\"accordion-body-text\">\n                                    <h3 class=\"header-hidden\" style=\"opacity: 0;\">\n                  <button class=\"accordion-button collapsed h3\" type=\"button\">\n                      Kazaar Automation Platform                  <\/button>\n                <\/h3>\n                                      <p><span style=\"font-size: 10pt;\">Con\u00e7u pour donner les moyens aux acteurs du marketing de g\u00e9rer leurs propres flux, nous exploitons les outils, l&rsquo;automatisation et l&rsquo;IA \u2014 renforc\u00e9s par une discipline en achats et une supervision d&rsquo;experts \u2014 pour simplifier et acc\u00e9l\u00e9rer l&rsquo;ex\u00e9cution.<\/span><br \/>\n<span style=\"font-size: 10pt;\">Augmentez l&rsquo;autonomie et la productivit\u00e9, am\u00e9liorez la prise de d\u00e9cision gr\u00e2ce aux donn\u00e9es, acc\u00e9l\u00e9rez la mise sur le march\u00e9, r\u00e9duisez les risques d&rsquo;ex\u00e9cution et recentrez vos \u00e9quipes sur l&rsquo;innovation et la strat\u00e9gie.<\/span><\/p>\n                    <\/div>\n                  \n                                      <div class=\"accordion-body-links\">\n                                                  <a class=\"simple-link\" href=\"https:\/\/altavia-group.com\/fr\/articles-list\/\"\n                            target=\"\">\n                            <i class=\"icon icon-arrow-right\"><\/i>\n                              Articles list                          <\/a>\n                                                                    <\/div>\n                                <\/div>\n            <\/div>\n          <\/div>\n                        <div class=\"accordion-item\">\n                              <h3 class=\"accordion-header\">\n                  <button class=\"accordion-button collapsed h3\" type=\"button\"\n                          data-counter=\"02\"\n                          data-bs-toggle=\"collapse\"\n                          data-bs-target=\"#collapse-block_ee3338b07ec8b5ef19a2de2495cf29b5-2\"\n                          aria-expanded=\"false\"\n                          aria-controls=\"collapse-block_ee3338b07ec8b5ef19a2de2495cf29b5-2\">\n                      Complex Project                  <\/button>\n                <\/h3>\n                          <div id=\"collapse-block_ee3338b07ec8b5ef19a2de2495cf29b5-2\"\n                class=\"accordion-collapse collapse\"\n            >\n              <div class=\"accordion-body\">\n                                      <div class=\"accordion-body-text\">\n                                    <h3 class=\"header-hidden\" style=\"opacity: 0;\">\n                  <button class=\"accordion-button collapsed h3\" type=\"button\">\n                      Complex Project                  <\/button>\n                <\/h3>\n                                      <p><span style=\"font-size: 10pt;\">Main dans la main avec les directions Achats et Marketing, nos \u00e9quipes d\u2019experts orchestrent les campagnes marketing. Appuy\u00e9s par des plateformes technologiques robustes et des cadres de sourcing efficaces, nous garantissons une ex\u00e9cution sans faille et coh\u00e9rente avec l&rsquo;image de marque sur tous les points de contact.<\/span><br \/>\n<span style=\"font-size: 10pt;\">Maximisez le ROI, assurez une ex\u00e9cution de premier plan (best-in-class) de mani\u00e8re constante, et profitez d&rsquo;une veille de march\u00e9 permanente pour un avantage concurrentiel.<\/span><\/p>\n                    <\/div>\n                  \n                                      <div class=\"accordion-body-links\">\n                                                  <a class=\"simple-link\" href=\"https:\/\/altavia-group.com\/fr\/articles-list\/\"\n                            target=\"\">\n                            <i class=\"icon icon-arrow-right\"><\/i>\n                              Articles list                          <\/a>\n                                                                    <\/div>\n                                <\/div>\n            <\/div>\n          <\/div>\n                        <div class=\"accordion-item\">\n                              <h3 class=\"accordion-header\">\n                  <button class=\"accordion-button collapsed h3\" type=\"button\"\n                          data-counter=\"03\"\n                          data-bs-toggle=\"collapse\"\n                          data-bs-target=\"#collapse-block_ee3338b07ec8b5ef19a2de2495cf29b5-3\"\n                          aria-expanded=\"false\"\n                          aria-controls=\"collapse-block_ee3338b07ec8b5ef19a2de2495cf29b5-3\">\n                      Consulting                  <\/button>\n                <\/h3>\n                          <div id=\"collapse-block_ee3338b07ec8b5ef19a2de2495cf29b5-3\"\n                class=\"accordion-collapse collapse\"\n            >\n              <div class=\"accordion-body\">\n                                      <div class=\"accordion-body-text\">\n                                    <h3 class=\"header-hidden\" style=\"opacity: 0;\">\n                  <button class=\"accordion-button collapsed h3\" type=\"button\">\n                      Consulting                  <\/button>\n                <\/h3>\n                                      <p><span style=\"font-size: 10pt;\">Nous combinons le conseil strat\u00e9gique avec une expertise \u00e9prouv\u00e9e en achats et l&rsquo;appui d&rsquo;outils de pointe pour aligner l&rsquo;efficacit\u00e9 des co\u00fbts avec la durabilit\u00e9, la transparence et l&rsquo;impact \u00e0 long terme.<\/span><br \/>\n<span style=\"font-size: 10pt;\">Optimisez les mat\u00e9riaux, rationalisez les processus, s\u00e9lectionnez les bons partenaires, r\u00e9duisez l&#8217;empreinte carbone et b\u00e2tissez une efficacit\u00e9 durable<\/span><\/p>\n                    <\/div>\n                  \n                                      <div class=\"accordion-body-links\">\n                                                  <a class=\"simple-link\" href=\"https:\/\/altavia-group.com\/fr\/articles-list\/\"\n                            target=\"\">\n                            <i class=\"icon icon-arrow-right\"><\/i>\n                              Articles list                          <\/a>\n                                                                    <\/div>\n                                <\/div>\n            <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<p>Gr\u00e2ce \u00e0 une architecture de services modulaire, con\u00e7ue pour s\u2019adapter au profil, aux besoins, au niveau de maturit\u00e9, aux processus et aux ressources de chaque client, nous donnons vie \u00e0 ces atouts \u00e0 travers trois Practices compl\u00e9mentaires.<\/p>\n\n\n\n<p>Quelle que soit la situation du client, nous d\u00e9ployons le mod\u00e8le op\u00e9rationnel le plus pertinent, avec le niveau de service adapt\u00e9 &#8211; afin de g\u00e9n\u00e9rer une valeur mesurable, au juste co\u00fbt, dans les d\u00e9lais, et avec une coh\u00e9rence de marque constante.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-3ea92653 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0;--margin-right-desktop:8%;--margin-bottom-desktop:80px;--margin-left-desktop:8%;--padding-top-desktop:6rem;--padding-bottom-desktop:0px;--margin-right-tablet:0px;--margin-left-tablet:0px;--margin-right-mobile:0px;--margin-left-mobile:0px;--padding-right-mobile:0rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d792f040225\">\n<div class=\"wp-block-group has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-0ccce701 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<h2 class=\"wp-block-heading has-custom-spacing has-custom-spacing\" style=\"--margin-bottom-desktop:50px\" id=\"block-69d792f04009f\"><strong>M\u00e9thodologie et mode de travail<\/strong><\/h2>\n\n\n\n<p>Ce qui fait v\u00e9ritablement la diff\u00e9rence, ce n&rsquo;est pas seulement ce que nous offrons, mais la mani\u00e8re dont nous le d\u00e9livrons!<\/p>\n<ul>\n<li data-path-to-node=\"1\"><b data-path-to-node=\"1\" data-index-in-node=\"0\">Architecture de services modulaire \u2013<\/b> Les Practices et les mod\u00e8les de service peuvent \u00eatre activ\u00e9s ind\u00e9pendamment ou combin\u00e9s dans des solutions de bout en bout.<\/li>\n<li data-path-to-node=\"2\"><b data-path-to-node=\"2\" data-index-in-node=\"0\">Excellence op\u00e9rationnelle \u2013<\/b> Avec 40 ans d&rsquo;expertise, des comp\u00e9tences humaines de haut niveau et des \u00e9quipes d\u00e9di\u00e9es int\u00e9gr\u00e9es aux organisations clientes, nous garantissons une mise en \u0153uvre respectueuse de l&rsquo;image de marque (brand-safe) et des d\u00e9ploiements \u00e9volutifs \u00e0 travers les zones g\u00e9ographiques.<\/li>\n<li data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">Conseil int\u00e9gr\u00e9 \u2013<\/b> Nous nous alignons sur les attentes des directions achats et marketing, assurant une collaboration fluide.<\/li>\n<li data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">Activation Tech &amp; Data \u2013<\/b> Notre \u00e9cosyst\u00e8me d&rsquo;outils simplifie l&rsquo;ex\u00e9cution, garantit la conformit\u00e9 et acc\u00e9l\u00e8re les cycles de d\u00e9cision gr\u00e2ce \u00e0 l&rsquo;automatisation et aux tableaux de bord.<\/li>\n<li data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">Durabilit\u00e9 et conformit\u00e9 abordables \u2013<\/b> La durabilit\u00e9 est int\u00e9gr\u00e9e via des \u00e9co-scores, la gestion des d\u00e9chets et des pratiques d&rsquo;\u00e9co-conception.<\/li>\n<li data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">Performance et suivi \u2013<\/b> La collecte de donn\u00e9es nous permet de d\u00e9montrer le ROI (retour sur investissement) et le ROE (retour sur exp\u00e9rience) du partenariat avec Altavia.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--shift-desktop-top:-100px;--shift-mobile-top:-30px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d792f0404e5\">\n<div class=\"wp-block-akk2blocks-cover2 alignfull akk2-cover2 has-bg-size-desktop-contain\" style=\"position:relative;min-height:100px;z-index:42\"><div class=\"akk2-cover2-background\" style=\"background-image:url(http:\/\/altavia-group.com\/wp-content\/uploads\/2024\/12\/HorizontalBorder.png);background-position:bottom center;background-attachment:scroll;transform:scale(1);transform-origin:center center\"><\/div><div class=\"akk2-cover2-content\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-custom-dimensions has-global-padding is-layout-constrained wp-container-core-group-is-layout-18f1f881 wp-block-group-is-layout-constrained\" style=\"--height-desktop:619px;--height-tablet:100%;--height-mobile:100%;--margin-top-desktop:0px;--margin-right-desktop:11%;--margin-left-desktop:11%;--padding-top-desktop:150px;--padding-bottom-desktop:0rem;--margin-right-tablet:5%;--margin-left-tablet:5%;--padding-top-tablet:70px;--padding-bottom-tablet:50px;--margin-right-mobile:5%;--margin-left-mobile:5%;--padding-top-mobile:30px;--padding-right-mobile:0rem;--padding-bottom-mobile:50px;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d792f040434\">\n<h4 class=\"wp-block-heading has-custom-spacing has-custom-spacing\" style=\"font-size:clamp(3rem, 2vw + 2rem, 4.8rem);--margin-bottom-desktop:45px\" id=\"block-69d792f04036f\"><strong><strong>\u00c9co-conception \u2013 Le standard pour l&rsquo;ex\u00e9cution<\/strong><\/strong><\/h4>\n\n\n\n<p data-path-to-node=\"2\">En r\u00e9duisant les d\u00e9chets \u00e0 la source et en optimisant les flux, l&rsquo;\u00e9co-conception impacte directement le Co\u00fbt Total de Possession (TCO), limite les co\u00fbts cach\u00e9s et renforce la performance r\u00e9elle dans le temps.<\/p>\n<p data-path-to-node=\"2\"><b data-path-to-node=\"2\" data-index-in-node=\"0\"><br \/><\/b>L&rsquo;\u00e9co-conception consiste \u00e0 piloter chaque projet sur l&rsquo;ensemble de son cycle de vie, plut\u00f4t qu&rsquo;\u00e0 optimiser un seul livrable ou une phase isol\u00e9e. \u00c0 chaque \u00e9tape, du cadrage initial \u00e0 la fin de vie, cette approche permet des arbitrages \u00e9clair\u00e9s en int\u00e9grant l&rsquo;usage, les ressources, la logistique, la maintenance et les consid\u00e9rations de fin de vie comme leviers de performance. Conjugu\u00e9e \u00e0 la mesure et \u00e0 l&rsquo;am\u00e9lioration continue, l&rsquo;\u00e9co-conception transforme l&rsquo;ex\u00e9cution marketing en un moteur de valeur durable.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"author":20,"featured_media":11071,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"business-line-taxonomy":[],"class_list":["post-9708","business-line","type-business-line","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Execution Services - Altavia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Execution Services - Altavia\" \/>\n<meta property=\"og:description\" content=\"Les d\u00e9fis d\u2019aujourd\u2019hui Qu\u2019elles op\u00e8rent \u00e0 l&rsquo;\u00e9chelle mondiale, locale ou multi-locale, les \u00e9quipes marketing et achats affrontent, dans un environnement toujours plus complexe, quatre d\u00e9fis interconnect\u00e9s.&nbsp; D\u00e9flation budg\u00e9taire et pression sur le ROI La r\u00e9duction des budgets et la multiplication des points de contact cr\u00e9ent une tension constante entre performance et efficacit\u00e9 des co\u00fbts. 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En savoir plus \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altavia-group.com\/fr\/business-lines\/marketing-execution-services\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T13:54:08+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2026\/02\/mes.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1998\" \/>\n\t<meta property=\"og:image:height\" content=\"999\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/business-lines\\\/marketing-execution-services\\\/\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/business-lines\\\/marketing-execution-services\\\/\",\"name\":\"Marketing Execution Services - Altavia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/business-lines\\\/marketing-execution-services\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/business-lines\\\/marketing-execution-services\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/mes.png\",\"datePublished\":\"2026-02-26T07:33:30+00:00\",\"dateModified\":\"2026-03-27T13:54:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/business-lines\\\/marketing-execution-services\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/altavia-group.com\\\/fr\\\/business-lines\\\/marketing-execution-services\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/business-lines\\\/marketing-execution-services\\\/#primaryimage\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/mes.png\",\"contentUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/mes.png\",\"width\":1998,\"height\":999},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/business-lines\\\/marketing-execution-services\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/altavia-group.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business lines\",\"item\":\"https:\\\/\\\/altavia-group.com\\\/business-lines\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing Execution Services\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#website\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"name\":\"Altavia\",\"description\":\"Let\u2019s unlock our imagination.\",\"publisher\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/altavia-group.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#organization\",\"name\":\"Altavia\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"contentUrl\":\"https:\\\/\\\/altavia-group.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/cropped-favicon-altavia.png\",\"width\":512,\"height\":512,\"caption\":\"Altavia\"},\"image\":{\"@id\":\"https:\\\/\\\/altavia-group.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Execution Services - Altavia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Marketing Execution Services - Altavia","og_description":"Les d\u00e9fis d\u2019aujourd\u2019hui Qu\u2019elles op\u00e8rent \u00e0 l&rsquo;\u00e9chelle mondiale, locale ou multi-locale, les \u00e9quipes marketing et achats affrontent, dans un environnement toujours plus complexe, quatre d\u00e9fis interconnect\u00e9s.&nbsp; D\u00e9flation budg\u00e9taire et pression sur le ROI La r\u00e9duction des budgets et la multiplication des points de contact cr\u00e9ent une tension constante entre performance et efficacit\u00e9 des co\u00fbts. Exigences... 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