{"id":3586,"date":"2025-01-03T14:21:32","date_gmt":"2025-01-03T13:21:32","guid":{"rendered":"https:\/\/altavia-group.com\/industries\/travel-retail-2\/"},"modified":"2026-03-16T17:51:47","modified_gmt":"2026-03-16T16:51:47","slug":"retail","status":"publish","type":"industry","link":"https:\/\/altavia-group.com\/fr\/industries\/retail\/","title":{"rendered":"Retail"},"content":{"rendered":"\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--padding-top-desktop:6rem;--padding-bottom-desktop:10rem;--padding-right-mobile:0rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb33725a9f4\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--margin-right-desktop:8%;--margin-left-desktop:8%;--margin-right-tablet:auto;--margin-left-tablet:auto;--margin-right-mobile:auto;--margin-left-mobile:auto;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb33725a93f\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color wp-elements-9c266855f2332c8adaae949beadce3b6\" style=\"--margin-bottom-desktop:4rem\" id=\"block-69eb337259aa1\"><strong>S\u2019adapter \u00e0 un climat \u00e9conomique difficile<\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-popins-font-family wp-elements-54e43135c2a067ce5fbf519c94961995\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Dans un environnement \u00e9conomique incertain, marqu\u00e9 par l\u2019inflation, le protectionnisme et les tensions g\u00e9opolitiques, les d\u00e9taillants repensent leurs activit\u00e9s afin de prot\u00e9ger leurs marges et contr\u00f4ler leurs co\u00fbts. Les consommateurs, directement touch\u00e9s par ces difficult\u00e9s, voient leur pouvoir d\u2019achat mis \u00e0 rude \u00e9preuve, et nombre d\u2019entre eux r\u00e9duisent leurs d\u00e9penses ou augmentent leur \u00e9pargne pour faire face \u00e0 l\u2019incertitude. Les d\u00e9taillants doivent donc faire face \u00e0 un double d\u00e9fi : rester abordables pour leurs clients tout en conservant leur r\u00e9silience financi\u00e8re.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--margin-bottom-desktop:10rem;--margin-bottom-tablet:6rem;--margin-bottom-mobile:6rem;--padding-right-mobile:0rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb33725ad6a\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0cf8aac wp-block-group-is-layout-constrained\" style=\"--margin-right-desktop:8%;--margin-left-desktop:8%;--margin-right-tablet:0rem;--margin-left-tablet:0rem;--margin-right-mobile:0rem;--margin-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb33725acda\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-custom-dimensions is-layout-flow wp-block-group-is-layout-flow\" style=\"--width-desktop:100%;--height-desktop:461px;--width-tablet:100%;--width-mobile:100%;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb33725abf6\">\n<div class=\"wp-block-akk2blocks-responsive-image responsive-image-block-1bfb9600-6f8d-44a9-b6eb-092b663e9bc0 has-custom-dimensions has-custom-dimensions\" data-hover-enabled=\"false\" style=\"--border-radius-desktop:50px 50px 50px 50px;--border-radius-tablet:50px 50px 50px 50px;--border-radius-mobile:50px 50px 50px 50px;--object-fit-desktop:scale-down;--object-fit-tablet:cover;--object-fit-mobile:cover;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--z-index-desktop:0;--z-index-tablet:0;--z-index-mobile:0;--transform-desktop:translate(0%, 17%) rotate(0deg) scale(1.6);--transform-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-desktop:1;--opacity-tablet:1;--opacity-mobile:1;--filter-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--transform-hover-desktop:translate(0%, 17%) rotate(0deg) scale(1.6);--transform-hover-tablet:translate(0%, 0%) rotate(0deg) scale(1);--transform-hover-mobile:translate(0%, 0%) rotate(0deg) scale(1);--opacity-hover-desktop:1;--opacity-hover-tablet:1;--opacity-hover-mobile:1;--filter-hover-desktop:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-tablet:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--filter-hover-mobile:blur(0px) brightness(100%) contrast(100%) grayscale(0%);--mix-blend-mode-desktop:normal;--mix-blend-mode-tablet:normal;--mix-blend-mode-mobile:normal;--height-desktop:100%\"><div class=\"responsive-image-container\" style=\"overflow:hidden\"><img decoding=\"async\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2025\/01\/2-Atlavia_insitaction_for_Flunch_BU.png\" alt=\"\" title=\"2-Atlavia_insitaction_for_Flunch_BU\" loading=\"lazy\" fetchpriority=\"\" class=\"responsive-image\" data-lightbox=\"false\" data-lightbox-type=\"fullscreen\" data-lightbox-animation=\"fade\" data-lightbox-zoom=\"100\" data-lightbox-show-close=\"true\" data-lightbox-show-navigation=\"true\" data-lightbox-background=\"rgba(0, 0, 0, 0.9)\"\/><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div id=\"block_a425364346be6a109ad64e1db20ef381\" class=\"block-sliderbusinesscases\">\n    <div class=\"block-sliderbusinesscases-header\">\n        <h3 class=\"block-sliderbusinesscases-header-text\">Cas de Retail<\/h3>\n        <div class=\"business-case-archive-filters-buttons-wrap\">\n    <form method=\"GET\" action=\"https:\/\/altavia-group.com\/fr\/business-cases\/#business-cases-anchor\">\n        <div class=\"business-case-archive-filters-buttons d-flex flex-wrap gap-3\">\n            <div class=\"business-case-archive-filters-buttons-type d-flex gap-2\">\n                <button\n                    class=\"button button-news\"\n                    role=\"button\"\n                    type=\"button\"\n                    data-bs-toggle=\"offcanvas\"\n                    data-bs-target=\"#practice-taxonomy-block_a425364346be6a109ad64e1db20ef381\"\n                >\n                    Practices                <\/button>\n                <button\n                    class=\"button button-news\"\n                    type=\"button\"\n                    data-bs-toggle=\"offcanvas\"\n                    data-bs-target=\"#industry-taxonomy-block_a425364346be6a109ad64e1db20ef381\"\n                >\n                    Industries                <\/button>\n            <button\n                class=\"button button-news\"\n                type=\"button\"\n                data-bs-toggle=\"offcanvas\"\n                data-bs-target=\"#country-taxonomy-block_a425364346be6a109ad64e1db20ef381\"\n            >\n                Countries            <\/button>\n                    <\/div>\n                    <button\n                type=\"button\"\n                class=\"business-case-archive-filters-actions-button js-filters-reset-archive-business-cases\"\n                data-anchor=\"business-cases-anchor\"\n            >\n                R\u00e9initialiser les filtres            <\/button>\n                <\/div>\n    <\/form>\n<\/div>\n\n\n\n<div class=\"offcanvas offcanvas-end offcanvas-filter\" tabindex=\"-1\" id=\"practice-taxonomy-block_a425364346be6a109ad64e1db20ef381\" data-bs-keyboard=\"false\"\n     data-bs-backdrop=\"true\">\n  <form method=\"get\" action=\"https:\/\/altavia-group.com\/fr\/business-cases\/#business-cases-anchor\" class=\"js-filters-count-form-practices\">\n    <div class=\"offcanvas-header\">\n      <div class=\"offcanvas-title\">Practices        [<span class=\"js-filters-count-result-practices\">0<\/span>]\n      <\/div>\n      <div class=\"offcanvas-filter-actions\">\n        <input class=\"offcanvas-filter-reset js-filters-reset-practices\" type=\"reset\"\n               value=\"[R\u00e9initialiser les filtres]\">\n        <div type=\"button\" class=\"btn-reset\" data-bs-dismiss=\"offcanvas\" aria-label=\"Close\">\n          <span class=\"icon icon-close\"><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"offcanvas-body\">\n\n      <div class=\"offcanvas-filter-checkboxes\">\n          \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Activation\">\n      Activation (8)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"activation-fr\"\n           data-term-slug=\"activation-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Category Management\">\n      Category Management (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"category-management-fr\"\n           data-term-slug=\"category-management-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Complex Project\">\n      Complex Project (4)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"complex-project\"\n           data-term-slug=\"complex-project\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Consulting\">\n      Consulting (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"consulting\"\n           data-term-slug=\"consulting\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Content Factory\">\n      Content Factory (6)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"content-factory-fr\"\n           data-term-slug=\"content-factory-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Digital In Store\">\n      Digital In Store (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"digital-instore-fr\"\n           data-term-slug=\"digital-instore-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Kazaar Automation Platform\">\n      Kazaar Automation Platform (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"kazaar-automation-platform\"\n           data-term-slug=\"kazaar-automation-platform\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"PLV Permanente\">\n      PLV Permanente (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"plv-permanente\"\n           data-term-slug=\"plv-permanente\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"PLV Temporaire et Visual Merchandising\">\n      PLV Temporaire et Visual Merchandising (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"plv-temporaire-et-visual-merchandising\"\n           data-term-slug=\"plv-temporaire-et-visual-merchandising\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Performance Marketing\">\n      Performance Marketing (5)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"performance-marketing\"\n           data-term-slug=\"performance-marketing\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Retail Consulting\">\n      Retail Consulting (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"retail-consulting-fr\"\n           data-term-slug=\"retail-consulting-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Store Design\">\n      Store Design (11)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"store-design-fr\"\n           data-term-slug=\"store-design-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n          <\/div>\n\n      <button type=\"submit\" class=\"simple-link mt-4\">\n        <i class=\"icon icon-arrow-right\"><\/i>\n          Valider      <\/button>\n    <\/div>\n  <\/form>\n<\/div>\n\n\n<div class=\"offcanvas offcanvas-end offcanvas-filter\" tabindex=\"-1\" id=\"industry-taxonomy-block_a425364346be6a109ad64e1db20ef381\" data-bs-keyboard=\"false\"\n     data-bs-backdrop=\"true\">\n  <form method=\"get\" action=\"https:\/\/altavia-group.com\/fr\/business-cases\/#business-cases-anchor\" class=\"js-filters-count-form-industries\">\n    <div class=\"offcanvas-header\">\n      <div class=\"offcanvas-title\">Industries        [<span class=\"js-filters-count-result-industries\">0<\/span>]\n      <\/div>\n      <div class=\"offcanvas-filter-actions\">\n        <input class=\"offcanvas-filter-reset js-filters-reset-industries\" type=\"reset\"\n               value=\"[R\u00e9initialiser les filtres]\">\n        <div type=\"button\" class=\"btn-reset\" data-bs-dismiss=\"offcanvas\" aria-label=\"Close\">\n          <span class=\"icon icon-close\"><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"offcanvas-body\">\n\n      <div class=\"offcanvas-filter-checkboxes\">\n          \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Automobile\">\n      Automobile (5)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"automobile-fr\"\n           data-term-slug=\"automobile-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Banque\">\n      Banque    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"banque-fr\"\n           data-term-slug=\"banque-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Beaut\u00e9\">\n      Beaut\u00e9 (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"beaute-fr\"\n           data-term-slug=\"beaute-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Bien de grande consommation\">\n      Bien de grande consommation (10)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"bien-de-grande-consommation-fr\"\n           data-term-slug=\"bien-de-grande-consommation-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Immobilier\">\n      Immobilier (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"immobilier-fr\"\n           data-term-slug=\"immobilier-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Luxe\">\n      Luxe (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"luxe-fr\"\n           data-term-slug=\"luxe-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Retail\">\n      Retail (20)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"retail-fr\"\n           data-term-slug=\"retail-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Sant\u00e9 et bien-\u00eatre\">\n      Sant\u00e9 et bien-\u00eatre (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"sante-et-bien-etre-fr\"\n           data-term-slug=\"sante-et-bien-etre-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Travel Retail\">\n      Travel Retail (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"travel-retail-fr\"\n           data-term-slug=\"travel-retail-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"\u00c9nergie\">\n      \u00c9nergie (2)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"energie-fr\"\n           data-term-slug=\"energie-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n          <\/div>\n\n      <button type=\"submit\" class=\"simple-link mt-4\">\n        <i class=\"icon icon-arrow-right\"><\/i>\n          Valider      <\/button>\n    <\/div>\n  <\/form>\n<\/div>\n<div class=\"offcanvas offcanvas-end offcanvas-filter\" tabindex=\"-1\" id=\"country-taxonomy-block_a425364346be6a109ad64e1db20ef381\" data-bs-keyboard=\"false\"\n     data-bs-backdrop=\"true\">\n  <form method=\"get\" action=\"https:\/\/altavia-group.com\/fr\/business-cases\/#business-cases-anchor\" class=\"js-filters-count-form-countries\">\n    <div class=\"offcanvas-header\">\n      <div class=\"offcanvas-title\">Countries        [<span class=\"js-filters-count-result-countries\">0<\/span>]\n      <\/div>\n      <div class=\"offcanvas-filter-actions\">\n        <input class=\"offcanvas-filter-reset js-filters-reset-countries\" type=\"reset\"\n               value=\"[R\u00e9initialiser les filtres]\">\n        <div type=\"button\" class=\"btn-reset\" data-bs-dismiss=\"offcanvas\" aria-label=\"Close\">\n          <span class=\"icon icon-close\"><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"offcanvas-body\">\n      <div class=\"accordion\" id=\"accordion-filter-countries\">\n          \n            <div class=\"accordion-item\">\n              <div class=\"accordion-header\">\n                <button class=\"accordion-button collapsed\"\n                        type=\"button\"\n                        data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#panel-374\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"panel-374\"\n                >\n                    Afrique                <\/button>\n              <\/div>\n\n              <div id=\"panel-374\" class=\"accordion-collapse collapse \">\n                <div class=\"accordion-body\">\n                  <label class=\"checkbox-control checkbox-control--select-all-countries\">\n                    Select all countries                    <input\n                      type=\"checkbox\"\n                      class=\"js-businesscase-filter-continent-toggle\"\n                    \/>\n                    <div class=\"checkbox-control-indicator\"><\/div>\n                  <\/label>\n\n                  <div class=\"js-continent offcanvas-filter-checkboxes\">\n                      \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Maroc\">\n      Maroc    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"maroc\"\n           data-term-slug=\"maroc\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n                      <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n                \n            <div class=\"accordion-item\">\n              <div class=\"accordion-header\">\n                <button class=\"accordion-button collapsed\"\n                        type=\"button\"\n                        data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#panel-138\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"panel-138\"\n                >\n                    Am\u00e9riques                <\/button>\n              <\/div>\n\n              <div id=\"panel-138\" class=\"accordion-collapse collapse \">\n                <div class=\"accordion-body\">\n                  <label class=\"checkbox-control checkbox-control--select-all-countries\">\n                    Select all countries                    <input\n                      type=\"checkbox\"\n                      class=\"js-businesscase-filter-continent-toggle\"\n                    \/>\n                    <div class=\"checkbox-control-indicator\"><\/div>\n                  <\/label>\n\n                  <div class=\"js-continent offcanvas-filter-checkboxes\">\n                      \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Canada\">\n      Canada    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"canada-fr\"\n           data-term-slug=\"canada-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"\u00c9tats-Unis\">\n      \u00c9tats-Unis    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"etats-unis\"\n           data-term-slug=\"etats-unis\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Mexique\">\n      Mexique    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"mexique\"\n           data-term-slug=\"mexique\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n                      <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n                \n            <div class=\"accordion-item\">\n              <div class=\"accordion-header\">\n                <button class=\"accordion-button collapsed\"\n                        type=\"button\"\n                        data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#panel-140\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"panel-140\"\n                >\n                    Asie                <\/button>\n              <\/div>\n\n              <div id=\"panel-140\" class=\"accordion-collapse collapse \">\n                <div class=\"accordion-body\">\n                  <label class=\"checkbox-control checkbox-control--select-all-countries\">\n                    Select all countries                    <input\n                      type=\"checkbox\"\n                      class=\"js-businesscase-filter-continent-toggle\"\n                    \/>\n                    <div class=\"checkbox-control-indicator\"><\/div>\n                  <\/label>\n\n                  <div class=\"js-continent offcanvas-filter-checkboxes\">\n                      \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Arabie Saoudite\">\n      Arabie Saoudite (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"arabie-saoudite\"\n           data-term-slug=\"arabie-saoudite\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Bahre\u00efn\">\n      Bahre\u00efn    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"bahrein\"\n           data-term-slug=\"bahrein\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Chine\">\n      Chine    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"chine\"\n           data-term-slug=\"chine\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Cor\u00e9e du sud\">\n      Cor\u00e9e du sud    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"coree-du-sud\"\n           data-term-slug=\"coree-du-sud\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Emirats Arabes Unis\">\n      Emirats Arabes Unis (7)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"emirats-arabes-unis\"\n           data-term-slug=\"emirats-arabes-unis\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Hong Kong\">\n      Hong Kong    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"hong-kong\"\n           data-term-slug=\"hong-kong\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Isra\u00ebl\">\n      Isra\u00ebl    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"israel-fr\"\n           data-term-slug=\"israel-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Japon\">\n      Japon    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"japon\"\n           data-term-slug=\"japon\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Kazakhstan\">\n      Kazakhstan    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"kazakhstan\"\n           data-term-slug=\"kazakhstan\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Kowe\u00eft\">\n      Kowe\u00eft    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"koweit\"\n           data-term-slug=\"koweit\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Oman\">\n      Oman    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"oman\"\n           data-term-slug=\"oman\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Qatar\">\n      Qatar    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"qatar\"\n           data-term-slug=\"qatar\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Singapour\">\n      Singapour    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"singapour\"\n           data-term-slug=\"singapour\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Turquie\">\n      Turquie (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"turquie\"\n           data-term-slug=\"turquie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n                      <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n                \n            <div class=\"accordion-item\">\n              <div class=\"accordion-header\">\n                <button class=\"accordion-button collapsed\"\n                        type=\"button\"\n                        data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#panel-150\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"panel-150\"\n                >\n                    Europe                <\/button>\n              <\/div>\n\n              <div id=\"panel-150\" class=\"accordion-collapse collapse \">\n                <div class=\"accordion-body\">\n                  <label class=\"checkbox-control checkbox-control--select-all-countries\">\n                    Select all countries                    <input\n                      type=\"checkbox\"\n                      class=\"js-businesscase-filter-continent-toggle\"\n                    \/>\n                    <div class=\"checkbox-control-indicator\"><\/div>\n                  <\/label>\n\n                  <div class=\"js-continent offcanvas-filter-checkboxes\">\n                      \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Allemagne\">\n      Allemagne    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"allemagne\"\n           data-term-slug=\"allemagne\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Autriche\">\n      Autriche    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"autriche\"\n           data-term-slug=\"autriche\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Belgique\">\n      Belgique (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"belgique\"\n           data-term-slug=\"belgique\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Bosnie-Herz\u00e9govine\">\n      Bosnie-Herz\u00e9govine    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"bosnie-herzegovine\"\n           data-term-slug=\"bosnie-herzegovine\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Bulgarie\">\n      Bulgarie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"bulgarie\"\n           data-term-slug=\"bulgarie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Croatie\">\n      Croatie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"croatie\"\n           data-term-slug=\"croatie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Danemark\">\n      Danemark    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"danemark\"\n           data-term-slug=\"danemark\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Espagne\">\n      Espagne    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"espagne\"\n           data-term-slug=\"espagne\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Estonie\">\n      Estonie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"estonie\"\n           data-term-slug=\"estonie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Finlande\">\n      Finlande    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"finlande\"\n           data-term-slug=\"finlande\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"France\">\n      France (19)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"france-fr\"\n           data-term-slug=\"france-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Gr\u00e8ce\">\n      Gr\u00e8ce    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"grece\"\n           data-term-slug=\"grece\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Hongrie\">\n      Hongrie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"hongrie\"\n           data-term-slug=\"hongrie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Italie\">\n      Italie (2)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"italie\"\n           data-term-slug=\"italie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Kosovo\">\n      Kosovo    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"kosovo\"\n           data-term-slug=\"kosovo\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Lettonie\">\n      Lettonie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"lettonie\"\n           data-term-slug=\"lettonie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Lituanie\">\n      Lituanie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"lituanie\"\n           data-term-slug=\"lituanie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Mac\u00e9doine du Nord\">\n      Mac\u00e9doine du Nord    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"macedoine-du-nord\"\n           data-term-slug=\"macedoine-du-nord\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Mont\u00e9n\u00e9gro\">\n      Mont\u00e9n\u00e9gro    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"montenegro\"\n           data-term-slug=\"montenegro\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Norv\u00e8ge\">\n      Norv\u00e8ge    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"norvege\"\n           data-term-slug=\"norvege\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Pays-bas\">\n      Pays-bas    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"pays-bas\"\n           data-term-slug=\"pays-bas\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Pologne\">\n      Pologne (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"pologne\"\n           data-term-slug=\"pologne\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Portugal\">\n      Portugal    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"portugal-fr\"\n           data-term-slug=\"portugal-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"R\u00e9publique Tch\u00e8que\">\n      R\u00e9publique Tch\u00e8que    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"republique-tchequ\"\n           data-term-slug=\"republique-tchequ\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Roumanie\">\n      Roumanie (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"roumanie\"\n           data-term-slug=\"roumanie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Royaume-Uni\">\n      Royaume-Uni (5)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"royaume-uni\"\n           data-term-slug=\"royaume-uni\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Serbie\">\n      Serbie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"serbie\"\n           data-term-slug=\"serbie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Slovaquie\">\n      Slovaquie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"slovaquie\"\n           data-term-slug=\"slovaquie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Slov\u00e9nie\">\n      Slov\u00e9nie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"slovenie\"\n           data-term-slug=\"slovenie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Su\u00e8de\">\n      Su\u00e8de    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"suede\"\n           data-term-slug=\"suede\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Suisse\">\n      Suisse    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"suisse\"\n           data-term-slug=\"suisse\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Ukraine\">\n      Ukraine    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"ukraine-fr\"\n           data-term-slug=\"ukraine-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n                      <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n                      <\/div>\n\n      <button type=\"submit\" class=\"simple-link mt-4\">\n        <i class=\"icon icon-arrow-right\"><\/i>\n          Valider      <\/button>\n    <\/div>\n  <\/form>\n<\/div>\n    <\/div>\n    <div class=\"js-businesscases-slider-container\">\n    <div class=\"swiper swiper-visible js-swiper-block-businesscaseslider mb-6\">\n        <div class=\"swiper-wrapper\">\n                                            <div\n                    class=\"swiper-slide\"\n                    data-countries=\"arabie-saoudite\"\n                    data-practices=\"store-design-fr\"\n                    data-industries=\"retail-fr\"\n                >\n                    \n<a class=\"work-card\"\n     href=\"https:\/\/altavia-group.com\/fr\/business-cases\/barns-cafe-un-cafe-circuit-ready-pour-le-pionnier-saoudien-du-coffee-shop\/\"\n     style=\"--work-card-background-image: url(https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/Barns_1_gigapixel-FOR-DIGITAL-USE-ONLY_001__ODG_Barns-X-Shoot_F1_Jeddah_by-BAYA-Studio__R7A7938-Edit-1920x1280-scale-4_00x-720x720.jpg);\">\n    <div class=\"work-card-header\">\n        <div class=\"work-card-title\">Barn\u2019s caf\u00e9<\/div>\n        <div class=\"work-card-subtitle\">Un caf\u00e9 \u00ab circuit-ready \u00bb pour le pionnier saoudien du coffee shop<\/div>\n    <\/div>\n    <div class=\"work-card-content\">\n        <div class=\"work-card-tags\">\n                            <div class=\"tag tag-outlined\">\n                    Arabie Saoudite                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Retail                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Store Design                <\/div>\n                    <\/div>\n        <div class=\"work-card-description\">\n            Barn\u2019s Caf\u00e9, premi\u00e8re marque de caf\u00e9 de sp\u00e9cialit\u00e9 100 % saoudienne, a ouvert un point de vente unique sur le circuit de la Corniche de Djeddah \u00e0 l\u2019occasion du Grand Prix de Formule 1. Altavia ODG a imagin\u00e9 cet espace in\u00e9dit, m\u00ealant l\u2019identit\u00e9 locale de la marque \u00e0 l\u2019univers mo        <\/div>\n        <div class=\"work-card-cta\">\n            <i class=\"icon icon-arrow-right\"><\/i>\n        <\/div>\n    <\/div>\n<\/a>\n                <\/div>\n                                            <div\n                    class=\"swiper-slide\"\n                    data-countries=\"roumanie\"\n                    data-practices=\"retail-consulting-fr\"\n                    data-industries=\"retail-fr\"\n                >\n                    \n<a class=\"work-card\"\n     href=\"https:\/\/altavia-group.com\/fr\/business-cases\/brico-depot-une-refonte-strategique-pour-chaque-magasin-du-reseau\/\"\n     style=\"--work-card-background-image: url(https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/1_gigapixel-Copy-of-Brico-depot-case-study-1-scale-4_00x-720x720.png);\">\n    <div class=\"work-card-header\">\n        <div class=\"work-card-title\">Brico D\u00e9p\u00f4t<\/div>\n        <div class=\"work-card-subtitle\">Une refonte strat\u00e9gique pour chaque magasin du r\u00e9seau<\/div>\n    <\/div>\n    <div class=\"work-card-content\">\n        <div class=\"work-card-tags\">\n                            <div class=\"tag tag-outlined\">\n                    Roumanie                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Retail                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Retail Consulting                <\/div>\n                    <\/div>\n        <div class=\"work-card-description\">\n            Brico D\u00e9p\u00f4t, acteur majeur du secteur de l\u2019am\u00e9lioration de l\u2019habitat en Roumanie, a lanc\u00e9 un vaste projet de repositionnement afin de renforcer la coh\u00e9rence de sa marque et d\u2019am\u00e9liorer l\u2019engagement client dans l\u2019ensemble de ses points de vente. Cette transformation d\u2019envergure a         <\/div>\n        <div class=\"work-card-cta\">\n            <i class=\"icon icon-arrow-right\"><\/i>\n        <\/div>\n    <\/div>\n<\/a>\n                <\/div>\n                                            <div\n                    class=\"swiper-slide\"\n                    data-countries=\"belgique\"\n                    data-practices=\"digital-instore-fr\"\n                    data-industries=\"retail-fr\"\n                >\n                    \n<a class=\"work-card\"\n     href=\"https:\/\/altavia-group.com\/fr\/business-cases\/proximus-des-magasins-aux-ecrans-20-ans-devolution-retail\/\"\n     style=\"--work-card-background-image: url(https:\/\/altavia-group.com\/wp-content\/uploads\/2026\/03\/1_Proximus_Digital-Instore-720x720.png);\">\n    <div class=\"work-card-header\">\n        <div class=\"work-card-title\">Proximus<\/div>\n        <div class=\"work-card-subtitle\">Des magasins aux \u00e9crans, 20 ans d\u2019\u00e9volution retail<\/div>\n    <\/div>\n    <div class=\"work-card-content\">\n        <div class=\"work-card-tags\">\n                            <div class=\"tag tag-outlined\">\n                    Belgique                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Retail                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Digital In Store                <\/div>\n                    <\/div>\n        <div class=\"work-card-description\">\n            Depuis plus de deux d\u00e9cennies, Altavia accompagne Proximus, premier op\u00e9rateur t\u00e9l\u00e9com et ICT en Belgique, dans la conception de son exp\u00e9rience retail \u00e0 l\u2019\u00e9chelle nationale. Avec 132 magasins brand\u00e9s et plus de 6 700 points de contact physiques, le d\u00e9fi consistait \u00e0 moderniser en         <\/div>\n        <div class=\"work-card-cta\">\n            <i class=\"icon icon-arrow-right\"><\/i>\n        <\/div>\n    <\/div>\n<\/a>\n                <\/div>\n                    <\/div>\n    <\/div>\n    <p class=\"block-sliderbusinesscases-empty js-businesscases-slider-empty mb-6\" style=\"display: none;\" role=\"status\">\n        Aucun cas d&#039;affaires ne correspond aux filtres s\u00e9lectionn\u00e9s.    <\/p>\n    <\/div>\n            <a\n                class=\"simple-link block-sliderbusinesscases-see-all\"\n                href=\"\/fr\/business-cases\/\"\n                target=\"\"\n        >\n            <i class=\"icon icon-arrow-right\"><\/i>\n            Voir tous nos cas clients        <\/a>\n    <\/div>\n\n\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-72190d31 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;--margin-top-desktop:8rem;--margin-bottom-desktop:1rem;--margin-top-tablet:5rem;--margin-bottom-tablet:1rem;--margin-top-mobile:3rem;--margin-bottom-mobile:1rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb33729d7d2\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-left-radius:50px;border-bottom-right-radius:50px;--margin-right-desktop:8%;--margin-left-desktop:8%;--margin-right-tablet:0rem;--margin-left-tablet:0rem;--margin-right-mobile:0rem;--margin-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb33729d6c0\">\n<div class=\"wp-block-cover is-light\" style=\"border-radius: 50px; overflow: hidden;\"><img decoding=\"async\" width=\"1318\" height=\"412\" loading=\"lazy\" class=\"wp-block-cover__image-background wp-image-8610\" alt=\"\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2025\/01\/bg_industries_retail.png\" data-object-fit=\"cover\" srcset=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/01\/bg_industries_retail.png 1318w, https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/01\/bg_industries_retail-300x94.png 300w, https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/01\/bg_industries_retail-1024x320.png 1024w, https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/01\/bg_industries_retail-768x240.png 768w\" sizes=\"auto, (max-width: 1318px) 100vw, 1318px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-72190d31 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;--padding-top-desktop:3rem;--padding-right-desktop:10rem;--padding-bottom-desktop:3rem;--padding-left-desktop:10rem;--padding-top-tablet:2rem;--padding-right-tablet:5rem;--padding-bottom-tablet:2rem;--padding-left-tablet:5rem;--padding-top-mobile:3rem;--padding-right-mobile:3rem;--padding-bottom-mobile:3rem;--padding-left-mobile:3rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb33729c7e5\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color wp-elements-502ff980c8e0a96a8fa5ae590b9c5e7b\" style=\"--margin-bottom-desktop:4rem\" id=\"block-69eb33729c3e3\"><strong><strong>Volatilit\u00e9 de la client\u00e8le et \u00e9volution des crit\u00e8res d\u2019achat<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-popins-font-family wp-elements-8182d252e2720d794e160b04454f7cf4\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">L\u2019\u00e9volution des pr\u00e9f\u00e9rences des clients, l\u2019importance croissante accord\u00e9e \u00e0 la valeur ajout\u00e9e et les effets psychologiques de l\u2019incertitude obligent les d\u00e9taillants \u00e0 s\u2019adapter rapidement. Les consommateurs exigent des offres personnalis\u00e9es, une communication transparente et des exp\u00e9riences fluides sur les points de contact num\u00e9riques aussi bien que physiques. Afin de rester pertinents et de s\u2019aligner sur l\u2019\u00e9volution des attentes, les d\u00e9taillants doivent faire preuve d\u2019agilit\u00e9 et recalibrer constamment leurs strat\u00e9gies.<br><br>Construire des points de croissance durables et \u00e0 long terme est devenu de plus en plus complexe. De plus, la sous-performance reste souvent difficile \u00e0 diagnostiquer et \u00e0 traiter.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb33729e9d1\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--8);--margin-top-desktop:5rem;--margin-right-desktop:9%;--margin-bottom-desktop:5rem;--margin-left-desktop:9%;--margin-top-tablet:7rem;--margin-right-tablet:auto;--margin-bottom-tablet:4rem;--margin-left-tablet:auto;--margin-top-mobile:7rem;--margin-right-mobile:auto;--margin-bottom-mobile:5rem;--margin-left-mobile:auto;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb33729e953\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-e1321b979d2bd151355399470191b451\" style=\"margin-bottom:var(--wp--preset--spacing--4)\"><strong><strong>Revitaliser le magasin physique<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-a659d92a0e789b51b3b80e8b6ed0c1ee\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Les d\u00e9taillants modifient leurs r\u00e9seaux, r\u00e9inventent les magasins physiques sous forme d\u2019espaces exp\u00e9rientiels qui int\u00e8grent services et technologie, afin d\u2019offrir aux clients des parcours personnalis\u00e9s et sans accrocs. Les outils num\u00e9riques, tels que les \u00e9crans interactifs et la r\u00e9alit\u00e9 augment\u00e9e, optimisent l\u2019exp\u00e9rience d\u2019achat et r\u00e9pondent aux attentes des consommateurs connect\u00e9s d\u2019aujourd&rsquo;hui.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-1875c6c1d1900c9394d3a5ac58396825\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Les formats des magasins \u00e9voluent aussi pour s\u2019adapter \u00e0 la diversit\u00e9 des besoins, avec l\u2019apparition de nanomagasins compacts dans les centres urbains et de formats \u00e0 grande \u00e9chelle optimisant accessibilit\u00e9 et efficacit\u00e9 op\u00e9rationnelle en p\u00e9riph\u00e9rie des villes. Parall\u00e8lement, les employ\u00e9s des magasins se transforment en conseillers comp\u00e9tents et avis\u00e9s, dot\u00e9s d&rsquo;une formation num\u00e9rique leur permettant d\u2019enrichir leurs relations avec les clients.<\/p>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:5rem;--margin-top-tablet:3rem;--margin-top-mobile:3rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb33729e8b3\">\n<a href=\"\/fr\/contact\" class=\"wp-block-group has-custom-spacing has-custom-position is-content-justification-left has-link has-global-padding is-layout-constrained wp-container-core-group-is-layout-417067bb wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;text-decoration:none;--margin-top-desktop:5rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb33729e809\"><div class=\"wp-block-group has-custom-spacing has-custom-position is-content-justification-left has-link has-custom-spacing has-custom-position\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;text-decoration:none;--margin-top-desktop:5rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-position button is-nowrap is-layout-flex wp-container-core-group-is-layout-c0d5ccf6 wp-block-group-is-layout-flex\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-position icon icon-talk has-custom-dimensions has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--width-desktop:20px;--height-desktop:20px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2830f0e2e0862e98df5d4891978dfafb\" style=\"margin-bottom:0;font-size:1.6rem\">Let&rsquo;s talk<\/p>\n<\/div>\n<\/div><\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-top-desktop:6rem;--padding-bottom-desktop:10rem;--padding-bottom-tablet:6rem;--padding-top-mobile:6rem;--padding-right-mobile:0rem;--padding-bottom-mobile:6rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb33729f63c\">\n<div class=\"wp-block-group container has-custom-position has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--padding-right-desktop:8%;--padding-left-desktop:8%;--padding-right-tablet:0rem;--padding-left-tablet:0rem;--padding-right-mobile:0rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69eb33729f53f\">\n<h2 class=\"wp-block-heading has-custom-spacing has-black-color has-text-color has-link-color wp-elements-70b5e4aa0d3072381080d7b2850761f0\" style=\"--margin-bottom-desktop:4rem\" id=\"block-69eb33729f242\"><strong>Diversifier et mon\u00e9tiser les actifs du commerce de d\u00e9tail<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-popins-font-family wp-elements-9e4fe078a97c9cc1c31f07fae5ce1753\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Afin d\u2019optimiser chaque point de contact avec le client et d\u2019accro\u00eetre la rentabilit\u00e9, les d\u00e9taillants diversifient sans cesse leurs ressources et leurs sources de revenus. Nous constatons une mont\u00e9e en puissance des marques de distributeur, qui fid\u00e9lisent davantage les clients en offrant des produits exclusifs, souvent avec des marges plus \u00e9lev\u00e9es. Entre-temps, les m\u00e9dias de d\u00e9tail sont devenus une source majeure de revenus, transformant les espaces physiques et num\u00e9riques \u2014 tels que les pr\u00e9sentoirs en magasin, les applications et les sites web \u2014 en opportunit\u00e9s g\u00e9n\u00e9ratrices de profits gr\u00e2ce \u00e0 la publicit\u00e9 cibl\u00e9e.<br><br>En outre, les employ\u00e9s des magasins deviennent en v\u00e9ritables ambassadeurs de la marque : ils offrent des conseils personnalis\u00e9s qui am\u00e9liorent l\u2019exp\u00e9rience d\u2019achat et cultivent les relations avec les clients, maximisant la valeur des espaces physiques et num\u00e9riques.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":10,"featured_media":8622,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"industry-taxonomy":[232],"class_list":["post-3586","industry","type-industry","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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