{"id":3588,"date":"2025-01-03T14:20:47","date_gmt":"2025-01-03T13:20:47","guid":{"rendered":"https:\/\/altavia-group.com\/industries\/fmcg\/"},"modified":"2026-03-16T15:10:15","modified_gmt":"2026-03-16T14:10:15","slug":"pgc","status":"publish","type":"industry","link":"https:\/\/altavia-group.com\/fr\/industries\/pgc\/","title":{"rendered":"PGC"},"content":{"rendered":"\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-a5dd074b wp-block-group-is-layout-constrained\" style=\"--padding-top-desktop:6rem;--padding-bottom-desktop:10rem;--padding-right-mobile:0rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d63e62af141\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing is-layout-flow wp-block-group-is-layout-flow\" style=\"--margin-right-desktop:8%;--margin-left-desktop:8%;--margin-right-tablet:0rem;--margin-left-tablet:0rem;--margin-right-mobile:0rem;--margin-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d63e62af043\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color wp-elements-b7759a29e8019f1a8eaa81a6a6325e89\" style=\"--margin-bottom-desktop:4rem\" id=\"block-69d63e62adfa8\">PGC<br>Adaptabilit\u00e9 aux attentes \u00e9volutives des consommateurs<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-popins-font-family wp-elements-c57d80331a07b03b3a4fe24d72fa85c5\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Sur le march\u00e9 actuel des biens de grande consommation, tr\u00e8s concurrentiel et marqu\u00e9 par un rythme effr\u00e9n\u00e9, les marques doivent anticiper et s\u2019adapter aux \u00e9volutions des demandes. C\u2019est notamment en privil\u00e9giant l\u2019\u00e9co-responsabilit\u00e9, la tra\u00e7abilit\u00e9 et la transparence qu\u2019elles r\u00e9pondent aux pr\u00e9occupations croissantes de clients exigeants et passionn\u00e9s. Pouvoir personnaliser les offres et encourager l\u2019innovation continue est devenu vital pour rester comp\u00e9titif et pertinent.<\/p>\n<\/div>\n<\/div>\n\n\n<div id=\"block_85fb04908f553da48d3cd38e94d6ae0b\" class=\"block-sliderbusinesscases jetpulp-no- jetpulp-no-block-full\">\n    <div class=\"block-sliderbusinesscases-header\">\n        <h3 class=\"block-sliderbusinesscases-header-text\">Cas de PGC<\/h3>\n        <div class=\"business-case-archive-filters-buttons-wrap\">\n    <form method=\"GET\" action=\"https:\/\/altavia-group.com\/fr\/business-cases\/#business-cases-anchor\">\n        <div class=\"business-case-archive-filters-buttons d-flex flex-wrap gap-3\">\n            <div class=\"business-case-archive-filters-buttons-type d-flex gap-2\">\n                <button\n                    class=\"button button-news\"\n                    role=\"button\"\n                    type=\"button\"\n                    data-bs-toggle=\"offcanvas\"\n                    data-bs-target=\"#practice-taxonomy-block_85fb04908f553da48d3cd38e94d6ae0b\"\n                >\n                    Practices                <\/button>\n                <button\n                    class=\"button button-news\"\n                    type=\"button\"\n                    data-bs-toggle=\"offcanvas\"\n                    data-bs-target=\"#industry-taxonomy-block_85fb04908f553da48d3cd38e94d6ae0b\"\n                >\n                    Industries                <\/button>\n            <button\n                class=\"button button-news\"\n                type=\"button\"\n                data-bs-toggle=\"offcanvas\"\n                data-bs-target=\"#country-taxonomy-block_85fb04908f553da48d3cd38e94d6ae0b\"\n            >\n                Countries            <\/button>\n                    <\/div>\n                    <button\n                type=\"button\"\n                class=\"business-case-archive-filters-actions-button js-filters-reset-archive-business-cases\"\n                data-anchor=\"business-cases-anchor\"\n            >\n                R\u00e9initialiser les filtres            <\/button>\n                <\/div>\n    <\/form>\n<\/div>\n\n\n\n<div class=\"offcanvas offcanvas-end offcanvas-filter\" tabindex=\"-1\" id=\"practice-taxonomy-block_85fb04908f553da48d3cd38e94d6ae0b\" data-bs-keyboard=\"false\"\n     data-bs-backdrop=\"true\">\n  <form method=\"get\" action=\"https:\/\/altavia-group.com\/fr\/business-cases\/#business-cases-anchor\" class=\"js-filters-count-form-practices\">\n    <div class=\"offcanvas-header\">\n      <div class=\"offcanvas-title\">Practices        [<span class=\"js-filters-count-result-practices\">0<\/span>]\n      <\/div>\n      <div class=\"offcanvas-filter-actions\">\n        <input class=\"offcanvas-filter-reset js-filters-reset-practices\" type=\"reset\"\n               value=\"[R\u00e9initialiser les filtres]\">\n        <div type=\"button\" class=\"btn-reset\" data-bs-dismiss=\"offcanvas\" aria-label=\"Close\">\n          <span class=\"icon icon-close\"><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"offcanvas-body\">\n\n      <div class=\"offcanvas-filter-checkboxes\">\n          \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Activation\">\n      Activation (8)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"activation-fr\"\n           data-term-slug=\"activation-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Category Management\">\n      Category Management (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"category-management-fr\"\n           data-term-slug=\"category-management-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Complex Project\">\n      Complex Project (4)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"complex-project\"\n           data-term-slug=\"complex-project\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Consulting\">\n      Consulting (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"consulting\"\n           data-term-slug=\"consulting\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Content Factory\">\n      Content Factory (6)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"content-factory-fr\"\n           data-term-slug=\"content-factory-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Digital In Store\">\n      Digital In Store (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"digital-instore-fr\"\n           data-term-slug=\"digital-instore-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Kazaar Automation Platform\">\n      Kazaar Automation Platform (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"kazaar-automation-platform\"\n           data-term-slug=\"kazaar-automation-platform\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"PLV Permanente\">\n      PLV Permanente (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"plv-permanente\"\n           data-term-slug=\"plv-permanente\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"PLV Temporaire et Visual Merchandising\">\n      PLV Temporaire et Visual Merchandising (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"plv-temporaire-et-visual-merchandising\"\n           data-term-slug=\"plv-temporaire-et-visual-merchandising\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Performance Marketing\">\n      Performance Marketing (5)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"performance-marketing\"\n           data-term-slug=\"performance-marketing\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Retail Consulting\">\n      Retail Consulting (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"retail-consulting-fr\"\n           data-term-slug=\"retail-consulting-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Store Design\">\n      Store Design (11)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-practice\" name=\"practices[]\"\n           value=\"store-design-fr\"\n           data-term-slug=\"store-design-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n          <\/div>\n\n      <button type=\"submit\" class=\"simple-link mt-4\">\n        <i class=\"icon icon-arrow-right\"><\/i>\n          Valider      <\/button>\n    <\/div>\n  <\/form>\n<\/div>\n\n\n<div class=\"offcanvas offcanvas-end offcanvas-filter\" tabindex=\"-1\" id=\"industry-taxonomy-block_85fb04908f553da48d3cd38e94d6ae0b\" data-bs-keyboard=\"false\"\n     data-bs-backdrop=\"true\">\n  <form method=\"get\" action=\"https:\/\/altavia-group.com\/fr\/business-cases\/#business-cases-anchor\" class=\"js-filters-count-form-industries\">\n    <div class=\"offcanvas-header\">\n      <div class=\"offcanvas-title\">Industries        [<span class=\"js-filters-count-result-industries\">0<\/span>]\n      <\/div>\n      <div class=\"offcanvas-filter-actions\">\n        <input class=\"offcanvas-filter-reset js-filters-reset-industries\" type=\"reset\"\n               value=\"[R\u00e9initialiser les filtres]\">\n        <div type=\"button\" class=\"btn-reset\" data-bs-dismiss=\"offcanvas\" aria-label=\"Close\">\n          <span class=\"icon icon-close\"><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"offcanvas-body\">\n\n      <div class=\"offcanvas-filter-checkboxes\">\n          \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Automobile\">\n      Automobile (5)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"automobile-fr\"\n           data-term-slug=\"automobile-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Banque\">\n      Banque    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"banque-fr\"\n           data-term-slug=\"banque-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Beaut\u00e9\">\n      Beaut\u00e9 (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"beaute-fr\"\n           data-term-slug=\"beaute-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Bien de grande consommation\">\n      Bien de grande consommation (10)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"bien-de-grande-consommation-fr\"\n           data-term-slug=\"bien-de-grande-consommation-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Immobilier\">\n      Immobilier (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"immobilier-fr\"\n           data-term-slug=\"immobilier-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Luxe\">\n      Luxe (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"luxe-fr\"\n           data-term-slug=\"luxe-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Retail\">\n      Retail (20)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"retail-fr\"\n           data-term-slug=\"retail-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Sant\u00e9 et bien-\u00eatre\">\n      Sant\u00e9 et bien-\u00eatre (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"sante-et-bien-etre-fr\"\n           data-term-slug=\"sante-et-bien-etre-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Travel Retail\">\n      Travel Retail (3)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"travel-retail-fr\"\n           data-term-slug=\"travel-retail-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"\u00c9nergie\">\n      \u00c9nergie (2)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-inductries\" name=\"industries[]\"\n           value=\"energie-fr\"\n           data-term-slug=\"energie-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n          <\/div>\n\n      <button type=\"submit\" class=\"simple-link mt-4\">\n        <i class=\"icon icon-arrow-right\"><\/i>\n          Valider      <\/button>\n    <\/div>\n  <\/form>\n<\/div>\n<div class=\"offcanvas offcanvas-end offcanvas-filter\" tabindex=\"-1\" id=\"country-taxonomy-block_85fb04908f553da48d3cd38e94d6ae0b\" data-bs-keyboard=\"false\"\n     data-bs-backdrop=\"true\">\n  <form method=\"get\" action=\"https:\/\/altavia-group.com\/fr\/business-cases\/#business-cases-anchor\" class=\"js-filters-count-form-countries\">\n    <div class=\"offcanvas-header\">\n      <div class=\"offcanvas-title\">Countries        [<span class=\"js-filters-count-result-countries\">0<\/span>]\n      <\/div>\n      <div class=\"offcanvas-filter-actions\">\n        <input class=\"offcanvas-filter-reset js-filters-reset-countries\" type=\"reset\"\n               value=\"[R\u00e9initialiser les filtres]\">\n        <div type=\"button\" class=\"btn-reset\" data-bs-dismiss=\"offcanvas\" aria-label=\"Close\">\n          <span class=\"icon icon-close\"><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"offcanvas-body\">\n      <div class=\"accordion\" id=\"accordion-filter-countries\">\n          \n            <div class=\"accordion-item\">\n              <div class=\"accordion-header\">\n                <button class=\"accordion-button collapsed\"\n                        type=\"button\"\n                        data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#panel-374\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"panel-374\"\n                >\n                    Afrique                <\/button>\n              <\/div>\n\n              <div id=\"panel-374\" class=\"accordion-collapse collapse \">\n                <div class=\"accordion-body\">\n                  <label class=\"checkbox-control checkbox-control--select-all-countries\">\n                    Select all countries                    <input\n                      type=\"checkbox\"\n                      class=\"js-businesscase-filter-continent-toggle\"\n                    \/>\n                    <div class=\"checkbox-control-indicator\"><\/div>\n                  <\/label>\n\n                  <div class=\"js-continent offcanvas-filter-checkboxes\">\n                      \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Maroc\">\n      Maroc    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"maroc\"\n           data-term-slug=\"maroc\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n                      <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n                \n            <div class=\"accordion-item\">\n              <div class=\"accordion-header\">\n                <button class=\"accordion-button collapsed\"\n                        type=\"button\"\n                        data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#panel-138\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"panel-138\"\n                >\n                    Am\u00e9riques                <\/button>\n              <\/div>\n\n              <div id=\"panel-138\" class=\"accordion-collapse collapse \">\n                <div class=\"accordion-body\">\n                  <label class=\"checkbox-control checkbox-control--select-all-countries\">\n                    Select all countries                    <input\n                      type=\"checkbox\"\n                      class=\"js-businesscase-filter-continent-toggle\"\n                    \/>\n                    <div class=\"checkbox-control-indicator\"><\/div>\n                  <\/label>\n\n                  <div class=\"js-continent offcanvas-filter-checkboxes\">\n                      \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Canada\">\n      Canada    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"canada-fr\"\n           data-term-slug=\"canada-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"\u00c9tats-Unis\">\n      \u00c9tats-Unis    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"etats-unis\"\n           data-term-slug=\"etats-unis\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Mexique\">\n      Mexique    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"mexique\"\n           data-term-slug=\"mexique\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n                      <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n                \n            <div class=\"accordion-item\">\n              <div class=\"accordion-header\">\n                <button class=\"accordion-button collapsed\"\n                        type=\"button\"\n                        data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#panel-140\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"panel-140\"\n                >\n                    Asie                <\/button>\n              <\/div>\n\n              <div id=\"panel-140\" class=\"accordion-collapse collapse \">\n                <div class=\"accordion-body\">\n                  <label class=\"checkbox-control checkbox-control--select-all-countries\">\n                    Select all countries                    <input\n                      type=\"checkbox\"\n                      class=\"js-businesscase-filter-continent-toggle\"\n                    \/>\n                    <div class=\"checkbox-control-indicator\"><\/div>\n                  <\/label>\n\n                  <div class=\"js-continent offcanvas-filter-checkboxes\">\n                      \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Arabie Saoudite\">\n      Arabie Saoudite (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"arabie-saoudite\"\n           data-term-slug=\"arabie-saoudite\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Bahre\u00efn\">\n      Bahre\u00efn    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"bahrein\"\n           data-term-slug=\"bahrein\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Chine\">\n      Chine    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"chine\"\n           data-term-slug=\"chine\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Cor\u00e9e du sud\">\n      Cor\u00e9e du sud    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"coree-du-sud\"\n           data-term-slug=\"coree-du-sud\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Emirats Arabes Unis\">\n      Emirats Arabes Unis (7)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"emirats-arabes-unis\"\n           data-term-slug=\"emirats-arabes-unis\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Hong Kong\">\n      Hong Kong    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"hong-kong\"\n           data-term-slug=\"hong-kong\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Isra\u00ebl\">\n      Isra\u00ebl    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"israel-fr\"\n           data-term-slug=\"israel-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Japon\">\n      Japon    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"japon\"\n           data-term-slug=\"japon\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Kazakhstan\">\n      Kazakhstan    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"kazakhstan\"\n           data-term-slug=\"kazakhstan\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Kowe\u00eft\">\n      Kowe\u00eft    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"koweit\"\n           data-term-slug=\"koweit\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Oman\">\n      Oman    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"oman\"\n           data-term-slug=\"oman\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Qatar\">\n      Qatar    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"qatar\"\n           data-term-slug=\"qatar\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Singapour\">\n      Singapour    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"singapour\"\n           data-term-slug=\"singapour\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Turquie\">\n      Turquie (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"turquie\"\n           data-term-slug=\"turquie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n                      <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n                \n            <div class=\"accordion-item\">\n              <div class=\"accordion-header\">\n                <button class=\"accordion-button collapsed\"\n                        type=\"button\"\n                        data-bs-toggle=\"collapse\"\n                        data-bs-target=\"#panel-150\"\n                        aria-expanded=\"false\"\n                        aria-controls=\"panel-150\"\n                >\n                    Europe                <\/button>\n              <\/div>\n\n              <div id=\"panel-150\" class=\"accordion-collapse collapse \">\n                <div class=\"accordion-body\">\n                  <label class=\"checkbox-control checkbox-control--select-all-countries\">\n                    Select all countries                    <input\n                      type=\"checkbox\"\n                      class=\"js-businesscase-filter-continent-toggle\"\n                    \/>\n                    <div class=\"checkbox-control-indicator\"><\/div>\n                  <\/label>\n\n                  <div class=\"js-continent offcanvas-filter-checkboxes\">\n                      \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Allemagne\">\n      Allemagne    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"allemagne\"\n           data-term-slug=\"allemagne\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Autriche\">\n      Autriche    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"autriche\"\n           data-term-slug=\"autriche\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Belgique\">\n      Belgique (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"belgique\"\n           data-term-slug=\"belgique\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Bosnie-Herz\u00e9govine\">\n      Bosnie-Herz\u00e9govine    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"bosnie-herzegovine\"\n           data-term-slug=\"bosnie-herzegovine\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Bulgarie\">\n      Bulgarie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"bulgarie\"\n           data-term-slug=\"bulgarie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Croatie\">\n      Croatie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"croatie\"\n           data-term-slug=\"croatie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Danemark\">\n      Danemark    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"danemark\"\n           data-term-slug=\"danemark\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Espagne\">\n      Espagne    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"espagne\"\n           data-term-slug=\"espagne\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Estonie\">\n      Estonie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"estonie\"\n           data-term-slug=\"estonie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Finlande\">\n      Finlande    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"finlande\"\n           data-term-slug=\"finlande\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"France\">\n      France (19)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"france-fr\"\n           data-term-slug=\"france-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Gr\u00e8ce\">\n      Gr\u00e8ce    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"grece\"\n           data-term-slug=\"grece\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Hongrie\">\n      Hongrie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"hongrie\"\n           data-term-slug=\"hongrie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Italie\">\n      Italie (2)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"italie\"\n           data-term-slug=\"italie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Kosovo\">\n      Kosovo    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"kosovo\"\n           data-term-slug=\"kosovo\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Lettonie\">\n      Lettonie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"lettonie\"\n           data-term-slug=\"lettonie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Lituanie\">\n      Lituanie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"lituanie\"\n           data-term-slug=\"lituanie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Mac\u00e9doine du Nord\">\n      Mac\u00e9doine du Nord    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"macedoine-du-nord\"\n           data-term-slug=\"macedoine-du-nord\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Mont\u00e9n\u00e9gro\">\n      Mont\u00e9n\u00e9gro    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"montenegro\"\n           data-term-slug=\"montenegro\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Norv\u00e8ge\">\n      Norv\u00e8ge    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"norvege\"\n           data-term-slug=\"norvege\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Pays-bas\">\n      Pays-bas    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"pays-bas\"\n           data-term-slug=\"pays-bas\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Pologne\">\n      Pologne (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"pologne\"\n           data-term-slug=\"pologne\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Portugal\">\n      Portugal    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"portugal-fr\"\n           data-term-slug=\"portugal-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"R\u00e9publique Tch\u00e8que\">\n      R\u00e9publique Tch\u00e8que    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"republique-tchequ\"\n           data-term-slug=\"republique-tchequ\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Roumanie\">\n      Roumanie (1)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"roumanie\"\n           data-term-slug=\"roumanie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Royaume-Uni\">\n      Royaume-Uni (5)    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"royaume-uni\"\n           data-term-slug=\"royaume-uni\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Serbie\">\n      Serbie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"serbie\"\n           data-term-slug=\"serbie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Slovaquie\">\n      Slovaquie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"slovaquie\"\n           data-term-slug=\"slovaquie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Slov\u00e9nie\">\n      Slov\u00e9nie    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"slovenie\"\n           data-term-slug=\"slovenie\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Su\u00e8de\">\n      Su\u00e8de    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"suede\"\n           data-term-slug=\"suede\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Suisse\">\n      Suisse    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"suisse\"\n           data-term-slug=\"suisse\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n    \n  <label class=\"checkbox-control\">\n    <span class=\"js-businesscase-filter-label\" data-base-label=\"Ukraine\">\n      Ukraine    <\/span>\n    <input type=\"checkbox\" class=\"js-businesscase-filter-checkbox js-businesscase-filter-checkbox-countries\" name=\"countries[]\"\n           value=\"ukraine-fr\"\n           data-term-slug=\"ukraine-fr\"\n        \/>\n    <div class=\"checkbox-control-indicator\"><\/div>\n  <\/label>\n                      <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n                      <\/div>\n\n      <button type=\"submit\" class=\"simple-link mt-4\">\n        <i class=\"icon icon-arrow-right\"><\/i>\n          Valider      <\/button>\n    <\/div>\n  <\/form>\n<\/div>\n    <\/div>\n    <div class=\"js-businesscases-slider-container\">\n    <div class=\"swiper swiper-visible js-swiper-block-businesscaseslider mb-6\">\n        <div class=\"swiper-wrapper\">\n                                            <div\n                    class=\"swiper-slide\"\n                    data-countries=\"europe-fr\"\n                    data-practices=\"content-factory-fr\"\n                    data-industries=\"bien-de-grande-consommation-fr\"\n                >\n                    \n<a class=\"work-card\"\n     href=\"https:\/\/altavia-group.com\/fr\/business-cases\/nespresso-lexcellence-quotidienne-dans-le-domaine-du-numerique-et-de-limpression\/\"\n     style=\"--work-card-background-image: url(https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/09\/gigapixel-Screenshot-2-scale-4_00x-1.png);\">\n    <div class=\"work-card-header\">\n        <div class=\"work-card-title\">Nespresso<\/div>\n        <div class=\"work-card-subtitle\">L&rsquo;excellence quotidienne dans le domaine du num\u00e9rique et d<\/div>\n    <\/div>\n    <div class=\"work-card-content\">\n        <div class=\"work-card-tags\">\n                            <div class=\"tag tag-outlined\">\n                    Europe                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Bien de grande consommation                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Content Factory                <\/div>\n                    <\/div>\n        <div class=\"work-card-description\">\n            Au nom de Nespresso, Altavia ACT assure la production quotidienne \u00e0 grand volume de ressources imprim\u00e9es et num\u00e9riques sur les march\u00e9s europ\u00e9ens. Le projet s&rsquo;appuie sur un mod\u00e8le SPOC hybride et couvre l&rsquo;adaptation du contenu et les flux de travail int\u00e9gr\u00e9s \u00e0 la plateforme, ratio        <\/div>\n        <div class=\"work-card-cta\">\n            <i class=\"icon icon-arrow-right\"><\/i>\n        <\/div>\n    <\/div>\n<\/a>\n                <\/div>\n                                            <div\n                    class=\"swiper-slide\"\n                    data-countries=\"monde\"\n                    data-practices=\"performance-marketing\"\n                    data-industries=\"bien-de-grande-consommation-fr\"\n                >\n                    \n<a class=\"work-card\"\n     href=\"https:\/\/altavia-group.com\/fr\/business-cases\/international-beverage-say-it-taste-it\/\"\n     style=\"--work-card-background-image: url(https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/10\/Caorunn_2_Copy-of-SOCIAL_PHONE-720x720.png);\">\n    <div class=\"work-card-header\">\n        <div class=\"work-card-title\">International Beverage<\/div>\n        <div class=\"work-card-subtitle\">Say It, Taste It<\/div>\n    <\/div>\n    <div class=\"work-card-content\">\n        <div class=\"work-card-tags\">\n                            <div class=\"tag tag-outlined\">\n                    Monde                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Bien de grande consommation                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Performance Marketing                <\/div>\n                    <\/div>\n        <div class=\"work-card-description\">\n            Caorunn Gin, marque \u00e9cossaise de gin premium, faisait face \u00e0 deux d\u00e9fis majeurs apr\u00e8s la pand\u00e9mie : la diminution de d\u00e9gustations en pr\u00e9sentiel et un nom de marque que les consommateurs avaient souvent du mal \u00e0 prononcer. Pour r\u00e9pondre \u00e0 ces enjeux et stimuler l\u2019essai du produit,        <\/div>\n        <div class=\"work-card-cta\">\n            <i class=\"icon icon-arrow-right\"><\/i>\n        <\/div>\n    <\/div>\n<\/a>\n                <\/div>\n                                            <div\n                    class=\"swiper-slide\"\n                    data-countries=\"monde\"\n                    data-practices=\"performance-marketing\"\n                    data-industries=\"bien-de-grande-consommation-fr\"\n                >\n                    \n<a class=\"work-card\"\n     href=\"https:\/\/altavia-group.com\/fr\/business-cases\/mccain-born-to-share-une-plateforme-mondiale-adaptee-au-moyen-orient\/\"\n     style=\"--work-card-background-image: url(https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/10\/McCain_DSC00257-720x720.jpg);\">\n    <div class=\"work-card-header\">\n        <div class=\"work-card-title\">McCain<\/div>\n        <div class=\"work-card-subtitle\">Born to Share, une plateforme mondiale adapt\u00e9e au Moyen-Orien<\/div>\n    <\/div>\n    <div class=\"work-card-content\">\n        <div class=\"work-card-tags\">\n                            <div class=\"tag tag-outlined\">\n                    Monde                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Bien de grande consommation                <\/div>\n                                        <div class=\"tag tag-outlined\">\n                    Performance Marketing                <\/div>\n                    <\/div>\n        <div class=\"work-card-description\">\n            McCain, leader mondial des produits surgel\u00e9s, souhaitait renforcer la notori\u00e9t\u00e9 de sa marque sur les march\u00e9s internationaux en lan\u00e7ant une campagne f\u00e9d\u00e9ratrice ancr\u00e9e dans son objectif fondamental. Au Moyen-Orient, l&rsquo;ambition \u00e9tait de faire r\u00e9sonner cette vision mondiale au nivea        <\/div>\n        <div class=\"work-card-cta\">\n            <i class=\"icon icon-arrow-right\"><\/i>\n        <\/div>\n    <\/div>\n<\/a>\n                <\/div>\n                    <\/div>\n    <\/div>\n    <p class=\"block-sliderbusinesscases-empty js-businesscases-slider-empty mb-6\" style=\"display: none;\" role=\"status\">\n        Aucun cas d&#039;affaires ne correspond aux filtres s\u00e9lectionn\u00e9s.    <\/p>\n    <\/div>\n            <a\n                class=\"simple-link block-sliderbusinesscases-see-all\"\n                href=\"\/fr\/business-cases\/\"\n                target=\"\"\n        >\n            <i class=\"icon icon-arrow-right\"><\/i>\n            Voir tous nos cas clients        <\/a>\n    <\/div>\n\n\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-72190d31 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;--margin-top-desktop:8rem;--margin-bottom-desktop:1rem;--margin-top-tablet:5rem;--margin-bottom-tablet:1rem;--margin-top-mobile:3rem;--margin-bottom-mobile:1rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d63e6357eda\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-left-radius:50px;border-bottom-right-radius:50px;--margin-right-desktop:8%;--margin-left-desktop:8%;--margin-right-tablet:0rem;--margin-left-tablet:0rem;--margin-right-mobile:0rem;--margin-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d63e6357ded\">\n<div class=\"wp-block-cover is-light\" style=\"border-radius: 50px; overflow: hidden;\"><img decoding=\"async\" width=\"1318\" height=\"412\" loading=\"lazy\" class=\"wp-block-cover__image-background wp-image-8610\" alt=\"\" src=\"http:\/\/altavia-group.com\/wp-content\/uploads\/2025\/01\/bg_industries_retail.png\" data-object-fit=\"cover\" srcset=\"https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/01\/bg_industries_retail.png 1318w, https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/01\/bg_industries_retail-300x94.png 300w, https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/01\/bg_industries_retail-1024x320.png 1024w, https:\/\/altavia-group.com\/wp-content\/uploads\/2025\/01\/bg_industries_retail-768x240.png 768w\" sizes=\"auto, (max-width: 1318px) 100vw, 1318px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group has-custom-spacing has-custom-position has-global-padding is-layout-constrained wp-container-core-group-is-layout-72190d31 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;--padding-top-desktop:3rem;--padding-right-desktop:10rem;--padding-bottom-desktop:3rem;--padding-left-desktop:10rem;--padding-top-tablet:2rem;--padding-right-tablet:5rem;--padding-bottom-tablet:2rem;--padding-left-tablet:5rem;--padding-top-mobile:3rem;--padding-right-mobile:3rem;--padding-bottom-mobile:3rem;--padding-left-mobile:3rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d63e6357189\">\n<h2 class=\"wp-block-heading has-custom-spacing has-white-color has-text-color has-link-color wp-elements-502ff980c8e0a96a8fa5ae590b9c5e7b\" style=\"--margin-bottom-desktop:4rem\" id=\"block-69d63e6356ed3\"><strong>\u00c9volution num\u00e9rique et commerce en ligne<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-popins-font-family wp-elements-8182d252e2720d794e160b04454f7cf4\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Le commerce en ligne et l\u2019innovation num\u00e9rique red\u00e9finissent le paysage des produits de grande consommation et permettent aux marques de toucher directement les consommateurs gr\u00e2ce \u00e0 des exp\u00e9riences sur mesure et personnalis\u00e9es. En tirant parti de l\u2019automatisation et des informations g\u00e9n\u00e9r\u00e9es par les donn\u00e9es, les marques peuvent affiner leurs campagnes, rationaliser la gestion des stocks et adapter leurs strat\u00e9gies de distribution en temps r\u00e9el. Les plateformes de vente directe aux consommateurs sont devenues des points de contact indispensables afin de renforcer les relations avec les clients et de r\u00e9pondre avec souplesse \u00e0 des attentes en constante \u00e9volution.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d63e6359286\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--8);--margin-top-desktop:5rem;--margin-right-desktop:9%;--margin-bottom-desktop:5rem;--margin-left-desktop:9%;--margin-top-tablet:7rem;--margin-right-tablet:auto;--margin-bottom-tablet:4rem;--margin-left-tablet:auto;--margin-top-mobile:7rem;--margin-right-mobile:auto;--margin-bottom-mobile:5rem;--margin-left-mobile:auto;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d63e6359217\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-e1321b979d2bd151355399470191b451\" style=\"margin-bottom:var(--wp--preset--spacing--4)\"><strong><strong>Biens de consommation<br>Responsabilit\u00e9 et impact environnementaux<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-a659d92a0e789b51b3b80e8b6ed0c1ee\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Les consommateurs modernes exigent de plus en plus des marques qu\u2019elles rendent des comptes sur l\u2019ensemble de leur cha\u00eene d\u2019approvisionnement, depuis l&rsquo;approvisionnement durable en mati\u00e8res premi\u00e8res jusqu\u2019aux solutions d\u2019emballage respectueuses de l\u2019environnement. Les efforts visant \u00e0 r\u00e9duire l\u2019empreinte carbone et \u00e0 introduire des options recyclables ou compostables renforcent la confiance des clients et am\u00e9liorent la notori\u00e9t\u00e9 et la perception de la marque. L\u2019adoption d\u2019une d\u00e9marche transparente et coh\u00e9rente dans ces initiatives est essentielle pour fid\u00e9liser les consommateurs, toujours plus soucieux de l\u2019environnement.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-1875c6c1d1900c9394d3a5ac58396825\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\"><\/p>\n\n\n\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--margin-top-desktop:5rem;--margin-top-tablet:3rem;--margin-top-mobile:3rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d63e6359181\">\n<a href=\"\/fr\/contact\" class=\"wp-block-group has-custom-spacing has-custom-position is-content-justification-left has-link has-global-padding is-layout-constrained wp-container-core-group-is-layout-417067bb wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;text-decoration:none;--margin-top-desktop:5rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d63e6359109\"><div class=\"wp-block-group has-custom-spacing has-custom-position is-content-justification-left has-link has-custom-spacing has-custom-position\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;text-decoration:none;--margin-top-desktop:5rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-position button is-nowrap is-layout-flex wp-container-core-group-is-layout-c0d5ccf6 wp-block-group-is-layout-flex\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-position icon icon-talk has-custom-dimensions has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--width-desktop:20px;--height-desktop:20px;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2830f0e2e0862e98df5d4891978dfafb\" style=\"margin-bottom:0;font-size:1.6rem\">Let&rsquo;s talk<\/p>\n<\/div>\n<\/div><\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-position has-custom-spacing has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"--padding-top-desktop:6rem;--padding-bottom-desktop:10rem;--padding-bottom-tablet:6rem;--padding-top-mobile:6rem;--padding-right-mobile:0rem;--padding-bottom-mobile:6rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d63e6359d8a\">\n<div class=\"wp-block-group container has-custom-position has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\">\n<div class=\"wp-block-group has-custom-position has-custom-spacing has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"--padding-right-desktop:8%;--padding-left-desktop:8%;--padding-right-tablet:0rem;--padding-left-tablet:0rem;--padding-right-mobile:0rem;--padding-left-mobile:0rem;--position-desktop:relative;--position-tablet:relative;--position-mobile:relative;--overflow-desktop:visible;--overflow-tablet:visible;--overflow-mobile:visible\" id=\"block-69d63e6359cb3\">\n<h2 class=\"wp-block-heading has-custom-spacing has-black-color has-text-color has-link-color wp-elements-70b5e4aa0d3072381080d7b2850761f0\" style=\"--margin-bottom-desktop:4rem\" id=\"block-69d63e6359a67\"><strong>Am\u00e9liorer l\u2019innovation des produits et l&rsquo;exp\u00e9rience des clients<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-popins-font-family wp-elements-9e4fe078a97c9cc1c31f07fae5ce1753\" style=\"font-size:clamp(1.6rem, 0.625vw + 1.475rem, 1.8rem)\">Les marques de produits de grande consommation peuvent se distinguer par l\u2019innovation, en cr\u00e9ant des produits qui s\u2019alignent sur les priorit\u00e9s changeantes des consommateurs \u2014 qu\u2019il s\u2019agisse de commodit\u00e9, de bien-\u00eatre ou de go\u00fbt. Les options haut de gamme telles que les produits sans additifs, biologiques et \u00e0 base de plantes trouvent un \u00e9cho aupr\u00e8s des consommateurs en qu\u00eate d\u2019authenticit\u00e9 et de qualit\u00e9 exceptionnelle. Les exp\u00e9riences immersives et les d\u00e9gustations en magasin approfondissent le lien entre les marques et leurs clients et font du parcours d\u2019achat en une exp\u00e9rience attrayante et m\u00e9morable.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":10,"featured_media":8622,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"color_menu":"","footer_color_background":"","featured_image_url":"","footnotes":""},"industry-taxonomy":[177],"class_list":["post-3588","industry","type-industry","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PGC - Marketing Performant &amp; Visibilit\u00e9 Lin\u00e9aire - Altavia<\/title>\n<meta name=\"description\" content=\"Altavia booste les marques PGC avec des activations cibl\u00e9es, une visibilit\u00e9 renforc\u00e9e en lin\u00e9aire et une approche digitale ROIste.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PGC - 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